Couch To Podium Podcast

Dr. Laura Louis

The Couch to Pddium's podcast is designed to support Therapists, Life Coaches, and purpose-driven Entrepreneurs with getting paid to speak

  1. You're Not Booked Because You're Not Marketing

    07/14/2025

    You're Not Booked Because You're Not Marketing

    "If I build it, they will come." It's the biggest lie new speakers tell themselves and it's costing them opportunities, visibility, and income. In this episode, I break down the common misconception that creating a speaker bio, website, or social media page is enough to get booked. (Spoiler: it's not.) You'll learn: 🔎 Why market research is non-negotiable 🤝 How to align with an organization's mission, vision, and values 🚦 What it really takes to build trust and drive traffic to your brand 📈 The difference between being present and being strategic If you're ready to stop waiting for the bookings and start attracting them, this episode is your wake-up call. 🎧 Tune in and take notes, your next paid speaking gig could depend on it. #BookedAndBusy #SpeakerStrategy #ProfitableSpeaker #CouchToPodium And if you're serious about going from invisible to in-demand, then you need more than just podcast gems, you need immersive transformation. 🌴 That's exactly what we're creating at the Speaker's Wealth Retreat in Bali. It's not just a getaway. It's where clarity meets strategy, visibility meets luxury, and speakers become brands. ✅ Refine your message ✅ Elevate your brand ✅ Map out your next 3–5 speaking streams of income and actually launch them! 🌺 If you're done guessing and ready to grow, this is your sign. Join us here: Bali Retreat Only a few spots left for serious speakers ready to level up. #CouchToPodium #ProfitableSpeaker #BaliRetreat #BookedAndPaid #SpeakerLife #SpeakerGoals

    6 min
  2. I didn't know I was making a mistake… until nobody bought the book

    07/08/2025

    I didn't know I was making a mistake… until nobody bought the book

    I didn't know I was making a mistake… until nobody bought the book Yep, I've been there.   I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I could've made… missed.   Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side table or podium so they're visible as soon as you walk on stage. This primes the audience to recognize it as part of your message rather than an add-on sales pitch.   2. Negotiate Speaking Fees (or Fee Waivers) in Exchange for Bulk Orders Frame it as a partnership. When you're in discussions with an event organizer, propose a deal like: "If you cover my travel/honorarium, would you be open to purchasing X number of books (e.g., 50 copies) at a special bulk rate?" This way, they're not just paying you for your time but also investing in resources for their audience.   3. Integrate Your Book's Content Seamlessly into Your Message Map your talk to a chapter or key concept. Rather than abruptly saying, "Buy my book," craft your talk so that one or two stories or frameworks directly mirror a chapter. Something like, "In Chapter 3, I share a case study about exactly this scenario," makes it obvious that the book deepens the audience's learning.   By weaving these tactics into your overall speaking flow rather than tacking on a sales pitch at the very end, you'll strike the balance between providing value and offering your book as a natural extension of your message.   🎤 I teach strategies like this inside the Paid to Speak Intensive, where therapists, coaches, and authors learn how to turn their message into money and momentum this September 27th in Atlanta If you're done winging it on stage and ready to get paid plus sell books without the cringe… 🪑 Grab your seat now. The room is filling and these bonus resources won't last. Secure your spot here: 2025 Couch to Podium Conference #paidtospeak #speakerlife #bookmarketingtips #couchtopodium #speakerintensive #speakandsell

    4 min

Ratings & Reviews

4.5
out of 5
2 Ratings

About

The Couch to Pddium's podcast is designed to support Therapists, Life Coaches, and purpose-driven Entrepreneurs with getting paid to speak