The No BS Dental Growth Podcast

Chris Pistorius
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Welcome to The NO BS Dental Growth Podcast – the ultimate resource for dental professionals who want straight talk about growing and managing a thriving dental practice. If you’re tired of fluffy advice and industry buzzwords, this podcast delivers actionable insights, proven strategies, and candid discussions to help you navigate the business side of dentistry. Hosted by Chris Pistorius, a seasoned dental marketing and business expert with over 20 years of experience helping practices grow, this podcast goes beyond marketing. We dive into the essential topics that matter most to dental professionals, including: Practice Management: Strategies to streamline operations, improve patient retention, and build a high-performing team.Growth Tactics: Proven methods to attract new patients, boost profitability, and expand your practice sustainably.Technology & Trends: How to leverage tools like AI, automation, and innovative patient care systems to stay ahead in a competitive market.Leadership & Culture: Practical advice on fostering a positive workplace culture, motivating your team, and positioning yourself as a leader in your community.Challenges & Real Solutions: Honest conversations about the struggles dentists face, from insurance headaches to staffing challenges—and how to overcome them. Whether you’re an established dentist looking to take your practice to the next level, a new practice owner trying to make sense of the business side of things, or an industry insider wanting a fresh perspective, this podcast is for you. Each week, Chris is joined by industry leaders, practice owners, and expert guests who share their real-world experiences and insights. With a no-nonsense approach and a focus on delivering real value, every episode is packed with practical tips and strategies you can implement right away. Why listen? Because dental school taught you how to be an excellent clinician—but not how to run a business. That’s where we come in. This podcast bridges the gap between your clinical expertise and the business acumen you need to grow and scale your practice without the stress. No fluff. No hype. Just real talk about what it takes to build a successful dental practice. Join the Conversation Subscribe now to The NO BS Dental Growth Podcast and start taking control of your practice’s future. New episodes drop weekly—don’t miss out on the knowledge and inspiration you need to succeed. ______________________________________________________________________ Join Our Facebook Group! https://www.facebook.com/groups/nobsdentalgrowth Check us out! https://kickstartdental.com/ Follow us for daily tips, tricks and growth hacks for YOUR practice! https://www.instagram.com/kickstartdental/ ______________________________________________________________________ Want to work with KickStart Dental to GROW your dental practice? Contact Chris@kickstartdental.com Episode ideas? Guest Inquiries? Contact jennifer@kickstartdental.com

  1. 3d ago

    Most Dentists Are Bad at the Actual Job, Which Is Sales

    Most dentists are excellent clinicians and untrained salespeople. That gap — not your marketing budget — is where most production quietly disappears. In this episode Chris Pistorius breaks down why the word "sales" makes dentists flinch, how the industry invented a whole vocabulary to avoid it (case presentation, patient education, treatment acceptance), the seven places consults reliably break, and what good actually looks like in the operatory. Plus the math on why lifting case acceptance 10 points is almost always cheaper than buying more leads. Free strategy session: https://kickstartdental.com Read the full breakdown: https://kickstartdental.com/blog/dentists-bad-at-sales-case-acceptance

  2. Aug 13

    Your Patients Aren't Looking for a Dentist

    Nobody opens Google and types "please help me find a decent priced dentist with great reviews and modern technology close to me." They type "why does my tooth hurt on the lower right?" Patients aren't searching for a dentist. They're searching for a solution to a problem — and that one shift changes how you should market your practice, especially now that AI-powered search answers questions conversationally. In this episode, Chris Pistorius breaks down: - How patients actually search (and why "dentist near me" thinking is outdated) - Why nearly every dental website reads identically — and what causes it - Why patients don't buy implants, veneers or Invisalign (they buy a better life) - The four silent questions every patient asks on your homepage - How to coach patients into reviews that actually sell - Building content around the old trio: time, fear, money - Why specific always beats general — and how to become known for one thing - Campaign + landing page structure that converts - Your homework: the two-column exercise 📖 Full written breakdown: https://kickstartdental.com/blog/patients-search-for-solutions-not-dentists 🚀 Free 15-minute strategy session: https://kickstartdental.com

  3. Aug 6

    The Case for Raising Your Prices Tomorrow | Why Most Dentists Are Underpriced

    Everyone who touches your practice got a raise except you. Your supply company, your lab, your landlord, your hygienist — all repriced. If your fees haven't moved in three to five years, you didn't hold prices steady. You cut them by about 20% in real terms, and it never showed up on a single report. In this episode, Chris Pistorius makes the case for raising your fees tomorrow — not next quarter — and runs the actual math on the thing every owner is afraid of. You'll learn: - Why revenue growth hides a shrinking margin (and how owners end up producing more while earning less) - The real math: how a 10% fee increase on a $1M practice turns ~$350K profit into ~$450K - Why a fee increase is 100% margin — it has no cost attached to it - What actually happens when practices raise fees 8–12% (spoiler: almost nothing) - Why the patients you lose were never loyal — and why losing them frees the chair time growth requires - How your fee schedule works as a positioning signal, whether you mean it to or not - The 4-step rollout: benchmark, size the move, don't apologize, put it on the calendar forever - A one-hour action item that quantifies exactly what your fear cost you last year 🦷 Ready to build a practice that attracts patients who choose your value instead of your price? We work with independent dentists and orthodontists — one practice per market. 👉 Free strategy session: https://kickstartdental.com 📖 Read the full write-up: https://kickstartdental.com/blog/raising-dental-fees-underpriced-practice #dentalmarketing #dentalpractice #practicemanagement #dentistry

  4. Jul 30

    Your Market Isn't Saturated. You're Just the Same. | No BS Dental Growth Podcast

    Every week dentists tell me "my market is just too saturated." But after 17 years of helping independent practices grow, I can tell you — that's almost never the real problem. In this episode, I break down: → Why the math proves your market isn't actually saturated → The 3 things that DO get saturated (and what to do about each) → 3 specific levers to differentiate your practice immediately → The "Mirror Test" — a brutally honest self-assessment you can do today → One sentence that will change your entire marketing strategy If you've ever said "it's just too competitive here," this episode will challenge everything you believe about your market — and put the power back in your hands. 🦷 RESOURCES: 📖 Blog post: https://kickstartdental.com/blog/your-market-isnt-saturated-youre-just-the-same 🌐 Website: https://kickstartdental.com 📅 Free strategy session: https://kickstartdental.com 💡 THIS WEEK'S ACTION ITEM: Sit down with your team and finish this sentence: "We are the only practice in our market that ___." Rules: It can't be "cares about patients" or a piece of equipment. It has to be something a patient would repeat to a friend. 🎧 The No BS Dental Growth Podcast Hosted by Chris Pistorius, founder & CEO of KickStart Dental Marketing, 17 years helping independent dentists grow — no fluff, no vanity metrics, just truth. Subscribe for weekly episodes every Thursday! #DentalMarketing #DentalPracticeGrowth #DentistMarketing #PracticeManagement #DentalBusiness #NoBSDentalGrowth

    Your Market Isn't Saturated. You're Just the Same. | No BS Dental Growth Podcast

  5. Jul 23

    Pricing & People: The 2 Decisions That Keep Your Dental Practice Small

    There are really only two decisions that move the needle in a dental practice: what you charge and who you hire. Everything else is downstream. In this episode, Chris Pistorius breaks down why pricing and people are the two highest-leverage decisions a dental practice owner can make — and why most owners resist both out of fear. 🔑 What You'll Learn: - Why a 10% fee increase can add $150K to your revenue without a single new patient - The "insurance trap" that keeps PPO-heavy practices stuck - How great teams create exponential value (and bad teams make YOU the ceiling) - The virtuous cycle: higher fees → better margins → better people → better patient experience - Practice A vs. Practice B: same city, drastically different outcomes - The real reason owners push back on both decisions 🦷 Ready for a custom growth plan? Book your FREE 90-day roadmap. 📖 Read the full blog post https://kickstartdental.com/blog/pricing-and-people-the-2-decisions-that-keep-you-small 🎧 Subscribe on your favorite platform: Apple Podcasts Spotify

  6. Jul 16

    Can’t Afford To Hire? You Can’t Afford Not To.

    Let’s talk about the elephant in the room — the real cost of cheap hiring in dental practices. I’ve owned KickStart for 17 years, and I can tell you that hiring the right people is hands down the hardest part of business. But here’s what I’ve learned: There are two prices you pay when you hire: 💰 The price of TALENT (salary, benefits, recruiting effort) 🔥 The price of STUPIDITY (turnover, patient loss, retraining, chaos) One shows up on your P&L. The other hides in your production report. In this episode, I break down: → How one bad front desk person leaks $20-30K/month (with the math) → Why refusing $5/hr more costs you $15K+ in replacement costs → The "Indeed Trap" that most of you are falling into → Why fewer, better people ALWAYS wins ($2M with 3 great people vs. $1.2M with 7 mediocre ones) → The uncomfortable truth: if you constantly have people problems, you are the problemSchedule a free 90 day growth plan with us today!

  7. Jul 9

    Google Ads vs. Meta Ads for Dentists — When to Use Which

    Should you run Google Ads or Meta (Facebook) Ads for your dental practice? The real answer: BOTH. But the question that matters is how you split your budget — and what to expect from each platform. In this episode of The No BS Dental Growth Podcast, Chris Pistorius breaks down exactly how each platform works for dental marketing, when Google is the obvious play, when Meta is the smarter move, the biggest mistakes practices (and agencies) make on both, and how to split your budget based on your goals. 🔑 KEY TAKEAWAYS: - Google captures demand. Meta creates demand. - Google = the closer. Meta = the opener. - Don't use Meta Ads like Google Ads — build relationships first. - General practices: lean 60/40 or 70/30 toward Google. - Cosmetic/elective: flip it to 60/40 in favor of Meta. - Budget about $800/campaign on Google, roughly half that on Meta. - Neither platform matters if your front desk doesn’t answer the phone.🔗 LINKS: 📖 Blog 🌐 Website 🎙️ Podcast 📱 Facebook 📸 Instagram

    Google Ads vs. Meta Ads for Dentists — When to Use Which

  8. Jul 2

    The Myth That AI Will Replace Your Dental Team | No BS Dental Growth Podcast

    🔑 Key takeaways: - AI is NOT a replacement — it's a force multiplier - Practices that fire staff for AI tools are falling behind - AI handles tasks well but handles humans poorly - 4-step action plan: audit time, automate repetitive, train team, measure ROI 👉 FREE discovery call: https://kickstartdental.com 📧 Questions? info@kickstartdental.com 0:00 Will AI really replace 80% of dental jobs? 0:54 Chris's take on AI replacing dental teams 2:19 How AI makes your team MORE dangerous 5:07 Why tech companies want you scared 5:52 What happens when practices replace front desk with AI 6:20 What AI actually does well 7:43 What AI is terrible at 9:26 Bottom line: AI vs humans 9:59 Biggest mistake with AI tools 12:01 AI = engine, team = driver 13:32 Turning $20/hr into $40/hr performers 17:10 Step 1: Audit your team's time 17:55 Step 2: Automate vs keep human 18:10 Step 3: Train on AI tools 18:44 Step 4: Measure AI ROI 19:38 Which practices will win```

See All (161)

5
out of 5
4 Ratings

About

Welcome to The NO BS Dental Growth Podcast – the ultimate resource for dental professionals who want straight talk about growing and managing a thriving dental practice. If you’re tired of fluffy advice and industry buzzwords, this podcast delivers actionable insights, proven strategies, and candid discussions to help you navigate the business side of dentistry. Hosted by Chris Pistorius, a seasoned dental marketing and business expert with over 20 years of experience helping practices grow, this podcast goes beyond marketing. We dive into the essential topics that matter most to dental professionals, including: Practice Management: Strategies to streamline operations, improve patient retention, and build a high-performing team.Growth Tactics: Proven methods to attract new patients, boost profitability, and expand your practice sustainably.Technology & Trends: How to leverage tools like AI, automation, and innovative patient care systems to stay ahead in a competitive market.Leadership & Culture: Practical advice on fostering a positive workplace culture, motivating your team, and positioning yourself as a leader in your community.Challenges & Real Solutions: Honest conversations about the struggles dentists face, from insurance headaches to staffing challenges—and how to overcome them. Whether you’re an established dentist looking to take your practice to the next level, a new practice owner trying to make sense of the business side of things, or an industry insider wanting a fresh perspective, this podcast is for you. Each week, Chris is joined by industry leaders, practice owners, and expert guests who share their real-world experiences and insights. With a no-nonsense approach and a focus on delivering real value, every episode is packed with practical tips and strategies you can implement right away. Why listen? Because dental school taught you how to be an excellent clinician—but not how to run a business. That’s where we come in. This podcast bridges the gap between your clinical expertise and the business acumen you need to grow and scale your practice without the stress. No fluff. No hype. Just real talk about what it takes to build a successful dental practice. Join the Conversation Subscribe now to The NO BS Dental Growth Podcast and start taking control of your practice’s future. New episodes drop weekly—don’t miss out on the knowledge and inspiration you need to succeed. ______________________________________________________________________ Join Our Facebook Group! https://www.facebook.com/groups/nobsdentalgrowth Check us out! https://kickstartdental.com/ Follow us for daily tips, tricks and growth hacks for YOUR practice! https://www.instagram.com/kickstartdental/ ______________________________________________________________________ Want to work with KickStart Dental to GROW your dental practice? Contact Chris@kickstartdental.com Episode ideas? Guest Inquiries? Contact jennifer@kickstartdental.com

Information