The Outdoor Hospitality Podcast

Sage Outdoor Advisory

Hear from the elite operators and brands driving the glamping and the outdoor hospitality industry forward.  Gain insights on everything you need to launch, grow, and sell your business.  Our content includes glamping, STVR (short term rentals), unique stays, landscape resorts, RV Parks, RV resorts, and campgrounds  This podcast is powered by Sage Outdoor Advisory, the outdoor hospitality industry leaders in feasibility studies and appraisals.                                                       

  1. 3d ago

    A Resort Name That Dares You to Relax and a Developer Who Built It to Last - Justin McWilliams of Camp QYB

    Send us Fan Mail A mile of waterfront, a hillside that photographs cannot explain, and a resort name that dares you to relax. We’re joined by Justin McWilliams, developer and owner of Camp QYB (Camp Quitcherbichin) on Lake Bridgeport near Runaway Bay, Texas, fresh off winning Glamping Resort of the Year from TACO. Justin has spent roughly four decades in construction and land development, and he brings that hard-earned perspective to what it takes to build a real outdoor hospitality destination from scratch.  We talk about why variety matters in glamping and RV resort design: cabins, wagons, Airstreams, capsule-style units, and a growing number of RV sites, all built around the idea that many guests want nature plus community. From there, we dig into the amenity engine that makes the place work, including an old western town hub, multiple food and beverage concepts, events, activities on the lake, and the small details that create a “whimsical” feeling at night. Justin also shares the thinking behind the brand ethos: leave the complaining at home and be present.  Then we get practical about the business of campground development: unexpected rock conditions and how they reused boulders, fighting for water and sewer, how interest rates and timing can squeeze a project, and why conservative underwriting matters. Justin breaks down occupancy reality (including the logic behind modelling closer to 35%), the importance of weekday demand, and how ancillary revenue can change the revenue strategy for high-amenity resorts. We also cover events that sell, partnering with charities, and Justin’s next moves, from modular housing ideas to sourcing commercial-grade solar lighting and supplies directly.  If you care about glamping resort development, RV park operations, feasibility, occupancy strategy, and building a place guests talk about long after checkout, hit subscribe, share this with a builder or operator you know, and leave us a review. What would you prioritise first: more units, or better amenities? We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  2. Jul 1

    Launch Marketing For Glamping Resorts - Nick Purslow is Back on the Pod!

    Send us Fan Mail Nick Purslow returns with an update on Posh Outdoors and their latest partnership with Lagom Retreat.  Connor & Nick compare what is working right now to launch and market boutique outdoor resorts. We swap real numbers, real trade-offs, and the details behind filling high-ADR cabins through video, paid ads, reviews, and distribution.  • Posh Outdoors revenue share partnerships with landowners and modular unit deployment • Skyridge performance as proof of concept and why operator quality drives reviews • Lagom Retreat marketing takeover and what “brand” looks like on the ground • Clear Summit Investments and what asset management looks like in outdoor hospitality • Ponderosa Pines Resort launch strategy including product story and honest positioning  • LaunchBoom style VIP deposits to pre-sell bookings and validate demand  • Video-first social strategy for Instagram Reels and TikTok plus repurposing into paid ads  • Influencer collaborations including local fit, admin burden, and how to de-risk outcomes  • Email capture and welcome flows that convert interest into bookings  • SEO, AI search, Google paid search, and why reviews matter more than ever  • Review generation systems using QR codes, post-stay texts, and service recovery  • OTAs versus direct booking, plus tools to capture guest data and sell upsells  If you're an accredited investor looking to put $50,000 plus to work in Posh Outdoors you can reach out to Nick at nick@posh-outdoors.com.  We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  3. Jun 12

    From Boo Boo to VP at Camp Jellystone — Lisa Courtney on the Real Work of Outdoor Hospitality Leadership

    Send us Fan Mail You can learn a lot about outdoor hospitality from spreadsheets and site plans, but you learn the truth from the people who have carried the radio, calmed the queue, and still found a way to make the day feel fun. I’m joined by Lisa Courtney, VP of Operations and Sales at Camp Jellystone, and her career story starts in the most Jellystone way possible: stepping into a character suit and running recreation programming before working her way up to general manager and, later, brand leadership. We get real about what campground management and RV resort operations demand, especially in year-round parks where staffing is tight and standards are high. Lisa shares what burnout looked like for her, how she thinks about boundaries now, and why “it’s okay to make mistakes” only works if you actually fix what you learn. We also unpack the simplest lever leaders control every day: culture. When a team feels supported and aligned, guests feel it immediately, and the guest experience becomes consistent rather than accidental. From there, we zoom out to Camp Jellystone’s franchise model and how the industry has shifted since Covid: consolidation, more multi-park operators, third-party management, and the challenge of serving owners with very different systems. We talk seasonal versus transient mix, ancillary revenue, changing booking windows, and the rising cost of glamping cabins and other lodging. Lisa’s north star is clear: reduce friction points, elevate the experience, and create memory-driving stays that bring families back year after year. If you care about campground leadership, guest experience, glamping strategy, or franchise growth in outdoor hospitality, press play. Subscribe, share the episode with a fellow operator, and leave us a review with the biggest lesson you’ve learned on the ground. We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  4. May 27

    Why bet big on paid social? Dustin Baker of Hidden Gem Media

    Send us Fan Mail There are 10+ marketing and advertising channels which should you invest in?  We break down a practical, trackable way to drive more direct bookings for outdoor hospitality using better creative, Meta ads, landing pages and email nurture. We also share what we have learned the hard way about OTAs, influencer marketing, pixels, and where AI can genuinely help operators and marketing teams.  • prioritising high-quality video content over higher ad spend  • treating Meta creative as the main driver of performance  • allocating launch budget towards content creation and Meta ads  • weighing influencer “exposure” against trackable paid social ROI  • deciding when Google Ads and SEO are worth it for a property  • building a direct booking funnel with landing pages and email capture  • using Meta Pixel and conversion events to optimise for bookings  • creating clearer customer avatars and committing to one niche  • understanding creative volume and stage-based ads after Andromeda  • benchmarking cost per booking against OTA commissions  • using StayFi to capture guest details and enable upsells  • applying AI for property knowledge bases, concierge replies and pricing ideas  Learn more or book a call at hiddengem.media  Follow @dustindeanbaker and @hiddengem.stays We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  5. May 13

    Outdoor Hospitality Myth Busting with Mike Harrison and Wendy Heineke

    Send us Fan Mail In this episode, we mix things up a bit and sit down with two leading voices in outdoor hospitality (Mike Harrison of CRR Hospitality and Wendy Heineke of Hospitality Across America) to bust some of the most common myths in the industry. From “Pretty Is Enough” to “Set It and Forget It” pricing, this episode breaks down what actually drives repeat stays, maximized revenue, and stronger profitability across the RV resort and glamping industry. Here’s a breakdown of the myths discussed in the episode: 1. A Beautiful Property is Enough  2. If You Build It, They Will Come  3. Glamping is Just a Trend  4. Outdoor Hospitality is Recession-Proof  5. Glamping Guests are all Millennials chasing Instagram Shots  6. I'll Just Find Ways to Reduce Construction Costs to Make it Feasible  7. Pricing Should Stay Consistent Year-Round  8. It Runs Itself once it's Built  9. Online Booking Platforms Handle all your Marketing  10. Five-Star Reviews Mean You're Doing Everything Right  11. It's Easier to Run a Small Resort than a Large One We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  6. Apr 22

    Are your units priced correctly? Jasper Ribbers of 'Get Paid for your Pad' Podcast & Freewyld Foundry Revenue Management Firm

    Send us Fan Mail Hear from Jasper Ribbers the founder of the industry leading 'Get Paid for your Pad' Podcast and the founder of Freewyld Foundry revenue management firm Deep Dive: hear the quickest gains via smart revenue management hacks. Jasper Rivers shares a practical framework for dynamic pricing, pacing, and AI so operators can stop guessing and start making deliberate decisions.  • how do you know if your pricing your rooms too high? or too low? • revenue management as pricing plus bookability levers like cancellations, minimum stays, and calendar settings  • why “set and forget” pricing tools can fail without the right parameters and regular review  • ADR times occupancy as the core revenue equation, and why high occupancy can be a warning sign  • booking window thinking, last-minute discount behaviour, and how to get ahead of the market  • pacing against market occupancy to spot underpricing or overpricing earlier  • balancing higher ADR with strong reviews through expectations and on-the-ground service  • where AI helps most right now in revenue management workflows, forecasting and internal tools  • what makes properties win in 2026? • amenity ROI with maintenance realities, including low-cost wellness ideas  Guest Links: Jasper Linkedin: https://www.linkedin.com/in/jasperribbers/ Jasper Instagram:  https://www.instagram.com/jasper.ribbers/ Jaspers Book:  https://www.amazon.com/Get-Paid-Your-Pad-Maximize-ebook/dp/B00MXSLEIO?ref_=ast_author_dp&th=1&psc=1 Freewyld Foundry Website:  freewildfoundry.com  Freewyld Idyllwild Website:  https://freewyld.com/ We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

  7. Feb 25

    Gordon Gurnik COO of Hilton Grand Vacations Dives Into: Properties, Points, & Investing in Outdoor Hospitality

    Send us Fan Mail Hilton Grand Vacations COO Gordon Gurnik shares about modern timeshares, perks, and partnerships to unlock cabins, yurts, and city condos while leaning hard into outdoor experiences. We explore unit economics, brand tiers, and why localisation and distribution decide the winners. • Outdoor investment partnerships like Big Cedar with Bass Pro Shop • HGV’s evolution from deeded weeks to flexible points  • Member-only experiences from concerts to LPGA events  • Outdoor expansion with cabins, yurts, RV pads, tiny homes  • Build vs buy strategy and local design standards  • Inventory mix, rental channels, and Hilton distribution  • Operational maths of towers vs spread-out assets  • Amenities that matter: pools, hot tubs, pickleball, wellness  • Japan growth story and Asia gateway dynamics  • Advice for independents: differentiate or partner for scale If somebody's got a unique thing and they're looking for a little power, distribution and a broader network, we're always happy to talk. Reach out to Gordon.gurnik@hgv.com. Newbook - newbook.cloud Interested in learning more about Storable Newbook? Book a software demonstration with one of their market consultants today and don't forget to mention you came from the Outdoor Hospitality Podcast to receive 15% off your Storable Newbook subscription and your first month free. This offer is for Storable Newbook Signature subscriptions only. This podcast is powered by Sage Outdoor Advisory, the industry leaders in feasibility studies and appraisals.

4.9
out of 5
32 Ratings

About

Hear from the elite operators and brands driving the glamping and the outdoor hospitality industry forward.  Gain insights on everything you need to launch, grow, and sell your business.  Our content includes glamping, STVR (short term rentals), unique stays, landscape resorts, RV Parks, RV resorts, and campgrounds  This podcast is powered by Sage Outdoor Advisory, the outdoor hospitality industry leaders in feasibility studies and appraisals.                                                       

You Might Also Like