The Intentional Branding Podcast

Jason Foss
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  • Marketing

Helping small to medium business owners figure out how to make their business stand out, in a way that's meaningful to their ideal customer.

Episodes

  1. Apr 26

    The Small Website Mistake That Quietly Loses Customers

    A lot of businesses say they care about customer service… right up until it becomes inconvenient. I ran into a simple example while trying to buy tickets for RockyNats. Nothing major, just a clunky PDF. But it highlights a bigger issue most businesses overlook. Your website isn’t just a brochure. It is your customer service when you’re not there. In this video, I unpack why small usability decisions matter more than you think, and how they reflect the way you prioritise your customers.

  2. 02/10/2022

    Reverse the Polarity (E09)

    Some products and services can be hard to differentiate. Ever feel like everyone in your industry is doing much the same thing, and there’s not much you can do about it?

    Reverse the Polarity (E09)

  3. 02/03/2022

    Just maybe, it’s not internet killing your business (E08)

    You often hear bricks and mortar business owners complain about the internet killing their business. That might be true in some cases - but there other factors. Is it really the internet, or might it be one of these reasons?

  4. 01/22/2022

    The slightly scary way to differentiate yourself from your competition (E07)

    Being safe makes it difficult to really differentiate yourself from your competitors. You might have to do something a little scary to position your business in a meaningful and memorable way. Nervous? Good! You should be...

  5. 03/18/2021

    Stop Embarrasing Yourself - Personas to the Rescue

    Have you ever been out with a group of people, and someone in the group tells a joke that they think is hilarious, but no one else gets it? Why does that happen? How does this apply to your business? There's a tool we can use to help overcome this!

  6. 03/11/2021

    Keep Pace With Your Customer's Expectations

    We watched all the Planet of the Apes movies recently, but in "timeline" order. So that meant watching the 3 most recently made moves first, which were set before the original Charlton Heston movie. After switching back to watch the originals made in the late 60s and early 70s, something became very apparent: our expectations have changed. What was once great is now a bit, well, dated. The competitive environment we're now operating in moves a bit faster, and technology and the digital space moves faster still. Was what you were doing a couple of years ago still meeting your customers' expectations? Or is your industry moving on and leaving you behind?

  7. 03/04/2021

    What Beer Can Teach you About Branding

    What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business? Well, I'm glad you asked - because that's the topic of this episode of Intentional Branding! I've got 4 points and a bit of homework at the end if you're game... Don't forget to subscribe to the YouTube channel: https://www.youtube.com/channel/UCymC5Z8MjAUB7Z1i_b6bJ0w And if you're keen to learn more about the origin stories for the lime in the Corona: https://www.snopes.com/fact-check/lime-aid/

  8. 02/26/2021

    Starting a new business? Don’t choose a name like this.

    All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – it’s been done – but it’s another obstacle that, as someone starting a small business, you probably don’t want to have to deal with. What is that type of name? The infamous TLA, or Three Letter Acronym.

  9. 02/14/2021

    So what actually is a strategy, anyway?

    This word - strategy - is so overused it's almost losing its meaning. So let's clear the air. Know what "strategy" is and its place in your small business.

  10. 02/11/2021

    Genius or Insanity?

    At first glance, this tagline seems insane. But perhaps it's more on the genius side of the equation?

  • 10 Episodes

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Helping small to medium business owners figure out how to make their business stand out, in a way that's meaningful to their ideal customer.

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