Scale Her Up: Female business stories and expert tips for business growth and success

Brenda Hector
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

  1. Killing the Monster Business: Finding the Courage to Exit with Oyin Adekola

    1d ago

    Killing the Monster Business: Finding the Courage to Exit with Oyin Adekola

    What do you do when you successfully build a business that runs like a well-oiled machine without you, but your heart completely leaves the building? In this episode, Dr Brenda Hector sits down with long-time friend Oyin Adekola, founder of Keeping It Real With Oyin . Oyin opens up about her raw psychological journey of exiting her legendary Aberdeen commercial bakery enterprise, Oh Cakes!, which she grew over 13 years from a single £20 order to a multi-staff empire with its own commercial unit, receptionist, and administration team . She discusses the agonizing two-and-a-half-year period she spent mourning the business before gathering the strength to lock the doors for good to prioritize her family and personal peace . Now working as a specialized parent and youth coach, Oyin shares her core framework for family leadership and explains how she balances systems thinking with authentic communication to mentor the next generation. Key Takeaways: The Trapped Entrepreneur: How Oyin accidentally created a "monster" business that was too large to sell and too consuming to keep .Redefining Success: Why high revenues and public recognition don't matter if you are dying inside on the drive home every evening.Cultural Leadership Styles: Navigating the communication gap between straight-talking Nigerian business values and traditional Aberdeen corporate dynamics .The Family Systems Blueprint: Why your home needs clear structural systems and the three leadership hats: parent, mentor, and coach .

    45 min
  2. Beyond Box-Ticking: Driving Commercial Growth Through Social Value with Sarah Stone

    6d ago

    Beyond Box-Ticking: Driving Commercial Growth Through Social Value with Sarah Stone

    How do you transition from advising the Prime Minister in Number 10 Downing Street to running a virtual boutique consultancy that shapes the operating models of global aerospace and tech giants? In this episode, Dr Brenda Hector sits down with Sarah Stone, founder of Samtaler, to demystify the multi-billion-pound world of "social value". Sarah breaks down how a chance encounter with the Procurement Reform Act transformed her career and highlights the harsh business reality every entrepreneur must face: discovering whether a market problem causes enough pain for clients to actually buy a solution. As a military spouse who built a business to survive frequent relocations, Sarah details how she scales an all-female, 100% virtual team by offering radical baseline flexibility. Key Takeaways: Shareholders vs. Stakeholders: Why modern market longevity requires serving your staff, community, and suppliers alongside your bottom line.Compliance is Not Social Value: The critical difference between ticking a legal box and implementing project-specific risk mitigation.The Solopreneur Reality Check: Why it always takes longer to turn a profit than your initial business plan estimates.Servant Leadership: The commercial magic that occurs when you actively build a team of specialists who are smarter than you are.

    39 min
  3. Walking Away from "Success": Pivoting to Avoid Burnout with Iska Walter

    May 25

    Walking Away from "Success": Pivoting to Avoid Burnout with Iska Walter

    What do you do when the business everyone else considers "highly successful" is the exact thing causing you to burn out? In this episode, Dr Brenda Hector sits down with Iska Walter, owner of Iska Birnie Photography, to celebrate her ninth year in business and discuss the power of the strategic pivot. Iska shares her journey from working as a car mechanic apprentice in Germany to packing up her life in the Netherlands and moving to Scotland. She reveals how she inherited a fully booked wedding photography pipeline, why shooting 40 weddings in a single year left her with a massive "wedding hangover," and how she made the brave decision to walk away from that revenue to protect her joy and focus on commercial brand photography. We also dive into the realities of being an introvert in a visible industry, the rising demand for real human authenticity over AI-generated images, and the little-known government and private support systems available when self-employed business owners fall ill. Key Takeaways: The Golden Handcuffs of Wedding Photography: Why doing a few things well beats being a "jack of all trades" under constant pressure.An Introvert’s Visibility Strategy: Simple, practical techniques to put yourself and your clients at ease in front of the lens.Authenticity vs AI: Why modern consumers are craving human connection, imperfections, and un-Photoshopped realities.The Self-Employed Safety Net: Crucial insights into New Style ESA and private health support schemes for business owners when disaster strikes. https://www.gov.uk/employment-support-allowance https://www.healthyworkinglives.scot/

    35 min
  4. The Entrepreneur vs. The Technician: Scaling Through Acquisition with Katie Backler

    May 19

    The Entrepreneur vs. The Technician: Scaling Through Acquisition with Katie Backler

    What is the difference between starting a career and buying a business? In this episode, Dr Brenda Hector sits down with Katie Backler, Managing Director of Charles White Limited, to explore her 25-year journey leading one of Scotland and Northern Ireland's premier residential property management firms. Katie shares the fascinating story of buying a fifth-generation family business in 2001 and intentionally stepping in as an owner rather than a technician. We trace the strategic evolution of the company, including expanding into Belfast, navigating the financing hurdles of an asset-light service company, and the tough decision to sell their core lettings division to achieve ultimate operational focus. Katie also dives into the realities of working alongside her husband, managing the deep psychological shifts of leadership change, and why her team recently took home the prestigious 2026 Managing Agent of the Year award. Key Takeaways: The E-Myth Approach: Why entering an industry without technical expertise can prevent you from getting bogged down in day-to-day operations.Acquisition Integration: The slow, deliberate process of blending cultures, teams, and ancient ledger systems.Financing Service Companies: How to secure funding when your business has zero physical assets to use as security.Mindset Reframing: Learning to separate your identity from business failure and accepting that success and struggle always coexist.

    37 min
  5. Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves

    May 14

    Numbers are Chocolate Cake: Scaling Your Fractional Finance with Fiona Purves

    Are you spending three hours a week on bookkeeping when you should be making sales? Dr. Brenda Hector is joined by Fiona Purves, owner of Defacto FD, to discuss why your business numbers are more than just a tax bill—they are the story of your success. Fiona shares her transition from corporate industry to setting up a "pick and mix" finance department for small businesses. We dive into the importance of professional accreditation, why your bookkeeper might be feeling "professionally lonely," and how Fiona’s background as a yoga teacher brings a philosophy of "Karma Yoga" (selfless service) to her accounting practice. Key Takeaways: The Defacto Model: Scaling your finance department up and down based on your current needs.The Novel in the Numbers: Learning to see the real story behind the profit and loss sheet.The Un-Photoshopped Version: Why your accountant is your most trusted, judgment-free sounding board.Dooking and Balance: Why wild dipping and walking are Fiona's "non-negotiables" for avoiding burnout.

    38 min
  6. From £7 to Financial Freedom: Scaling Businesses That Run Without You with Lisa Schoneville

    May 11

    From £7 to Financial Freedom: Scaling Businesses That Run Without You with Lisa Schoneville

    Lisa Schoneville’s journey is a powerful case study in the difference between owning a job and owning a business. From counting out pennies to afford nappies to building two multi-staff companies that operate entirely without her, Lisa’s story is a masterclass in resilience and strategic systemisation. What happens when your "flexible" business starts consuming 60 hours of your week? For serial entrepreneur Lisa Schoneville, it was the catalyst for a radical change in strategy. In this episode, Dr Brenda Hector talks with the founder of a thriving cleaning company and a specialised property management firm—both of which now operate with only 5% of her direct involvement. Lisa shares her raw and inspiring journey, from leaving a secure bank management career to counting out £7 in copper jars just to buy nappies. We dive into the importance of "straight-talk" from your accountant, why she pays her staff above minimum wage, and the unique employee benefits (like 24/7 counselling) that have supercharged her team's loyalty. Key Takeaways: The Entrepreneurial Shift: How to move from being a "busy fool" to building an income that doesn't rely on you.Staff as Assets: Why valuing staff with better pay and mental health support leads to higher retention and growth .The Power of "Yes": Jumping into opportunities (like serviced apartments) even when you don’t yet know the "how" .The Freedom of Choice: Why money isn't just about wealth—it's about the ability to choose how you spend your time .

    36 min
  7. Be Your Own Success Story: Resilience & The Climb with Katie Watson (Re-Release)

    May 6

    Be Your Own Success Story: Resilience & The Climb with Katie Watson (Re-Release)

    This is a special re-release of the most-listened-to episode of Scale Her Up. Katie Watson’s story of transformation—from crippling childhood shyness to leading the BWC Futures group and excelling at the Aberdeen and Grampian Chamber of Commerce—is a masterclass in resilience and authentic career building. How do you go from being too shy to leave your house to hosting major networking events for young professionals? In this special re-release of the Scale HER Up's most popular episode ever, Dr Brenda Hector talks with Katie Watson of the Aberdeen and Grampian Chamber of Commerce. Katie shares her journey through a childhood diagnosis of depression at age 12 to becoming the lead for BWC Futures, a group dedicated to supporting women aged 16–25 in their early careers. We discuss the "hunt as the feast," the power of vulnerability in leadership, and why reinventing yourself is sometimes the best career move you can make. Key Takeaways: Reinventing the Self: How Katie used University as a "fresh chance" to move past her history with mental health .BWC Futures: Creating safe, drink-free spaces for young women to connect and grow.The "Why" and the "How": Navigating the critics who question your ambition before they ask for your secrets.Aberdeen’s Future: How the Chamber is helping businesses "fall back in love" with the region.

    35 min
  8. From War Zones to Boardrooms: Mastering Communication with Diana Muriel

    May 4

    From War Zones to Boardrooms: Mastering Communication with Diana Muriel

    From war zones in Iraq to the boardrooms of the North Sea energy sector, Diana Muriel’s career is a masterclass in high-stakes communication. In this episode, she shares why she traded her blood-group-stamped vest for a role as a "Family Manager" and corporate consultant, proving that the most powerful tool in any business is the ability to tell a simple, truthful story . 🎙️ Episode SummaryDr. Brenda Hector sits down with Diana Muriel, Communications Manager at Serica Energy and former CNN International war correspondent . Diana reveals how she navigated the transition from the frontlines to corporate "Issues Management" at Shell, where she became the "agony aunt" for engineers with buried skeletons . They discuss why CEOs are essentially just engineers who can communicate, the "cruel" reality of the workforce for mothers, and a breathtaking story from a Kabul washhouse that taught Diana the ultimate lesson: to earn trust, you must first display your own vulnerability . 📝Show NotesThe Hook: She reported on the collapse of economies and wars in Iraq and Afghanistan. Now, Diana Muriel is teaching the energy industry that telling the truth is the only way to scale . Key Topics: The CNN Pivot: Why a 40-year-old war correspondent decided she couldn't go back to Baghdad after becoming a mother.Issues Management: Going into companies to find "skeletons in the cupboard" before the media does .The Engineering Gap: Why technical experts often fail to celebrate the "jeopardy and skill" of their own work .The "Family Manager" Rebrand: Why being "just a mom" is a professional scandal we need to fix.The Kabul Lesson: A legendary story of trust, vulnerability, and a Marks & Spencer bra in a Taliban-restricted washhouse. Estimated Timestamps: [00:01:30] Trading CNN war assignments for a derelict farmhouse in Scotland .[00:04:00] Becoming the "Agony Aunt" of Shell: The world of corporate comms.[00:09:00] Why engineers struggle with storytelling and CEOs excel at it .[00:15:30] The hard lesson of client management vs. running a news bureau .[00:22:30] The "Comms Break": Navigating quiet spells and the return to employment.[00:27:00] Retiring ageism and the importance of the "Family Manager".[00:33:00] The Power of Vulnerability: An incredible story from Kabul

    39 min
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About

If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dreams. She's the help you need to grow your business.

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