Virtual Summit Secrets Podcast: Virtual Summit Planning, Marketing, and Monetization Strategies for Online Entrepreneurs

Jenny Suneson + Lindsey Aleson | Virtual Summit Strategist for Coaches, Course Creators, and Service Providers
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  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

The Virtual Summit Secrets Podcast is your guide for #allthethings when it comes to hosting a killer virtual summit. If you want to grow your income, impact, and influence, through virtual summits, grab your headphones! You will find episodes on everything from planning your first virtual summit to speaker outreach + coordination to promotion and everything in between!Your hosts, Jenny Suneson + Lindsey Aleson, are extremely passionate about virtual summits and owner the summit support agency Summit Success Squad. Between the two of then, they've hosted over 6 virtual summits and helped countless others do the same.

  1. 1D AGO

    22. The Collaboration Flywheel: How Summits Create Partnerships That Grow Your Biz All Year

    If you think the biggest win from hosting a summit is the email list you grow during launch week… think again. In this episode of Virtual Summit Secrets, we’re breaking down one of the most underrated (and most profitable) benefits of hosting a virtual summit: how it becomes a year-round collaboration engine for your business We’re diving into what we call the Collaboration Flywheel and why the real ROI of your summit doesn’t just happen during event week. It happens in the relationships you build, the trust you create, and the partnerships that quietly compound long after the final session ends. If you’ve been treating your summit like a one-time visibility spike, this episode will completely reframe how you think about its long-term strategic power. Inside this episode, we cover: Why summits are relationship accelerators (not just list-building machines)The hidden ROI most hosts overlookReal examples of collaborations born from past summitsPodcast guest swapsOngoing referral partnershipsCo-hosted workshops and eventsGuest expert opportunitiesLong-term visibility partnershipsHow to show up during your event to build trust and credibilityThe biggest post-summit mistake hosts make (and how to avoid it)A simple system for nurturing collaborators long after the event endsHow to create a “Collaboration Flywheel” that compounds year after yearBy the end of this episode, you’ll start seeing your summit not as a heavy lift but as one of the smartest, most strategic networking tools you can design into your business. And in the next episode, we’re tackling another big decision point: whether to run your summit live, evergreen, or hybrid and how to choose the right format without overthinking it.

    6 min

  2. FEB 11

    21. Time to Level Up: What Makes a Summit “High-End” (Without Spending More Money)

    Ever joined a virtual summit that felt calm, polished, and high-end… without flashy tech or a massive budget?  In this episode of Virtual Summit Secrets, we’re busting the myth that premium events require fancy platforms, expensive branding, or celebrity speakers. Because the truth is, high-end isn’t about spending more — it’s about making better, more intentional decisions. We’re breaking down what actually makes a summit feel elevated, professional, and memorable for attendees and speakers. From clarity and consistency to the small, often-overlooked moments that shape the overall experience, this episode will completely shift how you think about creating a premium summit without adding more stress, tech, or overwhelm. In this episode, you’ll learn: What truly makes a virtual summit feel high-end (and what doesn’t)The role clarity and consistency play in elevating the attendee experienceWhy the “in-between moments” matter more than adding more speakers or bonusesThe 80/20 upgrades that create the biggest impact with the least effortSimple, actionable ways to make your summit feel polished, intentional, and well-ledIf you want your summit to feel premium without overcomplicating it, this episode is your new roadmap.

    6 min

  3. FEB 4

    20. The Real Reason Speakers Promote (And It’s Not Your List Size)

    If you’ve ever thought, “Once my list is bigger, speakers will finally promote my summit,” this episode is for you. In this episode of Virtual Summit Secrets, we’re busting one of the most discouraging myths in the virtual event world: that speakers only care about your list size. Spoiler alert—they don’t. What actually drives speaker promotion has far more to do with trust, clarity, and how you show up as a host than how many subscribers you have. We break down what high-quality speakers are really asking themselves before they decide to promote your event—and why brand-new hosts land incredible experts every single day. You’ll learn the four key things speakers care about most, how to position your summit as a true collaboration (not a favor), and what to do when speakers don’t promote without spiraling or taking it personally. In this episode, we cover: Why list size is not the deciding factor for speaker promotionWhat high-quality speakers actually care about before saying yesThe 4 elements speakers look for in a well-run summitHow to position your event so speakers want to promote itWhy lack of promotion is usually a systems issue—not a personal oneA simple pre-event speaker experience checklist to boost promotionIf you want speakers who feel confident sharing your event with their audience—and you want to host a summit that feels organized, intentional, and professional—this episode is a must-listen.

    7 min

  4. JAN 28

    19. Nobody Reads Long Summit Pages (Myth… Totally Busted!)

    You've probably heard it before: "Nobody reads long summit registration pages."  And if you're hosting a virtual summit, that advice might have made you second-guess every word on your page. In this episode of Virtual Summit Secrets, we're busting that myth wide open. The truth? People don't avoid long summit pages — they avoid confusing ones. We're breaking down what actually drives summit signups, why clarity always beats clever copy, and how to design a registration page that helps the right people confidently say yes without overwhelm. If you've ever worried that your page is "too long," "too wordy," or not converting the way you hoped, this episode will completely shift how you think about your summit copy. In this episode, you'll learn: Why "nobody reads long pages" is one of the biggest myths in the summit spaceThe real questions your audience is subconsciously asking when they land on your registration pageBefore-and-after examples that show how clarity instantly improves conversionsThe 5 essential elements every high-converting summit registration page needsWhat not to focus on when writing your summit page (and what actually matters instead)Whether your registration page is short or long, the goal is the same: help the right person quickly understand what the event is, who it's for, and why it's worth their time. And that's exactly what we're unpacking in this episode. 🎧 Tune in and stop stressing about page length and start focusing on what really moves people to sign up.

    7 min

  5. JAN 21

    18. The Future of Virtual Summits: Trends, Tools, and Predictions for 2026

    If you think virtual summits have already peaked… think again. The next evolution of online events is here and it's more personalized, engaging, and sustainable than ever. In this episode of Virtual Summit Secrets, we're pulling back the curtain on what's actually changing in the summit world and what hosts need to start paying attention to now if they want to stay ahead in 2026 and beyond. Gone are the days of cookie-cutter summits, overwhelming speaker lineups, and one-and-done events that disappear as soon as the doors close. Instead, we're seeing a powerful shift toward smarter strategy, better tech, and deeper attendee experiences without more work for the host. In this episode, we cover: Why personalization is becoming the new standard (and how it boosts engagement and conversions)The rise of smaller, high-impact events like micro summits, audio-only series, and curated intensivesWhat "hybrid events" really mean now (hint: it's not boring livestreams)Why community integration is no longer optional if you want real resultsThe tools shaping the future of summits from AI support to automation and analyticsHow gamification is going mainstream (and why attendees love it)Why collaborations and co-hosting are a strategic advantage, not just a trendHow evergreen summits are getting a long-overdue glow-up  If you've been craving summits that feel easier to run, more fun to attend, and actually impactful — this episode will show you why the future is very much on your side. 🎧 Plus, we wrap up with a sneak peek at next week's episode, where we're busting the myth that "nobody reads long summit sales pages" (spoiler: that's not true).

    11 min

  6. JAN 14

    17. The Myth of the "Perfect" Summit Launch (Why Imperfect Events Still Win)

    Have you been putting off your summit because you're waiting for everything to feel perfect — the tech, the slides, the emails, the confidence? You're not alone… and this episode is your permission slip to stop waiting and start launching. In this episode of the Virtual Summit Secrets Podcast, we're busting one of the biggest myths in the summit world: that a successful event needs to be flawless. Spoiler alert — it doesn't. In fact, some of the most impactful summits we've ever hosted were messy, imperfect, and incredibly effective. We're diving into: Why perfectionism leads to analysis paralysis, lost momentum, and missed opportunitiesReal behind-the-scenes stories from summits that weren't perfect but still workedWhat actually matters more than polished slides and fancy techHow to shift into an "experiment-first" mindset that builds confidence and momentumSimple ways to take imperfect action without burning yourself outIf you've been feeling stuck, overwhelmed, or hesitant to move forward with your summit, this episode will help you reframe what success really looks like and remind you that progress will always beat perfection. 🎧 Tune in, take a deep breath, and get ready to launch anyway. And don't miss next week's episode, where we look ahead at The Future of Virtual Summits: Trends, Tools, and Predictions for 2026 and what you need to know to stay ahead of the curve.

    7 min

  7. JAN 7

    16. Virtual Summit vs. Bundle vs. Challenge: Which Is Right for You?

    Everyone online seems to have very loud opinions about the "best" type of event to host — summits, bundles, challenges… and honestly? They're not wrong. But they're also not telling the full story. In this episode of Virtual Summit Secrets, we're breaking down the real differences between virtual summits, bundles, and challenges so you can stop guessing and start choosing the event strategy that actually fits your goals, capacity, and current season of business. We've personally hosted all three types of events, and we're walking you through the strengths, weaknesses, and must-know considerations for each one like visibility, list growth, engagement, conversions, energy required, and long-term impact. Think of this episode as your permission slip to stop doing what you think you "should" be doing and start building events that work for you. In this episode, we cover: Why virtual summits are the ultimate visibility and relationship-building powerhouse When bundles are the smartest low-lift way to grow your list fast How challenges drive engagement and sales (and when they don't) Which event type works best for burnout seasons vs. sales seasons A simple cheat sheet to help you confidently choose the right event Real-world examples for deciding what to host based on your goals No single event is "better" than the others — they're just different tools. And when you choose the right tool for the right season, everything clicks. 🎧 Tune in and get clarity on your next big move without the overwhelm.

    13 min

  8. 12/31/2025

    15. The Truth About Summit ROI (It's Not Just About Sales)

    If you've ever hosted (or dreamed of hosting) a virtual summit and judged its success solely by how much money came in during launch week… this episode is your permission slip to think bigger. In this episode of Virtual Summit Secrets, we're breaking down one of the biggest misconceptions in the summit world: that your summit's ROI starts and ends with sales. Spoiler alert—it doesn't. In fact, focusing only on revenue means you're missing most of the value your summit actually creates. We're walking you through the full picture of summit ROI and uncovering the eight powerful ways a well-run summit continues to pay off long after the event ends from visibility and list growth to partnerships, content assets, confidence, and long-tail revenue. In this episode, you'll learn: Why summit sales are only a small piece of the ROI puzzle How summits create visibility and momentum that lasts for months The difference between "list growth" and high-quality subscriber growth How summits lead to partnerships, collaborations, and future opportunities Why your summit is actually a content goldmine (and how to think about repurposing responsibly) How evergreen summits can fuel your funnel long after the live event What summits reveal about your audience, messaging, and offers—fast Why hosting a summit can completely change how you show up as a leader If you've ever felt disappointed by your summit results or wondered if all that effort was "worth it," this episode will help you reframe success and see the true, long-term impact of hosting a virtual summit. 🎧 Tune in and expand your definition of ROI because summits aren't just launches, they're catalysts.

    9 min
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About

The Virtual Summit Secrets Podcast is your guide for #allthethings when it comes to hosting a killer virtual summit. If you want to grow your income, impact, and influence, through virtual summits, grab your headphones! You will find episodes on everything from planning your first virtual summit to speaker outreach + coordination to promotion and everything in between!Your hosts, Jenny Suneson + Lindsey Aleson, are extremely passionate about virtual summits and owner the summit support agency Summit Success Squad. Between the two of then, they've hosted over 6 virtual summits and helped countless others do the same.

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