#All Things X with Dr. Tchicaya Ellis Robertson

CX of M Radio
  • 5.0 (3)
  • MARKETING

Tchicaya Ellis Robertson, Ph.D., is a self-proclaimed quant geek with a focus on eXperience measurement. On All Things X, Dr. T explores the study, practice, and measurement of eXperience with academics, practitioners, and insights professionals. Listeners can expect to learn best practices, hear exciting new insights, and/or pick up a few new nuggets about eXperience that they can get really excited about! #AllThingsX

Episodes

  1. 'WHO MOVED MY RESEARCH?' with Eliza Jacobs

    07/09/2021

    'WHO MOVED MY RESEARCH?' with Eliza Jacobs

    Episode #4 [WHO MOVED MY RESEARCH?] with Eliza Jacobs, Director, Consumer Insights & Analysis at Public Broadcasting Service shares how she bounced back after needing to take a hard pivot to her research strategy as a result of changes brought on by the pandemic - and how she emerged better and wiser as a research professional.

    22 min
  2. DEI Training and Other Considerations

    06/11/2021

    DEI Training and Other Considerations

    Dr. Angela Hall shares her expertise and perspective on DEI training initiatives - when it works and when it doesn't. Tune in to hear a great conversation and nuggets of wisdom on developing your own DEI strategy.

    27 min
  3. Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company

    03/19/2021

    Bianca Pryor - VP of Consumer Insights for Content Optimization & Marketing Strategy, BET, a ViacomCBS company

    Episode #2: Affectionately known as “The tester of all the things” a Content Qween, Bianca Pryor shares how her team has pivoted to conduct insights in the pandemic era. Bianca discusses patterns in how consumers are experiencing media content and drops juicy nuggets that will help insights professionals pivot their methods.

    29 min
  4. What is contextual intelligence and why is it so important in Experience research?

    01/29/2021

    What is contextual intelligence and why is it so important in Experience research?

    Show Guest: Susan Fader | Qualitative Research Guru - The honor of debuting the All Things X show with Susan Fader was all mine. As a quant researcher, I’m very numbers driven. After reading an article Susan wrote on narrative economics, I had an unexpected awakening to how qualitative research can be used to understand experience in a way that I have never encountered before. Several conversations and another article later, I knew that Susan would be the one to open my show. Listen in to hear more about how Susan uses contextual intelligence as a research technique to re-set baseline assumptions in research.

    23 min
  • 4 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Tchicaya Ellis Robertson, Ph.D., is a self-proclaimed quant geek with a focus on eXperience measurement. On All Things X, Dr. T explores the study, practice, and measurement of eXperience with academics, practitioners, and insights professionals. Listeners can expect to learn best practices, hear exciting new insights, and/or pick up a few new nuggets about eXperience that they can get really excited about! #AllThingsX

Information

  • Creator
    CX of M Radio
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2025 CX of M Radio