The Social Impact Show

Benevity

The Social Impact Show is where CSR professionals can get the latest strategies and tactics to develop their goodness and CSR programs. You'll learn from industry experts to help your programs to the next level, no matter if you are just starting out or a seasoned professional looking to scale even more.

  1. 04/06/2024

    Mastering Video Storytelling for Social Impact: How to Leverage Video Content for CSR

    In today's episode, you'll learn how video storytelling can amplify your Corporate Social Responsibility and social impact programs. We chat with Tamika Bickham, CEO and Creative Director of TB Media Group, to discuss the power of authentic storytelling and how it can foster emotional connections with your audience. We explore the types of stories that resonate most, the role of authenticity, and how to leverage video content across various platforms. We also review valuable tips on involving employees in your storytelling efforts and how to adapt your content for different audiences.   Timestamp of our discussion: 1:14 - What are the stories CSR leaders can tell to build more support for their social impact programs? 6:06 - How do you involve employees in your CSR storytelling? 9:07 - How can video help build support for your mission or organization? 11:20 - Hallmarks and traits of a video that produces inspired feeling in your audiences 14:57 - Vertical and user generative content style videos 17:41 - Authenticity in your CSR communications and marketing 21:45 - Trends over the next 12-18 months in video-based social impact storytelling that professionals listening to / watching this podcast should monitor closely? 26:43 - When and how can CSR leaders use video storytelling in their campaigns and communications?   Connect with Tamika: https://www.linkedin.com/in/tamikabickham/ TBMediagroup.com Music by https://youtube.com/ikson @iksonmusic

    34 min
  2. 02/16/2024

    Bridging the Public-Private Divide: Partnerships for Disaster Philanthropy

    In today's episode, you'll learn about the pivotal role of the private sector in global disaster response and the importance of public-private collaboration. We explore how corporations provide immediate relief aid while also focusing on pre-disaster preparedness and long-term reconstruction.  Andrew Jones, a Senior Researcher at The Conference Board, highlights that the number of natural disasters is rising globally. As climate change intensifies, over 90% of major firms expect disasters to become more frequent and extreme in the coming years. Corporations now supply around 40% of philanthropic funding for disaster response due to their financial resources and global footprint. Looking ahead, the greatest opportunity for progress lies in closer public-private collaboration. While most companies partner with NGOs, working strategically with government across all phases of disaster management is crucial yet uncommon currently.  Timestamp of our discussions: 1:28 - Role of the private sector and corporate philanthropy in global disaster response  3:08 - What determines whether a company's social impact program respond to disasters or not?  5:39 - Preparing responses and activities for year-round disasters 7:03 - What about preparedness or reconstruction as disaster responses  9:08 - Greatest opportunities for innovation in corporate disaster philanthropy 10:56 - Opportunities are there for public-private sector collaboration?  12:52 - Improving CSR strategic planning and decision making for natural disasters  14:36 - How important are employees in corporate disaster response efforts?  17:14 - What about man-made disasters, such as armed conflict and war? Connect with Andrew Jones: https://www.linkedin.com/in/andrewjjones1985/ Learn more about The Conference Board:  Conference-board.org  Music by https://youtube.com/ikson @iksonmusic

    20 min
4.9
out of 5
9 Ratings

About

The Social Impact Show is where CSR professionals can get the latest strategies and tactics to develop their goodness and CSR programs. You'll learn from industry experts to help your programs to the next level, no matter if you are just starting out or a seasoned professional looking to scale even more.