Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Hakeem Adebiyi

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

  1. 1d ago

    #216 | Why Local Reference Sites Matter More Than Another Clinical Study (For MedTech Founders)

    If your MedTech product already has strong clinical evidence, why are clinicians still hesitant to adopt it? Many MedTech founders assume that if adoption is slow, the answer is to generate more clinical evidence. But from a clinician's perspective, the real barrier is often confidence rather than proof. In this episode, Hakeem unpacks a real commercial decision with consultant cardiologist Dr Tang Wan, revealing why trusted local reference sites can have a greater influence on adoption than another published study, and how founders should use this insight to strengthen their commercialisation strategy. In this episode, you'll discover: Why clinicians don't always need more clinical evidence before adopting a new MedTech product.How trusted local reference sites reduce the perceived risk of adopting an innovative medical device.Why your first customers can become your most influential commercial asset by accelerating future adoption. Listen now to discover why trusted reference sites often matter more than additional clinical evidence and learn how to use your early customers to drive wider MedTech adoption. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  2. 6d ago

    #215 | How Clinicians Really Decide Whether to Adopt Your MedTech Product

    Have you ever stopped to ask yourself how clinicians really decide whether to adopt a new MedTech product? Understanding how clinicians make decisions is one of the most overlooked aspects of MedTech commercialisation. Product features and clinical evidence matter, but they're only part of the decision. In this episode, Hakeem explores what really influences clinician adoption, from patient outcomes and workflow to trust, ease of use, and perceived value, helping MedTech founders better prepare their products for commercial success. In this episode, you'll discover: How clinicians really evaluate whether to adopt a new MedTech product.The key factors that influence clinical adoption beyond evidence alone.Practical insights to strengthen your commercialisation strategy and improve MedTech adoption. Listen now to discover how clinicians make adoption decisions and learn how to position your MedTech product for stronger commercial success and wider clinical adoption. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  3. Jul 21

    #214 | How to Choose the Right Export Distributor for Your MedTech Product (For Clinicians)

    Could the wrong export distributor cost your MedTech business years of growth? Choosing an export distributor is one of the biggest commercial decisions a MedTech company will make. Yet many founders focus on impressive presentations instead of proven capability, give away exclusivity too early, or mistake a distributor for a complete go-to-market strategy. In this episode, Hakeem shares the five most common mistakes he sees and explains how to choose a distributor who becomes a genuine commercial partner. Listeners will discover: The five biggest mistakes MedTech companies make when selecting export distributorsHow to distinguish distributors with real capability from those who simply make a convincing sales pitchThe key questions every MedTech company should answer before signing a distributor agreement Play this episode now to learn how to choose an export distributor who can accelerate adoption, support your commercial strategy, and help grow your MedTech business in international markets. If you want help with an underperforming distributor DM me on Linkedin saying "Distributor Support" This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  4. Jul 16

    #213 | 5 Commercialisation Lessons Every MedTech Founder Should Know Before Launch (For Clinicians)

    What if the success of your MedTech product was determined months before launch? Many MedTech founders believe that strong clinical evidence and a great product are enough to drive adoption. In reality, successful launches begin long before launch day. In this episode, Hakeem shares the five biggest lessons from his conversation with Holly Miller, revealing how to prepare the market, build demand, and move your product from a "nice-to-have" to a "must-have." Listeners will discover: Why clinical evidence alone doesn't create adoptionHow to position your MedTech product as a must-have for the right audienceThe five practical lessons that help founders build demand before launch and improve their chances of commercial success Play this episode now to discover the five lessons that will help you prepare the market, accelerate adoption, and give your MedTech product the strongest possible commercial launch. Full episode with Holley - #211 Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  5. Jul 14

    #212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)

    What if the success of your MedTech product is decided months before you ever launch it? Many clinician founders believe commercialisation begins once regulatory approval is achieved and the product reaches the market. In reality, the companies that achieve the strongest adoption are already building demand, educating the market, and creating advocates long before launch. In this episode, Hakeem unpacks Holly Miller's decision-making framework and explains why belief—not just evidence—is the foundation of successful MedTech adoption. Listeners will discover: Why clinical evidence builds credibility but doesn't automatically create adoptionHow to market the problem before marketing your MedTech productWhy building advocates and demand before launch gives MedTech companies a significant commercial advantage Play this episode now to discover how to build belief, create demand, and give your MedTech product the best chance of commercial success before it even reaches the market. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  6. Jul 9

    #211 | The NUMBER ONE Reason Clinically Proven MedTech Products Still Fail

    Have you ever wondered why a clinically proven MedTech product can achieve regulatory approval, generate positive feedback, and still fail commercially? Many clinician founders believe that strong clinical evidence is enough to drive adoption. Unfortunately, healthcare doesn't work that way. In this episode, Hakeem speaks with Holly Miller about why adoption is engineered long before launch and how behavioural science, market conditioning, and stakeholder alignment help transform innovative MedTech products from interesting ideas into the new standard of care. Listeners will discover: Why clinical evidence alone rarely changes behaviour or guarantees adoptionHow to move your MedTech product from a "nice-to-have" to a "must-have" for the right audienceThe practical adoption strategies that successful MedTech companies use before launching into the market Play this episode now to discover how to engineer adoption before launch and give your MedTech product the best chance of achieving commercial success and becoming the new standard of care. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech. Visit Holleys website for launch assessment belaunchready.com

  7. Jul 7

    #210 | 7 Essential Steps to Commercialise & Export Your Medical Device (For Clinicians)

    Regulation gets you approved. A go-to-market strategy gets you adopted. The question is: are you spending more time preparing your medical device for approval than preparing it for commercial success? Many clinician founders believe launching a medical device starts with regulation, manufacturing, or raising investment. But by the time you're thinking about those things, many of the decisions that determine commercial success have already been made. In this episode, Hakeem shares a practical seven-step framework to help you validate the problem, build the right evidence, develop a go-to-market strategy, and create the foundations for successful commercialisation and future expansion into export markets. Listeners will discover: The seven stages every clinician should complete before commercialising and exporting a medical deviceWhy validating the problem, evidence, and go-to-market strategy matters more than rushing to launchHow to identify the biggest commercial constraint holding your MedTech business back and prioritise the next step towards adoption, sales, and international growth Play this episode now to benchmark your progress against the seven-step framework and discover the next step that will help you commercialise, export, and grow your medical device business with confidence. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

  8. Jul 2

    #209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)

    Have you ever wondered why some MedTech products achieve adoption and international success, while others never make it beyond regulatory approval? Many clinicians believe that solving a genuine clinical problem is enough to build a successful MedTech business. In reality, commercial success starts long before regulatory approval. In this episode, Hakeem shares five key lessons from his conversation with Jordan Morrison, covering the mindset, commercial strategy, funding, and adoption principles that help turn innovative ideas into commercially successful MedTech products ready for export markets. Listeners will discover: Why solving a clinical problem alone won't guarantee adoption or commercial successHow to build commercial thinking into your MedTech product from day one to support future export opportunitiesThe founder mindset, validation strategies, and decision-making principles that help move products from innovation to international growth Play this episode now to discover the five lessons that can help you commercialise your MedTech product with confidence and build the foundations for successful expansion into export markets. Book a 30min Healthcare Export Accelerator discovery call Message me via DM on Linkedin This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

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Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

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