Email Deliverability Unfiltered

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A deep dive into all things email

Episodes

  1. DMARC and BIMI: Lessons Learned From PrettyLitter and Eargo

    10/13/2021

    DMARC and BIMI: Lessons Learned From PrettyLitter and Eargo

    BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. In this episode of Email Deliverability Unfiltered, we welcome Ron Dorsey, Director of Lifecycle Marketing at Eargo, and Matthew Seifert, Senior Director of Retention & Monetization at Pretty Litter, to discuss the ins and outs of implementing DMARC and BIMI and what they learned along the way.

    35 min
  2. From Spam To Inbox: The Eargo Journey

    07/27/2021

    From Spam To Inbox: The Eargo Journey

    What’s a legitimate sender to do when they find themselves caught up in a cycle of low deliverability and poor engagement? Together with Ron Dorsey, Director of Lifecycle Marketing at Eargo, we review the specific gameplan that got them from the spam folder to the inbox and key takeaways that you can apply to your own email program.

    38 min
  3. Deliverability Damage Control: How to Remediate Issues

    02/05/2021

    Deliverability Damage Control: How to Remediate Issues

    We're joined by Tamara Bond, dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief to help discuss the process of navigating through deliverability issues.

    1h 7m

  4. 01/15/2021

    Common Email Deliverability Myths (Debunked)

    There are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on our interaction with customers and the email community, including myths about General Email Marketing, Email Content, Data Collection and Email Verification

    38 min
  5. Email and the Customer Experience (feat. Kath Pay)

    12/22/2020

    Email and the Customer Experience (feat. Kath Pay)

    Customer experience, or CX, is the impression that you give your customers, and has a huge impact on your brand. We join Kath Pay to discuss how email impacts CX and how the Holistic Approach to email impacts CX and deliverability.

    46 min
  6. All About Permission

    12/16/2020

    All About Permission

    Permission is a foundational part of email deliverability. That is, a recipient has given explicit and informed consent to receive email from you. In this episode, we're joined by Skyler Holobach, the Senior Manager of Email Reputation for Pardot & Salesforce Marketing Cloud to discuss the essentials of permission and understanding the legal and technical aspects of acquiring data.

    43 min
  7. Email Authentication

    12/16/2020

    Email Authentication

    While it would be great for mailbox providers to be able to trust the mail based on your sending domain right off the bat, anyone who’s gotten a spoofed email that they thought was legitimate knows that isn’t always the case. That’s where authentication comes into play. One of the more technical aspects of email, email authentication, is a series of technical solutions aimed at helping MBPs with the complicated task of delivering only legitimate emails from your domain to the inboxes of their users while refusing emails sent by anyone pretending to be you. We explore this critical subject with email veteran Matthew Vernhout.

    43 min
  8. Email Metrics - Measuring Deliverability

    12/16/2020

    Email Metrics - Measuring Deliverability

    One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. We cover how to navigate email metrics with guest expert Alyssa Dulin of Convertkit.

    34 min
  9. Understanding Sender Reputation

    12/16/2020

    Understanding Sender Reputation

    Whether you land in the inbox or in spam is determined by the recipient’s mailbox provider (Gmail, Outlook, etc.), and the mailbox providers use sender reputation to determine whether you’re trustworthy enough to go to the inbox. In this episode, we cover the basics of sender reputation and what factors influence it.

    11 min
  10. What Is Email Deliverability and Why Does It Matter?

    12/16/2020

    What Is Email Deliverability and Why Does It Matter?

    If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give you a strong foundation of knowledge to become an email hero in your organization.

    19 min
  • 10 Episodes

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A deep dive into all things email

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