EstiHQ: The Beauty Business Growth Podcast

Wik Verma
  • 5.0 (3)
  • Fashion & Beauty
  • Updated Monthly

Beauty Biz Launch Is Now Esti HQ — Here’s What’s Next EstiHQ is the beauty business growth podcast for estheticians and beauty professionals who want more clients, stronger systems and a more profitable business. Hosted by Wik Verma, each episode delivers practical strategies for marketing, sales, automation, client retention and business growth. Whether you’re starting your beauty business or ready to scale, EstiHQ helps you build, automate and grow.

  1. Aug 25

    Are you an Esthetician who does waxing and Brazilians? Here are some Social Media Content for Waxers

    Has your Beaver gone Viral? It can and it should.. this is why.Post simple things that get attentionKeep it on 1 Topic (not your encyclopedia of services)Keep it BriefKeep it engaging by asking a question.Stop hiding your Beaver..Set it free..Let it shine..Are your posts getting attention and engagement? More importantly, are your posts getting you booked?If not, try this or something differentPS: What should be the next Mascot? Kitty? Blackhead Bob? Acne Agatha? What else?

    Are you an Esthetician who does waxing and Brazilians? Here are some Social Media Content for Waxers

  2. Aug 21

    Stop Chasing Clients: A Better Way to Grow Your Esthetician Business

    Solo estheticians—this one is for you. If you want more clients, more retail sales, and more money without making your business more complicated, watch this. Subscribe to EstiHQ for simple esthetician business tips that work. #EstheticianBusiness #SoloEsthetician #BeautyBusinessTips

    Stop Chasing Clients: A Better Way to Grow Your Esthetician Business

  3. Aug 21

    Esthetician Shon Griffin Went From Felon to Six Figure Esthetician.. If She Can Do it, SO CAN YOU!

    **WATCH THIS INTERVIEW = MAKE MONEY $$$**If Shon can Win in the Beauty Biz... SO CAN YOUI have been following Shon for a few years now and I see her doing A LOT of things right in the Beauty Industry... watch this DEEP DIVE interview it only takes 1 idea to double your business...

    Esthetician Shon Griffin Went From Felon to Six Figure Esthetician.. If She Can Do it, SO CAN YOU!

  4. Aug 19

    Estheticians! Your Clients Not Buying Your Retail? It's YOUR fault... and this is how you fix it...

    Are your clients receiving amazing treatments—but leaving without buying the skincare products you recommend?In this video, Wik Verma from EstiHQ explains why clients may not be purchasing your retail products and what estheticians can do to improve their skincare retail sales without feeling pushy, awkward, or overly salesy.Retail sales can help your clients maintain their results at home while creating additional, consistent revenue for your esthetician business. The problem is that many estheticians know skincare—but were never taught how to confidently communicate value, recommend the right products, or turn a product recommendation into a purchase.In this esthetician business training, you’ll learn:• Why clients hesitate to purchase retail skincare products• Common retail sales mistakes estheticians make• How to make confident, personalized product recommendations• How to explain the value of professional skincare products• How to sell skincare without sounding pushy• How retail sales can increase your esthetician business revenue• How to create a better client experience and improve home-care complianceWhether you’re a solo esthetician, skincare specialist, acne specialist, facialist, wax specialist, or spa owner, these esthetician business tips will help you become more confident with retail sales, client communication, and growing your beauty business.Subscribe to the EstiHQ YouTube channel for more esthetician marketing strategies, sales training, client-retention tips, lead-generation ideas, business coaching, and practical advice to help you get more clients and grow a profitable esthetics business.Learn more by joining our FREE Facebook Group: https://www.facebook.com/groups/beautybizlaunch💬 What is your biggest struggle with selling retail products? Share it in the comments!👍 If this video helped you, please like, subscribe, and share it with another esthetician.#EstheticianBusiness #RetailSales #EstheticianMarketing

    Estheticians! Your Clients Not Buying Your Retail? It's YOUR fault... and this is how you fix it...

  5. Aug 10

    Would YOUR clients drive 6 HOURS to come see you? Esthetician Marija DeVita has one who does. THIS is why

    I just interviewed Marija DeVita of Tala Wellness in Summerville, South Carolina — and within about 5 minutes of talking to her, I understood why she has clients who have stayed with her for 13+ YEARS and 110+ Google reviews.Marija is hilarious. Quick-witted. Charismatic. And most importantly…She is MEMORABLE.And that’s one of the biggest lessons from this interview.We talked about:  How her recent Open House brought in 29 people — including 10 new prospects — and 2 of those new people purchased bundles Why she purposely sits at community tables in coffee shops and starts conversations How she uses humor and shock value to make sure people remember her How she partners with local artists and displays/sells their artwork inside her business Why her goodie bags contain her BEST stuff, not the cheap leftovers The hilarious way she personalizes gift cards so both the buyer AND recipient remember the experience Why she creates little events and “Girl Time” opportunities instead of waiting for clients to magically appear The HUGE difference between a transactional client and a relationship client Why she once dressed like an ELF and took photos with her clients  Why some of her clients literally have pictures of Maria framed alongside their family photos And why estheticians should STOP SLEEPING ON FACEBOOK. If you think FaceBook is only for Grandmas, well: Grandma has daughters. Grandma has grandkids. And Grandma talks. But one of my favorite things about Marija?She understands that YOU are part of your marketing.Her grandmother was an herbalist and beekeeper in Croatia who delivered 483 babies with her own two hands.That’s a story you remember.Marija doesn’t try to sound like every other esthetician.She lets people know Marija.And that’s why this interview is worth watching.If you’re wondering why some estheticians have clients who constantly cancel while others have clients who will literally drive SIX HOURS to see them, watch this one.There is a BIG difference between getting someone to book an appointment……and building a relationship where they wouldn’t dream of going anywhere else.Marija understands that difference. Watch my interview with Marija DeVita of Tala Wellness below.And when you’re done, ask yourself:“What am I doing that makes ME memorable?”

    Would YOUR clients drive 6 HOURS to come see you? Esthetician Marija DeVita has one who does. THIS is why

  6. Aug 9

    From living with falling cockroaches to becoming a six-figure esthetician with 222 Google reviews…

    Grace Sibilia didn’t build her business through luck or shortcuts. She hit the pavement, attended community events, networked, continued her education, stayed authentic—and worked her ass off. In this EstiHQ interview, Grace shares her humble beginnings and the real work it took to reach six figures. Her advice: ✅ Never take anything for granted✅ Keep learning✅ Show up in your community✅ Network consistently✅ Be sincere and authentic✅ Don’t be afraid of hard work One quote from Grace says it all: “If you do what you love and it comes from the heart, the money will follow.” If you’re an esthetician building your business—or feeling discouraged by where you are right now—watch this interview. Grace’s story proves that where you start doesn’t determine where you can finish. 🎥 Watch now and tell me your biggest takeaway in the comments.

    From living with falling cockroaches to becoming a six-figure esthetician with 222 Google reviews…

  7. Aug 5

    The Making of a 7-Figure Esthetician. Seven Figure Earner Reveals Her Best Hacks And How She Got There!

    An eye-opening interview with Esthetician Rachel Lee Lozina on how she went from zero clients, to a 7-figure earner. She gives you the inside scoop on the industry and teaches you her tips and tricks that took her from starting out to where she is today.What makes a 7-figure earner? In this video you'll hear from Rachel, a licensed esthetician who is on a mission for commission and to pursue her dream as an entrepreneur. She shares how she turned her passion for skincare into a thriving business that isn't slowing down anytime soon. She also shares mistakes that cost her dearly when she first started. Most importantly, she offers some actionable tips and hacks you can implement into your current routine TODAY!!! Check it out!What are 3 things that stuck out for you?What action items are you going to take from watching this?What one person can do, YOU CAN DO! Yes?Are you a 6 or 7 figure esthetician? if so, I would love to interview you as well. Your knowledge and experience can help and inspire many others... DM me and we'll put it on the calendar — with Rachel Lee Lozina.

    The Making of a 7-Figure Esthetician. Seven Figure Earner Reveals Her Best Hacks And How She Got There!

  8. Aug 5

    Want to Grow Your Beauty Biz with Influencer Marketing?

    We just dropped an exclusive interview with Yasmeen Ali, an esthetician who made waves with a savvy influencer marketing campaign! In this video, Yasmeen spills the tea on how she collaborated with local influencers, offering free beauty services in exchange for honest reviews and content.  From reaching out to influencers to the nitty-gritty of what worked and what didn’t, Yasmeen shares her journey, the lessons she learned, and the fantastic results she achieved—including several new leads, 50 fresh followers, and more! Don't miss out on this valuable insight! Click the video below to watch and learn how you can boost your beauty business using influencer marketing. Let's take our businesses to the next level together!

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Ratings & Reviews

5
out of 5
3 Ratings

About

Beauty Biz Launch Is Now Esti HQ — Here’s What’s Next EstiHQ is the beauty business growth podcast for estheticians and beauty professionals who want more clients, stronger systems and a more profitable business. Hosted by Wik Verma, each episode delivers practical strategies for marketing, sales, automation, client retention and business growth. Whether you’re starting your beauty business or ready to scale, EstiHQ helps you build, automate and grow.

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