Best Seller Secrets

Rob Kosberg
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Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.

  1. 4D AGO

    Why You Should Publish a Book Before Building Your Platform and Use It to Reposition Your Career

    If you want to publish a book to reposition your career, pivot into consulting, or build authority in a new market, you need to think strategically. Most professionals approach book publishing backwards. They believe they need a bigger platform before they write the book. In reality, the book is what creates the platform. For established coaches and consultants, publishing a book isn’t about royalties. It’s about authority, credibility, and attracting premium clients. In this episode, I explain why you should publish a book before building your audience, NOT AFTER. Instead of focusing first on websites, content, and networking, strategic book publishing becomes the foundation for launching or repositioning your business. WHAT YOU’LL LEARN: ✅ Why you should publish a book before trying to build a platform ✅ How book publishing establishes instant authority in a new niche ✅ The critical mistake experts make when choosing their target audience ✅ Why narrow positioning increases perceived value and pricing power ✅ How to structure your book to signal expertise and attract ideal clients ✅ Why proper launch strategy and reviews are essential in book publishing ✅ How speaking turns your book into a client-generating flywheel If you have real expertise but lack the positioning to command premium fees, this strategy is designed for you. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    25 min

  2. FEB 19

    The 5 Core Beliefs That Make Books Actually Work in 2026

    Amazon is basically a book graveyard. Not because people can’t write but because most authors treat “publish” like the finish line. They pour their soul into a manuscript, hit upload, cross their fingers and when it doesn’t explode, they drift. This training is the Author Reset in manifesto form: the 5 core beliefs that make books actually work in 2026 — for impact, authority, clients, and revenue. If you’ve ever thought: “My book should be selling itself by now…”“Maybe it’s too late…”“Maybe traditional publishing will save me…”“I have too many ideas and no clue what to write…” this is your clarity punch in the face (in a good way). ✅ The 5 Core Beliefs (Author Manifesto) 1) Writing the book is the starting line, not the finish line Most authors stop at the manuscript. That’s the “ante” just to get in the game. A finished book is a paperweight until you pair it with strategy + a marketing engine. 🟢 Takeaway: Results come from what you do after the book is done. 2) Real profit lives in the niche Trying to appeal to everyone is how you end up appealing to nobody. Owning a narrow category is how you dominate, attract premium clients, and actually stand out. 🟢 Takeaway: You don’t need a million readers. You need the right 1,000. 3) Your Amazon page is a landing page, not a Hail Mary. Your listing is a conversion asset. It needs fundamentals nailed: covertitle/subtitleSEO description + keywordsA+ contentreviews 🟢 Takeaway: Traffic won’t save a weak listing. Fix the foundation first. 4) Traditional publishing is a trap if you don’t have an audience. Traditional publishers don’t build your platform. They harvest it. If you don’t have an audience, you’re basically asking a publisher to do a job they don’t do. 🟢 Takeaway: build the audience with your book. Then you can say “no” (or demand a fat check). 5) Every book deserves a second chance. A bad launch isn’t a death sentence. It’s usually a strategy problem. Fix what was broken, relaunch, update with a second edition if needed, and put it back in motion. 🟢 Takeaway: “It didn’t sell” often just means “it was invisible.” If you want your book to produce results, stop treating it like a trophy. Treat it like a machine. And if your book is already out there? Cool. That means you’re not starting from zero. You’re starting from assets. 🎯 Watch this and pick ONE belief you’ve been violating without realizing it, then fix that first. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    23 min

  3. FEB 6

    How Authors Can Get (and Stay) Motivated: 8 Brain-Based Shifts That Actually Work

    Motivation isn’t something you “lose.” It’s something you can engineer. By January 20, statistically 43% of people who set New Year’s goals have already quit. And by February that number climbs toward 50%. If you’ve felt your momentum slipping, you’re not broken. Your brain is just doing what brains do. In this episode, you’ll learn 8 practical motivation shifts to help you stay consistent, follow through, and stop relying on “borrowed motivation” that collapses after a few weeks. A big theme here: your brain is basically a chemical factory. When you understand dopamine, rewards, identity, and environment, you can rewire your motivation to last. What You’ll Learn (8 Motivation Shifts) ✅ Set goals as identity shifts Stop asking “What do I want to achieve?” and start asking “Who do I want to become?” ✅ Keep your goals visible and repeated Your brain acts on what it notices repeatedly, so build reminders into your environment. ✅ Tie motivation to immediate rewards Don’t wait until the end. Celebrate milestones so your brain gets consistent dopamine wins. ✅ Fix your energy first Low energy looks like low motivation. Sleep, nutrition, and exercise are motivation multipliers. ✅ Use people to raise your standards Your environment shapes your defaults. Get around people with the standards you want to live up to. ✅ Design your environment to reduce friction Your brain follows the path of least resistance. Make the “right” actions easy and automatic. ✅ Go deeper than goals: find your real WHY If the “why” isn’t strong, you’ll drift. Clarify what happens if you do… and if you don’t. ✅ Build systems, not goals Goals are outcomes. Systems are what make outcomes inevitable. Kill decision fatigue with routines. If you’ve been waiting to “feel motivated again,” this flips the script. You don’t wait for motivation. You build the conditions where motivation shows up on schedule. Watch, pick the 1–2 shifts that hit hardest, and start engineering consistency this week. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    24 min

  4. JAN 28

    Author Reset: What to Stop, Start, and Simplify This Year to Get Real Results

    January doesn’t expose a lack of motivation. You are motivated. What January does expose is a lack of clarity. So this episode is your Author Reset: a practical reset of direction — not “starting over,” not reinventing your life — just getting aligned on what actually moves the needle as an author. If last year felt like you drifted… If you stopped doing what worked… If your book launched strong but didn’t keep momentum… This is the reset you need. WHAT YOU'LL LEARN: What to STOP ✅ Stop chasing visibility without a path (podcasts/social/PR with no clear next step is just noise) ✅ Stop treating your book like a trophy (a book on a shelf doesn’t change your business) ✅ Stop chasing shiny objects (courses, half-built funnels, “almost” campaigns) ✅ Stop measuring the wrong things (Amazon rank, likes, follower count — instead measure what leads to conversations and clients) What to START ✅ Use your book as a door-opener consistently (speaking, PR, referrals, outreach) ✅ Anchor everything to one clear core offer (high ticket, crystal clear, no confusion) ✅ Build one simple sales path: Book → Conversation → Client ✅ Create a weekly (or daily) book activation habit so momentum is predictable, not accidental What to SIMPLIFY ✅ Simplify your message: who it’s for, what problem it solves, what happens next ✅ Simplify your marketing: pick ONE channel and go deep (give it 90 days minimum) ✅ Simplify your goals: clear, trackable, non-vague targets that force action If your book had to produce real results in the next 90 days, you don’t need more information. You need alignment, a decision, and consistency. Let’s reset your direction and get your book back in motion. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    26 min

  5. JAN 20

    Publish to Paid: Turn Your Book Into Revenue in the First 90 Days

    Want your book to generate real revenue, not just “Amazon royalty drips”? In this episode, I walk you through a simple Publish to Paid framework for turning your book into income in the first 90 days. Because for 99% of authors (me included), your book isn’t the whole business. It’s the most powerful asset in the business… when it’s connected to a real offer and a real sales path. If your book isn’t producing meaningful ROI, the problem usually isn’t the book. It’s how you’re using it (or not using it). I have a 4-step system to fix that. WHAT YOU’LL LEARN: 📗 Why your book is part of your offer (not the entire offer) 📗 The simplest high-ROI offer every author should start with (no complicated funnel required) 📗 How to create a high-ticket, problem-solving offer tied to your book’s promise 📗 The only sales path you need to start: Book → Conversation → Client 📗 How to start conversations without a big list, platform, or following 📗 The biggest mistake authors make (they track vanity metrics instead of outcomes) 📗 What to measure so you stop guessing and start improving results 📗 How to build momentum fast and avoid the slow drift that kills most books Your book’s job is to create trust, authority, and the right conversations. Then your offer and process turn those conversations into revenue. If you want your book to actually pay you back, this is where it starts. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    21 min

  6. JAN 14

    Stop Begging to Speak at Events (Do This Instead)

    Want to get booked for speaking engagements using your book without begging, cold pitching, or competing with 500 other speakers in an online form? In this episode, I break down the exact system I use (and teach our authors) to land speaking gigs using their book as the ultimate credibility weapon. Paid or unpaid. Virtual or on stage. Branding, authority, clients, or straight-up speaking fees — it all starts the same way. Speaking is hands-down one of the highest ROI activities I’ve ever done in business. And the secret isn’t being a “professional speaker.” It’s understanding how event planners think  and positioning yourself so you skip the line entirely. WHAT YOU’LL LEARN: 💠 Why speaking delivers the highest ROI of any marketing strategy 💠 What event planners actually look for when choosing speakers 💠 The 4 things you must show to get booked (and how your book does most of the work) 💠 How to identify the right stages instead of “speaking anywhere” 💠 How to use your book to skip past hundreds of speaker applications 💠 The follow-up system that’s responsible for almost all the wins 💠 Why most authors fail at speaking (and it’s not talent or experience) 💠 How to turn speaking into a predictable, weekly system, not a one-off win 💠 A simple 30-day plan to start booking yourself for next year If you’ve written a book and you’re not using it to get on stages, you’re leaving authority, clients, and money on the table. This is my proven, repeatable system that works if you work it. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    28 min

  7. 12/16/2025

    How to Make Money With Your Book: 4 Questions Every Author Must Answer

    You poured your time, money, and energy into writing your book. Now it’s time to make it pay you back. In this episode, I break down the 4 key questions every author must answer to turn their book into a predictable income stream. Whether you’ve just published or your book’s been sitting on Amazon collecting dust, this session will help you connect the dots between your message and real revenue. I’ll show you how to use your book to attract leads, land clients, and create a system that compounds over time, even if you’re not a natural “salesperson.” WHAT YOU’LL LEARN: ✅ Why your book alone isn’t enough (and how to actually use it) ✅ How to turn your book into a lifetime lead-generation machine ✅ Why offers, not books, make money and how to create the right one ✅ How to sell your backend offer without being pushy or “salesy” ✅ The 90-day rule: how long it really takes to know if a strategy works ✅ How to build a simple system that compounds your ROI month after month ✅ Why consistency beats creativity when it comes to monetizing your book You didn’t write your book just to say you did. You wrote it to change lives. And it can change yours too, if you build the right system around it. Let’s make sure your book becomes a client-generating, income-producing machine. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    29 min

  8. 12/09/2025

    Book to Income Strategies: How to Turn Your Book Into Clients, Speaking Gigs, and Revenue

    Your book isn’t just a marketing tool. It’s your most powerful income-generating asset. In this episode, I break down my ACE Framework (Aim, Connect, Execute) — the same process used by authors like Dr. Benjamin Hardy (The Science of Scaling) to turn free book giveaways into $700K+ per month businesses. You’ll learn exactly how to position your book to land clients, speaking engagements, PR opportunities, and partnerships that drive long-term income. I’ll also show you the mindset shift that every author must make: stop treating your book like a product, and start using it as a door opener to your backend business. WHAT YOU’LL LEARN: ✅ The “ACE Strategy” that turns a book into a client acquisition machine ✅ How Dr. Ben Hardy scaled to $700K/month giving his book away for free ✅ Why your past and current clients are your fastest path to high-ticket sales ✅ How to use strategic partners and affiliates to reach new audiences fast ✅ The single biggest mistake authors make after publishing (and how to fix it) ✅ Why connection, not automation, closes deals and builds trust ✅ How to execute consistently so your book keeps generating income for years Your book did the hard work. Now it’s time to let it pay off. Learn how to use your book as the foundation for speaking gigs, media appearances, referrals, and $10K–$100K+ client opportunities. CONNECT WITH US: 🌐 https://bestsellerpublishing.org/socials/ 📞 1 (626) 765-9750

    27 min
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About

Welcome to the Best Seller Secrets podcast, where experts learn how to crush their business goals with a best selling book! Rob Kosberg is a Wall Street Journal and USA Today bestselling author. He has been featured on ABC, NBC, CBS, Fox, Forbes, and Entrepreneur magazine. On the show, Rob shares his own expertise on authority marketing and the power of writing a book. Tune in every week for practical tips, strategies, and case studies about how writing a book makes clients hunt for your business.

Information

  • Creator
    Rob Kosberg
  • Years Active
    2021 - 2026
  • Episodes
    219
  • Rating
    Clean
  • Copyright
    © 2026 Best Seller Secrets
  • Show Website
    Best Seller Secrets