MedShark Insider

Bill Fukui
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The go-to podcast for all things medical-marketing and SEO

  1. 12/16/2025

    AI Inside the Practice: Turning Data Overload into Daily Decisions

    AI is overwhelming the medical industry, but the real power is inside your practice. Bill Fukui interviews Ben Wolper of Insight X, who reveals how his platform uses AI to automatically pull, clean, and organize data from EMRs, QuickBooks, and Google Ads. This analysis translates "data overload" into clear decisions on marketing ROI, provider performance, and pricing strategy. They emphasize that the fear of AI/HIPAA is a "cop out" and encourage owners to take baby steps. Book a live walkthrough with Ben Wolper to see what's possible when you become an expert in your data.

    34 min

  2. 12/02/2025

    How Aesthetic Practices Can Elevate Their Brand Through Imagery with Candace & TK Crowe

    In this episode of MedShark Insider, Bill Fukui sits down with Candace Crowe and TK Crowe of Candace Crowe Design to explore the powerful role visual content plays in patient decision-making. Together, they break down how high-quality photography, video, and before-and-after galleries can strengthen trust, elevate your brand, and drive real growth for aesthetic practices.

    56 min

  3. 11/25/2025

    Mastering Medical Lead Intake: Strategies That Convert with Dr. Mindy Millman-DiCrosta

    In this episode, Bill Fukui speaks with Dr. Mindy Millman-DiCrosta about a critical but often overlooked piece of practice growth: lead intake and conversion. They dive into how practices can handle internet leads more effectively, train staff to take control of calls, and use nurturing strategies that work. If your front desk is missing leads, this conversation is essential.

    36 min

  4. 11/25/2025

    Transforming Your Practice With AI Featuring Dr. Alberico Sessa

    In this episode of MedShark Insider, Bill Fukui sits down with board-certified plastic surgeon Dr. Alberto Sessa to discuss how artificial intelligence has revolutionized patient consultations at his practice, Sarasota Surgical Arts. Dr. Sessa shares his journey creating AI Med Consult, a proprietary system that handles initial consultations, offers customized treatment plans, and helps qualify leads 24/7—even during off-hours. With consistent returns of up to 3,000% on monthly investment, Dr. Sessa’s AI-driven approach improves efficiency and boosts conversions by capturing high-intent leads when most practices are closed. Tune in to hear how his AI tool filters patients, personalizes education, and allows him to focus on high-quality surgical consults with those ready to book.

    45 min

  5. 11/25/2025

    Empowering Mental Health Practices with Mindy Millman-DiCrosta

    In this episode of The MedShark Insider, Bill Fukui sits down with Mindy Millman-DiCrosta, founder of Mental Health Strategies & Solutions (MHSS). Mindy shares her journey into the mental health space and how MHSS helps practices optimize the patient experience, handle digital leads, and build strong referral relationships. Mindy brings a business mindset to mental health services, from staffing to marketing to tracking outcomes.

    56 min

  6. 08/22/2024

    Episode 33: Dr. Melissa Fickey on Innovative Psychiatric Care

    In this episode of The MedShark Insider, your host Bill Fukui sits down with Dr. Melissa Fickey, a distinguished child and adult psychiatrist based in Tampa, Florida. Dr. Fickey shares her journey, from her educational background to establishing Embracing Life Wellness Center, a private practice known for its unique, inviting, and patient-centered environment. They delve into the art of psychiatric care, emphasizing the importance of individualized treatment and empathetic listening. Dr. Fickey also discusses her involvement in advancing mental health treatments, including the use of Neurostar TMS, an FDA-approved treatment for major depressive disorder. The conversation wraps up with insights into the unique approach and environment Dr. Fickey and her all-female team foster in their practice, which empowers both patients and staff. #MedSharkInsider #BillFukui #EmbracingLifeWellness #Dr.MelissaFickey

    28 min

  7. 07/08/2024

    Episode 32: Mastering Aesthetic Practice Management with Kara McClanahan

    Welcome to another episode of MedShark Insider with your host, Bill Fukui! In this episode, Bill sits down with Kara McClanahan, CEO of Aesthetic Practice Partners (APP). With 28 years of experience in the aesthetic industry, Kara shares her journey from being an esthetician to managing large aesthetic organizations and consulting on the corporate side. Discover the unique and cutting-edge strategies APP offers to help practices optimize their performance and navigate the ever-evolving landscape of medical aesthetics. Kara explains the difference between traditional consulting and the comprehensive partnership model offered by APP. By providing end-to-end business advisory services, APP ensures practices receive the support they need. Learn about APP’s innovative business accelerator workshops designed to elevate aesthetic practices. These workshops cover essential topics such as HR, marketing, patient conversion, and provider training. Kara also highlights the significance of collaboration and peer networks in the aesthetic community. Don't miss this episode packed with valuable insights and practical advice for practice owners and managers. #MedSharkInsider #BillFukui #AestheticPracticePartners #APP #PracticeGrowth

    27 min
  8. Episode 31: Secrets for Success in Plastic Surgery with Dr. DeLuca-Pytell

    05/07/2024

    Episode 31: Secrets for Success in Plastic Surgery with Dr. DeLuca-Pytell

    In this episode of The MedShark Insider, Bill is joined by board certified Plastic Surgeon Dr. Danielle DeLuca-Pytell. With a detailed explanation of the rigorous certification process, she highlights the distinction between board-certified plastic surgeons and those certified by other entities, underscoring the significance of proper training and accreditation. The duo emphasize how the consumer experience is what matters, and they dive into the challenges patients face in navigating the plastic surgery landscap - including the medical tourism fad. Dr. DeLuca-Pytell describes how her background in reconstructive surgery informs her approach to cosmetic procedures, emphasizing the importance of patient education and individualized care. Dr. Pytell also shares statistically significant research that suggests female surgeons may yield better outcomes in surgeries. This leads to an exploration of the patient-provider relationship and the value of open communication and trust in achieving successful results. As the podcast concludes, the hosts offer practical advice for patients seeking plastic surgery, advocating for thorough research and personal consultations to find the right surgeon and treatment plan. With engaging dialogue and expert insights, The MedShark Insider provides a valuable resource for all things medical and marketing related.

    38 min
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About

The go-to podcast for all things medical-marketing and SEO

Information

  • Creator
    Bill Fukui
  • Years Active
    2021 - 2025
  • Episodes
    36
  • Rating
    Explicit
  • Copyright
    © 2025 MedShark Insider
  • Show Website
    MedShark Insider