You know what you need to do—but you still aren’t doing it. What’s actually keeping you stuck? Army veteran and executive coach Mark Reynolds joins Ewell Smith to unpack a problem almost every entrepreneur, executive, and business owner encounters: knowing something needs to change but failing to execute. Mark breaks the problem into what he calls the Three C Framework: clarity, competency, and character/courage. First, do you actually know what you want? Second, do you have the skills required to accomplish it? And finally, if you know what you want and know how to do it, what’s preventing you from acting? The conversation also explores why information is increasingly cheap, why working harder eventually stops being the answer, and how shortening your timeframe can help you move forward when a big goal feels overwhelming. Key Takeaways Get specific enough about your goal to know when you’ve achieved it.Determine whether your obstacle is clarity, competency, or courage.More information isn’t necessarily the answer when you already know what to do.Bring the timeframe closer when the bigger goal feels overwhelming.Treat creating a great day as an active process.Recognize when working harder is no longer enough to reach the next level.Memorable Moment “You can become whoever you choose to be, but it’s not a passive activity.” — Mark ReynoldsAbout Mark Reynolds Mark Reynolds is an Army veteran, executive coach, entrepreneur, author, and international award-winning speaker. He works with executives, entrepreneurs, and small business owners who are ready for change but need clarity and confidence about how to move forward. Connect With Mark ReynoldsCoaching.com marc@reynoldscoaching.com Mark is also active on LinkedIn. Follow or subscribe to Close The Deal Podcast and share this episode with someone who knows what they need to do—but hasn’t done it yet. Learn more at CloseTheDeal.com. ## Visit www.CloseTheDeal.com to see all episodes. The Close The Deal Podcast is where decisions and broken promises to oneself get made. Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. This isn’t about theory, tactics, or surface-level advice. Every episode is built around one thing: 👉 A clear decision 👉 A real commitment If you’re building something, you already know the truth - there’s a decision in front of you that matters. This show is where you face it. 🔥 CALL TO ACTION Want to be part of it? Go to CloseTheDeal.com and put your name on the board.