116 episodes
Branding Matters Branding Badass
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- Business
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5.0 • 24 Ratings
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In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters.Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's #Online18 for 2022 as one of the Most Influential Social Media Voices.Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
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How To Keep Your Customers From Leaving - Joey Coleman
Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again".
Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.
During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.
Stay tuned as we uncover the secrets of lifetime customer loyalty.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com -
How Being Vulnerable About Mental Health is Good for Business - John Cameron
In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health.
His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo.
During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.
This is one heartfelt conversation you will not want to miss!
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com -
How To Be a Real Survivor - Charlie Parsons
Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."
Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.
During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com -
How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)
Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.
You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.
What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.
During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.
This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com -
How To Overcome Failure to Succeed - Luke Lintz (HighKey Enterprises)
Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school.
Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.
With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.
During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com -
How to Get Your Message Out to The World Through Major Media - Cheryl Hunter
My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media.
Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.
During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!
Need help creating brand awareness?
Learn more here BADASS MERCH
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com
Customer Reviews
Humanized Marketing 💅🏻🤍
Wow - I started with 1 and ended up binging 3 in a row! These conversations are the perfect mixture of educational and entertaining. I am subscribing now, and can’t wait to consume more 🤍💅🏻
Golden Nuggets
There is always something (or a whole lot of somethings) to take away from each episode. And it doesn’t matter if you’re just starting out in marketing or have been doing it for years, you will find golden nuggets by listening.
Awesome info and guest
Jenn is very knowledgeable and informative about this subject.
Will be passing Joelly’s podcast along to our team as a MUST LISTEN!
Thank you for all the great tips and research