Womenpreneur Asia

Krista Goon
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  • Entrepreneurship
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Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses. The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer. Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies. All episodes are sponsored by Redbox Studio, a company that uses its own game, Big Timer, to train and teach entrepreneurship through workshops.

  1. 4d ago

    From Nail Art to Online Nail Academy: Systems-Building with Jessica Choong

    In this episode, Malaysian entrepreneur Jessica Choong shares how she transformed nail artistry into a scalable, affiliate-driven education platform. From moving from Malaysia to New Zealand to building an online nail academy and Gel X courses, she reveals how systems, mentorship, and authentic connections powered growth. Learn how she uses affiliates to mentor new students, partner with brands to cut costs and pursue cross-cultural learning to expand her reach. A journey of courage, experimentation, and generosity, this episode offers practical tactics for turning expertise and nail artistry into a lasting, impact-driven business. Listen to the full conversation to hear how one woman is designing a future where women empower other women through education and community. Show Notes 00:01:00 — Jessica’s background: from fashion design in Penang to becoming a Malaysia Airlines cabin crew and then the big move to New Zealand.00:14:00 — The birth of the nail course: meeting demand and focusing on helping students gain financial independence.00:19:00 — Marketing the course: from Rae, the first student, to filming the online course and expanding online/offline options.00:31:00 — Building systems with affiliates: mentoring, teaching manuals, and hands-on practice via affiliate mentors.00:36:00 — Challenges and strategy: avoiding cold pitches, building a warm network, and planning for international growth.00:43:00 — The power of sharing knowledge: how generosity in teaching attracts opportunities and sponsorships.00:50:00 — Reflections on culture and community in New Zealand versus Malaysia; the value of being heard. 3 Key Takeaways Turn ideas into action: small starts can grow into large, opportunity-rich platforms.Build a replicable system: affiliates and teaching manuals scale impact while maintaining standards.Lead with connection: warm introductions and mentorship deepen trust and open doors. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

    54 min

  2. Jun 18

    Adaptive, Inclusive Clothing For The Disabled with Soumita Basu, India

    Indian entrepreneur Soumita Basu, founder of Zyenika, discusses adaptive clothing that fits real bodies and respects dignity. In a candid conversation, Soumita reveals the passionate journey from chronic pain to launching a fashion line that centers empathy, accessibility, and user experience.  As a disabled entrepreneur, she shares the systemic barriers she’s faced—especially in banking and retail—and why inclusive design must begin with humility and care.  From the daily realities as a disabled entrepreneur in Asia to the broader opportunity of serving aging populations and diverse bodies, this episode offers incredible insights for designers, founders and investors who want to build real inclusive businesses with heart and impact. Show Notes 00:00 Soumita’s mission for Zyenika Inclusive fashion00:06 Empathy in design; avoiding homogenization of women00:12 The origin of Zyenika and initial challenges in access and supply00:20 The cost of dignity within systems that aren’t disable-friendly00:26 Policy and human hurdles faced by disabled entrepreneurs00:34 The shopping experience for the disabled 00:43 Hidden business opportunities if inclusivity was taken seriously 00:46 On incubator programs and practical pathways to support disability-led ventures 00:47 Business based on care, authenticity and empathy 3 Key Takeaways  Lead with empathy: inclusive design must start from the user’s body and daily life.Accessibility is systemic: banking, retail environments and policy need practical changes, not just nice-to-have intentions.Inclusion is a trillion dollar business: serving underserved markets strengthens growth, loyalty and ESG outcomes. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

    51 min

  3. Jun 11

    Solopreneur Turbulence, Identity and Growth with Wahn Punnapha, Thailand

    Wahn Punnapha of Thailand came from a secure FMCG corporate role. She is now a mindset and leadership coach who courageously and openly shares her bold journey from corporate leadership to solopreneurship. She explains how her identity crises and emotional turbulence became catalysts for growth—and she generously shares her four-part framework to guide women through the transition.  From navigating family expectations to building trust and marketing a non-tangible service such as coaching, Wahn offers grounded, Asia-focused insights on turning personal disruption into personal impact. Tune in for honest reflections, actionable steps, and a reminder that fulfillment arises from aligning inner purpose with outer progress. 00:00–00:04: Wahn’s focus on mindset coaching and location independence00:04–00:08: Leaving a secure corporate life; first steps into solopreneur role and the shift from marketing product to service00:09–00:12: Marketing herself and learning from different coaches (and one key thing she learned the hard way) 00:13–00:22: Identity crisis, embracing emotional upheavals and the importance of a support system 00:27–00:34: Balancing Asian family expectations with personal goals; understanding your love language  00:36–00:40: Redefining success as a coach and solopreneur; internal metrics vs. external milestones; how to connect with Wahn online 3 Key Takeaways  Identity crises are powerful catalysts for growth when met with a four-part framework: vision, why, tiny steps, and support.Service-based businesses rely on trust and personal transformation, not just features—build credibility with clear outcomes and empathetic communication.Balancing family responsibilities with entrepreneurship requires realistic planning and transparent conversations with loved ones; fulfillment matters as much as numbers. This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities:

    44 min

  4. Jun 4

    Amplifying Lawyers’ Expertise and Voices Through Digital Content with Bhavya Bhatt, India

    In this episode, I speak to Indian entrepreneur, Bhavya Bhatt. Based in Bangalore, this former lawyer shares how she transformed a legal career into a thought-leadership amplification business for the Indian legal industry. From battling imposter syndrome to embracing a bold pivot during the pandemic, Bhavya reveals how personal branding—built on lived experience rather than a polished fantasy—can unlock opportunities, even in industries wary of change.  She discusses the power of allyship in content creation (helping clients preserve their voice), the evolving role of AI in legal branding and the importance of showing up with your own language and tone.  Whether you’re a lawyer or legal consultant, Bhavya’s story offers insightful approaches for developing content that resonates.  Listen to learn how to turn your unique experiences into impact. Show Notes  00:00: Welcome and Bhavya’s journey from law to ClausePlay; the core idea of personal-brand amplification.00:11: Pandemic pivot, freelancing vs. entrepreneurship and the decision to run an organization on her terms.00:22: Building client relationships, content collaboration and preserving a client’s voice in branding.00:27: AI in the legal industry—opportunities, limits and the importance of human-authored content.00:35: The move from freelancing to a structured company, lessons learned and advice for women entrepreneurs in Asia.00:42: Bhavya’s current work with ClausePlay, how to connect online, and final thoughts on personal branding. 3 Key Takeaways  Your voice is your differentiator: define and share your lived experiences with authenticity. Content doesn’t have to be created alone - it can be a partner process: get someone to handhold you while you’re starting but remember to preserve your voice.AI is a tool, not a replacement: use AI to enhance or finetune your storytelling while always retaining your humanity and credibility.  This episode is sponsored by RedboxStudio.com For the full show notes, visit WomenpreneurAsia.com  Sign up for new episode alert plus regional news and women-friendly opportunities.

    47 min

  5. May 28

    Transitioning with Clarity and Compassion: with Nguyen Long Chau Sa

    This episode is with Nguyen Long Chau Sa,, co-founder of Live in Flow, a coaching business and former TikTok Partnership Manager in Vietnam. Sa shares a brave journey from corporate intensity to coaching, anchored in inner work, clarity, and community. She explains why transition is a daily practice, how to cultivate an environment that supports sustainable change, and how to live in flow by embracing stillness, compassion, and authentic self-discovery. Rich with personal anecdotes—from her thyroid cancer to career pivots—this conversation offers guidance and recommendations for women navigating transitions in Asia. 00:00: Welcome and episode overview00:01: Sa’s professional journey: branding, e-commerce, TikTok Vietnam00:03: Birth of Live in Flow and the focus on inner work00:04: Health wake-up: thyroid cancer and its impact on life choices00:05–00:06: Balancing corporate life with personal exploration00:07–00:08: Rethinking transition as a process, not a destination00:09–00:10: The trap of over-planning and the value of clarity00:11–00:12: From fear to clarity; stillness and self-compassion00:13: Discomfort and the personal journey of finding what you want00:14–00:16: Reframing self-introduction post-corporate life00:17–00:18: The importance of environment and immersion in a new role00:19–00:21: Live in Flow program structure: private coaching + group work00:22–00:23: One-on-one customization and “space + catalyst”00:24: How to connect with Sa and next steps 3 key takeaways Clarity is a journey, not a moment. Embrace stillness and self-compassion to reveal what truly fits.Transition is ongoing work. Environment, support, and a patient pace enable sustainable growthCommunity matters. A customized, supportive space helps you test, refine, and sustain your path. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

    27 min

  6. May 22

    ESG as a Growth Strategy for Asia’s SMEs: Practical Steps from Yvonne Au Yong

    In this episode, I speak with Yvonne Au Yong of Stratx Advisory of Malaysia who reframes ESG for Asia’s SMEs - from a compliance obligation to a strategic growth lever. She shares a practical four-step starter plan, explains how sustainability can drive revenue and cut costs and discusses the urgency of acting now before broader regulatory demands intensify. With real-world examples and market insights, Yvonne shows how small businesses can position themselves as responsible, forward-thinking partners in their ecosystems. 00:00 – Episode opening and guest introduction00:06 – The urgency of climate action and the 1.5°C threshold00:12 – Four-step starter framework for ESG00:26 – ESG as a revenue and cost-saving lever for SMEs00:33 – Government procurement, climate reporting, and Scope 3 emissions00:41 – Communicating ESG commitments and stakeholder engagement00:47 – The first-mover advantage in ESG; closing thoughts 3 key takeaways ESG is a strategic growth tool for SMEs, not just a compliance burden.Start with Yvonne's four-step plan, then scale and communicate your progress.Early adoption creates a competitive edge as regulatory and market expectations rise. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

    51 min

  7. May 15

    Education, Empowerment, Ecosystems: Stacie Phyo’s ASEAN Startup Path

    Stacie Phyo, the CEO of Tutearn from Myanmar, shares how she bootstrapped three interconnected ventures—Pace Forward, Tutearn and Women4Women—driven by one simple belief: solve your own problem, then scale with customer-led thinking. From her home country Myanmar and now located to Bangkok, Stacy reveals how she built lean systems, empowered her team and created a thriving ecosystem for ASEAN women founders. Expect practical tips on focusing on one thing, developing scalable processes, and leveraging community for lasting impact. 0:00 – 02:00: Stacy’s background, and why Bangkok; early startup story in Myanmar.02:00 – 07:00: Pace Forward and Tutearn: building for accessibility and automation.07:00 – 12:00: Bootstrapping mindset, customer-first marketing, and essential systems.12:00 – 16:00: Lessons from leadership: letting teams take the helm; the value of mentorship.16:00 – 21:00: Women4Women: nonprofit roots, ASEAN focus, and community-building.21:00 – 27:00: Personal growth, work-life integration, and staying reflective as a founder.27:00 – 33:00: Future plans, expansion, and how to connect with Stacy. 3 key takeaways  Build around customer problems first; revenue should come from customers, not from funding.Focus on one core initiative, then scale with solid systems and clear ownership.Invest in community and mentorship to accelerate women founders across ASEAN. This episode is sponsored by Redbox Studio. Sign up for updates, news and opportunities. Get the full show notes and links at WomenpreneurAsia.com

    50 min

  8. May 8

    The Chapters of Fulfillment Through 80/20 and Photography Business with Tan Chi Yin

    In this episode, Malaysian entrepreneur and photographer Tan Chi Yin shares her journey from a production background to building Chapters, a Malaysia-based photography and videography business. She reveals how visibility, purposeful networking and the 80/20 principle shaped her path, why fulfillment now guides her client choices and how AI helps streamline planning while preserving the art and emotion of photography. From wedding-day logistics to long-term client partnerships, Chi Yin offers practical insights for women entrepreneurs building service businesses across Asia. Listen for candid lessons on setting boundaries, choosing the right clients,and growing an enduring brand that grows with your customers. 00:00 – 01:00: Chi Yin’s leap from employee to entrepreneur; why she started Chapters.01:00 – 02:20: The “Chapters” concept and what keeps her motivated over the years.02:20 – 04:00: The behind-the-scenes rigor of shoots: planning, location scouting, and post-production.04:00 – 05:20: The 80/20 principle in action: fulfillment over sheer revenue.05:20 – 06:50: Networking, community, and balancing time between business and learning.06:50 – 08:40: AI in photography: how she uses it and where she still edits by hand.08:40 – 10:20: The challenges of service-based work and managing client expectations.10:20 – 11:40: Why the Chapters brand matters and how Chi Yin engages with clients long-term.11:40 – 13:00: Final advice and where to find Chi Yin. 3 key takeaways Build visibility through intentional networking because “visibility is really important.”Apply the 80/20 rule to protect your energy and focus on the work that truly fulfills you.Use AI as a practical assistant but keep the craft and the final edits human-centered to preserve emotion and quality. This episode is brought to you by RedboxStudio.com  For the full show notes, visit WomenpreneurAsia.com

    42 min
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About

Womenpreneur Asia is a podcast for women entrepreneurs in Asia to share what they have learned with other women who are in business or aspire to start businesses. The Womenpreneur Asia podcast is hosted by Krista Goon, a Malaysian entrepreneur, author. communicator and marketer. Each season features 14 heartwarming and inspiring stories of Asian women entrepreneurs across Asia. Each episode is a conversation between Krista and her Asian guest, filled with valuable insights and strategies. All episodes are sponsored by Redbox Studio, a company that uses its own game, Big Timer, to train and teach entrepreneurship through workshops.

Information

  • Creator
    Krista Goon
  • Years Active
    2020 - 2026
  • Episodes
    168
  • Rating
    Clean
  • Copyright
    © 2020 WomenpreneurAsia
  • Show Website
    Womenpreneur Asia