Business of the Beat

Hosted by three-time founder, bestselling author, and award-winning industry thought leader Kendra Bracken-Ferguson, Business of the Beat takes you inside the business of beauty and wellness—unpacking the real stories behind starting, growing and accelerating breakthrough brands. Each episode features candid conversations with founders, senior executives, influencers, and operators who are shaping the future of the industry. From funding to failures, pivots to purpose, and hustle to harmony, you’ll get unfiltered insights and actionable strategies to grow and scale with intention. Now in its fifth season with over 180 episodes, Business of the Beat is the go-to resource for all business leaders ready to turn passion into profit and ambition into impact. Subscribe today—and unlock the beauty of your success.

  1. Sep 6

    Seeing the Beauty in Impermanence

    In this episode of Business of the Beat, host Kendra Bracken-Ferguson sits down with Aditi Sharma, co-founder and COO of QOAT, to explore her full-circle journey from growing up in her mother’s salon to building an entirely new category in professional hair care. Aditi shares how her original plans for law school unexpectedly led her to L’Oréal, where mentors gave her the business education and confidence that helped shape her career. After leaving corporate beauty, she founded EGAD Talent, representing hairstylists and helping creative talent translate their influence into valuable brand partnerships. That work eventually reunited her with longtime collaborator Alfredo Lewis and inspired them to create QOAT—the professional hair-color topcoat designed to help stylists protect their work and clients preserve their investment. The conversation explores the difference between having a great idea and building a commercially viable company, the years of development behind a category-defining product, bootstrapping a startup, building with the right co-founder, and why the unglamorous foundations of operations, finance, distribution, and cash-flow management determine whether an innovative product ever reaches the shelf. Aditi also reflects on releasing the pressure of the “shoulds,” recognizing that ease does not mean a path is wrong, and using yoga, self-awareness, and the principle of impermanence to remain grounded while building at startup speed. Find more shows like this on the Mean Ole Lion app.

    Seeing the Beauty in Impermanence
  2. Aug 31

    Beauty Stories to Beauty Solutions

    In this episode of Business of the Beat, host Kendra Bracken-Ferguson sits down with Tasha Turner, founder of Wrapped Beauty, to explore a career shaped by beauty, culture, creativity, and a deep understanding of the needs of women of color. Tasha takes us through her journey in the beauty industry, from working at prestigious magazines and witnessing the evolution of beauty standards to recognizing the influence and resilience of women of color in defining what beauty looks like. She and Kendra discuss how beauty and wellness have increasingly intersected—and why understanding the consumer means understanding the full experience of how she lives, feels, and cares for herself. That experience ultimately led Tasha from telling beauty stories to creating beauty solutions. She shares the story behind Wrapped Beauty and her move into product development, including the process of designing an innovative shower cap specifically with textured hair in mind. From protecting hair against water and humidity to testing, refining, and rethinking a product until it truly solves a problem, Tasha offers an inside look at what it takes to turn an idea into something consumers actually need. The conversation also explores authenticity, innovation, entrepreneurship, and the courage to keep creating. For Tasha, building Wrapped Beauty has been more than launching a brand—it has been about trusting her experience, embracing the iterative process, and discovering a new sense of freedom in entrepreneurship. 🎧 Listen to Business of the Beat and hear how Tasha Turner turned years of beauty expertise into a brand designed to solve real problems for textured hair. Find more shows like this on the Mean Ole Lion app.

    Beauty Stories to Beauty Solutions
  3. Aug 23

    Community: The Connection AI Can’t Make and How Wellness Helps

    In this episode of Business of the Beat, host Kendra Bracken-Ferguson sits down with Malinda Sanna, founder and CEO of LookLook, a consumer insights platform specializing in luxury market research. Malinda shares her unconventional journey from studying classical music and literature to entrepreneurship and building LookLook without outside venture funding. She and Kendra explore how curiosity, community, and genuine human relationships helped shape the business—and why treating research participants as valued members of a community rather than simply data points has become central to LookLook’s approach. Malinda also gets candid about the realities behind entrepreneurship. After experiencing rapid growth during the COVID-19 pandemic, she faced the difficult challenge of downsizing as the market shifted. She reflects on what that experience taught her about leadership, resilience, and knowing when growth isn’t necessarily the only measure of success. The conversation also looks toward the future of consumer insights, including AI’s growing role in market research, the importance of preserving authenticity in an increasingly technology-driven world, and the changing nature of influence as consumers place greater trust in peers and communities rather than traditional celebrity endorsements. And behind all the business strategy is an equally important conversation about the entrepreneur herself. Melinda shares how self-awareness, wellness practices, and creating space outside of work help her navigate the demands of leadership without losing herself in the process. It’s a conversation about building differently, adapting when the market changes, and remembering that even in an age of AI and data, business is still fundamentally about people. Find more shows like this on the Mean Ole Lion app. Follow, rate, comment, and share.

    Community: The  Connection AI Can’t Make and How Wellness Helps
  4. Jul 26

    Redefining Surrogacy | Featuring Little Seed Match Co-Founders Jessica Butcher & Amanda Konko

    On this episode of Business of the Beat, hosts Kendra Bracken Ferguson and LaShasta Bell sit down with Jessica Butcher and Amanda Konko, co-founders of Little Seed Match, to discuss how they're creating a more human-centered approach to surrogacy—one rooted in trust, transparency, and meaningful relationships. Drawing from their own fertility journeys, Jessica and Amanda share the inspiration behind building a community that prioritizes connection between intended parents and surrogates, while challenging the transactional nature of traditional surrogacy models. They discuss the cultural stigma surrounding infertility, the importance of inclusivity, and why emotional support is just as critical as medical care throughout the family-building process. The conversation also explores how Little Seed Match is reimagining the future of surrogacy by fostering intentional relationships, creating safe spaces for families and surrogates, and building a community where compassion leads the way. Through candid storytelling and thoughtful insights, they reveal how purpose, faith, and innovation continue to shape their growing movement. Whether you're navigating your own fertility journey, interested in women's health and entrepreneurship, or inspired by founders building businesses with heart, this episode offers a powerful conversation about resilience, connection, and redefining what support truly looks like. Find more conversations like this on the Mean Ole Lion Media App.

    Redefining Surrogacy | Featuring Little Seed Match Co-Founders Jessica Butcher & Amanda Konko
  5. Jul 6

    Celebrate the Win: Overcoming Imposter Syndrome and Building Confidence with Lisa Simone Richards

    What if the key to unlocking your next level of success is simply learning to celebrate how far you've already come? On this episode of Business of the Beat, Kendra and LaShasta sit down with entrepreneur and communications expert Lisa Simone Richards for an empowering conversation about overcoming imposter syndrome, embracing confidence, and creating sustainable success as a woman in business. Lisa shares her personal journey from battling self-doubt to building a thriving business and a supportive community for women entrepreneurs. Together, they explore why even the most accomplished leaders struggle with imposter syndrome, how celebrating small and big wins can rewire the brain for greater confidence, and why journaling is one of the most powerful tools for tracking growth and recognizing progress. The conversation also dives into the science of celebration, the connection between the nervous system and entrepreneurship, and how intentional morning and evening rituals can improve focus, productivity, and overall well-being. Lisa also offers insights into co-founding a business with a partner, cultivating gratitude, and developing the mindset needed to visualize success before it becomes reality. Whether you're launching your first venture, scaling your business, or simply looking for the confidence to take your next bold step, this episode is packed with practical strategies and inspiring reminders that your accomplishments deserve to be recognized. Listen now and discover why celebrating your journey may be the most important business strategy you haven't embraced yet. Find more shows like this on the Mean Ole Lion Media app. Follow, rate, comment, and share!

    Celebrate the Win: Overcoming Imposter Syndrome and Building Confidence with Lisa Simone Richards
5
out of 5
24 Ratings

About

Hosted by three-time founder, bestselling author, and award-winning industry thought leader Kendra Bracken-Ferguson, Business of the Beat takes you inside the business of beauty and wellness—unpacking the real stories behind starting, growing and accelerating breakthrough brands. Each episode features candid conversations with founders, senior executives, influencers, and operators who are shaping the future of the industry. From funding to failures, pivots to purpose, and hustle to harmony, you’ll get unfiltered insights and actionable strategies to grow and scale with intention. Now in its fifth season with over 180 episodes, Business of the Beat is the go-to resource for all business leaders ready to turn passion into profit and ambition into impact. Subscribe today—and unlock the beauty of your success.

More From Mean Ole Lion Media