No Such Thing with Krysta Huber

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There’s no such thing as one right way to do life. No Such Thing is a podcast hosted by Krysta Huber — marketing strategist and coach — about the overlap between work, health, and the rest of life that happens in between. Each episode is a look at how we build habits, make decisions, and lead ourselves through the parts of life that don’t fit into clean categories. Some weeks it’s something practical. Other weeks, it’s the kind of reminder that lands when you need it most — that you don’t have to burn everything down to make a change, and you don’t have to have everything figured out.

  1. 17H AGO

    Your Reality Isn't Happening To You — You're Creating It (Here's The Science) with Melissa Burkhart

    Melissa Burkhart left a secured legal career mid-final-semester, moved to San Diego with $5K, and built a multi-six-figure fitness business — then walked away from all of it to teach people how energy actually works. In this episode, she's back on No Such Thing to break down the science behind your creator field, the law of reflections, and why your subconscious is running 95% of your life without your permission. In this episode we dive into: • Why "putting yourself first" is a literal energetic broadcast — not just a mindset shift • What karma actually means (the classic definition is only half right) • How a flat tire and a NYC subway ride became proof that this work is real • The small daily habit that reprograms your creator field faster than any affirmation The Reality You Don't Know You're Broadcasting • You're handing out invisible scripts to everyone around you — written entirely by your subconscious • Talk therapy can't effectively reprogram the subconscious, which creates 95% of your reality — which is why the same patterns keep coming back • When people walk all over you, ghost your proposals, or never offer help — that's not about them. It's a mirror of how you treat yourself • The most overlooked reprogramming moment of your day: filling your water before your dog's The Work That Actually Shifts Things • The most common block isn't resistance to the concepts — it's believing the solution has to be hard. It starts with following through on small commitments to yourself, same day • A flat tire led to nine cascading reflections in 24 hours — every single one traced back to one root: ignoring intuition and putting pressure on herself • Reflections don't get quieter when you ignore them. They get louder, more expensive, and harder to dismiss Your Highest Potential Already Exists — You Just Haven't Matched It Yet • A problem cannot exist without a solution already present. You're not broken. You just haven't found the match yet • Krysta navigated a NYC subway with a dog, a suitcase, a cooler, and a backpack — and strangers helped at every single stairwell. That's not luck. That's a shifted creator field • The question that changes everything: not "how am I different?" but "why am I one in eight billion — and do I feel that in my body?" This work isn't complicated. It's just honest. Whether you've been at this for years or you're skeptical but curious, this episode gives you the science, the framework, and the real-life receipts to start shifting today. Follow Krysta: Instagram: @thekrystahuber Instagram: @thespreadmktg Instagram: @thefitnessfyx Connect with Melissa: Instagram: @melissaburkhart_ for daily energetics, reflections breakdowns, and the real behind-the-scenes of this work Ways to work with Melissa: Mentorship — close-proximity 1:1 support with Melissa's intuition in your back pocket (this is what Krysta is doing)Alignment Academy — group program with intuitive reads, training calls, course material, and a full sisterhood communityOne-Off Intuitive Reads — one hour to get clarity fast, great if you're not sure where to start

    1h 6m

  2. FEB 22

    What the Comments Actually Say About You (And It's Not What You Think)

    Krysta's been having a moment online — four reels went viral in the span of a few weeks, one crossing 200k views — and what came with the visibility wasn't just new followers. It was a front-row seat to the darker, more fascinating side of what happens when more people start to see you. In this episode we dive into: • Why negativity in the comments isn't actually about you — and what it's really signaling about the person leaving it • The difference between visibility and impact, and why chasing one without the other will stall your business • How to use negative feedback as a mirror for your own growth instead of a reason to shrink • What your nervous system needs before you can reflect, respond, or regulate When More Eyes Find You (And Not Everyone's Happy About It) • You've started posting more, letting go of the pressure to make every piece of content "do something," and something shifts — the content gets more fun, more real, and suddenly more people are watching • The reel that went the most viral wasn't the most polished or strategic — it was a lip sync with your niece, her face saying everything, and a caption about trying to find her an uncle that apparently hit every woman in the algorithm at once • Humor and relatability pull people in gently; confidence and opinion pull people in hard — and hard engagement doesn't always mean positive engagement • The moment you step into your perspective unapologetically, you're no longer just posting content — you're holding up a mirror The Psychology Behind the Comment Section • The people who are the most rooted — genuinely happy, moving forward, building something — tend to scroll past content they don't connect with and move on without a word • The ones who stay, who poke, who write paragraphs to a stranger they've never met, are almost always looking for somewhere to put something they haven't dealt with yet • It's not actually about your reel about running into an old friend at a bar in the West Village — it's about whatever that person went home to after they put their phone down • When your content reflects groundedness, presence, and excitement about life, it doesn't just entertain — it confronts the people who don't feel any of those things What You Do With It Next • A comment that rolls right off you isn't a reflection worth examining — but one that lodges itself somewhere, that makes your confidence wobble even slightly, is pointing at something worth getting curious about • The question to ask isn't "are they right?" — it's "where in my own life am I saying this same thing to myself, playing smaller, holding back?" • 27 likes and 5 real conversations will always beat 200k views and 2 — visibility is not the same thing as impact, and impact is what actually builds the business • Regulate before you reflect: close the app, take a breath, get your feet on the ground — you cannot access clarity from inside the spiral This episode is a reminder that the comments section is never really about the comments. Whether you're a creator trying to grow an audience and feeling rattled by what's coming in, or a consumer who's caught yourself doom-scrolling into someone else's arguments at midnight, this episode gives you the framework to understand what's actually happening — and what to do with your energy once you know. There is no such thing as someone doing better than you trying to bring you down. That's the whole thing. Looking for more on this topic? Check out our recent episode on what responsibility creators have when it comes to sharing their opinions online — it's the perfect companion to everything we covered here. Follow Krysta: Instagram: @thekrystahuber Instagram: @thefitnessfyx Instagram: @thespreadmktg

    40 min

  3. FEB 15

    You Can't Outwork, Outsmart, or Outtrain the Wrong Approach with Jeb Johnston

    Jeb Johnston has been a celebrity hairdresser, a bartender, a musician, a personal trainer, and a nutrition coach — and somewhere in all of that, he went through multiple rehabs, jails, and a $150,000 treatment facility almost featured on NBC. What came out wasn't a neat story. It was something more useful: a coach who stopped needing to be right and built a model that finally made sense of all of it. In this episode we dive into: • Why the decisions we think we're making are rarely actually ours • The three-part framework that goes way beyond macros or mindset • Why your biggest weakness and your biggest strength are the same thing • The one differentiator that will separate thriving business owners from those who disappear When You Already Know the Answer But Can't Get There • You've read the books, hired the coaches, and still make the same choice at 9pm you swore off at 9am — not because you're weak, but because your nervous system beat your logic to the punch • We find options with logic, but decisions are always emotionally driven — until you understand that, no strategy sticks • Self-awareness without integration is its own trap — once you've seen the pattern, you can't unsee it, but you're still acting against it • The shift isn't more information. It's getting regulated enough to access the options you already have The Framework That Changes How You Coach (And How You Live) • Internal conflict, nervous system intelligence, strategic skills — Jeb's three-pronged approach doesn't start with strategy. It starts where the person actually is • The urge to fix is the resistance point most coaches hit. The post-it on Jeb's therapist's screen: "Wait, why am I talking?" Sitting in the question longer than feels comfortable is the skill • Before you can coach someone, you have to live inside their perspective — not assign your framework to it • The behaviors you most want to change exist because they're your biggest strengths in the wrong context. Stop going to war with yourself. What Gets Built When You Stop Starting Over • Jeb's clients don't leave with before-and-after photos. They leave saying their marriage got better, they're more present with their kids — and the weight loss followed quietly • Krysta shares how rewiring one belief — "putting myself first gets me everything I desire" — changed her calendar, her coaching, and her business. A canceled call now means a Pilates class, not two more pieces of content. The business didn't suffer. It grew. • Don't blow it up. Evolving doesn't require burning it down — the version of you that's outgrown your old model already has everything you need • In a world of funnels, automation, and AI, relationships are what will separate the people who thrive in the next five years from those who go away Whether you're a coach hitting a ceiling, a business owner tired of tactics that don't feel like you, or someone circling the same health patterns no matter how much you know — this episode is the permission slip to stop outsmarting yourself. Follow Krysta: ⁠@thekrystahuber⁠ ⁠@thefyx.officialpod⁠ ⁠@thefitnessfyx⁠ @thespreadmktg Connect with Jeb: Instagram: @jebstuartjohnston Podcast: Food on the Mind, Awaken Genius — foodonthemind.com Email: jeb@foodonthemind.com — he means it when he says reach out

    56 min

  4. FEB 8

    Being Too Picky (Early On) Doesn't Exist

    After a year away from dating while building two businesses and rebranding a podcast, Krysta jumped back into the apps with fresh energy and clearer standards. What followed were two first dates that taught more about trusting your gut than any relationship ever could. When a guy texted "I'll let you decide where we sit" after failing to secure a spot at the bar he knew about in advance, she clocked the red flag but stayed for the drink anyway. What happened next—and the date that followed with someone else—revealed something crucial about standards, nervous system regulation, and why "being too picky" early on is actually just paying attention. In this episode we dive into: • Why your married friends might be giving you terrible dating advice (and what they're missing about modern dating) • The exact moment your gut is screaming at you—and why being in a rush makes you ignore it • How the standards you accept on a first date show up everywhere else in your life • The nervous system regulation technique that helps you make aligned decisions in dating, food choices, and business When Your Gut Starts Screaming (But You're Too Rushed to Listen) • You're running late, texting fast, physically hurrying—and simultaneously asking friends "should I feel some type of way about this?" • The same energy that makes you ignore fullness cues or push through obvious burnout is what keeps you walking toward a date your intuition is rejecting • Your grandmother's five-minute rule before getting seconds applies to every decision: pause, breathe, drop your shoulders, plant your feet, and regulate before you decide • When you're in fight-or-flight while texting, you override the exact instinct that would protect you from wasting your evening The "Let You Decide" Text That Changed Everything • He asks you to text when you're two minutes away, then admits he's been waiting in his car instead of securing a table at the crowded bar you picked (at his request) • "I'll let you decide where we sit" immediately pushes you out of feminine energy and into masculine—you've now planned the date, picked the spot, AND have to find the table • This is information, not overthinking: if this is his best foot forward on a first date, what does month three look like? • The universe has your back—people will see themselves out without you needing to explicitly call them out (spoiler: he did) What Your Married Friends Get Wrong About "Being Too Picky" • When married people say "I could never date today," they think they're validating your strength but they're actually making dating feel like a punishment you have to endure • Every person who voted "think nothing of it and enjoy the date" was married—and when pressed, admitted they'd been out of the game for 10+ years • Leading with the assumption that dating is bad guarantees bad dating experiences—your words are spells, and you're casting the wrong ones • A "bad date" is actually a win because it gets you clearer on what you don't want, and removing yourself quickly is how you weed through to what you do want This conversation reminds us that standards aren't pickiness—they're self-trust in action. Whether you're navigating dating apps, deciding if you're actually still hungry, or evaluating a potential business partnership, the ability to pause and regulate your nervous system before making decisions is what separates aligned choices from rushed reactions. The person you're meant to build a life with won't make you question your gut on date one. Follow Krysta: Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠ Instagram: ⁠@thespreadmktg⁠ Instagram: ⁠@thefitnessfyx⁠

    33 min

  5. FEB 1

    The Influence Illusion: What We Owe (and Don't Owe) Online

    When tragic events unfold and your feed erupts with takes, counter-takes, and performance activism, the pressure to say something—or explain why you're not saying anything—becomes suffocating. But what if the entire premise is flawed? In this episode, we examine the messy intersection of social media, influence, and responsibility during times of crisis, unpacking: • Why influence is a byproduct of visibility, not a moral badge you earn • The difference between being loud and being effective (and why one rarely creates the change we think it does) • How algorithms weaponize our emotions to keep us divided, distracted, and smaller • The litmus tests every business owner and consumer needs before posting—or reacting The Construct We're Living In • Social media isn't reality, yet it rules our worlds in ways we're only beginning to understand • We've expanded who counts as "public," but the mechanism of influence hasn't changed since Hollywood award shows • Information overload has given us more access than ever with somehow less clarity than ever • Polarizing content drives engagement, creating a constant stream of emotionally charged information designed to keep us activated The Business Owner's Dilemma • The pressure to address current events versus the fear of saying the wrong thing (or nothing at all) • Why announcing "it feels weird to post" is often a cop-out masquerading as awareness • The slippery slope of tying your business values to political stances—and when it's worth it • Three critical questions to ask before you post: Are you informed or dysregulated? Can you hold a boundary when someone disagrees? Does this align with how you want to be perceived long-term? The Consumer's Responsibility • Unfollowing someone is your right—announcing it aggressively serves no one • The grocery store apple test: Would you do this in real life, or only behind a screen? • How engaging with one piece of content flips your entire algorithm, creating echo chambers that feel like reality • Why keyboard warrioring keeps us distracted from the actual work of creating change This conversation reminds us that posting your opinion isn't the same as taking action. Whether you're a business owner wrestling with what to share or a consumer deciding where your attention goes, this episode offers the framework to move through these decisions with intention rather than reactivity. Being loud is not the same as being effective. Nuance dies in 60 seconds. And we're all being manipulated by systems designed to keep us fighting with each other instead of seeing the full picture. Follow Krysta: Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠ Instagram: ⁠@thespreadmktg⁠ Instagram: ⁠@thefitnessfyx⁠

    1h 4m

  6. JAN 25

    There's Nothing Cooler Than Being Intentional

    I recently sat down with a client launching a new business, and one word kept showing up in every single decision they made: intention. Not convenience. Not "that's how it's always been done." Pure, deliberate intention. In a world obsessed with speed, optimization, and AI-generated everything, this conversation stopped me in my tracks. In this episode we dive into: • Why the hustle-to-soft-girl overcorrection made trying feel embarrassing • How confusing efficiency with ease is stealing your satisfaction • The one word that will differentiate you in 2025 and beyond • Why clarity is actually less exhausting than being wishy-washy The Convenience Trap • You're being sold "easy" at every turn, but easy often means less satisfaction when you actually accomplish the goal • AI and technology promise speed, but everyone's starting to sound the same—and it's boring • We've confused efficiency with ease in a way that removes effort, and therefore removes intention • The real issue was never effort—it was effort without clear direction The Overcorrection Nobody's Talking About • Pre-COVID hustle culture burned us out, so we swung hard into "soft girl era" territory • Suddenly caring too much became a red flag and trying became embarrassing • Wanting something badly meant you were "too attached" and needed to let it go • But here's the truth: if you didn't care, nothing would happen—no results, no relationships, no life you actually want Why Intention Is Your Competitive Advantage • Being intentional means knowing your purpose, which actually helps you make decisions faster • When you know what inspires you to move, it's easier to throw out what doesn't align • Intention shows up as infectious energy—people can feel when something's been thought through • In dating, business, fitness, and life: clarity isn't asking too much, it should be the bare minimum This conversation reminds us that slowing down to speed up isn't just a cute saying—it's how you actually build a life worth living. Whether you're overwhelmed by too many fitness rules or exhausted from saying yes to everything in your business, this episode offers permission to pick two things, commit to them intentionally, and stop apologizing for caring. Looking for more on moving with purpose? Check out previous episodes where we explore building capacity over chasing goals. Follow Krysta: Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠ Instagram: ⁠@thespreadmktg⁠ Instagram: ⁠@thefitnessfyx⁠

    29 min

  7. JAN 18

    Stop Re-Deciding: What Marty Supreme Taught Me About Going All In

    A movie about a ping-pong prodigy became an unexpected masterclass in the psychology of achievement. After seeing Marty Supreme, I couldn't stop thinking about one line that perfectly captures why some people get what they want while others stay stuck in perpetual "someday" mode. In this episode we dive into: • The difference between wanting something in theory versus wanting it so deeply in your bones that failure doesn't even enter your consciousness • Why asking for permission or signs might actually be keeping you from the thing you say you want • The exact mindset shift that separates people who achieve their goals from those who keep re-starting them • How to stop making it harder on yourself by re-deciding your commitment every single day When There's No Other Option • You've been thinking about the same goal for months or years, constantly finding reasons why "now isn't the right time" • The real issue isn't your circumstances—it's that you're treating your goal like an option instead of an inevitability • Marty Supreme doesn't try to sound confident or hype himself up; he's already decided the outcome is his • When someone asks "what if it doesn't work out?" and your genuine response is confusion because that reality doesn't exist in your mind The Permission Problem • Reaching out for validation reveals you're still waiting for external proof that you're ready (spoiler: you already know) • Looking for "signs" can be empowering, but it can also be another delay tactic disguised as spiritual alignment • The entrepreneur asking "tell me I'll be okay" already knows the answer—she's built a thriving business with limited time, showing exactly how she'll show up when she goes all in • Your track record of follow-through matters more than any pep talk someone else can give you Moving Like You've Already Won • When you truly believe the outcome is inevitable, the uncomfortable actions required to get there feel easier to execute • You stop wasting energy debating whether you should do the thing and channel that energy into actually doing it • The person who can't complete a 10-question Google Doc or track food for three days is revealing how badly they actually want what they say they want • Wanting something more for someone else than they want it for themselves creates an imbalance that guarantees failure This conversation reminds us that confidence isn't about never doubting yourself—it's about refusing to let those doubts change your trajectory. Whether you're trying to lose 15 pounds or quit your full-time job to go all in on your business, this episode offers the reality check and permission slip you need to stop treating your goals like maybes and start moving like someone who's already decided. Looking for more on building unshakeable commitment? Check out previous episodes where we explore sustainable systems over seasonal resets and why approval-seeking behaviors derail your progress. Follow Krysta: Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠ Instagram: ⁠@thespreadmktg⁠ Instagram: ⁠@thefitnessfyx⁠

    25 min

  8. JAN 11

    You Don’t Hate It, You Hate How You’re Doing It

    Have you noticed how quickly we decide we hate something - social media, working out, dating - without ever questioning whether we actually hate the thing itself, or just how we’ve been doing it? This episode started with an unexpected gift from a listener I’ve never worked with, which sparked a bigger conversation about why we drain the joy out of everything by treating it like homework. In this episode we dive into: • The real reason you think you hate social media, exercise, or building new habits • How transactional thinking kills genuine connection (and your results) • The one question that makes consistency actually sustainable The Thing You Hate vs. How You Feel Doing It • We say “I don’t like social media” but actually mean “I don’t like doom scrolling for 30 minutes and feeling guilty” • When someone says they hate working out, they’re really saying they hate the discomfort - not movement itself • We’re confusing the activity with the miserable way we’ve been approaching it When Everything Becomes Homework • Business owners treat Instagram like a graded assignment where every post must be transactional • A client got excited about meal prep when our AI tool removed friction and added novelty • The moment you measure everything by “how fast can I be done,” you’ve already lost • This pressure comes from following someone else’s blueprint instead of building what fits your life The Gift That Changed My Perspective • I received a package from someone who’s never paid me - just genuinely engaged with my content for 14 months • Her note thanked me for always answering her DMs, which shocked me because I never thought twice about it • So many coaches are taught to ignore people who aren’t actively buying • This relationship gave me market research and genuine connection because I wasn’t trying to extract value Integration vs. Separation • Content creation feels seamless when you integrate it into your life instead of treating it as a separate task • Recording while grabbing coffee, trying new spots, changing scenery - it’s just documenting life • When podcasting becomes part of your identity, even recording late at night doesn’t feel like a burden Your FYX Wellness Tip: The Question That Changes Everything • Instead of “What do I NEED to do to get results?” ask “What can I do to make this easier to repeat tomorrow?” • Notice how “need” implies force and obligation • Could you work out at a different time instead of forcing yourself to be a 6am person? • Consistency comes from ease and integration, not from pushing harder and creating more friction This conversation reminds us that we don’t actually hate the things we say we hate - we hate doing them in ways that make us miserable. Whether you’re a business owner treating social media like homework or someone trying to build healthier habits while drowning in shoulds, this episode offers permission to stop forcing yourself through processes designed to feel terrible. Follow Krysta: Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠ Instagram: ⁠@thespreadmktg⁠ Instagram: ⁠@thefitnessfyx⁠

    22 min
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About

There’s no such thing as one right way to do life. No Such Thing is a podcast hosted by Krysta Huber — marketing strategist and coach — about the overlap between work, health, and the rest of life that happens in between. Each episode is a look at how we build habits, make decisions, and lead ourselves through the parts of life that don’t fit into clean categories. Some weeks it’s something practical. Other weeks, it’s the kind of reminder that lands when you need it most — that you don’t have to burn everything down to make a change, and you don’t have to have everything figured out.

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