In Growth We Trust: Marketing | Growth | Startups

Yoann Pavy and Jake Mayell
  • 4.5 (6)
  • MARKETING
  • UPDATED WEEKLY

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧

  1. 06/11/2025

    🔮 Live from Money2020 in Amsterdam - Content Is the Company: Rethinking Business in the Age of Media with Sebuh Mesfin

    In this episode, Content Is the Company, we explore how content has evolved from a marketing tool to the core of modern business strategy. From product development to distribution and monetization, discover how leading companies are building entire business models around content, and why you should too. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠Sebuh Mesfin on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow.

    1h 1m
  2. 🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral

    01/22/2025

    🔮 From 0 to 26k Followers on Linkedin using AI - Boardy Goes Viral

    In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances. This week is all about the new viral Linkedin AI sensation, Boardy. Chapters 📌  00:00:00 - Introduction and Series 2 Announcement00:00:27 - Episode Format and Guest Strategy00:01:01 - TikTok Ban Discussion00:02:29 - Inauguration and Tech's Role00:03:31 - Introduction to Boardy AI00:04:09 - Boardy AI Experience and Features00:06:04 - Boardy AI Growth Strategy00:08:00 - Boardy AI's Viral Growth on LinkedIn00:10:10 - Boardy AI's Personalized Campaign Misstep00:12:00 - Potential Impact of Boardy AI's Misstep00:13:32 - AI in Job Search and LinkedIn Integration00:15:00 - Boardy AI's Business Model and Monetization00:17:10 - Challenges of Maintaining Network Quality00:18:22 - Comparison to Manual LinkedIn Networking00:19:52 - Growing a Business Page on LinkedIn00:21:47 - Innovation in AI and Voice Interaction00:24:01 - Voice AI and Conversational AI00:25:03 - Potential of AI in Podcasts00:27:28 - Inspiration from The Matrix00:29:00 - Conclusion and Call to Action 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow.

    30 min
  3. 🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings

    12/11/2024

    🔮 2024 Wrapped - Celebrating Growth, Marketing, Memes, and New Beginnings

    In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future! Chapters 📌  [00:00:00] Future plans for 2025. [00:03:04] Chief meme officer role. [00:04:43] AI tools for job seekers. [00:10:00] Podcast listener engagement statistics. [00:15:42] Cody Schneider's podcast success. [00:18:08] Apple Store growth hack. [00:24:13] AI and automation in marketing. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review. Share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you in 2025!

    26 min

  4. 07/30/2024

    🔮 The Art of App Marketing: Gaming vs. Non-Gaming Apps with Marcus Burke and Stuart Devereux

    In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode. Chapters 📌  [00:00:00] Intro [00:02:04] Four-way podcast dynamics. [00:06:40] Game soft launch strategies. [00:09:42] Soft launch strategies. [00:12:22] Soft launch countries for games. [00:15:33] Soft launch strategies. [00:20:40] Ratings in mobile app industry. [00:22:54] Games activating users effectively. [00:27:29] User age in gaming apps. [00:30:31] Banking app user experience. [00:35:18] Community building in gaming. [00:37:40] Importance of community for growth. [00:41:40] Monetizing high-spending app users. [00:44:33] Web-to-app transition strategies. [00:49:28] Driving web traffic benefits. [00:52:05] Targeting younger audiences in gaming. [00:55:23] Targeting older demographics in marketing. [00:59:27] Diversifying pricing and revenue streams. [01:03:36] Web-based Google Play for PC. [01:04:50] The future of apps vs. browsers. [01:08:34] Community engagement in marketing. [01:14:47] Full-person podcast challenges. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 Stuart Devereux on Linkedin 👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

    1h 17m

  5. 07/17/2024

    🔮 The Power of Long-Form Content Marketing in Fintech with Araminta Robertson - Founder at Mint Studios & The Fintech Marketing Hub

    In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters 📌  [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

    58 min
  6. 🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

    07/12/2024

    🔮 Revealing the Secrets of E-commerce Marketing with Taylor Holiday - CEO, Common Thread Collective

    This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights. Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building. Chapters 📌  [00:00:00] Intro [00:00:44] The Mona Lisa of e-commerce. [00:06:27] Building and activating audience engagement. [00:08:01] Negative customer acquisition cost. [00:11:57] Expanding margin over time. [00:16:22] Customer engagement strategies. [00:19:33] Brandformance. [00:20:25] Long-term return on investments. [00:23:43] Understanding user behavior for growth. [00:28:58] Memes and viral content. [00:30:22] Leveraging Niche Viral Communities. [00:36:00] The future of brand evolution. [00:39:32] Creating peak brand moments. [00:40:59] Culturally embedded behavioral spending. [00:46:09] Winning with a valuable edge. [00:47:39] Global labor leverage in business. [00:50:33] Global market maturity. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Taylor Holiday⁠⁠⁠⁠ on Linkedin 👉 ⁠Jake Mayell⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠Yoann Pavy⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

    52 min

  7. 06/25/2024

    🔮 How to do Flexible Working Right? with Beth Carter - Director of Growth at Flexa

    In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌  [00:00:00] Intro [00:06:38] Climate-focused podcast. [00:09:34] Flexible working. [00:13:13] Social media algorithm changes. [00:18:05] Marketplaces growth and supply side challenges. [00:21:27] Webinars as lead magnets. [00:27:25] Selecting ideal clients for Flexa. [00:29:08] Workplace inclusivity for people with disabilities. [00:33:46] Return to office mandates. [00:37:06] Challenges in balancing work and family. [00:41:58] Active feedback for business improvement. [00:46:39] SEO and Organic Traffic. [00:49:51] Gender pay gap bot. [00:53:08] Angel investment and career paths. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠Beth Carter⁠ on Linkedin 👉 Jake Mayell on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann Pavy on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

    55 min
  8. 🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

    06/18/2024

    🔮 How To Test 100 Paid Ads Weekly With Cedric Yarish - User Aquisition Lead at Photoroom | ex NextDoor, MVF

    On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters 📌  [00:00:00] Intro [00:01:06] AI photo editing technology. [00:03:57] Pumping out creative for success. [00:08:21] Winning Ad Metrics. [00:12:00] Ad testing process. [00:16:55] Top performing baby theme creative. [00:17:30] Marketing with influencers and ads. [00:23:55] Creative testing in advertising. [00:25:32] Creative advertising strategies. [00:30:13] Content creation and platform diversity. [00:33:56] Learning to code in marketing. [00:38:06] Automating ad variations. [00:39:40] Automating marketing processes. [00:44:32] Attribution challenges in marketing. [00:45:27] Creative content strategies. [00:49:13] A first podcast experience. 🖇 Follow links 🖇 👉 ⁠⁠⁠Cedric Yarish on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

    50 min
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4.5
out of 5
6 Ratings

About

In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧

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