Brand Quest: A Brand Building Podcast

Jon Lee & Allison Fortune
  • 5.0 (3)
  • MARKETING

The Brand Quest Podcasts teaches you the real brand building secrets behind brands like the Kardashians, Uber and Tony Robbins and show you how to build your own brand! The Brand Quest Podcast is all about cutting through the pretty branding stories and getting to the real secrets, tactics and techniques you can use to grow your business. Learn how to build your own brand the way brands like Scientology, Starbucks, and La Croix have with Season 1 of the Brand Quest Podcast. Subscribe now to start learning the secrets behind billion-dollar brands!

Episodes

  1. 01/19/2021

    Broke Bad Boy to Notorious Billionaire: The Conor McGregor Story

    In this deep dive episode, Jon and Allison explore the business of fighting, the spectacle, the characters, and how one charismatic young Irish plumber became the highest-paid MMA fighter and owner of 3 brands in the span of seven years. Conor McGregor starts his story using the proven model and testing avatar traits on his hyper-engaged audience before he finally evolved "The Notorious" cementing his brand success and launching an aspirational marketing campaign that spans into the highest-selling whiskey brand on the market, overtaking $1B in valuation in just over a year.  You'll learn how to use spectacle, avatars, character creation, and even some analytics to build your brand and cement your own fame in the same ways Conor McGregor manifested it for himself. Don't miss the takeaways where Jon tells you exactly how to build your brand's character in a step by step exercise where you'll create your brand's vision and explore how you inspire your audience.

    1h 9m

  2. 01/12/2021

    How Flashing Cash and Starting Feuds Built a Makeup Supervillain: The Jeffree Star Story

    In this deep dive episode, Jon and Allison discuss the ins and outs of building a brand as an influencer. We follow the story of one musician turned beauty guru and uncover how they used aspirational marketing, and tribe psychology through feuds to build a brand and entrench fans across niches, and even generations. As an influencer, you'll learn exactly how to use joint ventures, attract your perfect audience, and turn your audience into cold hard cash using the same tactics of the most notorious beauty guru online. This is the story of Jeffree Star and his rise to being one of the top influencers in the world.

    56 min

  3. 01/05/2021

    Why Tony Robbins is a Guru Whether He Likes it or Not: A Self Help Story

    In this deep dive episode, we cover exactly how hypnosis, horrible advice, and interrogation tactics have undeniably turned this self-help giant into a guru, despite his protests. Tony Robbins is the story of finding a niche, scaling a model, and firewalking over all of the legal pitfalls in a troubling 30-year career. From his example, we show you the dos and don'ts of running seminars, scaling your coaching business, consulting ethically, and pricing your products- all while using the secrets of NLP and state pumping to hack your audience (the right way.)

    58 min

  4. 01/05/2021

    How Confusing the Police created the Biggest App Valuation Ever: The Uber Story

    In this episode of the Brand Quest Podcast, you'll learn how infamous Silicon Valley bad boy Travis Kalanick rose to power, broke the law, and created the notorious ridesharing application Uber. In this story, we cover what it means to be in the cult of the founder, how a few lines of code confused the best police forces in the world, and how getting "Kalanick-ed" could be the best thing for your brand. Learn how to use the success secrets behind mega-brand Uber to grow your brand with the Brand Quest Podcast today.

    1h 3m

  5. 01/05/2021

    How a Sex Tape and a Helicopter Mom Built a Billion Dollar Empire: The Kardashian Story

    In this premiere episode of the Brand Quest Podcast, we're going behind the scenes and revealing the REAL secrets behind what made the Kardashian family a $1,000,000,000 empire. We're diving into the OJ trial, the sex tape, the marriages, the products, and most importantly, how they used each of these public scandals to profit. Beyond the salacious story, you'll learn how to use their secrets to build success in your own brand without the scandals or scantily clad images. Be sure to stay tuned to the very end where you'll get an exclusive brand-building exercise, as well as a peek into what's next at the Brand Quest Podcast.

    57 min

  6. EPISODE 1 TRAILER

    Salacious Secrets that Launched Billion Dollar Brands: What to Expect from Brand Quest Season One

    Hi, this is Allison and Jon with the Brand Quest podcast where we uncover the marketing secrets behind the name brands you know, and show you how you can use the same tactics to make more money in your online business. We’re getting ready to launch a salacious season with the stories of 10 brands you know and love including Uber, Tony Robbins, La Croix, Starbucks, Apple, and more! On our very first full-length episode, we’re diving in headfirst and showing you how a sex tape and a helicopter mom built a billion-dollar empire. That’s right, we’re exposing the tactics Kris Jenner used to put the Kardashian family on the map- and it’s even juicier than you think. But it doesn’t stop there, we’re going to tell you exactly how you can adapt these same strategies to build your brand (don’t worry, we aren’t going to tell you you need a sex tape) And that’s just the first episode. Subscribe to the funnel rescue podcast now so you don’t miss this season of billion-dollar marketing secrets!

    2 min

Trailer

5
out of 5
3 Ratings

About

The Brand Quest Podcasts teaches you the real brand building secrets behind brands like the Kardashians, Uber and Tony Robbins and show you how to build your own brand! The Brand Quest Podcast is all about cutting through the pretty branding stories and getting to the real secrets, tactics and techniques you can use to grow your business. Learn how to build your own brand the way brands like Scientology, Starbucks, and La Croix have with Season 1 of the Brand Quest Podcast. Subscribe now to start learning the secrets behind billion-dollar brands!

Information