Branding Matters

Branding Badass
  • 5.0 (36)
  • MARKETING
  • UPDATED BIWEEKLY

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters.

  1. How to Know When it's Time to Rebrand - Jonathan Strauss

    5D AGO

    How to Know When it's Time to Rebrand - Jonathan Strauss

    Send us a text I've got some exciting news  - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry.  During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, leading teams through transition, and ensuring a rebrand truly reflects the evolution of your brand and community.  And just when you think the surprises are over  -  think again. I’ve got something very special to reveal at the end of this episode that you won’t want to miss. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    25 min
  2. How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw

    DEC 5

    How to Build a Brand Community - Natalie O'Leary & Savannah Dmytriw

    Send us a text Today, we’re diving into something every great business strives for: a thriving brand community. Whether you’re a marketer, a founder, or someone passionate about the power of connection, this episode is for you. I’m thrilled to introduce my guests - two women who are reshaping what community looks like in the branded merch industry. Natalie O’Leary and Savannah Dmytriw are the dynamic co-founders behind CCX CoCreative Exchange, an industry gathering place for creative minds who want to do more than just sell products - they want to connect, collaborate, and grow together. Natalie is a force in business development with a gift for building lasting partnerships, while Savannah, known to many as “Merch Girly,” has carved out her own lane as a leader in brand strategy and premium merch marketing. Together, they’re helping transform a fragmented industry into a networked, energized, and supportive community. In today’s conversation, we’ll uncover how Natalie and Savannah built CCX from the ground up, the rituals that keep their community authentic and engaged, and practical ways you can create a sense of belonging for your own clients, followers, or team. So, grab your favourite notebook, because you’re about to get actionable insight into building a brand community that lasts.  Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    31 min
  3. How To Become a Better Leader - Jake Himelstein

    NOV 21

    How To Become a Better Leader - Jake Himelstein

    Send us a text Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative approach to brand merchandising. It also happens to be where I work! With more than 20 years experience in finance and operations, Jake has led BAMKO through a period of incredible transformation - growing revenue nearly 300%, orchestrating a company-wide rebranding, and cultivating a “team-first” approach that empowers every member of our global team. Jake’s journey is packed with valuable lessons on leadership, building a resilient culture, and succeeding in highly competitive markets. Whether you’re a business leader, marketer, or someone passionate about personal development, you’ll gain practical insights from Jake’s transparent leadership style, his commitment to growth, and the strategies he uses to inspire excellence at all levels. If you’re ready to learn what it takes to become a better leader who drives results, and does so by building trust, empowering teams, and embracing change, this is the episode for you. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    30 min
  4. How To Elevate Your Marketing Game - Marc Binkley

    NOV 7

    How To Elevate Your Marketing Game - Marc Binkley

    Send us a text Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day. Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he shares actionable advice on how you can elevate your marketing game, stay ahead of industry changes, and create lasting impact for your brand. If you’re looking for practical tips and a fresh perspective directly from the top of Calgary’s marketing community, you don’t want to miss this conversation! Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    23 min
  5. How to Be Remarkable - Seth Godin

    OCT 24

    How to Be Remarkable - Seth Godin

    Send us a text This episode is hands-down the most popular episode of Branding Matters ever -  and for good reason. I had the incredible privilege of sitting down with the one and only Seth Godin — the iconic branding guru and author behind 21 international bestsellers. His books, translated into 38 languages, include timeless classics like Tribes, Purple Cow (one of my personal favourites), Linchpin, The Dip, and This Is Marketing, among many others. His newest release, The Song of Significance: A New Manifesto for Teams, continues to inspire leaders around the world. Seth also writes one of the most widely read marketing blogs on the planet, and his TED Talks rank among the most viewed of all time. In this unforgettable conversation, we dig into topics that every brand builder, marketer, and leader will benefit from — from open hiring and the importance of meaningful work to the dangers of false proxies and what it truly means to make a difference. If you care about leadership, purpose, and building brands that matter, this is one you’ll want to listen to (or re-listen to). Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    40 min
  6. How To Build Brand Awareness With Memes - Aidan Brannigan

    OCT 10

    How To Build Brand Awareness With Memes - Aidan Brannigan

    Send us a text Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn’t have to be dull. Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spotlight. During our fun conversation, we dig into how memes have become modern marketing superpowers, why humour really does drive engagement, and practical ways brands of all sizes can stand out in a crowded feed. If you want your brand to be unforgettable, and not just another scroll-past, this is the episode for you. Get ready for actionable insights, Aidan’s best advice for brands looking to level up their meme game, and plenty of laughs along the way. Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    26 min
  7. How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick

    SEP 26

    How Listening to That Little "nudge" will Help You Succeed - Bryan Chadwick

    Send us a text Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more. Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas. If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours! Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    32 min
  8. How To Start a Movement - Scott Goodson

    SEP 12

    How To Start a Movement - Scott Goodson

    Send us a text I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing. Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold. If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now! Support the show BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here. About Me Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here. Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BAMKO.NET

    36 min
See All (142)

5
out of 5
36 Ratings

About

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters.

Information

  • Creator
    Branding Badass
  • Years Active
    2020 - 2025
  • Episodes
    142
  • Rating
    Explicit
  • Copyright
    © 2025 Branding Matters
  • Show Website
    Branding Matters

You Might Also Like