That Photography Girl

Rachel Traxler
  • 5.0 (62)
  • Entrepreneurship
  • Updated Semimonthly

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

  1. 6d ago

    246: Are You Posting Like a Busy Photographer… or a Bookable One?

    Busy season gives you SO much content to work with. But here’s the thing: just because your content proves you’re busy doesn’t mean it proves someone should book you. There’s a huge difference between “look how much I’m working” and “look at the experience I create for my couples.” In this episode, I’m breaking down exactly how to make that shift without creating more work for yourself.If your feed is full of “another beautiful wedding weekend,” editing queue updates, pretty galleries, and “still not over this day” captions… Sunshine, we can do more with that content. Because your future couples aren’t only looking at whether you take beautiful photos. They’re asking: Can I trust her? Will I feel comfortable with her? Does she know how to handle my wedding day? Is she worth the investment? And busy season is actually one of the BEST times to answer those questions. In this episode, I’m showing you how to take the weddings, sessions, galleries, testimonials, and behind-the-scenes moments you already have and turn them into content that builds trust and helps future clients understand your value. Same weddings. Same photos. Same behind-the-scenes. Stronger purpose. Better marketing. More bookable content. The difference between content that makes you look busy and content that makes you look bookable Why constantly talking about your editing queue and packed calendar can accidentally signal overwhelm instead of demand How to shift from “look what I shot” to “look what I helped create”Why beautiful photos alone may not communicate the value behind your pricing How to showcase your timeline guidance, problem-solving, posing approach, decision-making, and client experience through content The simple question I want you asking after every wedding or session: “What did this prove?”How to turn client texts, testimonials, vendor compliments, and wedding-day wins into a “proof bank” for future marketing My simple formula for turning one wedding into conversion-focused content Specific content prompts you can steal for your next carousel, Reel, or caption If this episode made you realize your content is doing a great job showing how much you’re working…but not necessarily showing why someone should choose you, start with one simple question:What does this wedding prove? Maybe it proves you can make camera-shy couples feel comfortable. Maybe it proves you know how to create breathing room in a timeline.Maybe it proves you can pivot when the weather changes, keep family photos organized, handle a huge wedding party, or notice the quiet moments nobody else sees.Whatever it is...name it. Because your content shouldn’t just prove that you’re in demand. It should prove why you’re worth demanding. 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

  2. Aug 26

    Your September Playbook: Turn Busy Season Into Future Bookings

    September can feel like pure survival mode as a wedding photographer. You’re shooting weddings, editing galleries, answering emails, creating timelines, posting sneak peeks, and basically just trying to keep your head above water. 😝 But girly, I don’t want you to just survive September. Because while you’re busy serving the clients already on your calendar, your future clients are watching. And the work you’re creating RIGHT NOW can become some of your best marketing for the weddings you want to book next. I’m walking you through my September playbook for turning busy season into future inquiries, stronger leads, and better bookings heading into engagement season. Because September isn’t just a busy month. It’s a visibility month.A trust-building month.A momentum month. And instead of posting another pretty wedding carousel and hoping someone notices, I want you to use the work you’re already doing to strategically build demand. The belief shift here is simple: your fall content shouldn’t just prove that you’re busy—it should prove that you’re bookable. We’re talking about turning current weddings into trust-building marketing, tightening up your first impression, warming future couples before proposal season, following up with warm leads, collecting proof of your value, and fixing the booking leaks that could quietly be costing you conversions. No complete business overhaul required. We do NOT have time for that in September. 🤭 Just smart, intentional moves that can help your current weddings sell your future weddings. What You’ll Learn Why simply showing that you’re busy isn’t enough to create demand and what your content needs to communicate insteadHow to turn one wedding into multiple trust-building pieces of content without feeling like you’re posting the same thing over and overThe behind-the-scenes moments from wedding days that can become some of your strongest marketing and sales assetsHow to audit your Instagram, website, portfolio, and contact page so your first impression actually leads people somewhereWhy September is the perfect time to start building your “engagement season bridge” before couples are officially ready to inquireThe simple 30-minute follow-up strategy I want you to try with old inquiries and warm leadsHow to build a “proof bank” of testimonials, screenshots, client reactions, BTS moments, and stories you can pull from during booking seasonWhy client questions and FAQs are GOLD for future marketing contentHow to identify one booking leak in your funnel instead of trying to overhaul your entire business during busy seasonThe better question to ask yourself about visibility if you want the work you’re doing now to create future inquiries Your Next Steps Take the Booking Leak Quiz to identify where you may be losing conversions Join my free photography education group for monthly live trainings, resources, and community Screenshot this episode, share it to your stories, and tag me at @racheltraxlerDM me and tell me your biggest takeaway from the episodev Ready to get visible, get leads, get bookings, and become that photography girl? 🌞 Explore ways to work with me Grab my free tools + resources Come hang with me on social And remember: let your current weddings sell your future weddings. Keep shinin’ 🧡🌞

  3. Aug 11

    How to Start Shooting Film at Weddings: A Beginner’s Guide to Film Photography with Loraleah Marie

    If you’ve been wanting to incorporate film into your wedding photography but have NO idea where to start, this episode is for you! Today I’m chatting with film and editorial wedding photographer Loraleah Marie all about how to start shooting film at weddings and sessions without feeling completely overwhelmed by the process.Because adding film to your work isn’t just about grabbing a film camera and hoping for the best. There are so many little pieces to think about from choosing your settings and understanding your film stock to knowing when to push or pull your film, where to send it for processing, and how to actually stay organized when you’re shooting both digital AND film on a wedding day. Loraleah is breaking it all down and giving you a behind-the-scenes look at her process so you can feel more confident experimenting with film in your own photography business. In this episode, we cover: How to start incorporating film into your sessions and weddings Film camera settings and what you need to know before shooting What pushing and pulling film actually means How to decide when to push or pull your film Where to send your film for developing and processing What to know about film scansHow processing and scanning can impact the final look of your images How to organize your film rolls throughout a wedding day Keeping track of what you’re shooting when working with multiple rolls Tips for balancing digital and film photography during a wedding How to start experimenting with film without putting too much pressure on yourself If film photography has been sitting on your “I really want to try this someday” list, consider this your sign to finally start experimenting with it.You don’t need to completely change the way you shoot or suddenly become an expert. Start learning the process, understand what’s happening behind the scenes, and find ways to intentionally incorporate film into the work you’re already creating. About Loraleah Marie Loraleah Marie is a Charleston-based film and editorial wedding photographer known for creating imagery that feels cinematic, nostalgic, authentic, and a little funky. She photographs weddings throughout Charleston, New York, the East Coast, and destinations around the world, blending editorial imagery with documentary storytelling to capture both the big moments and everything happening in between. Connect with Loraleah and see more of her work at https://loraleahmarie.com/photographers https://www.instagram.com/loraleahmariephotography/ 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxlerCode: RACHELTRAXLER⬇️ My wedding photography gear list: ⬇️▸ Camera Body: https://amzn.to/44pB4sd ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ ▸ Fuji x100vi: https://amzn.to/3JyuXLL ▸ Most Used Lens: https://amzn.to/44iY6B0 ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv ▸ Meta Glasses: https://amzn.to/4vl7jES ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3 ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J ▸ Most Reliable SSD: https://amzn.to/4eSq9gL▸ Most Reliable HD: https://amzn.to/4eSq9gL🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

  4. Aug 4

    Are Your Photography Packages Costing You Bookings? Common Mistakes to Fix Today

    If your photography packages aren't converting the way you hoped, it may not be your pricing. In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to accidentally attracting the wrong inquiries, your packages play a much bigger role in your booking process than you may realize. Whether you're building your pricing guide for the first time or giving your offers a much-needed refresh, this episode will help you create packages that feel clear, strategic, and easy for clients to say yes to. In This Episode, You'll Learn: The biggest mistakes photographers make when structuring their packages.Why more package options can actually hurt your bookings.How to create offers that guide clients toward your ideal experience.What clients are really looking for when they compare packages.Simple ways to make your pricing guide easier to understand.How to position your packages so they communicate value instead of just price.Why your packages should support your business goals, not just your clients' budgets.Small adjustments that can lead to more confident bookings.Your packages aren't just a list of what's included. They're a sales tool that helps potential clients understand your value and confidently choose to work with you. A few intentional changes can make a significant difference in both your client experience and your bottom line. If you've been wondering why inquiries aren't converting or why clients always choose your lowest package, this episode is for you. 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop 🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply 📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about 🦄Try Aftershoot for your culling, editing, retouching, and gallery program → https://aftershoot.com/friends/?ref=racheltraxler Code: RACHELTRAXLER ⬇️ My wedding photography gear list: ⬇️ ▸ Camera Body: https://amzn.to/44pB4sd  ▸ Canon g7x mark iii: https://amzn.to/4b1IZzJ  ▸ Fuji x100vi: https://amzn.to/3JyuXLL  ▸ Most Used Lens: https://amzn.to/44iY6B0  ▸ Canon 35mm f1/4: https://amzn.to/4oE7SHv  ▸ Meta Glasses: https://amzn.to/4vl7jES  ▸ Camera Harness: code: TRAXLER26: https://spiderholster.com/products/spiderpro-dual-camera-system-v3  ▸ My Camera Bag: https://kamrette.com/?rfsn=8967723.56f4bf&utm_source=refersion&utm_medium=affiliate&utm_campaign=8967723.56f4bf  ▸ Most Reliable SD Cards: https://amzn.to/3SkL17J  ▸ Most Reliable SSD: https://amzn.to/4eSq9gL ▸ Most Reliable HD: https://amzn.to/4eSq9gL 🎞️ My Wedding Presets → https://www.gpresets.com/product/rachel-traxler-presets/

  5. Jul 28

    Your Pricing Isn't Why They Ghosted You

    You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away. But what if pricing isn't actually the problem? In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you're creating, there are subtle signals that influence whether someone feels confident moving forward or quietly moves on. If you've been second-guessing your pricing every time an inquiry disappears, this conversation will help you shift your perspective and identify what may actually be holding clients back. In This Episode 🧡Why ghosting isn't usually about your prices. 🧡The hidden signals that create hesitation during the inquiry process. 🧡How your communication shapes a client's confidence. 🧡Common mistakes that unintentionally push potential clients away. 🧡Ways to create a smoother, more trust-building client experience. 🧡How to evaluate your inquiry process instead of immediately lowering your rates. Before you discount your services or assume you're charging too much, take a closer look at the experience you're creating. Small shifts in your messaging, communication, and client journey can make a much bigger impact than changing your pricing ever will. Tune in to learn how to stop blaming your prices and start building an inquiry experience that converts more of the right clients into booked clients. Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl ⁠⁠https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 ⁠⁠📷 Instagram: @racheltraxler Create predictable leads:⁠⁠ https://racheltraxler.com/predictable-inquiries-freebie⁠⁠ Join the That Photography Girl Community: ⁠⁠https://www.skool.com/that-photography-group-2871/about⁠⁠ 🧡 Apply for Business Coaching - ⁠⁠https://racheltraxler.com/apply⁠⁠ 🌞 Resources - ⁠⁠https://racheltraxler.com/shop⁠

  6. Jul 21

    How One Small-Town Wedding Photographer Built a Luxury Destination Brand with Social Media with Staci Brucks

    Think you need to live in a major city to book luxury destination weddings? Think again. In this episode, Rachel sits down with wedding photographer Staci Brucks, who has built a thriving high-end destination wedding business while living in a small town. Staci shares how she strategically uses social media to attract dream clients from around the world, create a recognizable luxury brand, and stay consistently booked without relying on referrals alone. Whether you're a photographer, wedding professional, or creative entrepreneur, this conversation is packed with practical strategies for positioning yourself for premium clients, standing out online, and building a business that supports the life you actually want. In This Episode, We Cover: How Staci built a luxury destination wedding brand from a small town.The biggest misconceptions about booking high-end weddings.Using Instagram and social media to consistently attract dream clients.Creating content that speaks directly to premium buyers.Branding strategies that elevate your perceived value.Why location doesn't have to determine your success.How to build trust with clients before they ever inquire.Staying booked with intentional marketing instead of constantly chasing leads.Advice for photographers ready to break into the luxury wedding market. Connect with Staci Brucks https://www.instagram.com/stacibrucksphoto/ https://stacibrucksphoto.com Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl ⁠https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027⁠ 📷 Instagram: @racheltraxler Create predictable leads:⁠ https://racheltraxler.com/predictable-inquiries-freebie⁠ Join the That Photography Girl Community: ⁠https://www.skool.com/that-photography-group-2871/about⁠ 🧡 Apply for Business Coaching - ⁠https://racheltraxler.com/apply⁠ 🌞 Resources - ⁠https://racheltraxler.com/shop⁠

  7. Jul 14

    3 Ways to Advertise Your Photography Business Without Paying for Ads with Brandi Alyse

    If you've ever felt like you have to spend money on Facebook or Instagram ads to keep your calendar full, this episode is going to change the way you think about marketing. Rachel sits down with photographer and educator Brandi Alyse to unpack the three organic marketing strategies that consistently bring in inquiries and bookings without relying on paid advertising. Instead of chasing trends or pouring money into ads, Brandi shares the relationship-driven approach that has helped her build a thriving photography business through trust, visibility, and genuine connection. Whether you're just getting started or looking to create more predictable inquiries, these strategies will help you market smarter, not more expensively. In This Episode We Discuss: The biggest misconception photographers have about paid advertisingThree proven ways to consistently market your business for freeHow relationship marketing creates long-term referrals and repeat clientsSimple ways to stay top-of-mind with past clients and vendor partnersWhy organic marketing often creates stronger, more qualified leads than paid adsPractical steps you can start implementing today to increase your visibility About Brandi Alyse Brandi Alyse is a photographer, educator, and business mentor who helps photographers build sustainable businesses through intentional marketing and authentic relationship building. Her approach focuses on creating long-term visibility, trusted connections, and consistent bookings without depending on paid advertising. Connect with Brandi Instagram: @itsbrandiallyse https://brandiallyse.com Connect with Rachel: 🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027 📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebie Join the That Photography Girl Community: https://www.skool.com/that-photography-group-2871/about 🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

  8. Jul 7

    Photography Client Workflow: How to Create an Unforgettable Client Experience

    What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery. In this episode, I sit down with photographer Maegan Grendall to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clients. We dive into the systems, communication, and intentional touch points that make clients feel cared for every step of the way, while also creating a workflow that's sustainable for photographers. Whether you're just starting out or refining your client experience, you'll walk away with practical ideas you can implement right away. In This Episode: Why your client experience starts long before the session.The workflow steps that help clients feel confident and cared for.Simple ways to stand out in a competitive photography market.How clear communication creates happier clients and fewer headaches.The small details that lead to more referrals and repeat bookings.Creating systems that save time without sacrificing a personal touch.Why she feels contracts are one of the most important parts of the workflow (Here are the ones I use CODE: RACHELTR10 for 10% off) If you're ready to elevate your client experience and build a photography business that feels both professional and personal, this episode is for you. About the guest: Maegan Grendell is a portrait and wedding photographer based in northern Utah, serving clients wherever their stories take her. After studying art and design at Utah Valley University, she followed her passion for photography full time, turning a lifelong love of creativity into a career. With a camera in her hands since the age of three, Maegan is passionate about creating an experience that goes far beyond beautiful photos. She believes photography is about helping people feel confident, seen, and genuinely cared for from the first inquiry to the final gallery. Her thoughtful client workflow and intentional approach have helped her build a business rooted in connection, storytelling, and unforgettable experiences. When she's not behind the camera, you'll find her traveling, spending time with family and friends, listening to music, working out, searching for the perfect drink, or attempting to learn guitar. Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

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5
out of 5
62 Ratings

About

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

Information

  • Creator
    Rachel Traxler
  • Years Active
    2021 - 2026
  • Episodes
    204
  • Rating
    Clean
  • Copyright
    © Rachel Traxler
  • Show Website
    That Photography Girl

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