Ikigai with Jennifer Shinkai

Jennifer Shinkai

You’ve probably heard of the Japanese concept of “Ikigai” but are wondering how you can successfully apply it to your life. How do you start living a life of purpose, jumping out of bed, excited to face the day? Join the Tokyo based, British born facilitator and coach, Jennifer Shinkai and her guests to hear real-life stories of how regular people found and integrated their ikigai. Be inspired by how they took their first steps and how their lives have changed. Still don’t know what you want to be when you grow up? Looking for practical tips to find your ikigai? Then this show is for you.

  1. 3d ago

    Seasons of Ikigai: Navigating Loss, Patience, and Rediscovery with Helen Iwata

    In this episode of Ikigai with Jennifer Shinkai, Jennifer sits down with her longtime friend and colleague Helen Iwata, a bilingual leadership and communications coach with over 35 years of experience in Japan. Helen opens up about the difficult seasons she has navigated in both her business and personal life, including a significant financial setback after working with a business coach that shook her confidence deeply. She shares her journey through bitterness, self-blame, and the slow, gradual process of finding her way back to joy. Helen and Jennifer explore the concept of "divine timing," the power of patience, and the importance of sitting with difficult emotions rather than bypassing them. They also discuss Helen's evolving professional identity, the philosophy of "less effort, more impact," the concept of mottainai as it applies to talent and energy, and the 10th anniversary of Helen's book Eigo no Shigoto Jutsu. The conversation is honest, warm, and deeply relatable for anyone navigating a season of transition. If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. In this episode you’ll hear: How Helen lost her sense of joy during a difficult few years and how she is finding her way backWhy taking 100% responsibility is so hard, and why it matters more than playing the victimHelen's philosophy of "less effort, more impact" and how it applies to leadership and communicationThe concept of mottainai applied to talent, energy, and unsolicited adviceWhy action brings clarity, and why you can't do what you don't know if you keep doing what you do knowThe 10th anniversary of Helen's book Eigo no Shigoto Jutsu and her new podcast and YouTube series About Helen: Helen Iwata is a bilingual leadership and communication coach from the UK with over 35 years’ experience in Japan, helping managers and executives in Japan—especially women—lead and communicate confidently in global business settings. During her 10 years with McKinsey & Company, she served as Manager of Client Communications, coaching consultants and clients in leadership, communication, and high-stakes presentations. As the founder of Sasuga Communications K. K., she partners with multinational organizations to design and deliver leadership and communication development programs for rising leaders through to seasoned executives across the APAC region. Helen is a TEDx coach and speaker, Nikkei Online columnist, author of Eigo no Shigoto-jutsu (Shogakukan), host of the Sasuga! Podcast, and serves on the Executive Committee of the British Chamber of Commerce in Japan. She is also a wife, mother, and karate world champion. Connect with Helen: Sasuga Communications: https://sasugacommunications.com/ LinkedIn: https://www.linkedin.com/in/heleniwata/ Instagram: https://www.instagram.com/heleniwata/ YouTube: https://www.youtube.com/@HelenIwata Connect with Jennifer: Linked In: https://www.linkedin.com/in/jennifershinkai/ Facebook: https://www.facebook.com/jennifershinkaicoach Website: https://jennifershinkai.com/ Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/ Things mentioned in this episode: Eigo no Shigoto Jutsu by Helen Iwata https://www.amazon.co.jp/%E8%8B%B1%E8%AA%9E%E3%81%AE%E4%BB%95%E4%BA%8B%E8%A1%93-%E3%82%B0%E3%83%AD%E3%83%BC%E3%83%90%E3%83%AB%E3%83%BB%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E3%81%AE%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3-%E5%B2%A9%E7%94%B0-%E3%83%98%E3%83%AC%E3%83%B3/dp/4093884560 Sasuga Podcast https://sasugacommunications.com/category/podcast/ Jim Fortin's program https://www.jimfortin.com/jims-products/

    Seasons of Ikigai: Navigating Loss, Patience, and Rediscovery with Helen Iwata
  2. Apr 23

    Activating Your Ikigai: Vision, Connection, and Paying It Forward with Lana Iwabuchi

    In this episode of Ikigai with Jennifer Shinkai, Jennifer speaks with Lana Iwabuchi, founder of Rocklit and creator of the Daruma Vision Workshop, reflecting on mentorship, being called “sempai,” and the idea of paying it forward. Lana shares her background of growing up in Japan from the age of 10 and how she began building connections in the foreign coaching community. She tells the origin story of the workshop, inspired by a trip with friends, manifestation, the Japanese tradition of “yoshuku” (pre-celebration), and discovering modern daruma dolls used to set and achieve goals by painting in their eyes. Lana describes the workshop flow—vision activation through visualization, embodying and sharing goals in the present tense, and anchoring them by painting a daruma—plus her decision to persevere through early failed launches and later expand the workshop with collaborators Monica and sound therapist Nanako. She explains Rocklit’s purpose of bringing spirit back into leadership and encourages listeners to be inspired and inspire others. If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. In this episode you’ll hear: Insights into the creation of the Daruma Vision WorkshopReflections on mentorship roles and embracing changeStrategies for turning visions into reality through emotional intelligenceThe impact of community and cultural richness in coachingInspiration for fostering connections and inspiring others About Lana: Lana Iwabuchi is a Certified Emotional Intelligence Coach and leadership facilitator based in Tokyo. She brings firsthand experience from corporate Japan—having worked at Mitsui & Co., Ltd. and Amazon Japan—into her mission of bringing emotional intelligence to workplaces. Her approach blends Western science with Eastern wisdom, shaped by over 25 years in Japan and a rich, multicultural upbringing across five countries on three continents. Through coaching, workshops, and keynotes, Lana creates safe, inspiring spaces where people reconnect with themselves and others. By helping leaders rediscover their sense of purpose and presence, she reignites the human spirit behind leadership, one grounded in awareness, courage, and heart. Russian by roots and Japanese at heart, Lana’s work bridges emotion and logic, East and West, science and spirit—inviting all to live and lead with an open heart. Connect with Lana: LinkedIn: https://www.linkedin.com/in/lana-iwabuchi/ rocklit(website): https://www.rocklit.com/ rocklit(LinkedIn): https://www.linkedin.com/company/rocklit/ Find out more about Daruma Vision: https://www.rocklit.com/daruma Connect with Jennifer: Linked In: https://www.linkedin.com/in/jennifershinkai/ Facebook: https://www.facebook.com/jennifershinkaicoach Website: https://jennifershinkai.com/ Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    Activating Your Ikigai: Vision, Connection, and Paying It Forward with Lana Iwabuchi
  3. 12/18/2025

    Awakening Your Ikigai: Unveiling Strengths with Hendrik Kwee

    In this episode of Ikigai with Jennifer Shinkai, I welcome Hendrik, a friend and professional contact since 2019, to discuss talents and strengths. We reconnect after several years and reflect on how their collaboration during the COVID-19 pandemic was crucial for Jennifer's business survival. Hendrik shares his experience working at Manulife Japan, emphasizing the importance of cultural diversity and the positive energy at the Indonesian Pavilion Expo. We delve into Hendrik's journey to Japan, his struggles and learnings in a different culture, and his newfound passion for Gallup’s CliftonStrengths assessment. Hendrik highlights the importance of knowing one’s talents and leveraging them to live a fulfilled life, aligning this with the concept of Ikigai. We also discuss the potential pitfalls of overusing strengths and the paradigm shift required in corporate environments to focus on strengths rather than weaknesses.  If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: How Hendrik discovered his passion and Ikigai through the CliftonStrengths assessment, including his journey from Indonesia to Japan and his unique experiences in the Japanese workplaceThe importance of focusing on strengths rather than weaknesses, and how a strengths-based approach differs from trying to fix weaknessesHow leveraging individual strengths can boost workplace morale, enhance engagement, and improve overall quality of lifePractical steps to uncover and use your hidden talents in daily lifeThe crucial role that connections and community play in achieving professional success and finding purpose Things mentioned in the episode: CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/253676/how-cliftonstrengths-works.aspx 32 CliftonStrengths team synergy sessions, 498 people over the last 2 years (Jan 2024 – Dec 2025) About Hendrik: Hendrik joined Manulife in January 2023 as Global Learning Partner, reporting into Asia Learning Lead and rolled up to Katherine MacNaughton`s organization. While sitting in the global team, Hendrik`s role is to build a learning culture in the Japan market. Hendrik ensures Japan programs are aligned with Manulife strategies & priorities while meeting the Japan market needs.   Prior to joining Manulife, Hendrik had similar roles and responsibilities in companies such as Philip Morris International and Bridgestone. Hendrik also performed an APAC regional role during his time in Bridgestone where he led regional talent management related projects covering 11 countries working in the Regional HQ of Bridgestone in Singapore. Hendrik`s background is in talent management and development areas.   Hendrik was awarded an MBA from Murdoch University in Singapore in 2018 and graduated with a Bachelor of Business from Queensland University of Technology in Brisbane, Australia. Outside of work, Hendrik is a father of 2 daughters. Connect with Hendrik: LinkedIn: https://www.linkedin.com/in/hendrik-kwee-2512474b/ Contact: https://www.gallup.com/learning/certification/en/10644108/profile.aspx Connect with Jennifer: Linked In: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    Awakening Your Ikigai: Unveiling Strengths with Hendrik Kwee
  4. 10/22/2025

    Pivoting Towards Potential: Discovering Ikigai with Dr. Greg Story

    In this episode of Ikigai with Jennifer Shinkai, Jennifer engages in a deep conversation with Dr. Greg Story, discussing a variety of topics from his personal experiences and insights. They delve into Dr. Story's transformative journey from overcoming a challenging childhood and academic setbacks to achieving success in Japan. The conversation also touches on the significance of living an intentional life, the profound impact of near-death experiences, and the importance of adapting to technological advancements like AI. Dr. Story emphasizes generosity, discipline, and the value of helping others in personal and professional growth. If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: Dr. Greg Story's mindset shift from fear to potentiality.Insights on how AI can enhance our personal and professional lives.The importance of leading an intentional life and fostering community.The influence of karate in developing discipline and confidence.Greg's transformation from an underconfident student to a PhD holder and leader.Strategies for fostering empathy and understanding in leadership. About  Greg Dr. Greg Story is the President of Dale Carnegie Tokyo Training Japan. He holds a Ph.D. in Japanese organisational decision-making and is a 40-year veteran of Japan with broad business leadership experience, having served as Country Head of four organisations in Japan. He launched a start-up in Nagoya and completed major turnarounds in both Osaka and Tokyo for Austrade. In 2001, he was promoted to Minister Commercial in the Australian Embassy and became the Country Head for Austrade. In 2003, he joined Shinsei’s Retail Bank, a unique mix of start-up and turnaround, where he managed 550 staff in the Platinum Banking Division—responsible for two-thirds of the bank’s revenue—eventually becoming Joint CEO of the Retail Bank. In 2007, he was appointed Country Head for the National Australia Bank in Japan. Since 2010, Dr. Story has led Dale Carnegie Tokyo Training Japan as President. He is a Master Trainer, an international award-winning Sales Leader, and the author of eight books including Japan Sales Mastery, Japan Business Mastery, Japan Presentations Mastery, and Japan Leadership Mastery. Beyond his corporate career, Dr. Story is an Adjunct Professor in the International Business Faculty at Griffith University. He is also a 6th Dan in traditional Shitoryu Karate and applies martial arts philosophies and strategies to leadership and business. Things mentioned in the episode Greg doing Unshu in 1987 Interview video with Lance Lee Dale Carnegie Tokyo Website Dr. Greg Story’s author page on Amazon Dr. Greg Story’s podcast page on Apple Podcasts Connect with Greg LinkedIn: https://www.linkedin.com/in/gregstory/ Connect with Jennifer LinkedIn: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    Pivoting Towards Potential: Discovering Ikigai with Dr. Greg Story
  5. 09/05/2025

    The Ikigai of Community Impact: Passion and Persistence with Joe Pournovin

    Season 4 is here! In this episode of Ikigai with Jennifer Shinkai, Jennifer is joined by Joe Pournovin, a community builder and educator, to explore his incredible journey from Manchester to Japan and the creation of the Yamathon event.  Joe shares his experiences with resilience, persistence, and imposter syndrome, and discusses the importance of passion in driving sustainable community impact. He highlights the challenges and triumphs of organizing the annual Yamathon walk in Tokyo, which has grown significantly over the years.  The conversation underscores the power of volunteerism, the beauty of human connections, and the importance of finding one's own Ikigai. If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: The origins and evolution of the Tokyo YamathonJoe's journey to Japan and finding purposeOvercoming imposter syndrome and embracing authenticityThe value of community and volunteeringStrategies for finding your purpose and making an impact About Joe Pournovin Joe Pournovin is a community builder, educator, and the founder of Tokyo Yamathon—an annual impact walk that brings together thousands of people to explore Tokyo and raise funds for local NPOs. Based in Tokyo, Joe is passionate about creating meaningful connections between people, purpose, and place. He also leads partnership development at Laurus International School of Science, where he helps bridge education and real-world impact. He’s also a fellow Northerner also from the Manchester area and a North Easterner Tokyoite. Connect with Joe Pournovin Tokyo Yamathon Website: https://www.tokyo-yamathon.com Facebook: https://www.facebook.com/tokyoyamathon Instagram: https://www.instagram.com/tokyoyamathon LinkedIn: https://www.linkedin.com/company/tokyo-yamathon IVG Japan Website: https://www.ivgjapan.org Connect with Jennifer LinkedIn: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/ Things mentioned in the episode:  The FooTNiK: https://footnik.com/ Outrun Cancer: https://www.outruncancer.net/our-stories#:~:text=A%20former%20Matamata%20woman%20and,to%20mark%20a%20personal%20goal. KITTYZILLA: https://www.instagram.com/kittyzillastudio/

    The Ikigai of Community Impact: Passion and Persistence with Joe Pournovin
  6. 03/10/2025

    The Ikigai of The Sento Mindset: Embracing Vulnerability and Transformation with Katheryn Gronauer

    Join Jennifer as she delves into an enriching conversation with Katheryn Gronauer, a dynamic coach and facilitator with expertise in leadership, cross-cultural transition, and wellness. There are fascinating parallels between business or life transitions and the traditional Japanese “sento” or public bath experience. Whether navigating a career shift, exploring new ventures, or simply seeking inspiration for personal growth, this episode offers a wealth of wisdom on embracing change, “dropping the towel” to be more authentic and finding more alignment in your work and life. Don't miss the valuable lessons on transparency, resilience, and the profound impact of incremental progress. If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: Katheryn’s first experience with feeling out of alignment with her environmentLearning to be an entrepreneur in her own wayThe Sento Mindset as a metaphor for transformationsThe question: Are you transitioning or transforming? About Katheryn Katheryn Gronauer is a coach with expertise in leadership, cross-cultural transition, and wellness.  She is a graduate of Sophia University with a degree in International Business & Culture, a certified coach through both the Center for Executive Coaching (International Coaching Federation Accredited) and Institute of Integrative Nutrition, and a certified ATD Trainer & Change Management Facilitator.  Beyond coaching and training, Katheryn is a Speaker and Writer. She has spoken at Tedx on The Sento Mindset, the US Embassy, Toyo University, Roppongi Cooperative, and more.  She has written for JapanToday, Savvy, Women’s Health, HuffPost, and more, as well as authored the book Confessions of a Yo-yo Dieter on her experience of losing 40 pounds with Western and Eastern health concepts.  Katheryn is originally from Florida and currently lives with her family in Tokyo. Connect with Katheryn www.katheryngronauer.com www.thrivetokyo.com lu.ma/thrive-tokyo  www.linkedin.com/in/katheryngronauer  www.instagram.com/katheryngronauer  Connect with Jennifer Linked In: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    The Ikigai of The Sento Mindset: Embracing Vulnerability and Transformation with Katheryn Gronauer
  7. 02/11/2025

    The Ikigai of Redefining Success and Work Life Balance with Cynthia Usui

    In this engaging episode of 'Ikigai with Jennifer Shinkai,' host Jennifer Shinkai speaks with the inspiring Cynthia Usui about career breaks, life after 60, redefining her concept of Ikigai, and finding new purpose. Cynthia shares her journey from being a stay-at-home mum to re-entering the workforce, taking on different career roles, and ultimately redefining conventional wisdom around work-life balance and career trajectories. Cynthia is now doing amazing work opening doors for children from struggling families and we hear how mattering to someone is key to her ikigai.  If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: What happened when Cynthia’s joyful life of actively raising her daughter came to its natural endCynthia’s frustrating experience with the coaching question: What do you love to do?Cynthia’s three question “Life Check Up” Why your career is like the Tokyo Metro and how you can get back on the train after a career breakCynthia’s real talk that many corporations don’t want their workers to hear About Cynthia Born in Manila in 1959, Cynthia arrived in Tokyo in 1980 as a Monbusho Scholar. After graduating from the Tokyo University of Foreign Studies, she worked for a trading company and married a Japanese diplomat. She became a mother at 30 and decided to become a stay-at-home mom. As wife of a diplomat, she has lived in five different countries, and when her daughter left for college, she went back to work as cafeteria manager at the International School Bangkok. She returned to Tokyo at age 52 and accepted the only role she could find - junior banquet assistant at the Tokyo American Club. In 2013, she joined the hospitality industry and quickly rose from corporate sales manager at ANA InterContinental Hotel Tokyo to senior manager of Coca-Cola's Tokyo 2020 Olympic Games hospitality team. Cynthia is a passionate advocate for women returning to the workforce, has written several books on the subject, and is a media personality called on to discuss social and political issues. She turned 65 last year and has tasked herself with raising support for children from single-parent households. Connect with Cynthia 薄井シンシア Cynthia Usui | LinkedIn 薄井シンシア / 専業主婦・駐妻→子育て後に就職、転職を重ね、10年で社長→65歳に起業検討 (@UsuiCynthia) / X Instagram 薄井シンシア – Cynthia Usui Connect with Jennifer Linked In: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    The Ikigai of Redefining Success and Work Life Balance with Cynthia Usui
  8. 01/14/2025

    The Ikigai of Reflective Coaching & Supervision, with Elizabeth Okada

    Welcome back to the Ikigai with Jennifer Shinkai podcast! We hope you all had a fabulous holiday season. In this first episode of 2025 I am thrilled to be talking with Elizabeth Okada, renowned coach in her own right, as well as being a sought after coaching supervisor and trainer. Elizabeth joins us to help demystify coaching, supervision and to discuss her most recent development as a retirement coach.  If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway.  In this episode you’ll hear: The difference between Supervision and Mentor CoachingHow supervision can help you enhance your coaching practiceThe importance of curiosity and reflection in your coaching practiceWhat made Elizabeth decide to pursue being a supervisorHow Elizabeth coaches people through the transition into retirement About  Elizabeth: Elizabeth started her career as a teacher and then continued this when she moved to Japan. Elizabeth had the chance to move into training and spent several years in language and intercultural training roles before taking on positions in Talent Management and Leadership Development. Since 2005 Elizabeth has been a coach working with leaders in a variety of industries. She is also a Coach Supervisor and trains coaches.  Most recently Elizabeth has started supporting leaders who are transitioning into retirement so that they can have  a rich and fulfilling post-retirement life.  Connect with Elizabeth: LinkedIn: www.linkedin.com/in/elizabeth-okada-04848825 Connect with Jennifer: Linked In: https://www.linkedin.com/in/jennifershinkai/  Facebook: https://www.facebook.com/jennifershinkaicoach  Website: https://jennifershinkai.com/  Instagram Coaching and Podcast: https://www.instagram.com/ikigaiwithjennifershinkai/ Instagram Artist: https://www.instagram.com/jennifershinkai/ YouTube: https://www.youtube.com/c/ikigaiwithjennifershinkai/

    The Ikigai of Reflective Coaching & Supervision, with Elizabeth Okada
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You’ve probably heard of the Japanese concept of “Ikigai” but are wondering how you can successfully apply it to your life. How do you start living a life of purpose, jumping out of bed, excited to face the day? Join the Tokyo based, British born facilitator and coach, Jennifer Shinkai and her guests to hear real-life stories of how regular people found and integrated their ikigai. Be inspired by how they took their first steps and how their lives have changed. Still don’t know what you want to be when you grow up? Looking for practical tips to find your ikigai? Then this show is for you.