Martinka Consulting's Getting the Deal Done Podcast

John & Jessica Martinka

Informative insights and conversations with owners, CEOs, M&A dealmakers, and other professionals on lessons learned, tips, current business conditions, and more.

  1. Sep 14

    The Entrepreneur Journey to an AI Firm with Andrew Brooks

    Andrew shares his entrepreneurial journey, starting with working at a company that was later acquired by Sun Microsystems in 2005. He then launched a small business marketing firm which was sold to Reach Local, and later worked on SmartThings, which was acquired by Samsung in 2014. Currently, Andrew is the CEO of Contextual.io, a managed AI solutions provider that was recently sold to a private equity firm.  Andrew and John discussed the differences between being owned by private equity firms versus large international or US companies, using Samsung's acquisition of a smart home platform as an example. Andrew explained that Samsung was interested in the platform not just for its current business but for its potential to connect Samsung's distributed devices. They explore how private equity firms prioritize returns for shareholders over cultural or human elements, which can lead to significant changes in the acquired business, including growth through organic or acquisitive means.  John shares a story about a friend who sold his family business to private equity, who later regretted the decision due to how the people were treated during tough times. Andrew agreed and emphasized the importance of founders doing their own due diligence on the PE firm, including speaking with other sellers and understanding long-term expectations, as the financial excitement may fade over time. Both discussed the need for proper buyer due diligence, with Andrew expressing satisfaction with his current PE sponsor, Southfield Capital.  Andrew shared his experience building businesses with a core team of co-founders, emphasizing the importance of trust and clear role definitions. He noted that while only a handful of employees have become entrepreneurs themselves, many team members remain willing to join new ventures due to their trust in the leadership team. He acknowledged that the quick success of early companies like SmartThings sometimes gave employees a misleading impression of entrepreneurship being easy.   John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our blog pages with new posts weekly. https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.com https://www.youtube.com/c/JohnAMartinka/videos  425-515-4903

  2. Sep 7

    Using a Book to Show Expertise with H J Chammas

    HJ and John discuss HJ's business of helping experts become authorities in their industries through publishing books, operating as a hybrid between traditional and self-publishing. They explore the proper use of AI tools in the publishing process, with HJ emphasizing that AI should assist authors rather than replace their creativity or become the primary author.   HJ's experience in publishing started with his initial failure to publish "The Employee Millionaire" through a major publishing house that charged him $65,000. HJ explains that his first attempt failed because his motivation was self-centered rather than focused on helping his audience. After learning from successful self-published authors, HJ repackaged and self-published the same book with a stronger "big why," resulting in sales of over 120,000 copies.   HJ's company helps advisors, attorneys, and CEOs build credibility through book publishing. He outlines three major pillars for the process: publish, promote, and monetize/impact. They focus on the publish phase, where HJ identifies two key gaps: authors not mapping content to target audience pain points and not comparing their content with successful books in the same niche.  There are benefits of writing a book for business owners and CEOs, particularly how it can enhance credibility and promote their companies while sharing business journeys. HJ shares success stories, including one about a client who built a million-dollar training business in the Middle East hotel industry based on a book about customer service.  John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our blog pages with new posts weekly. https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.com https://www.youtube.com/c/JohnAMartinka/videos  425-515-4903

5
out of 5
4 Ratings

About

Informative insights and conversations with owners, CEOs, M&A dealmakers, and other professionals on lessons learned, tips, current business conditions, and more.