Fail n' Grow

vloxq, Wilma

An B2B nisched AW-podcast focused on growth and profitability.

  1. How Stratsy's went from 800K to 1.8M SEK ARR per FTE, Anna Modin CRO

    2D AGO

    How Stratsy's went from 800K to 1.8M SEK ARR per FTE, Anna Modin CRO

    In this episode we talk with Anna Modin, CRO at Stratsys, a Nordic SaaS company helping organisations create clarity, reduce risk, and turn strategy into action across compliance, governance, risk and strategy execution. Anna has been part of Stratsys’ journey for 16 years, moving from individual sales into leading the full revenue engine. She shares what it actually takes to go from sales-led growth to a more scalable SaaS model — and why one of the hardest parts is daring to stop doing things that still bring in revenue. We talk about culture, land-and-expand, team-based incentives, profitability, tech stack, and why clarity in GTM is not optional when you want to scale. ✨ Key takeaways: Daring to prioritize is one of the hardest — and most important — parts of scaling You can’t build a scalable SaaS company if you keep chasing every possible deal Land-and-expand has been key to Stratsys’ growth in the private sector Team-based incentives can help when the company needs to move fast and shift focus Culture is not an internal “nice to have” — it shows up in sales, trust, customer relationships and revenue Efficiency matters: Stratsys went from 800K to 1.8M SEK ARR per FTE by working smarter You’re never done — the market changes, and the company needs to keep reshaping itself 🎧 Tune in for an honest conversation about scaling SaaS, building a strong revenue culture, and why growth often starts with deciding what not to do. SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim

    38 min
  2. “You have to decide who you’re not selling to” Charlotte Banning, CMO Monterro

    MAY 1

    “You have to decide who you’re not selling to” Charlotte Banning, CMO Monterro

    Charlotte Banning is the CMO at Monterro, one of the leading investment partners for B2B SaaS companies in the Nordics. With a background from companies like Salesforce and Telia, she has spent most of her career working hands-on with B2B marketing, growth, and scaling . software businesses. Today, she works closely with Monterro’s portfolio companies, helping them sharpen their positioning, messaging, and go-to-market as they move from product-market fit into scale. In this episode Charlotte explains why positioning is a leadership decision, not a marketing exercise. A lot of companies treat positioning as something you “figure out” in marketing.You run some interviews, define an ICP, adjust messaging. But if it stays there, nothing really changes. Because the real impact of positioning shows up elsewhere: – what deals you walk away from – what product decisions you make – what segments you don’t prioritise – how consistent your organisation is over time If that isn’t owned at the top, it becomes optional and optional positioning doesn’t scale. At some point you have to decide who you’re not selling to.  Charlotte digs deep into the importance to set an aligned company direction when it comes to positioning and how to use it for revenue acceleration.  🎧 This episode is worth a listen if things are working, but not accelerating as you wish it would.    SPONSORS Powered by vloxq CPQ (Configure Price Quote), rated as the most user friendly CPQ and a perfect fit when your CRM standardized quote module falls short.    EPISODE CREDITS:  Produced, edited and mixed by Zveki  Segment jingles composed and produced by Niclas Gozzi and Story of You Additional music licensed through Stim

    35 min

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An B2B nisched AW-podcast focused on growth and profitability.

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