Aircraft Grade - The Aviation Podcast

Alex Edwards

Welcome to Aircraft Grade, the Aviation Podcast, where we cover anything aviation. Every fortnight we'll focus on a different aircraft, airline, airport or another aspect of aviation and its effect on the industry. With high detailed research and analysis, Aircraft Grade is the one place you should go for aviation documentary-style content. So fasten your seat belts, stow your tray table and put your chair in the upright position as we prepare for new episodes every Monday. Make sure to also follow us on Twitter and Instagram @AircraftGrade.

  1. 01/17/2022

    18. Dirty Tricks

    Britain has two flag carriers when it comes to its aviation market. British Airways, an ex-nationalised carrier that can trace its routes back to 1919, and Virgin Atlantic, an airline established in the 1980s by disgruntled millionaire Richard Branson who had become fed up with the state of the airline industry.  Despite its much smaller size Virgin has competed closely with BA throughout its existence, mainly across the Atlantic. Using provocative advertising techniques and unique taglines, Virgin entered the market with a bang and offered passengers a completely different experience. British Airways on the other hand had just completed the process of privatisation and was one of the biggest and most successful airlines in the world and didn't worry too much about the elusive threat of Virgin Atlantic. The competition was civil, until the abolition of the London Air Traffic Distribution Rules, which gave Virgin access to the prestigious London Heathrow. This put them in direct competition with British Airways. Angry, chairman Lord King commissioned a slander campaign against Virgin Atlantic. All this and more coming up this week, on Aircraft Grade. 00:00 - Introduction  00:33 - Background  01:58 - Origins of British Airways   09:37 - Origins of Virgin Atlantic  14:33 - Close Competition  16:36 - Dirty Tricks  23:10 - Modern Day  34:20 - Final Words  Follow us:   🌈 - AircraftGrade   🐦 - @aircraftgrade   🌐 - www.aircraftgrade.co.uk

    37 min

About

Welcome to Aircraft Grade, the Aviation Podcast, where we cover anything aviation. Every fortnight we'll focus on a different aircraft, airline, airport or another aspect of aviation and its effect on the industry. With high detailed research and analysis, Aircraft Grade is the one place you should go for aviation documentary-style content. So fasten your seat belts, stow your tray table and put your chair in the upright position as we prepare for new episodes every Monday. Make sure to also follow us on Twitter and Instagram @AircraftGrade.