Get Hired Up: Executive Brand Management

Maureen Farmer
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The Podcast For Next-Level Executives & Board Of Director Candidates 

  1. 6D AGO

    From Operator to President: Alex Cho’s Leadership Journey at HP

    Today we launch Episode One of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto. This episode opens a special three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance? 3:15 – Employee Engagement as a lever 4:15 – Work Relationship Index at HP 7:25 – EE metrics at HP (28%) 9:00  - Management Index 10:36 – Connection to company & its mission – enabling a workplace for growth & fulfilment 13:32 – Engaged Leaders & Unplugged sessions 16:34 Global Implications &  Business Outlook 17:43 Post-Covid – sparking growth ambition 18:34 – helping employees engage via video 20:33 – Employees & Customers as Levers 22:44 Customer Focus Orientation 24:34 AI and leaders of the future 26:40 Fueling innovation at HP 27:28 Alex’s journey at HP 29:36 Alex in Paris 32:00 Reach Alex Cho on LI Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    31 min

  2. 12/07/2025

    Tech, Talent & Trends: Navigating the Future of Global Partnerships

    We're so excited to bring you this episode with Michael Djan. We're astounded at his tremendous accomplishments in his work with celebrity creators and organizations in gaming, entertainment, lifestyle, and sport—unlocking commercial growth and building passionate and meaningful fanbases. 1:07 Free resource: Westgate Whitepaper 2:25 AI 3:50 Family offices 5:17 Automation 8:45 Partnershps: Snoop Dog & Martha Stewart 13:20 Cultural Influence 14:25 Main Event 15:27 data informed strategy 17:30 Hamptons Tech Week 32:00 Diversity 35:00 London Restuarants Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    39 min

  3. 11/20/2025

    Your first fiduciary board: a human-centered approach

    In episode 87 of the podcast I speak with Stuart Newton, otherwise known as Captain Happy where we discuss the portfolio career and how it can enrich the career experience. Stuart dedicated 12.5 years to Deloitte, where he spearheaded business development for their blockchain and digital asset practice and also co-founded their wine practice. He's the co-founder of Abundant Village, a US 501(c)(3) committed to tackling poverty. Stuart actively mentors social impact entrepreneurs, guiding them in their ventures.  Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    43 min

  4. 10/24/2025

    The Brand New Future: How brands can save the world with Bob Sheard

    In episode 86, I interview Bob Sheard, Co-Founder of Fresh Britain, where we discuss his work with major brands, such as Levi’s, Nike, Soloman and dozens of others. Tune in to hear Bob's perspective on the power of brand.  Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    34 min

  5. 09/21/2025

    Golf for Business Leaders, Career transition from Pro Golf to Executive Development with Marisa Messana, golf pro

    In Episode 85, we’re talking golf and leadership optimization. Through her Golf & Grow program, Marisa Messana proves how the game of golf can deepen team engagement both on the green and in the boardroom. Even if you don’t golf, you’ll find her customized approaches incredibly practical. Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    34 min

  6. 08/13/2025

    Smart Capital: Why One-Size-Fits-All Fundraising Doesn’t Work

    In episode 84, we talk with Chris Van Dusen, Senior Partner at Solyco Capital, about smart capital, the world of entrepreneurship, taking products to market, and the famous conference, Hampton's Tech Week. I hope you enjoy the show! 0:41 Maddie & Maureen Debrief 3:39 Who is Chris Van Dusen? 4:23 Accessing smart capital 6:51 Pre-revenue and risk-adjusted returns 8:41 Finding investors – Hamptons Tech Week Conference 9:47 Scaling human potential mapping & AI.IO: Athlete scouting & player development 15:00 Content creation that drives business through social media distribution channels 18:01 Investor, business, customer ecosystem 19:25 Humanizing product/market fit 20:35 Do you have grit to grow? Romanticizing entrepreneurship 22:20 Westgate’s Main Event 27:00 Iteration as the next innovation 29:47 Entrepreneurship is hard 31:40 Wrap up, contact info, and favorite restaurant (Joey’s in Newport Beach; Nobu restaurants worldwide) Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    34 min

  7. 07/18/2025

    Mastering game theory in the boardroom with Robin Dreeke

    Welcome to episode 83 of the Get Hired Up! podcast, Mastering Game Theory in the Boardroom with Robin Dreeke. Robin is a distinguished author and retired FBI agent, and he's widely recognized for his expertise in the field of counterintelligence and behavior analysis. With an illustrious career that includes serving as the chief of the counterintelligence division's behavioral analysis program, Robin has dedicated his life to understanding human behavior and its impact on security and intelligence operations. Drawn upon his extensive experience and deep understanding of human psychology, Robin has authored numerous groundbreaking works that have garnered critical acclaim. In addition to discussing his latest book, Unbreakable Alliances: A Spy Recruiter's Authoritative Guide to Cultivating Powerful and Lasting Connections, we'll also discuss how individuals and organizations can enhance their communication skills, build strong relationships and navigate complex social dynamics. 9:03 Game Theory 12:24 Stranger Relationship 14:45 Feeling Safe in the Board 17:53 No failure only feedback 18:02 Organizational red flags 20:46 Situational awareness 25:11 Broken trust 33:14 JV’s and Game Theory 36:41 Mastering behavior 45:29 Four pillars of trust 48:15 Definition of a Spy 49:14 Nancy Grace & True Crime Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    1h 2m

  8. 07/01/2025

    Investment Banking 101: M&A in the Lower Mid-Market

    Mark Heil is a registered representative of Pickwick Capital Partners. With more than 30 years of experience, Mark has been involved in the alternative assets industry and marketing, capital raising, custody, and fund administration roles.  In this episode, we explore the strategies, mindsets and leadership lessons behind today's most successful executives and investors. We also go beyond the deal sheet! We're exploring the leadership disciplines, personal brand strategies and trusted advisor mindsets that differentiate good bankers from great strategic partners, especially in the highly personal world of lower mid-market private equity. Whether you're an investor, an executive, an advisor or a service provider like me, you'll find valuable insights on how leadership, presence, reputation and resilience shape long-term success. Westgate Executive Branding Our Main Event! Listen on Spotify Listen on Apple Podcasts

    49 min
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The Podcast For Next-Level Executives & Board Of Director Candidates 

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