School Leader Soundbites

Veronica V Sopher

School Leader Soundbites is a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications. Hosted by Veronica V. Sopher, a seasoned expert in the field, this podcast is your go-to resource for enhancing your school's communication strategies and making a meaningful impact in your community. School Leader Soundbites is sponsored by K12 Insight.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit: go.k12insight.com/sopher 

  1. The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class

    MAR 15

    The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing The A+ Application: Tips to Make Your Superintendent Résumé Top of the Class. How do you know when it's time to update your Résumé?Résumé should be looked at and updated at least twice a year so you aren't scrambling to put it together if you need itRésumé essentials:Highlight your impact not just your experience, your achievements- let the data tell the storyMake sure to use action-oriented language (like led, innovative, increase etc)Focus on relevant skills that demonstrate your values and things you are passionate aboutCrafting a compelling cover letter:Address the districts' needs right off the bat, share research you have done on their needs and how you could help themHighlight your leadership philosophyDemonstrate emotional intelligenceInclude a call-to-action at the endPortfolio:Share a case study and initiatives that you were part of Showcase your communication styleInclude photos and quotes from stakeholdersIf you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

    15 min
  2. MAR 1

    Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Mirror, Mirror on the Wall - Why Every School Leader Needs a Coach After All! Why coaching? -We need a safe space to reflect and accountability partners -We need to be preventing burnout and modeling for our staff What coaches are NOT: -Therapists, not clinically trained to deal with mental health or physiological issues but can be a good compliment to this therapy -Do not share attorney-client privilege, so be mindful of what that looks like What coaches ARE: -Coaches give us a mirror which will help you see what your leadership looks like to others -Gives an opportunity in a reflective space to have conversations about mindsets -Provide safe, honest feedback for continuous mindset growth Strategic Thinking : -Coaches help you sharpen decision-making skills -They are willing to have conversations about navigating complex issues, playing devil’s advocate to help you think through your response -A strong coach is your accountability partner  If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

    15 min
  3. Don't Be The District That Forgets to Thank Your Teams

    FEB 1

    Don't Be The District That Forgets to Thank Your Teams

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today’s topic is: Don't Be The District That Forgets To Thank Your Teams ◾What are recognition days? -Recognition days like bus driver appreciation, school library clerk day, teacher appreciation etc -Avoid end of the day panic posting by getting NSPRA’s resource guide- all of them are listed inside ◾Why recognition days? -Everyone likes to be recognized for the work they do -These designated days remind us how important it is to reach everyone in our system ◾How to share? -Include the recognition days in your communication to parents and the board calendar -Put together a press release, don’t just focus on social media -Have some cards preprinted or e-cards ready in advance If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! Be sure to check out the resource guide here- https://www.nspra.org. If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

    9 min
  4. Who is Your Internal Audience and How Do You Leverage Their Network?

    JAN 25

    Who is Your Internal Audience and How Do You Leverage Their Network?

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Who is Your Internal Audience and How Do You Leverage Their Network? ◾Who your internal audience really is -Includes teachers, employees, custodians, administrators etc -They are your largest, most significant asset and the best tool you could use to network out into your community. ◾How do they know what you value -How are you measuring if what you are doing is working? -Do you use that language in your social media and internal communication? ◾Provide a roadmap -Gives your internal audience what they need to say and where to find resources -Your internal audience needs to become your biggest ambassadors to the district and can do this when you give them the tools to do it -Provide a place with templates for forms about things like inclement weather, early dismissal, safety drills, etc ◾Celebrate the wins -Make sure you are recognizing all of the great work being done in the district -When employees feel seen and valued, they are more likely to be great ambassadors for the district If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

    12 min
  5. TRUST Starts with the Superintendent, Always - Learn about my TRUST Process

    JAN 18

    TRUST Starts with the Superintendent, Always - Learn about my TRUST Process

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are talking about how TRUST Starts with the Superintendent, Always - Learn about my TRUST Process. ◾TRUST Process -All about the Superintendent -Establishing the brand of the district through the leadership, vision, strategic documents and guiding documents ◾Thought Partner Alliance -You must have a thought partner -There is value talking with someone, working through a scenario that may come up, and getting prompts from a thought partner to respond in the best way ◾Ready for a thought partner -Be open to feedback/pushback, other ideas to consider, which helps you improve -The best leaders are open to feedback and ready to admit they don’t always have the answers ◾Unique -Have a personal brand, show your authenticity -Your brand follows you from district to district, not your district’s brand ◾Secure your message -Own your own expertise -Don’t change WHO you are ◾Timing your mark -Make sure there is a timeline -Have a personal brand, show your authenticity If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

    14 min
  6. Winning With Culture: The WIN Process for School Leaders

    JAN 11

    Winning With Culture: The WIN Process for School Leaders

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are discussing Winning With Culture: The WIN Process for School Leaders. ◾WIN Process -We all win with community buy-in and with strong, aligned culture -Culture must be nurtured ◾Welcome -Launching your mark when you get started in a school district- does everyone know what you are about? -Consider all of the stakeholders you can bring in when new to the system ◾Innovation -How are you being innovative? -Celebrate and brand the innovation happening in your schools ◾Nurture -Nurture your mark outreach guide- templated resources and communications you can use to celebrate what is happening in your community -Include students as much as possible in social media and press releases- pictures go a long way -Provide a way for two-way communication (feedback), climate surveys If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. *School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

    15 min
  7. Utilizing School Websites for Better Engagement

    JAN 4

    Utilizing School Websites for Better Engagement

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platform for engagement and community building. The Role of School Websites in Today’s Education LandscapeA school website is often the first point of contact for parents, students, and the community. It sets the tone for your school's image and is a critical resource for engagement.Professional InsightKey Elements of an Effective School WebsiteUser-Friendly DesignUpdated ContentInteractive FeaturesVisual AppealAccessibility and Inclusivity Best Practices and Success StoriesCase Study/Success Story As we wrap up, remember that your school's website is a powerful engagement tool. It's the digital face of your school and a key part of your communication strategy. Share this episode with your colleagues if you found it insightful. And if you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Connect with Veronica here: https://www.veronicavsopher.com/ Social: @VeronicaVSopher K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit go.k12insight.com/sopher

    13 min
  8. Enhancing Parent Engagement through Effective Communication

    12/21/2024

    Enhancing Parent Engagement through Effective Communication

    Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collaborate with our school communities, especially parents. The Importance of Parent EngagementParent engagement is a key driver of student success. Research consistently shows that when parents are involved, students have higher grades, better school attendance, and increased motivation.In my years of experience, I've seen firsthand how effective communication can transform parent involvement from passive to active, significantly impacting student outcomes.Strategies for Effective CommunicationUnderstand Your AudienceTwo-Way CommunicationLeverage TechnologyConsistency and ClarityCultural SensitivityReal-World Applications and Success StoriesExamplesRemember, effective communication is the cornerstone of parent engagement. It's about building a community where every voice is heard and valued. If you've found this episode helpful, please share it with your colleagues. If you need any assistance with this, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher *About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: go.k12insight.com/sopher

    15 min
5
out of 5
7 Ratings

About

School Leader Soundbites is a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications. Hosted by Veronica V. Sopher, a seasoned expert in the field, this podcast is your go-to resource for enhancing your school's communication strategies and making a meaningful impact in your community. School Leader Soundbites is sponsored by K12 Insight.Find me at: https://www.veronicavsopher.com/Social: @VeronicaVSopher K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe that trust is the foundation of successful education, and their solutions are designed to foster engagement, promote transparency, and turn feedback into actionable results.Want to explore the impactful ways Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Get an in-depth look at how these tools can benefit your district, visit: go.k12insight.com/sopher