Talking home renovation, remodeling and renewing and what it means to us.
P.L.A.N. is more than just a word, it is an acronym we live by for our clients; to always be prepared, to lead you through the process, to adapt to what you need and to make sure there are no surprises during our home renovation or remodeling project with you.
Geoff Horen, Owner of The Lifestyle Group and home renovation expert for over 20 years, joins us each week to talk about The Lifestyle Group and its goals for each client experience, his motivation, offer advice for homeowners and DIY enthusiasts, and give listeners a chance to ask their burning questions.
Season 2, Episode 9: The Nuts and Bolts of Marketing with Amanda Parker
In this episode, Geoff sits down with Amanda Parker, President of Collective Alternative, to discuss her history in marketing and why business owners need to be focusing on, thinking about, and planning out their marketing strategies for 2023 now.
Granite or Quartz: Deciding what's best for your remodel project
In this episode, Geoff sits down with Todd Ketchum, President at Victory Surfaces, to discuss Ketchum’s long history in the stone and terrazzo industry, what consumers need to consider before buying granite and quartz, and his journey to owning a business.
The Effects of the Economy on the Home Remodeling Industry
In this episode, Geoff pivots from his usual guest discussions to dive into the current state of the economy and explore how it has affected the remodeling business, as well as its impact on future industry trends.
Building Leaders and Developing Strengths in Your Business
How are you assessing your team's development and growing leaders in your business? Geoff sits down with King Lumpkin, President & Chief Acquisition Officer of Prolific, and Heather Haas, President of ADVISA, for an engaging conversation on company culture, identifying your team's personalities, and developing leaders.
Season 2, Episode 5: Navigating New Industries with Dana Friedman
In this episode, Geoff sits down with Dana Friedman, owner of Petite G Jewelers, to share mimosas and discuss how she became a business owner, the jewelry industry, the powerful impact of advertising and the importance of creating close relationships with customers. Plus, they share their funny mishaps with the Latin language.
Season 2: Episode 4: The Design-Oriented Approach to Construction with Gary Nance
In this episode, Geoff travels to the Indiana Design Center for a conversation with Gary Nance, owner of Gary Nance Design. With a unique approach to residential and commercial design, Gary discusses his powerful eye for design, ability to bring abstract client ideas to life and unique drawing skills that make him stand out in the industry.