The Mujerón Podcast

Sonia Alejandra Saunders

Mujerón Movement is a women’s empowerment community that is focused on helping Latinas elevate their lives, embrace self-love, and equip them with the tools they need to become the MUJERÓN of their dreams. Tune-in to listen to the stories of inspiring Latinas who have become the Mujerón of their dreams. The Mujerón Podcast is a lifestyle podcast for the Modern Latina! We talk about a variety of topics from self-development, entrepreneurship, community, and anything that helps us on our journey of becoming the Mujerón of our dreams. Vamos a lograrlo JUNTAS!

  1. 3d ago

    169. How to Expand Your Capacity When You Keep Telling Yourself You Can't Do More

    I just had one of the biggest weeks of my life since having my second baby and it was life-changing. If you've been tuning into the podcast lately you have heard me talk A LOT about capacity. I've unpacked why I am cutting back on the offers I sell, the amount of content I create, the annual conference, and so much more because I truly felt like doing big things was just not for me during this season. And as I am aware I still very much don't have the capacity I used to, this past week taught me that if I really wanted to I could most definitely lock-in and expand my capacity to do big things. This episode is your reminder that you self-doubt might be keeping you from the very life you are currently building. You can show up in big ways, you can do hard things but it is going to take some very real conversations to help you get there. In this episode I shared: -How Askign for help is still the broken record we need to be hearing daily (especially as first-gen mamas) -Rest is as important as having the help to support you in showing up in big ways -It is okay to slow down after having an expanding experience -You decided how you want to show up and don't feel guilty for doing it all as long as you are taking care of yourself during and after. Overall what I want you to take away from this conversation is that yes, having a big life is hard, creating impact is hard, building something from scratch is hard, and doing it all while being a mom? Even harder. But we have it within us to do hard things. And we must take care of ourselves in the process. You got this, amiga. Sonia

  2. Sep 15

    168. Your Goal Weight Won’t Give You the Life You’re Waiting For with Felicia Hernandez

    How many opportunities have we talked ourselves out of because we didn't feel good enough in our bodies? Maybe you don't want to be on camera until you lose the weight. Maybe you don't want to go on the trip until you feel more comfortable in your clothes. Maybe you've told yourself you'll feel confident, successful, desirable, or worthy once you reach a certain goal. But what if you stopped waiting for your “goal body” to start living your life? In this episode, I’m joined by my amiga Felicia Hernandez, founder of Gorditas Way, for a deeply honest conversation about body image, wellness, culture, motherhood, and what it really means to reclaim our relationship with our bodies. Felicia shares how Gorditas Way began as a wellness blog documenting her own fitness journey and how losing 40 pounds didn't magically make her feel at peace with herself. That realization became the foundation for a much deeper mission: helping women and communities give their bodies dignity, honor, and respect. We talk about the pressure so many women experience to change their bodies before allowing themselves to fully show up, and how those insecurities can keep us from pursuing opportunities, creating, connecting, and becoming the women we are meant to be. I also open up about my own complicated relationship with my body, from growing up with comments about my weight, to being judged on my appearance in TV and pageantry, to trying fad diets, and ultimately realizing that health had to become about so much more than how I looked. And we go even deeper into what happens when we become mothers, the pressure of “snapback culture,” the generational body comments many of us grew up with, and why healing our own relationship with our bodies matters if we want to break those cycles for our children. This conversation is not about telling you that you can't have body or health goals. It’s about learning how to pursue those goals without making your worth dependent on achieving them. Because you can want to change something about your body and still respect the body you have today. You can work toward a goal and still celebrate yourself along the way. And you can decide that this version of you is worthy of showing up right now. In this episode, we talk about: Why reaching your “goal weight” doesn't necessarily mean you'll finally feel good about yourself How body insecurities can keep us from showing up for opportunities and relationships Felicia's journey from wellness blog to the Gorditas Way movement Using movement as medicine rather than punishment Reclaiming our relationship with our bodies and wellness The impact of cultural and generational body-shaming Why “snapback culture” can be so harmful for mothers The importance of dignity, honor, and respect when making decisions about your health Learning to separate your worth from your body size How our relationship with our bodies can affect the next generation Why self-advocacy and surrounding yourself with people who honor your values matter The vision behind the Body Liberation Conference in Chicago Meet Felicia Felicia Hernandez is the founder of Gorditas Way, a cultural movement created to empower communities through body liberation, wellness, movement, and cultural connection. Her work centers on helping women of color and LGBTQ+ communities build a relationship with their bodies rooted in dignity, honor, and respect. She is also bringing these ideas to life through the Body Liberation Conference, a full-day experience designed to bring together conversations around body liberation, wellness, cultural identity, reproductive health, movement, and community.   A reminder for the Mujerón listening today: You don't have to wait until you look different to start becoming her. The woman you are today deserves to be honored, too. And sometimes becoming the Mujerón of your dreams isn't about changing who you are. It's about finally giving yourself permission to show up as you are. Follow & Support Felicia: @gorditas_way on Instagram Get Your Ticket for the first ever Body Liberation Conference HERE Follow Sonia & Mujeron Movement: @mujeronmovement @thesoniaalejandra Join us for the Fundadoras Circle Dinner in Chicago on 9/24 HERE Work with Sonia 1:1 HERE

  3. Sep 8

    167. Your Circle Will Get You Out of the Depths of Self-Doubt

    How many times have you seen someone surrounded by an incredible circle of womne and you thought, "why don't I have a circle like that?" I have definitely felt this way before. Even as someone who build an entire community of like minded amigas, I have found myself lacking intimate relationships with a close circle. But here is what changed: I began to cultivate these relationships myself without waiting for them and without expectations. Because I realized that just because I was a community builder didn't mean I automatically had a community. You have to put in the work, you have to build relationships, you have to show up for them the same way they show up for you. In this episode I share 3 tangible steps you can take to build a circle that will pull you out of depths of self-doubt. I talk about:   The right circle can pull you out of self-doubt.  You can be confident in your business while still navigating an identity shift. Not every business friendship is a genuine friendship. If you want better friendships, you have to be willing to initiate them. The strongest business friendships are reciprocal—but not transactional. I hope this episode inspires you to create or strenghten your close circle of amigas that help you grow and go after your wildest dreams. Join us for the Fundadoras Circle Dinner in CHICAGO  Fundadoras Circle Join us for the FIRST BODY LIBERATION Event in CHICAGO Body Liberation Event Schedule Your 90-min NEXT CHAPTER Intensive  Work With Sonia

  4. Sep 1

    166. 3 Questions I Ask Myself Before I Make My Next Move

    What if I told you the clarity you are seeking is within in you? You don't need another fancy way to get the clarity you need to make your next move, you just need dig deep. I've been sharing a lot about this Next Chapter that I am currently in after making the decision to quit my family business to go all-in on Mujerón Movement because it has NOT been easy amiga. The guilt, the overthinking the doubt, the feeling of "Did I make the right decision?".  Because some decision change the course of our lives forever.  In this episode, I share 3 questions I asked myself that helped me make my decision. So wether you are debating if you should leave your 9-5, start that business you've been thinking about or maybe leave a toxic relationship behind these three questions will help you: -Rewire your thoughts -Get clarity about your future -Prioritize Self Compassion  Because you can't step into the new chapter with the same mindset. You can't welcome  a new identity if you are still talking bad about yourself. And you can't move forward if you don't know where you are going. You ARE ready to step into that new version right now.  I hope this episode helps you step into that. Sonia💖 **The tool I share on this episode that help you change negative thought is called: The Self Coaching Model  P.S. If you want support in your Next Chapter, join me inside my 90-Minute Next Chapter Intensive. You and I will identify your next move, pinpoint exactly what is holding you back, and create a plan that won't burn you out. Because we were meant for great things. Join HERE

  5. Aug 25

    165. Why Your Goals Are Probably Setting You Up to Burn Out Again

    I know the feeling all too well amiga. You set a big goal you lock-in for a week maybe one month tops and then you find yourself tired, overwhelmed and burn out because you went all-in without a realistic plan. But what is a realistic plan?   You’ve heard it before, our goals shouldn’t feel realistic, but I would argue that this exact mentality is sometimes killing our momentum and leaving us burnt out. I recently expedited this myself. I was ready to put it all to rest for the summer, I thought what if I just took the summer off? No posting. No podcast episodes, no weekly email. Just me and my babies making memories without me having to think about, “what am I going to post today?” And honestly I was deeply craving that pause. But what did I do instead? I decided to join the YAP Challenge. Im not gonna lie, the FOMO got me. I have to give it to Jesse Jean, she is a GREAT marketer and although I don’t regret joining the challenge I do regret not listening to my intuition.   This was burnout disguised as ambition. Because so many times we are so hard on ourselves for not showing up, for not staying consistent so we put more on our plate to feel worthy of the success we so deeply want.   The hustle, the pushing through felt like it would fix everything, but in reality what I needed was to slow down.   And no, it’s not too late to take the pause but I no longer crave it the way I did. You see my son started kindergarten now so I am not deeply overwhelmed like I was a few weeks ago.   In my latest podcast episode, I share with you how I shifted from setting goals that were setting me up for burn out to goals that are attainable in the season I am currently in: Taking care of an 11-month old full-time, and having a kindergartener at home.   I will be honest though, you might not like what you will hear on this episode, because this isn’t another “you got this, push through it”, “You can do all things with determination” conversation.   No, this episode will challenge you to pick ONE thing for the rest of the year, hone in on it and lock in without too many distractions.   This conversation will inspire you to get clear on what you actually want to focus on right now. Instead of encouraging you to take action on ALL of your ideas.   So here is what we are doing, we are setting goals together that will build momentum, not burn you out.   And some of the things you create will probably won’t be your best work. But we will celebrate them and not feel like we should wait until we have the capacity to create our best work.   Sonia💖   If you want support in your Next Chapter, join me inside my 90-Minute Next Chapter Intensive. You and I will identify your next move, pinpoint exactly what is holding you back, and create a plan that won't burn you out. Because we were meant for great things. Join HERE

  6. Aug 18

    164. It's Not a Confidence Problem [The Real Reason You're Not Making Your Next Move]

    Recently I've really questioned why I struggle to show up consistently on social media... Posting is essential for me in order to grow my audience, promote my offers, podcast, and grow this community. So when I feel confused and struggle to show up it is honestly paralyzing. I start to question my self, "Am I even cut out for this?" "How do I even come back to posting again" and so many unsupportive thoughts that clearly get me no where.  In this episode I breakdown 4 reasons that might be holding you back from making your next move, wether you are struggling to show up on social media, maybe you are sitting on an idea you've been wanting to take action on, you haven't asked for the promotion or raise, or you haven't started taking care of your health. Whatever it is you are stuck on, you are more than likely letting one of these four things hold you back. Reason #1: Identity attachments: whether you are attaching yourself to old identities or new ones that aren't allowing you to see yourself as the next version of yourself Reason #2: You are afraid to be seen. Not seen like showing up, but actually be seen. For example you are afraid to share what you stand for or share your hot takes. You often question yourself: what if I come off the wrong way? Reason #3: You struggle with consistency: You show up consistently for a few weeks and then find yourself burnt out taking a long break from your goals. You use excuses like, "I don't have enough time" or "I have too much on my plate already". Reason #4: You have Decision Fatigue: You have too many options and no frame work. You spend most of your time thinking about new ideas instead of sticking with one, making a plan, and taking action.   I don't know about you, but recently I found myself letting a bit of all of these hold me back from getting back into what I love to do most, empower women to take action and become the Mujerón of their dreams.  I allowed more than one of these reasons to stop me from recording my podcast ("I don't have time for it), to start selling my offers ("I'm currently going through a rut myself, how am I supposed to help women?), or posting on social media one week and ghost for the next week.  We are no longer allowing these reasons to hold us back, amiga. I hope this episode helps you step into your Next Chapter. Sonia💖   If you want support in your Next Chapter, join me inside my 90-Minute Next Chapter Intensive. You and I will identify your next move, pinpoint exactly what is holding you back, and create a plan that won't burn you out. Because we were meant for great things. Join HERE

  7. Aug 11

    163. Rebuilding My Life & Biz: The Part Nobody Talks About

    I would be lying if I said it has been an easy transition back into my business after having my second baby. I've made so many big decisions since she came into my world, and I have to give myself credit for that. Even then, I've struggled with slowing down, with feeling confused and uncertain about what my Next Chapter will be. And somehow, in between all the confusion, I am more certain than ever that I want to continue to serve Latinas and help them become who they are meant to be on this earth. It is wild because I, too, am right in the middle of the unknown. But there is one thing I have always carried with me: the idea that lo vamos a lograr juntas. I now understand that this statement was far bigger than the played-out phrase we repeatedly hear in the women's empowerment space. That together, we are stronger. Yes, we most definitely are. But we are stronger because we are literally going through the ebbs and flows of life, motherhood, and womanhood, juntas. We are stronger when we are vulnerable enough to say it out loud: "I don't have it all figured out." But hey, neither do I. So how about we figure this out together? That is honestly how this all started. The different workshops I would host at the beginning of Mujerón Movement weren't because I was an expert in them. It was because I, too, was struggling and wanted to grow. And then I decided to create a program with all the knowledge I had learned and share it with other amigas. So here I am, once again, rebuilding. Not from zero, because I have been here before. I know the road. I know it won't be easy, though. And just because I know the road, that might make it even harder. Así que, si tú también estás ahí, once again, vamos a lograrlo juntas, amiga. Because we worked way too hard to give up now. I hope you feel seen and held by this vulnerable share. Sending you so much love as we step into the Next Chapter. Sonia💖   If you want support in your Next Chapter, join me inside my 90-Minute Next Chapter Intensive. You and I will identify your next move, pinpoint exactly what is holding you back, and create a plan that won't burn you out. Because we were meant for great things. Join HERE

  8. Jun 25

    162. How to Attract Your Dream Collaborations to Grow Your Business & Impact

    In this episode I shared how collaborations can fast-track your growth, amplify your message, and create meaningful impact. Learn actionable strategies to attract your dream partners and make collaborations work for your unique goals.   What I talked about: -The significance of intentional collaborations and how they accelerate business and platform growth -My most recent dream collaboration -How collaborations help build community, trust, and shared impact within the Latina business space -Creative ways you can collaborate -The value of proximity, learning from and growing with high-level amigas -Building collaborations step by step: from supporting others’ content to pitching your ideas authentically -The importance of setting clear expectations and aligning on goals to ensure successful partnerships -How to approach dream collaborations: supporting first, creating content, and gradually pitching ideas -The power of supporting, engaging, and understanding your ideal collaborators’ values and missions -Practical tips to overcome hesitation and get started on collaborating today   I hope this episode inspires you to reach out to your dream collaboration wether its a brand or another amiga creator! Collaboration is rooted in community, authenticity, and shared purpose. Start simple—support, connect, then pitch—then watch your impact grow.   Resources & Links: Rich Mommy Retreat Cat del Carmen Janesse from Yo Quiero Dinero Mujeron Movement Connect with me @thesoniaalejandra  Book your 1:1 intensive with me

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About

Mujerón Movement is a women’s empowerment community that is focused on helping Latinas elevate their lives, embrace self-love, and equip them with the tools they need to become the MUJERÓN of their dreams. Tune-in to listen to the stories of inspiring Latinas who have become the Mujerón of their dreams. The Mujerón Podcast is a lifestyle podcast for the Modern Latina! We talk about a variety of topics from self-development, entrepreneurship, community, and anything that helps us on our journey of becoming the Mujerón of our dreams. Vamos a lograrlo JUNTAS!

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