Get Hired Up: Executive Brand Management

Maureen Farmer
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The Podcast For Next-Level Executives & Board Of Director Candidates 

  1. 5D AGO

    Executive Comp. Series Part II: Compensation Strategies for Senior Leaders

    We are pleased to present a special three-part series on executive compensation through our Get Hired Up! podcast. In this series, we bring together three highly respected experts, each offering a distinct perspective: Part I: Scott Calderwood shares the executive recruiter’s perspective, including how compensation discussions unfold during retained search and the mistakes candidates often make. Part II: Ezra Singer explains how executives can negotiate offers, severance, and employment agreements while preserving important relationships. Part III: Mary Russell demystifies stock options, equity, and the legal and tax implications of startup and private company offers. Together, these conversations provide a practical and unusually transparent look at one of the most important—and frequently misunderstood—aspects of executive career transitions. Westgate Executive Branding

    44 min

  2. MAY 15

    Executive Comp. Series Part I: Recruiter Insights on Compensation Negotiation

    We are pleased to present a special three-part series on executive compensation through our Get Hired Up! podcast. In this series, we bring together three highly respected experts, each offering a distinct perspective: Part I: Scott Calderwood shares the executive recruiter’s perspective, including how compensation discussions unfold during retained search and the mistakes candidates often make. Part II: Ezra Singer explains how executives can negotiate offers, severance, and employment agreements while preserving important relationships. Part III: Mary Russell demystifies stock options, equity, and the legal and tax implications of startup and private company offers. Together, these conversations provide a practical and unusually transparent look at one of the most important—and frequently misunderstood—aspects of executive career transitions. Westgate Executive Branding

    52 min

  3. APR 17

    Executive Drift; Leadership Under Uncertainty: When Results Lag

    In Episode 5 of Season 2, Maureen Farmer discusses strategies for navigating transitions and job search fatigue with clarity and composure.  There's a moment that shows up whether you're pursuing a new role, developing business or raising capital. It's the moment where effort is high, but outcomes are delayed. You've had conversations, you've created momentum, you're doing the work, but nothing has closed yet. And over time, something shifts, not capability, not experience, but belief. Waiting turns into doubt, not in your ability, but in the market's recognition of it. And when that happens, fatigue sets in. Westgate Executive Branding

    9 min

  4. MAR 26

    People Platforms That Scale Enterprise Value with Co-Founder, Shylesh Krishnan

    Our guest is Shylesh Krishnan, Co-Founder and former CEO of ThoughtFocus—a global technology firm that scaled to more than 2,800 employees across five countries. But this conversation isn’t about headcount. It’s about how leaders architect organizations that grow without losing alignment, accountability, or culture. Shylesh introduces his RPM PulseCheck—a leadership platform designed to give CEOs and investors real visibility into engagement, leadership readiness, and cultural health inside scaling organizations.  For those operating in private equity, family offices, or acquisition-driven environments, this is the real question: How do you scale performance without introducing hidden risk into the system? And how do you ensure that as technology accelerates, your people—not just your tools—remain your competitive advantage? If you’re building, acquiring, or leading at scale, this episode will challenge how you think about growth—and what actually sustains it. Westgate Executive Branding

    32 min

  5. FEB 27

    Constructive Activist Investing, Career Mandates, & Investor Psychology with Donald Zilkha

    What does it take to survive market crashes, rebuild broken portfolios, and double down when everyone else walks away? In this episode, Donald Zilkha, investor, entrepreneur, and founder of Zilkha Capital Partners, unpacks 40+ years across M&A, venture capital, and constructive activist investing. He shares how he turned a failing dot-com fund into a 2x outcome, why investor psychology matters more than spreadsheets, and how collaborative (not combative) activism unlocks value in public companies. His core belief: people give up too soon and discipline, flexibility, and trust are the real edge in business.

    50 min

  6. FEB 6

    Ageism in the C-Suite

    In Episode 4 of Season 2, Maureen Farmer discusses a hot topic that’s been bubbling up among leaders who are struggling with a career transition.  When a deal stalls, a job offer is not extended, or when the executive recruiter ghosts you, there is a common refrain: Is it my age? Maureen dispels the myth that gets in the way of many high-performing business leaders who are in transition—after they’ve sold a business, in between corporate roles, or seeking board mandates.  Time stamps 1:26 – The Ageism Myth 1:58 – The Belief 2:47 – Signal Mismatch 3:30 – Overqualified Misalignment 4:10 – Between Roles 4:15 – Interpreting Silence 5:15 – Professional Networks 5:28 – High Performing Leaders 5:50 – Role Altitude 6:22 – Reframe 7:02 - Realignment Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    8 min

  7. JAN 23

    Governance ≠ Management: The Reality of Fiduciary Board Work

    Today we launch Episode Three of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This is episode three of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 2:30 Who this is for 3:25 Operations to Governance 5:28 The first board meeting 7:00 Committee surveys and onboarding 8:25 Board meeting cadence 10:32 Using and recruiting board advisors 12:00 CEO’s role for board education 13:09 Board org structure 14:02 Board liability and indemnification 15:42 CEO Succession 19:07 How to raise your hand 20:00 Talent management & Succession 21:10 CEO Succession playbook 24:33 Current Board Issues 26:24 Board Megatrends 27:43 Activating the workforce 31:50 Preparing for board meetings 32:54 Build capacity through board passion 33:10 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    37 min

  8. JAN 16

    How Tech Executives Actually Get Recruited to Fiduciary Boards

    Today we launch Episode Two of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This is episode two of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 4:00 Leadership optimization and the journey to fiduciary board roles 5:12 Networks to referrals 7:38 Industry relevance and board quality  8:30 Time to board  8:58 Function & current practice of the nom/gov committee 9:47 How to raise your hand 10:05 Recruiter & board networks 11:00 Industry conversations with directors 12:46 Content creation as demand generation 16:02 Networking and your unique point of view 17:30 Board member insights & thought leadership 19:14 Building the Governance muscle 21:01 Alex’s advice on leadership development 24:15 Authentic leadership and employee followership 25:00 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    26 min
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The Podcast For Next-Level Executives & Board Of Director Candidates 

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