Thriving Practice with Tracy Cherpeski

Tracy Cherpeski
  • 5.0 (24)
  • Entrepreneurship
  • Updated Biweekly

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

  1. 1d ago

    Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261

    What if the most powerful marketing tool a physician has isn't a website or an ad campaign — it's themselves? In this episode, Tracy Cherpeski sits down with Ginger Allen, founder of Your Medical Liaison and president of the Florida Medical Association Alliance, to talk about what actually works when growing a functional medicine practice or any independent healthcare practice.  Read the full show notes, memorable quotes, and key takeaways.  With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine. Her antidote: get marketing off your plate, lead with your personal brand, and build a practice where you're the draw — not the decor. You'll hear why functional and integrative medicine requires a fundamentally different marketing strategy, how Ginger helps physicians show up on camera without hating every second of it, and what she's consistently noticed about doctors who make the shift to root-cause care: they're genuinely happier.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    45 min

  2. Jun 3

    The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260

    Every practice owner has a moment when they do the math — and quietly wonder whether they'd be better off just becoming a barista. If you've been there, this episode is for you. In this solo episode, Tracy Cherpeski introduces the Alchemy of Change: a three-stage framework for understanding why the hardest seasons of practice ownership aren't signs of failure, but of real transformation in progress. Drawing on the medieval concept of alchemy and the surprisingly rich etymology of the word "quicksilver," Tracy breaks down calcination (the burning), dissolution (the messy middle), and coagulation (the solidification of something new) — and explains why you can't skip or force any of them. She also shares what it actually looks like on the other side: not perfection, not done, but a practice that fits the person you've become. And what a guide's real job is in this process — especially during the stage when most people want to quit. If you're questioning the call right now, this one is worth your full attention. Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    17 min

  3. May 27

    From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 259

    What if the biggest obstacle to a thriving practice isn't your clinical skills — it's everything around them? In this episode, Tracy Cherpeski sits down with Damien Adler, co-founder of Zanda Health and a practicing psychologist, to talk about how the right systems can take administrative burden off your plate and give you your practice — and your life — back. Read the full show notes, memorable quotes, and key takeaways.   Damien and his wife built and ran a private psychology practice for 14 years before selling it, and they learned firsthand how fast admin can overwhelm a growing practice. What changed everything? Building systems so good that the practice ran while they were in Europe for a month. That experience is what became Zanda Health.  In this episode, you'll hear how simple automations can improve patient experience before they even walk in the door, why patients actually judge your practice on things that have nothing to do with clinical care, and how Zanda's AI features handle transcription and charting securely — compliance first, always.  Plus: Damien's one piece of advice for practice owners who feel overwhelmed by where to start.  Read the full show notes, memorable quotes, and key takeaways.   Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    42 min
  4. The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258

    May 22

    The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258

    What if the thing quietly holding your practice back isn't a systems problem or a staffing problem — but a grip problem? In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy Cherpeski in the interview seat for an unscripted conversation about one of the most persistent patterns in healthcare practice ownership: holding on too tightly. Read the full show notes, memorable quotes, and key takeaways.  Tracy draws on over 15 years of coaching experience to explore what white-knuckling actually looks like day-to-day, why it's especially hard for high-achieving clinicians to recognize, and what it really means to surrender — not as giving up, but as a powerful, active choice. She also shares a personal shift that changed the way she works with practice owners and created a surprising ripple effect in her clients' confidence and growth.  If you've ever felt like everything depends on you, this one is worth your next commute.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    9 min

  5. May 20

    Stop Giving Away Your Energy: Phil Johnson on the Real ROI of Emotional Intelligence, EP 257

    What if the biggest gap in your healthcare practice isn't clinical—it's emotional? In this episode, Tracy Cherpeski sits down with returning guest Phil Johnson, founder of the Master Business Leadership program, for a direct and data-driven conversation about emotional intelligence and why most high-achieving healthcare professionals have barely scratched the surface of developing it.  Read the full show notes, memorable quotes, and key takeaways.  Phil's work spans 18 countries and 57 years of experience. He breaks down why EQ development is experiential—not intellectual—and why that distinction changes everything. He shares the neuroscience of why change is so hard, what it really means to stop giving away your energy, and what the ROI of genuine EQ development looks like in concrete results.  You'll hear why high IQ and low EQ so often go together, what Apple's hiring strategy reveals about emotionally intelligent organizations, and how the Gallup data on global employee engagement connects directly to what's happening inside your practice right now. If you've been talking about emotional intelligence without doing much about it, this episode is a direct and useful challenge to go further.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn

    42 min

  6. May 13

    Keep the Main Thing the Main Thing: Dr. Peter Kevorkian on Purpose-Driven Practice and Burnout Prevention, EP 256

    What happens when the business of healthcare starts to crowd out the heart of it? In this episode, Tracy Cherpeski sits down with Dr. Peter Kevorkian — President of Life Chiropractic College West and a chiropractor with 42 years in private practice — to talk about the one thing that separates thriving practice owners from burnt-out ones: staying connected to your purpose.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Dr. Peter has spent his career as a voice of conscience for healthcare practitioners, reminding them that they entered this work to serve people — not to be consumed by coding, compliance, and insurance bureaucracy. In this conversation, he shares how he built a predominantly self-pay practice that made a very good living without ever turning a patient away, what patient empowerment actually looks like in practice, and why he believes the healthcare system functions more like a sick care system than a wellness one.  He closes with a message so simple it stops you in your tracks: everyone wants to feel heard, significant, and loved. Lead from that, and everything changes.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    32 min
  7. What Med School Never Taught You About Running a Practice—And How to Close the Gap – A Special Snack Episode, EP 255

    May 8

    What Med School Never Taught You About Running a Practice—And How to Close the Gap – A Special Snack Episode, EP 255

    Medical school taught you how to care for patients. It didn't teach you how to run a practice. In this SNACK episode, Miranda Dorta interviews host Tracy Cherpeski about the business knowledge gap that's quietly costing independent practice owners—and what you can do about it whether or not you have a business degree.  Read the full show notes, memorable quotes, and key takeaways.  Tracy breaks down why the clinical mindset—while essential for patient care—can actually work against decisive business leadership. She shares why the clinician hat and the CEO hat are not interchangeable, what delegation really means (it's not abdication), and the most practical first step for any practice owner who feels behind on the business side.  This one is short, direct, and packed with insight that applies whether you're just starting out or years into practice ownership.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    9 min

  8. May 6

    The Diagnostic Eye: Reading Your Practice's Recurring Problems, EP 254

    There's something in your practice that keeps coming back. You handle it, move on — and there it is again. In this solo episode of The Thriving Practice Podcast, Tracy Cherpeski reframes every recurring problem in your practice: those problems aren't malfunctions. They're messages.  Read the full show notes, memorable quotes, and key takeaways.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Drawing on her background in regenerative gardening and her experience coaching independent healthcare practice owners, Tracy introduces the concept of reading practice problems the way a skilled clinician reads recurring symptoms — with diagnostic intelligence, not just a quick fix. She walks through three categories of recurring "practice weeds," four diagnostic questions you already know how to ask, and a simple Two-Week Data Log that shifts you from reactive manager to pattern-reader.  This is part two of a two-part mindset series. If you haven't listened to part one — Episode 247, From the Weeds to the Horizon — Tracy recommends starting there. But this episode stands on its own as a practical framework for any practice owner who's tired of managing the same problems on repeat.  Ready to do this kind of thinking in community? Our June TPC cohort is open now. Inquire at ThrivingPracticeCommunity.com  Read the full show notes, memorable quotes, and key takeaways.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    18 min
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5
out of 5
24 Ratings

About

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

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