Womenpreneur Asia

Krista Goon
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Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses. The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer. Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies. All episodes are sponsored by Redbox Studio, a company that uses its own game, Big Timer, to train and teach entrepreneurship through workshops.

  1. 3d ago ·  Bonus

    BTS Episode 13 Your Year, By Design

    In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: Your Year, By Design, a new mini-programwhat this guided online sprint for women is about and why they are doing thishow the sprint will run across two 90-min sessionswhy you should consider doing the sprint with them From Vision to Voice is proudly brought to you by Redbox Studio and Digital Confluence.

  2. 3d ago ·  Bonus

    BTS Ep 12: Beyond the Sprint

    In this behind-the-scenes (BTS) episode, the program creators of From Vision to Voice, Krista Goon and Rowena Morais, discuss: key highlights from the program delivered in September 2025how the pre-work set out was super usefulwhy they avoided a presentation deckthe weekly visibility challenge - what this is and why they have created it

  3. Jul 17

    Building Family-Friendly Workplaces in Asia with Shreyasi Jha from UNICEF

    In this season closer, we take a closer look at how businesses in Asia could benefit from family-friendly policies starting with creating caring workplaces in Asia. I speak to Shreyasi Jha, Senior Gender and Climate Advisor, UNICEF about the UNICEF perspective and her personal experiences growing up in India. Our conversation explores practical steps SMEs in Asia can take, the cost-benefit math and the hopeful energy of Gen Z driving change. Show Notes [00:11:00] Shreyasi’s defiance and early questions about norms[00:18:00] Breastfeeding challenges and the need for supportive spaces[00:24:00] Bereavement leave and broader care policies[00:27:00] Parental leave and flexible work as core policies[00:32:00] How SMEs can access UNICEF support and consultants[00:42:00] It starts from home and the care agenda Key takeaways Family-friendly policies are not an optional add-on. They are a practical, productivity-enhancing strategy that benefits individuals, teams, and organizations.For SMEs, three priorities stand out: universal parental leave (inclusive of all parents), flexible work arrangements that respect caregiving duties, and reliable childcare support (including safe spaces and bereavement considerations).Real change requires authentic leadership, thoughtful implementation, and a broader commitment to a caring workplace that serves employees, families, and communities. Download the Family Friendly Workplaces Toolkit. This episode is sponsored by Redbox Studio. Sign up for behind-the-scenes updates and news from our podcast guests.

  4. Jul 10

    Baking Good: How The Good Cake HK Feeds Elders in Poverty with Karen Chu

    In this candid conversation, Krista chats with Karen Chu, founder of The Good Cake HK, a Hong Kong social enterprise that channels part of every sale into a rice fund for the elderly. Karen shares her personal journey, from childhood with loving grandparents to creating a brand that blends celebration with care. You’ll hear about the realities of rising costs, the pivots that helped her scale, the role of social media in authentic storytelling and how mentorship can push you to grow even when fear feels loud. This is a beautiful story about baking, purpose and staying human in business. Show Notes: 00:00:00 – Background on Karen and The Good Cake HK00:08:00 – The rice fund concept and impact (5.2 tons of rice)00:14:00 – Daily realities of cage homes and elderly poverty in Hong Kong00:22:00 – Handling growth through Christmas season and corporate orders00:31:00 – Mentorship, fear and building a business vs. being a baker00:34:00 – Social media authenticity and behind-the-scenes storytelling00:41:00 – Scaling, team-building and future partnerships00:52:00 – The mission’s scale in Hong Kong and closing reflections 3 takeaways: Authentic storytelling builds trust and expands reach beyond borders.A social enterprise model can deliver real community impact while remaining financially viable.Growth requires honest assessment, mentorship, and a plan to scale operations without losing heart. This episode is sponsored by Redbox Studio. Sign up for behind-the-scenes updates and news from our podcast guests.

  5. Jul 3

    Access, Knowledge, Opportunity for Womenpreneurs with Krista Goon

    In this week’s solo episode, I share a practical playbook for turning generosity into measurable business results. Learn how to release the mental ledger, multiply your knowledge for greater reach and become an individual that naturally attracts people, opportunities and resources.  Access, knowledge and opportunity aren’t just ideals—they’re a scalable strategy for women entrepreneurs across Asia. I never just talk about strategy without giving you concrete steps to start today and this episode offers all that I personally engage in: publish a short article, forward a timely opportunity, and ask the empowering question, “How may I help you?” Listen to this episode for tools and a mindset shift that could redefine your growth path. Show Notes  00:02:00 — Quote about giving without remembering; generosity as a guiding principle00:04:00 — Mental ledger vs. generosity filter; non-transactional giving00:06:00 — Why Womenpreneur Asia exists: access, knowledge, opportunity00:09:00 — Forwarding opportunities and the power of being a bridge00:12:00 — How may I help you? Asking the, “What does the other person need?”00:15:00 — Digitizing knowledge; creating a portfolio of digital assets00:18:00 — The virtuous cycle: access → knowledge → opportunity00:22:00 — Version 2.0 of giving: making giving vibrant and colorful00:28:00 — Wrap-up: practical takeaways and closing motivation00:30:00 — How to connect with Krista and access resources 3 Key Takeaways Build a generosity filter and release the mental ledger to attract the right people and opportunities.Digitize and share your knowledge regularly; your reputation is the currency of success.Be the bridge: make deliberate introductions and forward opportunities to amplify impact. This episode is sponsored by Redbox Studio. For more show notes, visit WomenpreneurAsia.com

  6. Jun 25

    From Nail Art to Online Nail Academy: Systems-Building with Jessica Choong

    In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach. A journey of courage, experimentation, and generosity, this episode offers practical tactics for turning expertise and nail artistry into a lasting, impact-driven business. Listen to the full conversation to hear how one woman is designing a future where women empower other women through education and community. Show Notes 00:01:00 — Jessica’s background: from fashion design in Penang to becoming a Malaysia Airlines cabin crew and then the big move to New Zealand.00:14:00 — The birth of the nail course: meeting demand and focusing on helping students gain financial independence.00:19:00 — Marketing the course: from Rae, the first student, to filming the online course and expanding online/offline options.00:31:00 — Building systems with affiliates: mentoring, teaching manuals, and hands-on practice via affiliate mentors.00:36:00 — Challenges and strategy: avoiding cold pitches, building a warm network, and planning for international growth.00:43:00 — The power of sharing knowledge: how generosity in teaching attracts opportunities and sponsorships.00:50:00 — Reflections on culture and community in New Zealand versus Malaysia; the value of being heard. 3 Key Takeaways Turn ideas into action: small starts can grow into large, opportunity-rich platforms.Build a replicable system: affiliates and teaching manuals scale impact while maintaining standards.Lead with connection: warm introductions and mentorship deepen trust and open doors. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

  7. Jun 18

    Adaptive, Inclusive Clothing For The Disabled with Soumita Basu, India

    Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience.  As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care.  From the daily realities as a disabled entrepreneur in Asia to the broader opportunity of serving aging populations and diverse bodies, this episode offers incredible insights for designers, founders and investors who want to build real inclusive businesses with heart and impact. Show Notes 00:00 Soumita’s mission for Zyenika Inclusive fashion00:06 Empathy in design; avoiding homogenization of women00:12 The origin of Zyenika and initial challenges in access and supply00:20 The cost of dignity within systems that aren’t disable-friendly00:26 Policy and human hurdles faced by disabled entrepreneurs00:34 The shopping experience for the disabled 00:43 Hidden business opportunities if inclusivity was taken seriously 00:46 On incubator programs and practical pathways to support disability-led ventures 00:47 Business based on care, authenticity and empathy 3 Key Takeaways  Lead with empathy: inclusive design must start from the user’s body and daily life.Accessibility is systemic: banking, retail environments and policy need practical changes, not just nice-to-have intentions.Inclusion is a trillion dollar business: serving underserved markets strengthens growth, loyalty and ESG outcomes. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

  8. Jun 11

    Solopreneur Turbulence, Identity and Growth with Wahn Punnapha, Thailand

    Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition.  From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn offers grounded, Asia-focused insights on turning personal disruption into personal impact. Tune in for honest reflections, actionable steps, and a reminder that fulfillment arises from aligning inner purpose with outer progress. 00:00–00:04: Wahn’s focus on mindset coaching and location independence00:04–00:08: Leaving a secure corporate life; first steps into solopreneur role and the shift from marketing product to service00:09–00:12: Marketing herself and learning from different coaches (and one key thing she learned the hard way) 00:13–00:22: Identity crisis, embracing emotional upheavals and the importance of a support system 00:27–00:34: Balancing Asian family expectations with personal goals; understanding your love language  00:36–00:40: Redefining success as a coach and solopreneur; internal metrics vs. external milestones; how to connect with Wahn online 3 Key Takeaways  Identity crises are powerful catalysts for growth when met with a four-part framework: vision, why, tiny steps, and support.Service-based businesses rely on trust and personal transformation, not just features—build credibility with clear outcomes and empathetic communication.Balancing family responsibilities with entrepreneurship requires realistic planning and transparent conversations with loved ones; fulfillment matters as much as numbers. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

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About

Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses. The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer. Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies. All episodes are sponsored by Redbox Studio, a company that uses its own game, Big Timer, to train and teach entrepreneurship through workshops.

Information

  • Creator
    Krista Goon
  • Years Active
    2020 - 2026
  • Episodes
    173
  • Rating
    Clean
  • Copyright
    © 2020 WomenpreneurAsia
  • Show Website
    Womenpreneur Asia