Martial Arts Marketing For School Owner Podcast

Gus Lopez & Allie Alberigo
  • 5.0 (8)
  • BUSINESS
  • UPDATED BIMONTHLY

A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

  1. 1D AGO

    EP 8: The Holiday-to-New-Year Strategy That Builds a Dominant 2026

    Send us a text The Holiday-to-New-Year Strategy That Builds a Dominant 2026 | Martial Arts Marketing Podcast In this episode, Gus Lopez and Allie Alberigo break down the exact Holiday-to-New-Year marketing strategy martial arts school owners must use to start 2026 with momentum, enrollments, and predictable growth — instead of scrambling in January. Most school owners slow down during the holidays.  The smart ones set the board now and dominate the New Year. You’ll learn: How to position your school for New Year enrollment spikesWhy January rewards prepared owners and punishes procrastinatorsThe biggest mistakes schools make between Christmas and New Year’sHow to use paid ads + automated follow-up to generate consistent leadsHow AI systems can follow up, book appointments, and increase show-upsWhat it actually takes to build a scalable, dominant martial arts business in 2026This episode is for martial arts school owners who are serious about: Growth, not excusesSystems, not guessworkAccountability, not hopeLong-term dominance, not short-term survivalIf you want to start 2026 with momentum, clarity, and a real plan, this episode will show you how. 🎙 Hosted by: Gus Lopez – Founder of Lead Hunter Media, martial arts marketing & automation expertAllie Alberigo – Industry leader and trusted authority in martial arts business growth📅 Recorded: Friday, December 12, 2025 🎧 Subscribe for more martial arts marketing, lead generation, and business growth strategies

    57 min

  2. NOV 20

    EP 7: How Top Martial Arts Schools Are Dominating Black Friday & Ending The Year Strong

    Send us a text How Top Martial Arts Schools Are Dominating Black Friday & Ending the Year Strong This is one of the most valuable episodes of the entire year, and if you own or manage a martial arts school, you must hear this before Thanksgiving week hits. In this episode, Gus Lopez and Allie Alberigo reveal the exact strategies top-performing schools are using to crush Black Friday, boost enrollments, and finish the year stronger than ever. You’ll discover: 🥋 The precise Black Friday campaigns top schools are using 📈 How to stack massive year-end enrollments (even in slow markets) 💰 The right way to use retail to generate fast cash before January 🔥 How to turn Black Friday into 7–14 days of nonstop sales momentum 📦 What to promote, what to avoid, and how to craft irresistible offers 💥 The marketing sequences that actually convert — and the ones that flop Whether you’re looking to hit your highest revenue month ever…  or simply want a proven plan to finish Q4 strong… This episode gives you the blueprint.

    52 min

  3. OCT 21

    EP 6: Building a Martial Arts Empire: Corporate Seminars, Systems, and Scaling with Justin Everman

    Send us a text In this episode of the Martial Arts Marketing for School Owners Podcast, Gus Lopez sits down with Justin Everman — the visionary behind one of the industry’s fastest-growing martial arts business masterminds. They break down how Justin turned his passion for martial arts into a high-profit, high-impact business, and how he’s helping school owners nationwide do the same through:  🔥 Corporate seminar systems that bring in steady recurring revenue  🔥 Leadership frameworks that build retention and team culture  🔥 Proven marketing and scaling principles that drive sustainable growth Whether you’re a school owner, coach, or entrepreneur — this episode gives you the blueprint to turn your school into a business that runs without you. 🎧 Tune in now and discover how to scale your martial arts business from a local dojo to a seven-figure enterprise.

    56 min

  4. SEP 16

    EP 5: How to CRUSH Q4: Black Friday Offers, Holiday Marketing, and Enrollment Momentum Before the Year Ends

    Send us a text In this episode of the Martial Arts Marketing for School Owners podcast, Gus breaks down proven Q4 marketing strategies for martial arts school owners who want to end the year with momentum and start 2026 strong. You’ll learn: How to structure your Back-to-School to Holiday funnel flowSimple but powerful Black Friday / Cyber Monday offer ideasWays to prevent burnout & drop-offs during the holidaysHow to close Q4 with a 30-day Student Enrollment BlitzWhether you run a karate, BJJ, taekwondo, or mixed martial arts program — this episode will give you the tools to drive more leads, conversions, and reactivations in the most profitable time of the year. Perfect for school owners looking to: Increase student enrollments before year-endImprove winter retentionCreate time-sensitive promotions that work Listen now and dominate Q4!

    1h 3m

  5. AUG 18

    EP 4: Back-to-School Domination: How Martial Arts Schools Can Crush Q4 Enrollments

    Send us a text This is it — the biggest enrollment wave of the year. While most martial arts school owners are still “planning their ads,” the smart ones are already stacking enrollments. In this episode of Martial Arts Marketing for School Owners, I reveal exactly how to: Capture the back-to-school rush before your competitors doAvoid the “September Slow Start” mistake that costs schools thousandsUse simple Q4 planning to end the year with your highest revenue everKeep your classes full through the holidays and into JanuaryWhether you’re starting from scratch or want to scale an already busy school, these strategies will help you lock in 20–30+ enrollments before the year is over. 🔗 Listen now: https://www.buzzsprout.com/1690384/episodes/17686639-ep-4-back-to-school-domination-how-martial-arts-schools-can-crush-q4-enrollments 📩 Want help implementing this? Message me “BACK TO SCHOOL” on Facebook and I’ll walk you through how our done-for-you system fills schools fast.

    57 min

  6. JUL 17

    EP 3: The Secrets to Enrollment, Retention, and Scaling — with Martial Arts Legend Stephen Oliver

    Send us a text In this episode, I sit down with Stephen Oliver — one of the most respected voices in the martial arts business world — to dive deep into what it really takes to enroll more students, retain them long-term, and scale profitably. We covered: The biggest mistakes school owners make with retentionHow to streamline your enrollment process and eliminate no-showsThe mindset of a 7-figure martial arts school ownerAnd the exact systems top-performing schools use to dominate their marketsWhether you're just getting started or you're running multiple locations, this episode is packed with real, actionable gems you won't want to miss.  Subscribe and listen now — your future school will thank you.

    1h 11m

  7. JUN 18

    EP 2: The AI Takeover: How Smart Automation Is Revolutionizing Martial Arts Marketing

    Send us a text In this episode, we pull back the curtain on the exact AI system that’s helping martial arts school owners generate more leads, follow up instantly, book more appointments, and enroll more students — without burning out their staff. We break down: What’s broken in the current follow-up systems most schools useWhy AI is no longer optional if you want to scaleReal results from schools already using itHow this technology is freeing up owners to run their schools, not just chase leadsWhat to expect in the next 6–12 months if you're ahead of the curve (or behind it)This isn’t theory. It’s the future of martial arts growth — and it's already happening. Comment "Episode" below, and we'll send over the recording!

    57 min

  8. MAY 14

    EP 1: How to Summer-Proof Your Martial Arts School: Stop the Drop Before It Starts

    Send us a text Martial Arts Marketing For School Owner Podcast - Ep #1 Gus and Allie discuss how to summer-proof your martial arts school in the Season 2 premiere: “How to Summer-Proof Your Martial Arts School: Stop the Drop Before It Starts.” With summer right around the corner, they dive into smart, effective strategies to help you stay ahead of seasonal slowdowns, keep students engaged, and even grow your revenue when most schools hit a slump. In this episode, you’ll discover: How to stop the summer slump before it starts Real strategies to keep students engaged year-round How to maintain (and even grow) your revenue this summer The mindset shift to turn drop-offs into momentum

    57 min
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5
out of 5
8 Ratings

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A podcast for martial art business owners, instructors, and everyday martial artists. We interview industry business leaders, martial art legends, and give professional business advice on how to grow a martial arts school. 

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