Inside Startup Investing with Chris Lustrino

Kingscrowd, Sam Fiske

Join Chris Lustrino as he talks to startup founders, angel investors, fund managers, investing platform executives, and more about the online private markets. Inside Startup Investing gives listeners the inside scoop on alternative investing such as startups from an investor and founder perspectives.

  1. 3d ago

    Farm to Pet CEO on Building a $5M Treat Brand

    Jackson Jones spent his career in manufacturing and supply chain — Berkshire Hathaway's Marmon Group, then acquiring Duracell from Procter & Gamble. Then COVID gave him time at home, and he started making dehydrated chicken treats for his dog Rooney in the basement. Five years later, Farm to Pet does over $5 million a year in single-ingredient treats for dogs and cats, ships from its fourth and largest facility, and just hit profitability for the first time. In this conversation, Chris Lustrino and Jackson get into the operational reality behind that number. Demand was never the problem — since last October the company has been production-constrained, running seven days of production and six night shifts across two buildings before moving into a space four times the size. The sales experience Jackson worried about turned out to be the easy part. They also cover the channel decisions that shaped the brand: why Farm to Pet went direct-to-consumer first and deliberately avoided distributors, how a thousand independent retailers found the company rather than the other way around, and why Jackson isn't in a hurry to get on a big-box shelf. Plus his honest, unusual answer on exit strategy — he doesn't have one, and explains why. In this episode: •   What "single ingredient" actually means, and why Jackson kept the product line narrow •   Growing up around farm dogs in West Central Illinois — and Rooney, the 14-year-old who started it •   From a KitchenAid and a dehydrator to a fourth facility in five years •   Being production-constrained since October, and what four-times-the-space changes •   Why the direct-to-consumer site is the hero channel, not retail •   A thousand independent retail customers acquired almost entirely inbound •   Where the crowdfunding capital goes: equipment automation and holiday inventory •   How long it really takes to launch a Reg CF raise •   The capacity ceiling on the new building — and what revenue it can support •   Hitting profitability for the first time this year •   Exit strategy: "I don't wanna put myself out of a job" •   Mapping the treat market by price point and by channel •   Halloween boxes, 6,500 ambassadors, and treating the brand as a community Guest: Jackson Jones, Founder & CEO, Farm to Pet Host: Chris Lustrino, Founder & CEO, Kingscrowd Farm to Pet is currently raising on StartEngine. Research Farm to Pet and other startup investment opportunities at kingscrowd.com. Inside Startup Investing is the only podcast where you can invest in every guest. If you like what you hear, subscribe so you never miss a founder interview. Disclosure: This episode is for informational purposes only and is not investment advice. Investing in early-stage companies is risky, illiquid, and you may lose your entire investment.

    Farm to Pet CEO on Building a $5M Treat Brand
  2. Sep 4

    HEVO CEO on the Race to Standardize Wireless EV Charging

    Jeremy McCool is back on Inside Startup Investing, and a lot has changed since his last appearance. HEVO builds wireless charging for electric vehicles — hardware and software — and it's chasing that market from an unusual angle. Rather than selling a charging pad direct to consumers, HEVO is working to become a tier one supplier to the automakers themselves, so the receiving technology comes built into the vehicle straight off the production line. Get that right, and the automaker becomes the distribution channel. In this conversation, Chris Lustrino and Jeremy dig into what the last year actually produced: roughly $2 million raised, five to six live automaker programs, and signed agreements with fleet partners including Autolane and STEER Tech. Jeremy also lays out the fleet math that makes wireless charging compelling — roughly $40,000 in ten-year per-vehicle operating cost for wireless versus $150,000–$175,000 for plug-in — and explains why the company's licensed polyphase technology, co-developed with Oak Ridge National Laboratory, may put HEVO in the lead position if the German automakers converge on a single universal design. Chris also gets put on the spot — by his own guest — to explain why Kingscrowd Capital invested in the first place. In this episode: •   What HEVO does, and why it sells to automakers instead of consumers •   Chris's investment thesis: founder alignment, market timing, and the de-risking power of an OEM partnership •   The last twelve months: $2M raised, strategic investor interest, and why institutional clean tech capital went quiet •   Fleet economics — 3–5x savings per vehicle over ten years for last mile logistics •   Autolane and STEER Tech: autonomous vehicles that dock and charge themselves •   Why warranty validation is the gate that only an automaker can open •   Hardware pricing: ~$250 on the vehicle side, ~$1,200 for the grid-side charger, 11–22 kW, bidirectional •   The revenue ramp: a couple hundred thousand this year, high six figures next, tens of millions by the end of the decade •   Stellantis, its 13 brands, its EV rollback — and why HEVO says it's still in the saddle •   The Oak Ridge polyphase license and the German standards play •   Jeremy's message to investors weighing a 15-year overnight success Guest: Jeremy McCool, Founder & CEO, HEVO Host: Chris Lustrino, Founder & CEO, Kingscrowd HEVO is currently raising on Wefunder. Learn more at wefunder.com/hevo. Research HEVO and other startup investment opportunities at kingscrowd.com. Inside Startup Investing is the only podcast where you can invest in every guest. If you like what you hear, subscribe so you never miss a portfolio founder interview. Disclosure: Kingscrowd Capital is an investor in HEVO. This episode is for informational purposes only and is not investment advice. Investing in early-stage companies is risky and you may lose your entire investment.

    HEVO CEO on the Race to Standardize Wireless EV Charging
  3. Jul 9

    Hill Road Pictures on Film Investing, Creators, and Comedy

    Hill Road Pictures’ Frank Peluso and Bob Vanech join Chris Lustrino to discuss So I’m the Crazy One, an upcoming R-rated comedy built around a creator-driven film finance model. Frank shares his Hollywood background, including work with Nick Cassavetes, while Bob explains how his experience in digital media, YouTube networks, and equity crowdfunding shaped the film’s financing strategy. The conversation explores how Hill Road is combining independent film production, content creator casting, audience ownership, Reg D and Reg CF fundraising, and direct-to-consumer monetization. Frank and Bob argue that creator audiences can help both fund and market films, while giving investors a more understandable product than many traditional startup opportunities. Key Highlights Hill Road Pictures is producing So I’m the Crazy One, an R-rated comedy designed for creator-driven distribution. Frank Peluso brings deep Hollywood experience, including work with Nick Cassavetes and Alpha Dog. Bob Vanech brings creator economy, digital media, and equity crowdfunding experience. The team plans to cast content creators with large built-in audiences. Hill Road is using a structure designed to give creators and investors direct participation in the project. The film is targeting a relatively lean production budget compared to traditional studio comedies. The team sees potential upside from theatrical, streaming, direct-to-consumer, and “Creator’s Cut” monetization.

  4. Jun 24

    TerraCycle CEO Tom Szaky on Building a Profitable Circular Economy Business

    TerraCycle founder and CEO Tom Szaky joins Chris Lustrino to discuss how the company built a global waste management business around recycling the products most local systems reject. Tom explains why many materials are technically recyclable but economically unattractive for traditional recyclers, and how TerraCycle solves that gap through brand-funded programs, paid zero-waste boxes, and commercial recycling services. The episode digs into the business mechanics behind TerraCycle’s model, including partnerships with major CPG brands, consumer adoption, processing facilities, and the economics of hard-to-recycle items like coffee capsules, razors, and cigarette butts. Tom also discusses TerraCycle’s profitability, dividend history, acquisition strategy, and why he believes waste remains one of the least innovative large industries.  Highlights include... TerraCycle focuses on recycling waste streams that are not accepted by local recycling systems. The company works with major brands and retailers to fund free recycling programs for consumers. Tom Szaky says the key is making sustainability valuable to brands through market share, engagement, and customer loyalty. TerraCycle has built multiple business lines, including brand-funded programs, direct recycling products, and commercial regulated-waste services. The company has been profitable for years and has consistently paid dividends to earlier shareholders. TerraCycle is raising capital to accelerate growth through acquisitions in specialty recycling.   Resources View Terracycle on Kingscrowd Subscribe to the newsletter

5
out of 5
15 Ratings

About

Join Chris Lustrino as he talks to startup founders, angel investors, fund managers, investing platform executives, and more about the online private markets. Inside Startup Investing gives listeners the inside scoop on alternative investing such as startups from an investor and founder perspectives.

You Might Also Like