Building your Brand

Liz Mosley
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

  1. 1d ago

    Creating Content, Community and a Family-Led Business with Ola Pelovangu Live from London

    Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Ola Pelovangu. Ola is a return guest and was first on the podcast all the way at the beginning for episode 7! She is a full time content creator and (soon to be) mum of 6 and wife. Ola has a background in brand partnerships and media; previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She has been a full time content creator along side her family aka The Pelo Fam for over 5 years now. This converstation is full of candid insight into what goes into being a full time content creator, facilitating home education for their children and how Ola and her husband Darcy manage their lives together. If you missed out on being in the room for this one I really hope you enjoy it and if you're interested in being there for the next live podcast recording sign up to the waitlist to be the first to hear all about it! The event was sponsored by Adobe Express. I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral tool that I use as a small business owner and as a branding designer it's brilliant for setting up the branding I create for my clients! If you haven't tried it yet check out this link to give it a ago and I would love to hear how you get on! Key Takeaways Build from what is already true The Pelo family's public presence grew from values and routines already lived at home, rather than creating a persona for social media. A sustainable brand does not require you to perform; it can be an extension of who you already are. Let values guide your decisions Kindness, responsibility and effort shape how the family works together, makes content and approaches opportunities. Clear values make it easier to grow without losing sight of what matters. Create with people, not just around them The Pelo Fam's product development includes the children's ideas and gives them visibility of the business behind it, including profit and planning. Meaningful collaboration helps everyone feel ownership and learn along the way. Listen for ideas already gaining momentum Pelo Pac grew from a practical solution the family had used for years and a recurring response from their audience. Paying attention to the problems people repeatedly mention can reveal an opportunity worth developing. Make room for individuality within community Being part of a close family or team does not mean everyone has to be heard in the same way. Solo time, check-ins and one-to-one conversations can protect each person's voice. Intentionality is a daily practice From financial literacy to family check-ins, the conversation shows that long-term impact comes from small, considered choices repeated consistently—not from getting everything perfect at once. Episode Highlights 02:07 – Ola Pelovangu's career journey: from brand partnerships and TikTok to full-time family content creation 06:03 – The reality of creating content alongside homeschooling and raising a large family 07:52 – Involving children in content with intention, consent and long-term care in mind 10:46 – Building a family-led brand from values already lived at home 12:05 – The story behind Pelo Pac: turning a practical family packing system into a product 15:10 – Making space for each child's individuality within a busy family business 18:13 – Sharing difficult experiences online with purpose, practical support and boundaries 35:24 – Audience Q&A begins: Liz opens the floor for questions, with Hannah bringing over the roving microphone. 35:45 – How loss reshaped Ola's approach to risk, legacy and living intentionally Mentioned in the Episode The Pelo Pac; a door-hanging family organisation system with 22 compartments. https://pelopackit.com/    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced by Kingsbane Studios If you like to watch your podcasts you can watch all of my solo episodes and a few in person episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

  2. 6d ago

    How I Measure Success

    In this episode, I chat about how my definition of success has changed over time. I used to think that chasing other people's goals would be my idea of success but then I realised I needed to find out what truly matters to me. I share the lessons I've learned about contentment, ambition, and building a life and business that feel right for me. I hope this encourages you to define success on your own terms. Episode Highlights 00:00:30 – Rethinking success: how my perspective has changed over time 00:03:00 – Letting go of other people's goals and finding my own definition 00:06:00 – Balancing ambition, family, and lifestyle choices 00:09:00 – Celebrating contentment, everyday wins, and modeling success for my kids 00:12:00 – Embracing bravery, growth, and inviting listeners to reflect on their own version of success Key Takeaways Define Success for Yourself Don't let others' expectations dictate your goals; find what truly matters to you. Contentment is Powerful Success isn't just about big achievements; it's about feeling proud and satisfied with your journey. Balance Ambition with Joy It's okay to want more, but remember to enjoy what you have and celebrate the small wins. Bravery is Success Pushing yourself to try new things and step outside your comfort zone is a win in itself. Your Version of Success Will Evolve Allow your definition of success to change as you grow and your life circumstances shift. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

  3. Sep 30

    Stop Hiding Parts of Yourself: Identity & Personal Branding with Dominique van Werkhoven

    Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand .    Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands .   We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients . Key Takeaways Identity Drives Action: How you view yourself directly dictates the risks you take and the actions you pursue in your business . True Belonging Requires Authenticity: Hiding unique parts of your background or personality to "fit in" deprives you of genuine connection; those exact traits might be what draw your ideal clients in . Navigating Multi-Cultural Branding: Building an international brand requires finding a common communication language while providing helpful context for cultural nuances and colloquialisms . Embracing Career Identity Shifts: Transitioning between sectors (like moving from non-profit work to entrepreneurship) requires intentional mindset shifts to value your time and price your services confidently . Visibility Creates Evidence for Others: Showing up authentically provides crucial representation and evidence to others that success is possible for people with similar backgrounds . Episode Highlights 00:58 - Dominique's journey: moving internationally four times, raising three boys, and co-founding The Werks. 07:22 - Navigating the identity and mindset shifts required when transitioning from the non-profit sector to commercial business . 20:56 - Why hiding parts of your identity to fit in prevents true belonging and connection . 26:55 - Managing visibility, setting personal boundaries online, and navigating the risks of public exposure. 36:25 - The practical challenges and rewards of building an international brand across languages and cultural communication styles . About the Guest Dominique van Werkhoven is a copywriter and co-founder of The Werks, a studio she runs with her husband offering website development and copywriting for small businesses and freelancers . Website: thewerks.nl Instagram: @thewerks.nl I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

  4. Sep 25

    My career history, from first jobs to creative confidence

    In this episode, I share the story of my early career; navigating internships, first jobs, and the uncertainty that comes with starting out in the creative industry. I hope my journey encourages you to embrace the unknown and trust that every step, even the messy ones, can lead to something meaningful. Episode Highlights 00:00:10 – Leaving university and facing the job market 00:03:10 – My first internship and what I learned 00:06:45 – Taking on freelance projects and building confidence 00:10:20 – Landing my first full-time role 00:13:30 – Reflecting on early lessons and growth Key Takeaways Embrace Uncertainty The early stages of your career are full of unknowns; lean into them and trust the process. Every Experience Counts Internships, side projects, and even setbacks all contribute to your growth and skillset. Say Yes to Opportunities Taking on new challenges, even when you feel unprepared, can open doors you never expected. Growth Happens Outside Your Comfort Zone The moments that feel the scariest often lead to the most valuable lessons. Reflect and Celebrate Progress Take time to look back and appreciate how far you've come, even if you're still figuring things out.   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

  5. Sep 23

    Building a Business (and Brand) That Actually Fits Together with Victoria Phipps

    Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine! Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching her podcast Mum Means Business, and expanding into online courses and personal branding photography. We dive deep into the messy reality of running multiple business fractions, letting go of rigid perfectionism, using AI to organize complex ideas into a design brief, and how investing in a cohesive visual identity completely changes how confidently you show up in your business. Key Takeaways Authentic Branding Builds Real Confidence: A cohesive visual identity is so much more than colours and fonts; it provides the grounding and confidence you need to put yourself out there and take new leaps . Using AI as a Practical Structuring Tool: AI can be an incredible sounding board to help turn a brain dump into a clear, structured creative brief without losing your own voice or opinions . Consistency Flourishes from Joy: It is infinitely easier to stay consistent with projects that bring you genuine joy rather than simply checking off boxes of what you "should" be doing . Over-Communication Elevates the Client Experience: Being proactive, setting clear expectations, and adding thoughtful touches build deep trust and long-lasting professional relationships . Embracing the "Messy Middle": You don't always have to force yourself into a single, narrow niche; unifying your distinct business offerings under one cohesive visual language allows all your passions to thrive together . Episode Highlights 02:00 – Victoria's evolution from wedding photography to navigating COVID, motherhood, and business pivots. 06:15 – Launching the Mum Means Business podcast to connect with other female founders balancing ambition and family. 09:10 – Resisting the pressure to niche down and learning to bridge different business "fractions." 26:15 – How Victoria used Claude AI to dictate and structure a comprehensive creative brief for her rebrand. 33:00 – What makes an unforgettable client experience: communication, clear steps, and thoughtful details. 40:00 – Finding the visual thread that weaves distinct business strands together. 43:15 – How a brand identity that brings you joy transforms your confidence and how you market yourself. About the Guest Victoria Phipps is a UK-based photographer, host of the Mum Means Business podcast, and creator of the Print Over Pixels course for photographers . Website: mummeansbusinesspodcast.com Instagram: @mummeansbusinesspodcast | @victoriaphipps_mbe Mentioned in the Episode Events & Concepts: Atomic Con (aff link) Software & Tools:  Claude AI , Canva , Adobe Express (Aff link)   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

  6. Sep 18

    Why you should make your business more accessible - the curb cut effect

    I've been having a think about the sort of content I want to create at the moment and 'positive' and 'up lifting' was what was requested when I asked my followers on instagram. The news from the design industry and the world in general has been very negative recently. While I was researching what I could talk about I came across this really interesting effect called 'The Curb Cut Effect'. It's all about how solving a problem for a smaller group of people who have a specific accessibility need actually helps everyone. In this episode I chat through the effect and how it got it's name and also give other examples, and ideas of how you could use this improve your own brand and it's accessibility. Key Takeaways 1. Designing for the edges lifts the middle. Every time someone has built for a group that was being left out, the whole world has quietly benefited. Your business is no different; the change you make for one person rarely stops with them. 2. Small, imperfect steps still count. You won't get accessibility right first time, and you don't have to. Alt text, better colour contrast, left-aligned copy; these are afternoon jobs, not year-long projects. Start where you are. 3. If it's hard work to read, it's hard work to buy. A brain that has to strain will give up, and it won't even know why. Make it easy to read, easy to follow, easy to purchase - and you stop losing people you never knew you'd lost. 4. Do it because it's right, and let it pay you back anyway. Accessibility is the rare decision where doing the decent thing and doing the smart thing point in exactly the same direction. You don't have to choose. Episode Highlights 00:00: Where this episode came from: an Instagram story asking what people wanted, and the repeated request for something positive in a design industry that's feeling bleak 01:13: The kerb cut effect explained: 1970s activists with sledgehammers and cement, building ramps at night so wheelchair users could cross the road independently 02:47: Closed captions, voice assistants and automatic doors: how a fix designed for one group quietly ends up serving everybody 04:21: Why accessibility gets shelved by small business owners, and the commercial and legal case for stopping putting it off 05:34: The centred text problem: why the brain can't find the next line, gives up without realising it, and what that means for your emails and website 08:13: The question to take away: what have you been holding off fixing because you assumed it would only help a handful of people? I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

  7. Sep 16

    How to Brand Your Offers with Aiza Cheung

    Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand, I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into generic lists and instead embrace the power of branding their signature offers. Aiza breaks down her signature food analogies to explain how your business brand acts as the restaurant, while your signature offer is that one distinctive dish everyone comes back for. We also talk about the brilliant concept of "themed branding," using pattern disruptions, and how you can steal clever campaign strategies from corporate giants to stand out in your own industry.   Key Takeaways The Restaurant vs. The Signature Dish: Your overarching business brand is there to nurture your audience and build general trust . Your signature offer branding is the entry point that shows clients exactly what specific solution you provide.   Pattern Disruption via Campaigns: Consistency builds trust, but audiences can become blind to the same visuals over time. Launching a dedicated campaign or signature offer provides a temporary window to play with new visual elements to peak curiosity.   Theming Grounds Your Messaging: Choosing an anchor or theme (like Aiza's food concept or Rachel Emma Wearing's space aesthetic) makes it exponentially easier to write copy, devise analogies, and feel creatively aligned.   Borrow from Other Industries: Instead of mimicking direct competitors, look outside your niche. Aiza looks to product-based food brands and hospitality to discover fresh ways to market online services.   Strategic Disruption vs. Trust: Standing out with an unusual industry colour palette is highly effective, but you must ensure your visual pattern disruption doesn't undermine the core trust required for your profession.   Episode Highlights 01:45: Aiza's journey from a linear design career to handling an unexpected redundancy that pushed her into running her studio   04:20: What exactly defines a signature offer and how service providers can apply the SaaS model to their programs   08:35: Pulling visual levers: Deciding how visually similar or distinct a sub-brand should be from your main parent brand   18:25: How Aiza stumbled across her food theme by mistake and how it transformed into her biggest marketing asset  20:15: Designing a theme that isn't loud: The story of The Two Lauras and their internal "comfy jumper and jeans" anchor   28:30: Why it is okay to play with visual trends in short-term marketing blocks rather than a permanent rebrand About the Guest Aiza Cheung is a brand designer, strategist, and the founder of Studio Coya . Known as the "brand chef," she helps online service-based businesses differentiate their primary brands and structure unique visual worlds around their signature offers. Website: studiocoya.com Instagram: @studiocoya Podcast: Nourish Your Brand Aiza's Free Theming Masterclass I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

  8. Sep 11

    Q4 Preview: What I'm looking forward to in the next few months

    I've got a lot coming up in the final few months of the year, so in this episode I'm sharing what I'm looking forward to, what's making me nervous and what I still have capacity to add in. I love the variety of the work I do so am excited that I have some great clients, my own event, speaking at other peoples events and few other things in between to keep things interesting.  If you would like to join me for the live Building Your Brand podcast event in London use the code EARLYBIRD and get your ticket here: Building Your Brand Live podcast event To sign up for Adobe MAX Miami (you can sign up to watch online for free if you can't make it in person) head here: Adobe MAX Miami Episode Highlights 00:10 – Kicking off Q4: personal and business reflections 02:30 – Preparing for major speaking events and managing nerves 05:00 – Achieving milestones and celebrating progress 08:00 – Looking ahead: new opportunities and future plans 11:00 – Inviting connections, collaborations, and new clients   Key Takeaways Celebrate Your Milestones Recognize and honour the big achievements on your journey; they're proof of your growth and dedication. Growth Comes with Nerves Embracing new challenges often means stepping outside your comfort zone, but that's where real progress happens. Balance Ambition with Self-Care Pursue your goals, but remember to protect your time and energy so you can enjoy the journey. Stay Open to Connection Building relationships and sharing your expertise can lead to exciting new opportunities and collaborations.   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

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5
out of 5
12 Ratings

About

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Information

  • Creator
    Liz Mosley
  • Years Active
    2021 - 2026
  • Episodes
    289
  • Rating
    Explicit
  • Copyright
    © Liz Mosley
  • Show Website
    Building your Brand

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