How Can This Be Easy with Krista Smith

Krista Smith
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How Can This Be Easy with Krista Smith

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes. By tuning into Krista’s How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward

  1. JAN 6

    From Saved to Sorted: How to Finally Manage Your Screenshots

    You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten. But not anymore. I’ve created a simple system to stop the chaos and finally make those screenshots work for me. In today’s episode, I’m walking you through exactly how I do it. Here’s what we’ll cover: Why We Take Screenshots: From saving inspiration to avoiding FOMO, there’s real psychology behind why we do this. What Screenshots Represent: Are they inspiration? Productivity hacks? Recipes? Travel ideas? We’ll sort them out together. My 2-Step System for Action: Learn how to decide what to keep, what to act on, and what to delete—guilt-free. What to Do with the Ones You Can’t Let Go Of: How to organize and revisit them, so you never lose track again. The Weekly Habit That Changed Everything: How spending 15 minutes on Sunday keeps my screenshots under control and frees up mental space. You don’t have to feel overwhelmed by your screenshot collection anymore. This episode is full of tips to help!

    29 min

  2. 12/29/2024

    Starting (or Restarting) Your Instagram Account: Tips to Grow with Confidence in 2025

    In this episode, we’re diving into one of the most common questions I get in my DMs: “How do I get started or restart my Instagram account?” Whether you’ve got a shiny new profile, an account that’s been gathering dust, or you’re staging a comeback, I’ve got you covered with practical tips, mindset shifts, and actionable strategies to grow your Instagram with ease in 2025. Here’s what you’ll learn: ✅ Why niching down is your secret weapon for standing out in a crowded space. ✅ How Instagram is evolving into a search engine—and how to optimize your captions with keywords. ✅ The power of building a community vs. chasing followers. ✅ Why personal branding always wins (and examples from Oprah, the Kardashians, and more). ✅ My go-to content ideas to help you connect with your audience To see the full show notes for this episode, head over to https://howcanthisbeeasy.com/56

    31 min

  3. 11/22/2024

    From Procrastination to Progress: Decluttering, Coaching, and Embracing Your Zone of Genius with Marybeth Parker

    In this episode of How Can This Be Easy, I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique strengths. We dive into her experiences as a foster mom, her passion for art and photography, and the Facebook group she’s started to help people tackle procrastination through a simple, one-item-a-day decluttering challenge. We also chat about finding balance when juggling multiple passions and why it’s okay to take things one step at a time. Mary Beth’s insights on connecting authentically online, simplifying your goals, and trusting your intuition are truly inspiring. If you’re ready to take action, let go of overwhelm, and create meaningful change, this episode will resonate with you. To see the show notes for this episode, head over to https://howcanthisbeeasy.com/55/

    35 min

  4. 10/29/2024

    Style Secrets and Building Confidence: An Honest Midlife Chat with Cindy Blakely

    In this episode of How Can This Be Easy, I’m thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy shares her journey from kindergarten teacher to stylist, revealing how she turned a lifelong love for fashion into a meaningful career. We dive into Cindy’s personal experiences and insights on overcoming self-doubt, building confidence on camera, and rediscovering identity through wardrobe in midlife. Whether you're struggling with style choices, feeling hesitant to show up online, or wanting to repurpose your existing wardrobe to better reflect who you are now, Cindy’s tips and stories will leave you inspired. Tune in for a conversation that reminds us all—it's never too late to lean into your passions and present your best self to the world, on your terms. To see the show notes for this episode head to https://howcanthisbeeasy.com/54

    42 min

  5. 06/12/2024

    From Content Camp to Confidence on Camera: Meet Salma Semaan

    In this episode, Krista talks to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how social media is creating opportunities for her businesses. Tune in today and discover how: Confidence and self-promotion are crucial for business growth Surrounding yourself with inspiring individuals can help you grow and overcome fear Consistency and repetition in content creation are important for reaching your audience Targeting the right audience is essential for marketing success The approach to promoting aesthetics and bakery businesses differs, but both require following through with your business and providing a consistent experience

    27 min

  6. 05/06/2024

    How I Create Content For My Own Business & Not Burn Out

    In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram. I even share my PERSONAL content strategy and am peeling back the curtains and giving you a candid look into the EXACT percentage break downs of how I use content to support my business goals and revenue targets. Tune in today and discover: How to manage content and not burn out The importance of skill development and learning to manage your business effectively Understanding the true purpose of social media platforms like Instagram Adjusting your expectations and diversifying your marketing and sales strategies My EXACT content strategy breakdown The importance of engagement and listening to your audience AND SO MUCH MORE. To see the FULL show notes for this episode, go to: https://howcanthisbeeasy.com/52

    24 min

  7. 04/29/2024

    How to Avoid Self Sabotage on Instagram

    Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform.  Tune in today and discover: The different ways women entrepreneurs self-sabotage on Instagram The personas of self-sabotage: perfectionist poster, overthinker, eternal editor, idea hoarder, perpetual planner, story stalker, filter fanatic, engagement enthusiast, analysis analyst, and strategy schemer Tips for overcoming self-sabotage and taking action on Instagram AND much more. See the show notes for this episode at https://howcanthisbeeasy.com/51/

    26 min
  8. A Candid Peek Behind the Scenes at Activate Her Awesome and Our New Season

    04/05/2024

    A Candid Peek Behind the Scenes at Activate Her Awesome and Our New Season

    Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I published an episode. In this episode you'll discover: How I finally overcame my years long struggle with low reach and engagement on Instagram. My moment of realization that I needed to figure out a different strategy to grow my business The importance of finding your passion and monetizing it My roadmap for 2024 and all the good things I have coming to support YOU in the digital space. SHOW NOTES LINKS: https://howcanthisbeeasy.com/50 Insta-Glam Mini Course

    22 min
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Trailer

5
out of 5
9 Ratings

About

If you’re a woman over 40, you didn’t grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes. By tuning into Krista’s How Can This Be Easy podcast, you’ll be able to stop spending so much time navigating sticky situations. Instead, you’ll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward

Information

  • Creator
    Krista Smith
  • Years Active
    2021 - 2025
  • Episodes
    58
  • Rating
    Clean
  • Copyright
    ©2009-2024 How Can This Be Easy with Krista Smith | All Rights Reserved
  • Show Website
    How Can This Be Easy with Krista Smith

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