Run Your Damn Business | Get More Clients, Small Business Marketing, Online Visibility, Podcast Monetization

Jan Ditchfield | Small Business Strategist, Marketing Coach, Podcast Revenue Systems
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY

TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties. This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to find more clients and grow your revenue without turning yourself into a full-time content creator. If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place. For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business. That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy. Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable income — all without chasing trends or being glued to my desk 24/7. Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content. If you’re ready to:  ✨ Get clear on what actually matters in your business right now ✨ Build a simple, sustainable way to attract the right clients ✨ Turn your expertise into an asset that works even when you’re offline ✨ Create steadier income without chasing trends or algorithms ✨ Market your business in a way that supports your life — not consumes it ✨ Make confident decisions and grow a business you trust again And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be. Hit play, take what you need, and then go run your damn business. 🙌 Next Steps: 📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable 🌐 Visit My Website: https://JanDitchfield.co 📩 Contact Me: heyyou@janditchfield.co 📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co

  1. 3H AGO

    03 // Want to Stabilize Your Business? Create a Podcast

    If your business feels inconsistent — leads up and down, sales unpredictable, marketing exhausting — stability is probably what you’re craving most right now. In this episode of Run Your Damn Business, I talk openly about why podcasting has been the most stable business asset I’ve ever built — and why it works so well for small business owners who are tired of chasing content, trends, and algorithms just to stay visible. This is not an episode about becoming a podcaster for the sake of it. It’s a conversation about building an asset that compounds over time, creates trust at scale, and feeds your business consistently — even when you’re not posting every day. In this episode, we talk about: Why stability matters more than growth hacks at this stage of businessThe difference between content you constantly have to create and assets that keep workingWhy podcasting functions as a top-of-funnel business asset — not just contentHow podcasts quietly build trust, authority, and demand over timeWhy podcasting pairs so powerfully with an email listWhat makes podcasting especially effective for small business owners and service providersWhy this approach supports calmer, more predictable growthIf you’re a woman 40+ running a small business and feeling burned out by content-heavy marketing — but still want a reliable way to attract clients and grow your revenue — this episode will help you see podcasting differently. Hit play, take what you need, and then go run your damn business. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    8 min

  2. 4H AGO

    02 // Why Marketing Feels Harder Now Than It Did Five Years Ago

    If your marketing feels heavier, less effective, or more exhausting than it used to — you’re not imagining it. In this episode of Run Your Damn Business, we talk about why so many capable small business owners feel stuck right now, even though they’re working harder and doing “all the right things.” This isn’t about motivation or mindset — it’s about real shifts in the online market that most business advice hasn’t caught up with. I break down what actually changed over the last few years, why strategies that once worked stopped converting, and how small business owners — especially women 40+ — were quietly set up to burn out by content-heavy, visibility-first models. In this episode, we talk about: Why marketing feels harder now than it did a few years agoHow saturation and loss of trust changed the online landscapeThe shift from social media as a place to learn to a place to performWhy visibility alone no longer creates demandHow content-heavy strategies disproportionately burn out small business ownersThe difference between being seen and being trustedWhat to focus on first when revenue feels unsteadyThis episode is about removing self-blame and restoring clarity. The problem isn’t your experience, your work ethic, or your age — the market changed, and it requires a smarter approach. If you’ve been feeling frustrated, tired, or unsure why your marketing isn’t working the way it used to, this conversation will help you understand what’s actually happening — and where to focus instead. Hit play, take what you need, and then go run your damn business. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    14 min

  3. 5H AGO

    01 // From Corporate to Small Business in My 40s (And Why This Show Exists)

    Starting a small business later in life comes with a different set of priorities — and most online business advice completely ignores that reality.  In this first episode of Run Your Damn Business, I’m sharing the behind-the-scenes context for this show: why I left a successful corporate career, what surprised me most about building a small business online in my 40s, and why so much of the advice that “worked before” no longer works for women in our season of life. In this episode, we talk about: Leaving a corporate career and starting a small business in your 40sWhy “start messy” advice falls apart when stability actually mattersThe disconnect between online marketing strategies and real small businessesHow content-heavy models quietly burn out experienced womenWhat actually changed in the online business world (and why it’s not your fault)Why this podcast is intentionally short, practical, and unfilteredIf you’re a woman 40+ running a small business and craving clarity, steadier revenue, and marketing that supports your life instead of consuming it — you’re in the right place. Hit play, take what you need, and then go run your damn business. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    12 min

  4. JAN 8

    Trailer: Meet My New Podcast, Run Your Damn Business!

    Big changes are happening, and I couldn’t wait to share them with you! 🎉 After years of hosting No BS Business School, followed by The Business of Good and working with thousands of entrepreneurs, I realized it was time for a different kind of conversation. One that reflects what it actually takes to run a business in your forties and beyond — without burning out, watering yourself down, or trying to follow advice that no longer fits your life. So welcome to Run Your Damn Business!  This podcast is for women 40+ who are building real businesses and want honest, practical guidance — not more content to study, not more noise to keep up with. Here’s what you can expect:  Short, punchy episodes released three times a week Clear conversations about sales, marketing and leadership  Behind-the-scenes truth about entrepreneurship that doesn’t usually get talked aboutIf you’ve ever felt like online business advice wasn’t built for your season of life — or that your business should feel more stable, more intentional, and more manageable by now — this show is for you. Hit play to hear the trailer and get a feel for what’s coming. Then let’s get to work! MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    2 min
  5. 065: Well, That Was a Mistake...

    10/28/2025

    065: Well, That Was a Mistake...

    Sometimes the bravest thing we can do as entrepreneurs is admit when something isn’t working — even when it looks perfect on paper. This is the FINAL episode of The Business of Good. I’m pulling back the curtain on one of the hardest lessons I've learned in my business journey - the pivot that didn’t land, the launch that fell flat, and the lessons that came from realizing that heart and strategy have to move in sync. This isn’t an episode about failure — it’s an episode about truth. About the moment you stop forcing what no longer fits, and choose to start again from a place of alignment, not exhaustion. If you’ve ever made a big, heartfelt decision that didn’t go the way you hoped, this one’s for you. Thank you for walking beside me through this chapter — for listening, for sharing, and for believing in this show. The Business of Good is coming to an end, but something new is just around the corner. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    20 min
  6. 064: The Powerful Lesson Every Leader Needs to Hear About Second Chances

    10/21/2025

    064: The Powerful Lesson Every Leader Needs to Hear About Second Chances

    Have you ever heard a story that completely shifted how you think about leadership and business? That’s exactly what happened to me after this conversation. In today’s episode, I’m talking with Scott Gates, the founder of Awake Window & Door Co. — a company that’s doing business in a way I’ve never seen before. They’re not just building luxury products; they’re building opportunity by hiring people who’ve been part of the justice system and giving them meaningful second chances. What you’ll hear in this episode is more than a feel-good story. It’s a blueprint for what’s possible when leaders choose purpose over fear, people over profit, and humanity over hesitation. We’ll talk about what happens when you lead differently, why redemption belongs in the workplace, and how giving someone a second chance might just change everything — for them and for you. If you’re a purpose-driven entrepreneur or nonprofit leader, this is one of those episodes that stays with you. It’s powerful, it’s hopeful, and it just might redefine how you see leadership. Learn more about their work by giving them a follow on the 'Gram. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    34 min
  7. 063: The Yes Path: How to Turn a Stranger Into a Supporter

    10/14/2025

    063: The Yes Path: How to Turn a Stranger Into a Supporter

    You’re showing up, serving hard, and doing work that matters — but those yeses you’ve been working toward still feel out of reach. The truth? It’s not about doing more... it’s about following a simple, proven path that turns strangers into supporters with ease and integrity. In this episode, I’m walking you through The Yes Path — my three-step framework that works whether you’re running a business or a nonprofit. Because every relationship that leads to a yes follows the same journey: Discover. Nurture. Ask. Inside, you’ll learn how to...  ✨ Be more strategic (and less scattered) about how people discover your work  ✨ Build trust through experiences that deepen connection and loyalty  ✨ Ask with clarity and confidence — so your invitations land naturally and powerfully If you’ve been feeling invisible or like your message isn’t converting the way it should, this episode will help you simplify, refocus, and start seeing traction again — without the hustle or overcomplication. And if you’re a nonprofit leader ready to put The Yes Path into practice, join me inside my free Donor Magnet Bootcamp, where I’m teaching how to attract your first — or next — 100 online donors using modern marketing that actually works. Tune in, take notes, and get ready to turn awareness into action — one yes at a time! MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    22 min
  8. 062: Behind the Scenes of My Annual Mastermind Retreat (and How You Can Create Your Own)

    10/02/2025

    062: Behind the Scenes of My Annual Mastermind Retreat (and How You Can Create Your Own)

    Ever wondered what really happens at a business retreat? In this episode, I’m taking you behind the scenes of my annual Legacy Mastermind Retreat — three days of courage, visibility, connection, and transformation. You’ll get a sneak peek into how I structure the retreat, the guest experts joining us, and the little touches that make it so special. But I won’t just give you a look inside Legacy — I’ll also show you how to create your own peer-led retreat, even if you’ve never done it before. From hot seats to guest speakers to our famous “wine o’clock mingle,” you’ll walk away with both inspiration and a step-by-step framework for hosting your own gathering. You don’t need an invitation to the table — you can build your own. In this episode, you’ll learn... Why retreats are one of the most powerful tools for clarity, courage, and connection in your businessThe behind-the-scenes structure of my three-day Legacy Mastermind Retreat (and the fun details that make it unforgettable)How to design your own peer-led retreat — from guest lists to hot seats to creating moments of celebrationSimple ways to make your retreat impactful, even if you’re starting small or working on a budget✨ If listening to this has you thinking, “I want to be in rooms like that,” Legacy might be exactly what you’ve been looking for. Learn more and apply at janditchfield.co/legacy. MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I’ve been feeling about my business for years and then gave me the strategies to move it forward." – If that sounds like you, I’d love for you to take a moment to rate and review Run Your Damn Business. Your feedback helps me reach more women just like us who want to grow our business in way that actually feels good. Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode! And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business—don’t miss a thing!

    21 min
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5
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19 Ratings

About

TOP 3% GLOBALLY RANKED MARKETING PODCAST FOR WOMEN 40+ RUNNING SMALL BUSINESSES Hey you — I’m Jan. Small business strategist, marketing coach, girl mum, and corporate escapee turned entrepreneur in my mid-forties. This podcast is for women who’ve built a small business, but lately things feel less steady than they used to — and who want to use online marketing to find more clients and grow your revenue without turning yourself into a full-time content creator. If you’re a service provider, consultant, coach, or subject matter expert who wants stable revenue, clear marketing, and a business that actually supports your life, you’re in the right place. For years, I tried everything to grow my business online. I danced on Reels, pointed at imaginary bubbles, and exhausted myself chasing tactics that made me feel like I was performing instead of running a real business. That all changed when I stopped performing for algorithms and started using my expertise as a real business asset — and cracked the marketing code for growing my business online without driving myself crazy. Over the past six years, I’ve built a multiple six-figure business and became a Top 3% Globally Ranked podcaster that generates predictable income — all without chasing trends or being glued to my desk 24/7. Now, I teach women 40+ like you how to market your business online using your expertise, get clients more consistently, and build something you’re genuinely proud of — without turning your life into content. If you’re ready to:  ✨ Get clear on what actually matters in your business right now ✨ Build a simple, sustainable way to attract the right clients ✨ Turn your expertise into an asset that works even when you’re offline ✨ Create steadier income without chasing trends or algorithms ✨ Market your business in a way that supports your life — not consumes it ✨ Make confident decisions and grow a business you trust again And if you’re tired of strategies that don’t fit the season of life you’re in, overwhelmed by social media, and craving advice that meets you where you are now — not where the internet thinks you should be — you’re exactly where you need to be. Hit play, take what you need, and then go run your damn business. 🙌 Next Steps: 📚 Apply to Join My Mastermind: https://JanDitchfield.co/thetable 🌐 Visit My Website: https://JanDitchfield.co 📩 Contact Me: heyyou@janditchfield.co 📸 Follow Me on Instagram: https://www.instagram.com/janditchfield.co

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