Martial Arts Marketing For School Owner Podcast

Gus Lopez & Allie Alberigo

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

  1. 1d ago

    Martial Arts Lead Follow-Up: Why Most Schools Lose Students After the Lead Comes In

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down why Martial Arts Lead Follow-Up is one of the biggest factors separating growing schools from those struggling to enroll new students. Many Martial Arts School Owners invest time and money generating leads, only to lose prospective students because of slow responses, inconsistent follow-up, poor appointment booking, or a lack of follow-through. The schools that consistently grow are rarely the ones generating the most leads—they're the ones maximizing every opportunity. In this episode, you'll learn:  Why most martial arts schools lose students after the lead comes in  How to improve your martial arts lead follow-up and increase appointment bookings  The biggest follow-through mistakes that cost schools enrollments every month  Simple systems to improve show rates and convert more trials into paying students  Why consistent execution beats constantly searching for the next marketing strategy Whether you run a karate, taekwondo, BJJ, or martial arts academy, this episode will help you build a stronger follow-up system, improve your enrollment process, and turn more leads into long-term students. Ready to grow your martial arts school and enroll more students? Book a call with Lead Hunter Media: https://leadhuntermedia.com/ Lead Hunter Media helps every Martial Arts School Owner generate more students using paid advertising, AI-powered follow-up, appointment-booking systems, and proven enrollment strategies.

  2. Jul 18

    Don’t Waste Back-to-School Season: The Exact Marketing Plan to Enroll More Martial Arts Students

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down the back-to-school marketing strategies every Martial Arts School Owner should be using to attract more families, generate qualified leads, and enroll more students during the biggest growth season of the year. Back-to-school season creates a major opportunity, but simply turning on ads is not enough. A successful Martial Arts School Owner needs the right offer, message, follow-up system, and enrollment process working together before competitors flood the market. In this episode, you’ll learn:  How to create a back-to-school offer that gets parents to take action  When martial arts schools should begin advertising for the season  How to improve lead follow-up, appointment booking, and show rates  Why execution matters more than constantly searching for a new strategy  How a Martial Arts School Owner can turn seasonal attention into long-term student growth Whether you run a karate, taekwondo, BJJ, or martial arts academy, this episode gives you a practical plan to make the most of back-to-school season and avoid waiting until it is too late. Ready to grow your martial arts school and enroll more students? Book a call with Lead Hunter Media:  https://leadhuntermedia.com/ Lead Hunter Media helps every Martial Arts School Owner generate more students using paid advertising, automated follow-up, appointment-booking systems, and proven enrollment strategies.

  3. Jun 6

    EP 13: Protecting Your Peace While Growing a Martial Arts School | Duane Brumitt's 25+ Year Journey

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with Duane Brumitt of Tri-Star Martial Arts to discuss what it takes to build a successful martial arts school for more than 25 years while protecting your peace, staying true to your faith, and leading with purpose. Too many school owners get caught up in the daily stress of running a business and forget that long-term success requires more than just growth—it requires balance, perspective, and the ability to stay grounded through life's challenges. In this episode, you'll learn: ✅ How Duane built and sustained a successful martial arts school for 25+ years ✅ Why protecting your peace is critical as a school owner and entrepreneur ✅ The role faith has played in his personal and professional journey ✅ Leadership lessons learned from decades on and off the mat ✅ How to avoid burnout and stay focused on what matters most If you're a martial arts school owner looking for wisdom, perspective, and practical lessons from someone who has stood the test of time, this episode is for you. If you want help growing your martial arts school, book a call here: https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

  4. May 12

    EP 12: Martial Arts School Finances: The Real Reason You’re Not Growing (It’s Not Leads)

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down how martial arts school owners can take control of their finances to scale their student base consistently and build a more predictable, profitable business. Too many schools focus only on getting leads, but the real long-term winners understand their numbers, know exactly what they can afford to spend, and use that data to grow with confidence. In this episode, you’ll learn:  ✅ The key financial numbers every martial arts school owner must track  ✅ How to calculate your cost per student and stay profitable  ✅ Why chasing cheap leads is hurting your growth and how to fix it If you want help growing your martial arts school, book a call here:  https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

  5. Apr 19

    EP: 11 How To Attract More Students & Build A Brand That Dominates Your Local Market

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down how martial arts school owners can attract more students consistently while building a powerful local brand that stands out from every competitor in their area. Too many schools focus only on getting leads, but the real long-term winners know how to combine marketing, reputation, visibility, and trust to become the obvious choice in their city. In this episode, you’ll learn: ✅ How to attract more students without relying only on referrals ✅ The key ingredients to building a brand parents and adults trust instantly ✅ How to dominate your local market and stay ahead of competing schools If you want help growing your martial arts school, book a call here:  https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

  6. Mar 5

    EP 10: Stop Buying Leads: Build A System That Converts Them

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts lead conversion and why school owners need a better system, not just more leads, to grow consistently. In this episode, you’ll learn:  why buying more leads won’t fix your enrollment problems  the biggest follow-up mistakes martial arts schools make  how top schools increase bookings, reduce no-shows, and turn leads into paying students If you’re looking to improve enrollments, raise your booking rate, and build a system that actually converts, this episode will change how you think about marketing your school. If you want help growing your martial arts school, book a call here:  https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

  7. Jan 16

    EP 9: How School Owners Scale Without Burnout: Systems, Automation & Real Business Value (with PushPress Co-Founder Dan Uyemura)

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we sit down with PushPress co-founder Dan Uyemura to break down martial arts business systems and how school owners can scale without burnout while building real long-term business value. In this episode, you’ll learn:  why many gym and martial arts owners stay trapped trading time for money  the core systems needed before growth actually works  how automation helps you scale without chaos and avoid hitting a ceiling If growth has created more problems than freedom, this episode delivers practical operator-to-operator insights with no fluff. If you want help growing your martial arts school, book a call here:  https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

  8. 12/22/2025

    EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026

    Send us Fan Mail In this episode of the Martial Arts Marketing For School Owners Podcast, we break down martial arts New Year marketing and how school owners can use the holiday season to build momentum, enrollments, and predictable growth for 2026. In this episode, you’ll learn:  how to position your school for New Year enrollment spikes  the biggest mistakes schools make between Christmas and New Year’s  how paid ads, automated follow-up, and AI systems create consistent leads and more show-ups This episode is for martial arts school owners who want growth, systems, accountability, and long-term dominance instead of scrambling in January. If you want help growing your martial arts school, book a call here:  https://leadhuntermedia.com/ Lead Hunter Media helps martial arts schools get more students using paid ads, better follow-up, and proven conversion systems.

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A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

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