Challenging the norm: His and Hers look at life and business

Lindsey Burden and Paul Snell
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  • Entrepreneurship
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We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

  1. Sep 13

    Motivation, Money and the Myth of "Why" Money, mindset, and the "why" trap — exploring what really fuels motivation.

    Lindsey returns from holiday, feeling refreshed, bronzed and motivated — which is exactly what she and Paul dig into in this episode of Challenging the Norm. Between them, they've got over a hundred years of experience, and plenty of it spent figuring out what actually keeps you motivated. So, what gets you up in the morning and drives you to your desk? Paul sets the scene by talking through different ways to motivate people, and explains intrinsic motivation. Together, they discuss:➡️ What drives people in business and in life, and why➡️ The flaw in using "why" to motivate➡️ Why it's okay to be motivated by money, but how it's deeper than that➡️ How we get ourselves to do things we don't want to do➡️ The recipe needed for motivation➡️ Why success still takes effort and time, whatever motivates you Lindsey also brings in the gender difference behind money as a side note worth thinking about. Back to that recipe: Paul and Lindsey use it to help listeners see the pros and cons of motivation, and how grit and determination differ from it. ➡️ Enjoyed this episode? Subscribe, leave areview, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkingly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability

  2. Sep 13

    Do The Work: The Truth About High-Functioning - Being high-functioning isn't the flex you think it is (unless you're Lindsey)

    Lindsey was called "high-functioning" by a client this week, which got her and Paul talking about why some people just don't do the work. From squirrel syndrome to blame culture to chasing instant results, this episode is about mindset, consistency, and why you're the product of what you did twelve months ago. Paul unpacks why so many of us are driven by how we feel in the moment rather than by what actually moves the needle, and why chasing quick wins rarely leads to anything near fulfilment. Together, they discuss: ➡️ That sometimes, people just don’t do the work.➡️ People tend to respond the way they feel and develop a blame culture.➡️ Immediate gratification, and the impacts this has on business owners➡️ Importance of mindset in business, and the role it plays.➡️ We are a product today of the work we did twelve months ago.➡️ Being passionate about what you do, and the variations on this. They also get into passion, and why it looks different depending on the person and the business. Finally, they remind us that being grounded and doing the right work consistently will always beat waiting to feel motivated. Speaking of which, that's exactly whatthey're digging into next episode. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkinglyfollowing the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Businessdoesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner Plus these four for this episode:#BusinessResilience #MindsetMatters #TakeControl #Accountability

  3. Aug 23

    Does Business Really Slow Down in August?

    Call it August, call it Christmas, call it winter - every business has a "quiet" season. In this episode of Challenging the Norm, Lindsey and Paul explore the " August slowdown," what it actually means, and how to make the most of it. They dig into the pitfalls, why you need to plan for downtime, and whyLindsey doesn't buy into the narrative that nobody buys. Paul talks about the importance of time away from the business, and how, if you don't plan for it, that time disappears... and you might even end up doing more in the business, not less. Lindsey also brings a different angle: at the start of your journey, taking no holiday at all can feel like the only option. She talks through what to do about it. Together, they discuss: ➡️The negative narrative around holidays and business slowing down ➡️Why you need to plan how you'll use downtime or slower periods ➡️The challenge of stepping away, and tips for making the return easier ➡️How your business model needs to allow you to step away ➡️What you're willing to risk, and where your boundaries sit ➡️Keeping your pipeline fed (and nurtured) over the summer. If you're just starting out, this one's not to be missed. Lindsey and Paul share why you need to step away from your business and what happens when you don't. Paul encourages you to get clear on what you want to do during the slower months and decide in advance where your attention is needed, so you come back with confidence. Lindsey reminds us that while the early days call for hard work, setting boundaries around your time supports your long-term development and gives you the energy to grow your business in a way that aligns with your values. Wherever you are in business, this is one to listen to. Next episode: we're talking about success, and what it really means to you. Enjoyed this episode? Subscribe, leave a review, or drop us a message— we'd love to hear what resonated with you. Want to connect with us? Paul Snelluses neuroscience to help business leaders unlock success through apeople-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burdenempowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or unthinkinglyfollowing the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuckon the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability

  4. Jul 30

    Dealing with Change: How to Move Forward in Life and Business Change is inevitable. Your response changes everything.

    Paul kicks things off by exploring the different types of change we experience—both the changes we choose and those forced upon us. Together, he and Lindsey discuss why dealing with change isn't always easy, how fear influences our decisions, and what we can do to move forward with greater confidence in both life and business. Paul uses AI for its perspective on change, adding another interesting dimension to the conversation. And Lindsey shares a brilliant example of a client embracing AI. Together, Lindsey and Paul explore the emotions that accompany uncertainty and the fear change can create, a topic inspired by Lindsey, who is navigating significant change at home.   Together, they discuss: ➡️ Why we get to choose how we respond to change and what that looks like for us.➡️ Why fear of change is normal and how our brains are wired to protect us.➡️ How understanding the mind can help us make better decisions.➡️ Why a simple SWOT analysis is still one of the most effective business tools.➡️ How we can work incredibly hard to stand still, using energy that could fuel growth.➡️ Why changes like Making Tax Digital aren't just another challenge: they're an opportunity to improve and adapt. Having experienced plenty of change over the years, Lindsey and Paul recognise it has become easier to embrace. At the same time, they openly admit that being on the other side of 50 can sometimes make change feel daunting. Change will happen whether we like it or not. The real question is whether we'll let it happen to us or choose to make it work for us. This episode will help you see change not as something to fear, but as an opportunity to grow—both personally and professionally. And remember, you don't have to navigate change alone. If you need support, ask for it. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably,confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THEPODCAST Challenging the Norm:His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or unthinkinglyfollowing the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ yearsof combined experience, Lindsey Burden and Paul Snellbring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner Plus these four for this episode:#BusinessResilience #MindsetMatters #TakeControl #Accountability

  5. Jul 10

    Who has control over your business? Because when the world gets wobbly, the answer matters more than ever

    After a short break, Lindsey and Paul are back and ready to go for another season — having used the time to reset and catch their breath. To kick things off, Lindsey had thought this episode should revisit what success looks like. But Paul had other ideas, bringing the question: Who has control over your business? It's an important one — especially with the world feeling a little wobbly again. Because so often, sometimes without even realising it, we abdicate responsibility, blaming everything and everyone for what isn't happening in our businesses. Together, Lindsey and Paul explore: ➡️ The influence news has over us — if we allow it to.➡️ Stimulus and response — deciding how you feel.➡️ Self-fulfilling prophecy — proving the thought you already had.➡️ It's not easy, but it's not complicated — so why do we make it so?➡️ Falling back into old habits and the opportunity to strengthen the mindset muscle.➡️ What to do when you'restuck in the 'what else do I need to fix?' loop. Bad news doesn't mean bad business. Lindsey and Paul have been here before and know they'll be here again — and because they've been around the block a few times,they find the present wobble a little easier to navigate. The good news? So can you. Give it a listen! As they bring the episode to a close, they remind you of the importance of your community, your network, and who you choose to listen to. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we'd love to hear what resonated with you. Want to connect with us? Paul Snell uses neuroscience to help business leaders unlock success through apeople-first lens.🌐 https://www.dnaneuroanalytics.com/🔗 https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably,confidently, and on their terms.🌐 https://lindseyburden.com/🔗 https://www.linkedin.com/in/lindsey-burden/ ABOUT THEPODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, andbusiness owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and PaulSnell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________   #ChallengingTheNorm #SuccessOnYourTerms#RealBusinessTalk #SustainableSuccess #BusinessMindset #SolopreneurLife#BusinessWithoutBurnout #SmallBusinessOwner #BusinessResilience #MindsetMatters #TakeControl #Accountability

  6. Jun 4

    How do we turn clients into raving fans? From customer to ambassador, and the bit in between

    We've all done it, got the client over the line, then, without thinking or intention, don't take good care of them afterwards. It's like we receive the money, breathe a sigh of relief, get cracking with delivery, while jumping back to the beginning to secure another client. A treadmill that can really take the shine off what we do and why. In this episode of Challenging the Norm, Paul and Lindsey discuss the importance of onboarding, delivery, and offboarding. An episode that feels like the final step in the latest episodes, which have focused on the practical steps of business, covering: ✅ How we ensure our clients feel/know they are in the right place. ✅ The importance of systems, and the part they play ✅ The challenge of being stuck in the loop of client acquisition. ✅ How we can't afford and shouldn't avoid the human response ✅ The 'What can we do for you' lesson from the Portuguese Fish and Chip shop ✅ The power of feedback,  and the importance of using the lessons within. Lindsey and Paul also talk about how good customer service is not just a nice-to-have, but the key to revenue, business development, and growth. They also mentioned the secret sauce to creating raving fans, and you'll have to watch the episode in full to find out what that is. Another episode providing secret-sauce insights, touches on the importance of processes and how to use feedback received. And why you must never neglect the human side of business, and how by putting relationships first, you can't really go wrong. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife

  7. May 10

    Stop Trying to Fit In—Start Paying Attention

    From identity to boundaries… and everything in between. In this episode of Challenging the Norm, Lindsey shares an honest rant about not quite fitting right now. Whether it’s age, energy, running a business that doesn’t fit the “lifestyle” mould, or being the main earner, she’s asking the question many avoid: Where do you fit… and do you even need to? Paul relates, reflecting on a time when not smoking meant missing out on conversations, decisions, and opportunities—because the real networking happened in the smoking area. He also admits he doesn’t like golf… and would appreciate you keeping that quiet. Together, Lindsey and Paul explore: ➡️ What identity really means in business—and how social media shapes it ➡️ Comfort zones, and why growth often sits just beyond them ➡️ The warning signs that show up when you’ve crossed your own boundaries ➡️ Why trying harder to “fit in” usually pulls you further away from yourself ➡️ Grounding yourself when things feel uncertain and learning to trust your body’s signals ➡️ The power of connection and finding the right rooms, not just more rooms As they hit episode 60, they also reflect on breaking podcast “rules” and expectations, proving that consistency, honesty, and showing up as you are count for far more than stats. Because sometimes, the moment you stop trying to fit in… is the moment things start to click. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife #Boundaries #Values

  8. Mar 19

    Why Most Small Business Marketing Doesn’t Work

    A practical conversation that will make marketing feel simpler. Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic. Following on from recent conversations about pipelines, sales, and analysis paralysis (the mechanisms that move potential clients into your pipeline), this discussion is full of golden nuggets. This episode is particularly for solopreneurs and business owners without a marketing department. Lindsey’s hope for this episode is that by the end, you realise you don’t have to do everything — and can let out a sigh of relief. In this episode, Lindsey and Paul cover: ✅ What marketing is, what it isn’t, and how to avoid the traps. ✅ The importance of knowing who you want to work with and serve. ✅ Why the relevance of your offer is key in marketing. ✅ Understanding where your audience is at. ✅ Why you should never get fixated on the outcome. ✅ The dangers of social media and engaging with the wrong ‘people’. ✅ Marketing tools, the pitfalls, and how to avoid them. Paul and Lindsey both agree that marketing — and business — starts with relationships and the experience we provide our clients. Another episode full of real insights for the everyday business owner, and we guarantee you’ll walk away with more than one a-ha moment. ➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you. CONNECT WITH US: Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/ https://www.linkedin.com/in/paulksnell/ Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms. https://lindseyburden.com/ https://www.linkedin.com/in/lindsey-burden/ ABOUT THE PODCAST Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend. If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you. With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you. Business doesn’t have to be louder, faster, or harder to be successful. ______________________________ #ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess #BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk #WorkLifeBalance #BusinessAndLife

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We cut through the crap, so you don't have to. With over fifty years of experience in business and life, we've gained a wealth of knowledge and experience by living an entrepreneurial life. We've read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

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