Get Hired Up: Executive Brand Management

Maureen Farmer
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The Podcast For Next-Level Executives & Board Of Director Candidates 

  1. 18H AGO

    Ageism in the C-Suite

    In Episode 4 of Season 2, Maureen Farmer discusses a hot topic that’s been bubbling up among leaders who are struggling with a career transition.  When a deal stalls, a job offer is not extended, or when the executive recruiter ghosts you, there is a common refrain: Is it my age? Maureen dispels the myth that gets in the way of many high-performing business leaders who are in transition—after they’ve sold a business, in between corporate roles, or seeking board mandates.  Time stamps 1:26 – The Ageism Myth 1:58 – The Belief 2:47 – Signal Mismatch 3:30 – Overqualified Misalignment 4:10 – Between Roles 4:15 – Interpreting Silence 5:15 – Professional Networks 5:28 – High Performing Leaders 5:50 – Role Altitude 6:22 – Reframe 7:02 - Realignment Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    8 min

  2. JAN 23

    Governance ≠ Management: The Reality of Fiduciary Board Work

    Today we launch Episode Three of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This is episode three of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 2:30 Who this is for 3:25 Operations to Governance 5:28 The first board meeting 7:00 Committee surveys and onboarding 8:25 Board meeting cadence 10:32 Using and recruiting board advisors 12:00 CEO’s role for board education 13:09 Board org structure 14:02 Board liability and indemnification 15:42 CEO Succession 19:07 How to raise your hand 20:00 Talent management & Succession 21:10 CEO Succession playbook 24:33 Current Board Issues 26:24 Board Megatrends 27:43 Activating the workforce 31:50 Preparing for board meetings 32:54 Build capacity through board passion 33:10 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    37 min

  3. JAN 16

    How Tech Executives Actually Get Recruited to Fiduciary Boards

    Today we launch Episode Two of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This is episode two of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 4:00 Leadership optimization and the journey to fiduciary board roles 5:12 Networks to referrals 7:38 Industry relevance and board quality  8:30 Time to board  8:58 Function & current practice of the nom/gov committee 9:47 How to raise your hand 10:05 Recruiter & board networks 11:00 Industry conversations with directors 12:46 Content creation as demand generation 16:02 Networking and your unique point of view 17:30 Board member insights & thought leadership 19:14 Building the Governance muscle 21:01 Alex’s advice on leadership development 24:15 Authentic leadership and employee followership 25:00 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    26 min

  4. JAN 9

    From Operator to President: Alex Cho’s Leadership Journey at HP

    Today we launch Episode One of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This episode opens a special three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 3:15 – Employee Engagement as a lever 4:15 – Work Relationship Index at HP 7:25 – EE metrics at HP (28%) 9:00  - Management Index 10:36 – Connection to company & its mission – enabling a workplace for growth & fulfilment 13:32 – Engaged Leaders & Unplugged sessions 16:34 Global Implications &  Business Outlook 17:43 Post-Covid – sparking growth ambition 18:34 – helping employees engage via video 20:33 – Employees & Customers as Levers 22:44 Customer Focus Orientation 24:34 AI and leaders of the future 26:40 Fueling innovation at HP 27:28 Alex’s journey at HP 29:36 Alex in Paris 32:00 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    31 min

  5. 12/07/2025

    Tech, Talent & Trends: Navigating the Future of Global Partnerships

    We're so excited to bring you this episode with Michael Djan. We're astounded at his tremendous accomplishments in his work with celebrity creators and organizations in gaming, entertainment, lifestyle, and sport—unlocking commercial growth and building passionate and meaningful fanbases. 1:07 Free resource: Westgate Whitepaper 2:25 AI 3:50 Family offices 5:17 Automation 8:45 Partnershps: Snoop Dog & Martha Stewart 13:20 Cultural Influence 14:25 Main Event 15:27 data informed strategy 17:30 Hamptons Tech Week 32:00 Diversity 35:00 London Restuarants Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    39 min

  6. 11/20/2025

    Your first fiduciary board: a human-centered approach

    In episode 87 of the podcast I speak with Stuart Newton, otherwise known as Captain Happy where we discuss the portfolio career and how it can enrich the career experience. Stuart dedicated 12.5 years to Deloitte, where he spearheaded business development for their blockchain and digital asset practice and also co-founded their wine practice. He's the co-founder of Abundant Village, a US 501(c)(3) committed to tackling poverty. Stuart actively mentors social impact entrepreneurs, guiding them in their ventures.  Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    43 min

  7. 10/24/2025

    The Brand New Future: How brands can save the world with Bob Sheard

    In episode 86, I interview Bob Sheard, Co-Founder of Fresh Britain, where we discuss his work with major brands, such as Levi’s, Nike, Soloman and dozens of others. Tune in to hear Bob's perspective on the power of brand.  Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    34 min

  8. 09/21/2025

    Golf for Business Leaders, Career transition from Pro Golf to Executive Development with Marisa Messana, golf pro

    In Episode 85, we’re talking golf and leadership optimization. Through her Golf & Grow program, Marisa Messana proves how the game of golf can deepen team engagement both on the green and in the boardroom. Even if you don’t golf, you’ll find her customized approaches incredibly practical. Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    34 min
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The Podcast For Next-Level Executives & Board Of Director Candidates 

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