Collaborate and Grow Radio Show with Marie Grace Berg

Marie Grace Berg

The Collaborate and Grow Radio show, hosted by Marie Grace Berg, is a business and marketing podcast whose mission is to educate, inspire and empower entrepreneurs to understand and use the power of collaborations via joint venture partnerships and virtual summits to grow their business, expand their reach, connections, influence, make more sales and help more people. Every Tuesdays, she’ll bring you tips, tricks, tools, case studies, interviews, inspiration, questions and answers to help you build, grow and scale your business using joint ventures and expert collaborations.

  1. 02/23/2021

    Collaborate Radio 005: How To Craft Offers That’s Irresistible To Joint Venture Partners

    One of the most respected marketers of our time, Frank Kern once said, “you cannot out market a bad offer”. It couldn’t be farther from the truth. That’s why our topic for today is all about how to craft your offers so that they’re irresistible to not only your potential customers but also to your potential joint venture partners. I remember when I got started in the online space. I had been podcasting for over a year and making money by promoting other people’s products but something kept nudging inside of me to offer something. I got good at podcasting so naturally, I thought let me create an offer about podcasting. And while it did make sense at that time, I didn’t realize, there’s more to it than just whipping out something just because other people are doing it. Huge lesson #1, never create an offer because other people are doing it! So, after going through courses after courses and hiring a mentor to guide me on how to craft winning offers, and having tested to first to my own offers and to my clients, it all boils down to the following. It’s called the Triple Win. By the way, I didn’t invent those words. I first heard it from Tom Matzen of Strategic Alliances. You should definitely check him out. The triple win is this: Win for you Win for your customers Win for you JV partners Now, one of the reason I love this is because it adds the component of the third win which is all about your joint venture partners. Want me to work with you on crafting your winning offers? Book a free strategy call with me here >>>

    25 min
  2. Collaborate Radio 003: 5 Easy Steps To Selling Your Courses and Programs Using Joint Ventures

    02/19/2021

    Collaborate Radio 003: 5 Easy Steps To Selling Your Courses and Programs Using Joint Ventures

    Here’s my 5 step process that anyone can duplicate to start building their list fast and selling their courses and programs using joint venture traffic. (Note: once you’ve built this funnel, you’ll be able to use any traffic, like organic traffic or paid ads, not just joint venture partner traffic). Here are the steps: Step 1: Make sure you have dialed in on your offer. Meaning, you have an offer that gets results. You can’t out market a bad offer (as they say). Step 2: Once you’ve dialed in your offer, create two lead magnets that build goodwill and pre-sell your offer to  your prospects. This builds your list that you will sell your offer to. The two lead magnets are a PDF guide and a webinar. The PDF guide pre-sells your webinar and the webinar sells your offer. Ideally, you’ll want your webinar to be live on the first one and then convert it to an automated webinar after. This will give you a funnel that works for you 24/7, which is also great for joint venture partners to promote anytime. Step 3: Build two landing pages for each of your lead magnets. One for the PDF guide and one for the webinar registration. Step 4: Set up your affiliate program so you can sign up joint Venture partners with their own affiliate links. Step 5: Create your Joint Venture Affiliate Swipe File which includes all the promotional materials that your joint venture partners are going to use to promote you to their list. These include at a minimum, 2 email swipes, one to promote the PDF guide, the other one to promote the webinar. You’ll also want to have a blog post and or press release copy that they can use. Then two social media graphics, one promoting the PDF guide and one promoting the webinar. One you have all these in place, you are now ready to sign up joint venture partners and or affiliates ready to promote your offer! Want me to build this for you so you can free up your time and do what you do best? Book a call with me here >>>

    17 min
  3. 02/16/2021

    5 Easy Steps To Selling Your Courses and Programs Using Joint Ventures

    Here’s my 5 step process that anyone can duplicate to start building their list fast and selling their courses and programs using joint venture traffic. (Note: once you’ve built this funnel, you’ll be able to use any traffic, like organic traffic or paid ads, not just joint venture partner traffic). Here are the steps: Step 1: Make sure you have dialed in on your offer. Meaning, you have an offer that gets results. You can’t out market a bad offer (as they say). Step 2: Once you’ve dialed in your offer, create two lead magnets that build goodwill and pre-sell your offer to  your prospects. This builds your list that you will sell your offer to. The two lead magnets are a PDF guide and a webinar. The PDF guide pre-sells your webinar and the webinar sells your offer. Ideally, you’ll want your webinar to be live on the first one and then convert it to an automated webinar after. This will give you a funnel that works for you 24/7, which is also great for joint venture partners to promote anytime. Step 3: Build two landing pages for each of your lead magnets. One for the PDF guide and one for the webinar registration. Step 4: Set up your affiliate program so you can sign up joint Venture partners with their own affiliate links. Step 5: Create your Joint Venture Affiliate Swipe File which includes all the promotional materials that your joint venture partners are going to use to promote you to their list. These include at a minimum, 2 email swipes, one to promote the PDF guide, the other one to promote the webinar. You’ll also want to have a blog post and or press release copy that they can use. Then two social media graphics, one promoting the PDF guide and one promoting the webinar. One you have all these in place, you are now ready to sign up joint venture partners and or affiliates ready to promote your offer! Want me to build this for you so you can free up your time and do what you do best? Book a call with me here >>>

    17 min

About

The Collaborate and Grow Radio show, hosted by Marie Grace Berg, is a business and marketing podcast whose mission is to educate, inspire and empower entrepreneurs to understand and use the power of collaborations via joint venture partnerships and virtual summits to grow their business, expand their reach, connections, influence, make more sales and help more people. Every Tuesdays, she’ll bring you tips, tricks, tools, case studies, interviews, inspiration, questions and answers to help you build, grow and scale your business using joint ventures and expert collaborations.