Speaking of Media ....with Keith Marnoch

Keith Marnoch
  • 0.0 (0)
  • MARKETING

Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch. If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also – perhaps more importantly - how to avoid getting caught in a negative media storm. Visit www.SpeakingofMedia.com 

  1. JUN 26

    Traditional Media Isn't Dying, It's Transforming Before Our Eyes ...with Graham Richardson

    Send us a text Graham Richardson, former CTV news anchor, shares insights from his transition to public relations and discusses the rapidly evolving media landscape that impacts politicians, spokespeople, and organizations. • Traditional media isn't disappearing despite business model challenges—CTV's news site reached 47% of Canada's population in February • Today's communicators must adapt to a world where everyone has "HD cameras in their pockets" making everyone potential content creators • The decline in media resources means less scrutiny of officials and institutions, with 80% of stories now going uncovered • Trust in media has eroded with many believing journalists are actively deceiving rather than occasionally making mistakes • The 2023 Canadian federal election demonstrated extraordinary shifts in public opinion, influenced by both traditional and alternative media sources • Private sector clients still highly value traditional media outlets that can deliver broad audience reach The most valuable asset for any public-facing person—whether in media, politics, or business—is authenticity and trust, which when lost is extremely difficult to regain.

    39 min
  2. Reta Ismail: From Beta Cams to Backpacks. How 'digital' transformed Local News

    MAR 13

    Reta Ismail: From Beta Cams to Backpacks. How 'digital' transformed Local News

    Send us a text The digital revolution hasn't just changed how we consume news—it's fundamentally transformed how journalists produce it. CTV London reporter Reta Ismail takes us behind the scenes of modern local journalism, revealing a landscape where speed and versatility have become essential professional skills. Remember when TV reporters travelled with camera operators and returned to studios to edit their stories? That world is rapidly disappearing. Today's video journalists carry their entire production studio in a backpack, conducting interviews, shooting footage, and editing complete packages from their vehicles. This evolution offers greater flexibility and editorial control but comes amid significant workforce reductions that have eliminated weekend newscasts and diminished specialized coverage like local sports. The relationship between social media and traditional news has become increasingly complex. While platforms provide crucial distribution channels, they've also created an environment where journalists compete not just with each other but with anyone carrying a smartphone. "We're fighting against anybody on the street who has an iPhone," Reta explains, describing how breaking news often appears on social media before professional journalists can arrive on scene. Perhaps most concerning is the changing dynamic between news sources and reporters. Organizations and politicians increasingly bypass traditional media interviews by issuing prepared statements or using their own channels to communicate directly with the public. This shift diminishes accountability while allowing complete message control. Despite these challenges, Reta remains optimistic about journalism's future as she teaches the next generation at Fanshawe College. The industry isn't dying—it's evolving. The human connection between journalists and their communities can never be replaced by technology, no matter how sophisticated. As Reta passionately argues, "The connections I make with the community, the way I tell the stories, you can't replace that with a robot." Join us for this illuminating conversation about the present and future of local journalism in a rapidly changing media landscape.

    39 min
  3. Navigating the Front Lines of Corporate Comms with Anne Marie Aikins

    FEB 28

    Navigating the Front Lines of Corporate Comms with Anne Marie Aikins

    Send us a text In this engaging episode, we explore the dynamic world of communication with Anne Marie Akins, a seasoned communicator who has spent years navigating large organizations. Anne Marie shares her insights on the evolving media landscape, highlighting the importance of transparency and timely responses in crisis communication. As the former lead communicator at Metrolinx, she offers eye-opening stories about fostering partnerships with media and the need for empathy in delivering messages.  Listeners will learn practical strategies for effective communication, especially during challenging times. Anne-Marie delves into the shift from traditional media to social media and the implications of this evolution for organizations. This conversation is a must-listen for professionals seeking to enhance their communication skills and build deeper connections with their audiences.  Join us as we unpack the lessons learned from Anne-Marie's experiences and discover how to navigate a rapidly changing media world while maintaining trust and credibility. Don't forget to subscribe, share, and leave us a review!

    39 min
  4. Communicating from the Trump White House - Lee-Anne Goodman

    FEB 13

    Communicating from the Trump White House - Lee-Anne Goodman

    Send us a text

    47 min
  5. Tom Hayes - Hyper-Local News in an Evolving Media World

    JAN 17

    Tom Hayes - Hyper-Local News in an Evolving Media World

    Send us a text On this episode of Speaking of Media, I’m joined by veteran TV reporter and longtime friend Tom Hayes to explore nearly 40 years of journalism evolution. From our shared early days of volunteering in community TV to Tom’s success with his online news program, 1-Minute Morning Toronto, we discuss how trust, adaptability, and storytelling have shaped his career—and the state of legacy media today. We also reminisce about the past, including a quirky connection to the Wayne’s World phenomenon (HEY where are our royalties, Mike Myers?). Sit back and Tune in for this fun and insightful conversation about the future of hyper-local journalism and how media - both legacy and social - continue to evolve. -- Don’t forget to check out Tom Hayes and his 1-Minute Morning Toronto online/social feed for your daily GTA news fix. It’s incredible to reflect on how much news consumption has transformed over the past few decades, from traditional outlets to today’s more targeted—and sometimes polarized—sources. We’ll keep exploring how media shapes our understanding of the world in future episodes. Hope you enjoyed this episode as we look forward to the next time we are Speaking of Media.

    40 min
  6. Media Relations 101 with Warren Weeks

    JAN 2

    Media Relations 101 with Warren Weeks

    Send us a text On this edition of the speaking of media podcast, we dive into the nuts and bolts of media relations …with one of the industries top media trainers warren Weeks.  This episode provides a great opportunity for those of you who are looking to understand, media relations, more particularly.  And maybe if you’re up against it and need to listen to something to quickly prep for your next big media challenge ^^^ This discussion between myself and Warren might be quite valuable.  Here’s my back-and-forth with one of the industry’s top media trainers.

    34 min

  7. 10/15/2024

    Create a Podcast, like this One! - Keith Marnoch

    Send us a text Want to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck with us … in the past two years through our archive of episodes—as well as the high-quality guests that we intend to keep featuring—we’re committed to getting there.  Many podcasts fall short due to underestimating the effort involved and overestimating their initial popularity. We all think we’re great … with amazing show ideas. However, with dedication, you can significantly broaden your audience, whether for business purposes or your own personal passion.

    8 min
  8. Pandemic Protests & Leadership: Kym Geddes Coaches the Media Message

    02/22/2022

    Pandemic Protests & Leadership: Kym Geddes Coaches the Media Message

    Send us a text The global pandemic has seen a shift in established norms of communication, both through the channels and the messages we share. There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters. We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified.  As a communicator - how ready are you to succeed in that environment? In this episode of ‘Speaking of Media’ - What Leaders need to think about when representing their stories and messages to the broader public. - And also - how will leadership guide organizations as we attempt to reach a state of endemic and start living with Covid in the years to come. Kym Geddes is our guest. She was news Director at one of Canada‘s most listened-to radio news operations  and she is now combining her past experience with a new venture - coaching leaders to communicate through the media - a perfect fit for this podcast. Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted? …understanding that we’re in a new dynamic and fluid environment I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone. Kym Geddes can be reached at: kymgeddes.com or kym.geddes@outlook.com Visit her Instagram: @coach.kymgeddes --- Visit SPEAKING OF MEDIA on Facebook Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook SPEAKING OF MEDIA is on Instagram: @speakingofmedia Join the conversation on the Speaking of Media Twitter Account Keith Marnoch's LinkedIn Page Previews upcoming guest and episode announcements Intro / extro Music courtesy of : ~~Roa Music~~ ▶YouTube https://www.youtube.com/RoaMusic ▶Spotify https://open.spotify.com/artist/1ETpo... ▶Soundcloud https://soundcloud.com/roa_music1031

    30 min
See All (24)

About

Insights for Communicators, Interesting for All. 'Speaking of Media' – the Podcast that brings together communicators and the media to consider and critique the world of mass storytelling, hosted by former journalist turned corporate communicator, Keith Marnoch. If you are a communicator - or perhaps someone who speaks on behalf of your organization - 'Speaking of Media' allows you to learn from experts on both sides of the media microphone. The Podcast aims to highlight effective ways to widely share your positive stories and messages, and also – perhaps more importantly - how to avoid getting caught in a negative media storm. Visit www.SpeakingofMedia.com 

Information