Channel Voices

Channel Voices Podcast
  • 5.0 (4)
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Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies. 

  1. Partner Ops, The Hidden Superpower | Channel Chewsday

    9H AGO

    Partner Ops, The Hidden Superpower | Channel Chewsday

    We pull back the curtain on partner operations and show how clean data, clear processes, and the right tools turn channel strategy into outcomes. From onboarding to MDF and deal reg, we share practical steps to reduce friction and make results measurable. • Defining the role of partner operations in channel programmes • Why fragmentation across teams caps growth • What good looks like for onboarding, deal reg, and MDF • Treating partner data as a product with shared definitions • Designing processes with clear criteria and SLAs • Choosing a small, well‑integrated tooling stack • Practical starting points to fix friction • Giving ops a strategic seat and shipping visible wins I’d love to hear your story: If you’ve seen a small ops change unlock big results, or you’re wrestling with a process that feels completely broken, send it my way. Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    13 min

  2. FEB 24

    AI in Partnerships, Without The Hype

    We explore how generative AI changes channel strategy when treated as an operating model shift rather than an IT upgrade. Justin Trombold shares practical ways to reduce risk, improve cross-functional execution, and turn partner sprawl into a coordinated advantage. • Defining first principles for partner ecosystems • Layering orchestration to manage data, quality and risk • Shifting mindset from tools to operating model change • Finding and fixing cross-functional bottlenecks • Focusing GenAI on decision support in known workflows • Five pillars of AI readiness and the biggest bottleneck • Leadership behaviours that scale beyond pilots • Lessons from successful and failed co-sell motions Justin is the President and Founder of AnteSyn Advisors, a consulting firms that helps leadership teams overcome generative AI frustration to quickly design and execute a value-creating generative AI strategy with our goal to make our services obsolete. Learn more about their research into the main drivers of Enterprise Generative AI Readiness and how you can think about creating value through GenAI today and tomorrow: https://www.antesynadvisors.com/post/generative-ai-readiness-1 Start your own value-creating GenAI Journey with our "rapid" diagnostic here: https://www.antesynadvisors.com/blank-3 Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    42 min

  3. FEB 17

    Co-Sell That Sellers Crave

    We unpack how to make co-selling irresistible to sellers using specialised partners, scarcity-led door openers, and playbooks that slot into daily workflows. Alex Buckles shares tactics for ISVs, SIs, and platforms, plus smarter recruiting, incentives, and a sane way to use AI. • Why sellers ignore partner intros and how to fix it • Building co-sell playbooks from executive priorities • Crafting a door opener with clear monetary value • When exclusivity and specialisation create loyalty • Keeping AEs and CSMs engaged with useful touches • ISV path via SIs and delivery play embedding • Horizontal expansion plays across many partners • Rethinking partner sourced vs influenced rewards • Practical partner recruitment using LinkedIn sequencing • Manual-first process, then targeted AI automation Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    31 min
  4. Rethinking Partner Tiers | Channel Chewsday

    FEB 10

    Rethinking Partner Tiers | Channel Chewsday

    We unpack how to design partner tiers that reward real capability, align MDF with specialisations, and give partners a transparent ladder to grow. Clear criteria, meaningful benefits, and ongoing iteration turn tiers from labels into a strategy tool. • When tiers are useful and when to skip them • Examples of three to four level models across vendors • Shift from volume-only to balanced scorecards • Criteria that mix revenue, growth and capabilities • Benefits that ladder meaningfully at each step • Linking MDF to tiers and specialisations • A practical playbook to design or refresh tiers • How to iterate using data and partner feedback If you've recently overhauled your tier model or decided to ditch tiers entirely, I'd love to hear what you learned and what surprised you Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    11 min
  5. How Smart Segmentation Makes MDF Strategic In 2026 | Channel Chewsday

    JAN 27

    How Smart Segmentation Makes MDF Strategic In 2026 | Channel Chewsday

    We show how linking MDF to partner tiers and specialisations turns a blunt perk into a strategic lever for capability and pipeline. Clear ladders, maturity-based activities, and simple operations make funds work harder and prove ROI across segments. • Shifting from volume-only MDF to capability and outcomes • Segmenting partners into strategic, growth and long tail • Mapping MDF tracks to competencies like cloud and security • Matching activities to partner maturity for higher impact • Creating clear tier requirements and transparent benefits • Simplifying execution with PRM automation and guardrails • Piloting in one region and benchmarking ROI • Using data to refine tiers, activities and investment There’s still time to register for the Channel Scalar Live webinar taking place today, January 27th at 8 a.m. PST | 11 AM EST | 4pm GMT. Registration link: https://hubs.ly/Q03-l_pt0 Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    13 min
  6. Choosing The Right MDF Mix | Channel Chewsday

    JAN 20

    Choosing The Right MDF Mix | Channel Chewsday

    We break down accrual, proposal-based, fixed, activity-based, and hybrid MDF models, then map each to vendor maturity, and growth goals. The result is a simple path from starter funds to a hybrid mix that drives utilisation, focus, and measurable ROI. • Core MDF models and what they suit • Pros and cons of accrual and proposal-based • When fixed allocations help activation • Activity-based menus that drive outcomes • How hybrids balance reward and growth • Aligning MDF to partner landscape • Operational maturity and tooling needs • Start small, measure, and evolve • Questions to test fit and ROI Join our friends at Channelscaler and a panel of channel marketing pros on January 27th to see how AI is used to make MDF far less painful. Registration link: https://hubs.ly/Q03-l_pt0 Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    11 min
  7. From Budget To Pipeline: Proving MDF ROI | Channel Chewsday

    JAN 13

    From Budget To Pipeline: Proving MDF ROI | Channel Chewsday

    We cut through MDF confusion and show how to prove ROI with clear targets, clean attribution, and partner enablement. The conversation moves from spend reporting to outcome-based funding that ties every Dollar and Euro to pipeline and revenue. • Why MDF measurement is hard and why it matters • Shift from discretionary spend to outcome-based models • The four-step loop from spend to revenue proof • Concrete ROI example with pipeline and payback • Fixing data plumbing and platform integrations • Solving partner capacity with concierge plays • Hybrid earned and proposal-based funding structures • Setting benchmarks and reallocating toward winners • Using transparent dashboards to coach partners • Three-part framework of strategy, instrumentation and collaboration Here, you can register for the upcoming Channelscaler Live Webinar -  Frictionless MDF: The AI Playbook for High-Velocity Channel Growth Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    11 min
  8. Enablement Vs Engagement | Channel Chewsday

    12/16/2025

    Enablement Vs Engagement | Channel Chewsday

    We break down the real difference between partner enablement and partner engagement, why the words get mixed, and how that confusion hurts growth. Then we map a practical system that unites capability with commitment using segmentation, incentives, trust, and better measurement. • Enablement as capability across technical, sales and marketing tracks • Engagement as motivation shaped by trust, incentives and joint planning • Segmentation-driven journeys for emerging and strategic partners • Outcome-led learning and co-selling motions • Metrics for enablement and engagement and how to correlate them • Cultural levers to reduce conflict and increase commitment • Self-assessment to find overinvestment and gaps • Practical next steps to raise both curves together Feel free to send a note or drop a comment on how are you balancing enablement and engagement in your world right now. Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn. Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation. Visit www.ChannelVoices.com Until next time 👋

    11 min
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5
out of 5
4 Ratings

About

Channel Voices is The Podcast for Future Channel Leaders, where we learn the ins and outs of partner ecosystems through casual conversations with channel professionals from a variety of industries, partner types and geographies. 

Information

  • Creator
    Channel Voices Podcast
  • Years Active
    2020 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © 2026 Channel Voices
  • Show Website
    Channel Voices