That Sports Merch Podcast

That Sports Merch Podcast

That Sports Merch Podcast- hosted by Lee Hyde & Matt Hudson, a monthly podcast show discussing all aspects of sports merchandise, within the professional game. Offering insight across the industry through feature inteviews with industry experts, retail leaders and a whole lot more. Covering all sports across the globe from giants of the NFL to minnows of football's non-league.

  1. S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)

    07/22/2024

    S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)

    Send us a text In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit. KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products. Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world. In this episode we cover; the rise of football (soccer) jersey counterfeitingthe reasons and success drivers behind popular 'fake' jersey websites the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters canwhere the profits from counterfeiting end up and the 'business' activity it's fundingwhether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing modelsthe decisions which led to the development of the AI-driven tech solution, KitLegithow KitLegit is using AI machine-learning to help identify 'fakes'who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson

    41 min
  2. S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge)

    05/09/2024

    S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge)

    Send us a text In Episode 4 of Season 2, we chat to Gauthier Vervaeke & Thomas Rypens of Club Brugge. Club Brugge play their football within the Belgian Pro League and regularly within European competitions. With a rich domestic history, they are one of the most successful teams within Belgium.   Within this episode we discuss the club's intelligent use of fan data, testing and benchmarking as they grow their retail operation. With a pioneering approach to commercial strategies and a willingness to listen to their data analysis if they need to pivot, the club set their own high benchmark in terms of their approach.  Driven from the top, the club openly encourage testing to determine their strategic decision making. Consistent testing, measuring and analysing, alongside a smart tech-stack, intelligent use of digital solutions and true fan engagement are all helping to revolutionise the retail business unit. Hear how the club have; brought together leading European clubs to form an alliance under the Gamechangers eCommerce bannerintroduced AI within their eCommerce operationasked fans to suggest and create their own merchandise ideas through the 'Shape Our Club' campaignallowed one of their own junior fans to realise the dream of a lifetime! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson

    1h 6m
  3. S2 E3 | Standing Out In A Crowded Space - Pete Lucchesi & Cory Fahey (Streaker Sports)

    03/29/2024

    S2 E3 | Standing Out In A Crowded Space - Pete Lucchesi & Cory Fahey (Streaker Sports)

    Send us a text In Episode 3 of Season 2, we chat to Pete Lucchesi & Cory Fahey - Creative Director & Co-Owners of Streaker Sports. Streaker Sports are a young start-up with some serious USP's, operating in a very crowded space within US-sports apparel supply and manufacture. Dedicated to telling the unique stories of sports culture, with their own unique vintage style, they're starting to find some great traction in a number of US markets. We hear how the first years have been for Streaker, and how staying true to themselves is a core part of allowing them to stand out from the crowd. We discuss the unique appeal of their vintage collections, as well as their focus on a number of key niche licensing opportunities. Hear how the brand have tapped into licensed partnerships with USA Hockey, USA Lacrosse & Wiffle Ball. We dive deeper into their chase for the licensed IP of Peanuts and what it took to get a response to their long-game approach. Recently the brand have had major success with a vast number of college licenses. We find out how these opportunities come about and what it takes in order to bring their unique style to these iconic educational brands. You won't believe the access Streaker Sports get to the archive vaults! We also discuss one of the more obscure licenses - Zamboni, and how the brand are hooked by the cultural impact the Zamboni has had on the beloved game of hockey. Their passion runs deep with every license they operate. Purveyors of Sports Culture is a very apt tagline to this brand. You'll truly love their story. In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson

    1h 3m

Ratings & Reviews

5
out of 5
3 Ratings

About

That Sports Merch Podcast- hosted by Lee Hyde & Matt Hudson, a monthly podcast show discussing all aspects of sports merchandise, within the professional game. Offering insight across the industry through feature inteviews with industry experts, retail leaders and a whole lot more. Covering all sports across the globe from giants of the NFL to minnows of football's non-league.