56 episodes

Market researchers have the coolest backstories. Hear them here!

Rock n' Roll Research Podcast Matt Valle

    • Business

Market researchers have the coolest backstories. Hear them here!

    Episode #56: Jeff Scott - UX Research at Schwab, Human Factors at US Air Force, Ice Cube Fan

    Episode #56: Jeff Scott - UX Research at Schwab, Human Factors at US Air Force, Ice Cube Fan

    It may sound like a leap to go from aerospace and operational physiology to overseeing user experience research for a major financial services company, but Jeff Scott explains just how much these worlds have in common.
    Jeff shares his unique and fascinating journey from the US Air Force to Director of User Experience Research at Charles Schwab. He shows how each step along the way built upon the previous to make him perfectly suited for his role.
    Along the way, Jeff discusses what call center work shares in common with flying a fighter jet, the military lessons he applies every day at Schwab and how good vs. bad data can literally save lives. He also throws me for a loop with his desert island music choices!

    • 23 min
    Episode #55: Emmanuel Probst - Branding Expert at IPSOS, Best-Selling Author of Brand Hacks

    Episode #55: Emmanuel Probst - Branding Expert at IPSOS, Best-Selling Author of Brand Hacks

    “I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst’s best-selling book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”
    Emmanuel is like a physician for brands. I couldn’t get enough of his ideas in our talk and we continued our conversation long after the podcast ended. 
    Emmanuel began his research career humbly and has become one of the most trusted advisors for growing brands. Today he is Global Lead: Brand Thought Leadership for Brand Tracking at Ipsos. He is also a contributor to Forbes and Media Post, a reviewer for the Journal of Advertising Research and adjunct faculty at UCLA Extension.
    We dive deep into why and how brands must create meaning with consumers. We also discuss the power of nostalgia in branding and the appeal of Pink Floyd and Brittany Spears as a student learning English.

    • 25 min
    Episode #54: Leib Litman - Professor, Data Quality Expert, Co-Founder Cloud Research, Metalhead

    Episode #54: Leib Litman - Professor, Data Quality Expert, Co-Founder Cloud Research, Metalhead

    As a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challenges and has since become a trusted leader in ensuring online data quality at the firm he co-founded, Cloud Research.
    Leib takes us on a journey into the world of survey participants, both genuine and bogus, identifying the scope and nature of the problems and how a blend of technology and cognitive psychology can help ensure high quality survey data.
    Leib also shares the records (highly approved by the host!) that he would want to keep him company on a desert island.

    • 31 min
    Episode #53: Dyna Boen - MD at Escalent, Start-up Addict, Founder WIRexec Leadership Summit

    Episode #53: Dyna Boen - MD at Escalent, Start-up Addict, Founder WIRexec Leadership Summit

    Dyna Boen has spent most of her career helping lead start-ups to success, including her own. She has seen it all, done it all and inspired many along the way.
    Yet, she has always made time to help others. Seven years ago, she and Heidi Dickert had an idea to create an offsite for executive women in research to share experiences and learn from each other. They saw it through and it became the WIRexec Leadership Summit which she has continued to help lead.
    Dyna discusses the early days of ResTech with MarketTools, her journey in research and what she has learned and applied along the way.

    • 34 min
    Episode #52: Michael Schonfeld - Brand Strategist, Formerly Def Jam, Hip Hop Writer

    Episode #52: Michael Schonfeld - Brand Strategist, Formerly Def Jam, Hip Hop Writer

    As a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fascinating story about that!
    Since joining the ad agency world, Michael has worked with meaningful brands like Mars, Sandy Hook Promise and Reebok. Today, he is Senior Strategist on Michelob Ultra in NYC at the iconic FCB, winners of the 2019 Cannes Lion North American Creative Agency of the Year, the 2020 Adweek Global Agency of the Year and countless other awards over the past 148 years.
    In this podcast, Michael shares his journey, his take on the relationship of brands with consumers and how brands can better understand the people they serve.

    • 32 min
    Episode #51: Jennie Finerty - Qualitative Expert, Artistic Swimmer for US National Team

    Episode #51: Jennie Finerty - Qualitative Expert, Artistic Swimmer for US National Team

    Today Jennie Finerty has a very successful career in insights as VP, Qualitative Research for Magid’s Global Media & Entertainment practice.
    But before her career in research, Jennie spent much of her life as a successful competitive athlete. She spent countless hours over many years with her twin sister in the pool training as an Artistic Swimmer (then known as Synchronized Swimming), where she excelled and eventually went on to make the US National Team and the US Training Squad for the 2008 Beijing Olympics.
    Jennie shares her journey on today’s podcast, including how she got started, what she has learned from her experience in athletics, how qualitative research has changed and the “inspirational pressure” of representing her country in international competition.
    For more really cool insights from Magid, go here: https://www.youtube.com/channel/UCeuJSsivrUGht8ZimN7rLxA

    • 23 min

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