The Mothered Business

Robyn Gooding
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Mothered Business podcast is for coaches, therapists, and other entrepreneurs looking to make money online doing what they love, while honouring motherhood. If you're a busy mom (or aspiring mama) who blends business with motherhood, this podcast is for you!

  1. APR 28

    Mindset: Big Leaps with Baby Faith for a Rich Life and Business

    Send us Fan Mail If you have ever felt the pull of a big dream that asks you to take a big leap of faith, but you don't feel ready and you struggle with self doubt and knocking knees... bouncing between "what if this doesn't work?" and "what if it does?", this episode is for you.  In this episode: Why you don't need unshakeable confidence or a perfect plan to chase a big dreamThe myths we have been sold about fear, growth and self beliefWhat happens in the "free fall" when you are in the middle of that big leap Anchors to hold onto during the period of self doubt and struggle (it is inevitable in a big leap)Courage as contagious and why we need you to take the baby step with baby faith for the big leap If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    25 min

  2. APR 22

    Double Your Sales with Female Consumers By Doing This

    Send us Fan Mail If you are using a linear sales funnel, high-pressure tactics, or a feature-first pitch on your female buyers, you aren’t just losing deals, you are actively triggering biological responses that make it impossible for them to say yes or want to give you a second shot.  In this episode: research-backed strategies to align with the female buying brainbuild disclosure-based trust in your sales process debunking the myth of the “timid” female buyerthe Guilt Factor &  “Made by Women” advantageResearch references: •Episodic Memory in Women: Cornell University (2013) study on women outperforming men in recalling specific events and contexts •Trust Formation: Kesebir & Qiu (2022), London Business School research on gender differences in interpersonal trust and disclosure behavior •The Cortisol Effect: Neuromarketing research by Felix Cao (2020) on how stress and conflict stimuli degrade persuasive messaging in female buyers •The Spiral Buying Journey: Martha Barletta’s foundational work in Marketing to Women (2003) •The “Made by Women” Effect: Schnurr & Halkias (2022), Journal of Consumer Psychology study on female consumers’ strong preference for products made by women •Values-Based Buying: CivicScience (2023) data showing 77% of women factor social consciousness into their purchasing decisions If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    26 min

  3. APR 15

    Pep Talk: "What's the Point?" Mindset and Why We Fear Going ALL In

    Send us Fan Mail It’s time to stop guaranteeing your own failure just to avoid the feeling of potential failure. Tune in to learn the psychology behind pre-emptive quitting, the hidden soul tax of playing it safe, and the exact 4-step framework so you can finally go ALL IN on your life. In this episode, we cover: •The psychology of “pre-empting” and why we reject ourselves before anyone else can •How we make the fear of disappointment worse by globalizing and personalizing our setbacks •The real reason the current state of the world is making your anticipatory anxiety spike •Why playing it safe actually increases your anxiety over time •A 4-step framework to move through the fear, regulate your nervous system, and take messy action Resources Referenced: •Pre-empting – An emerging protective behaviour by Janelle Wehsack •Why the Fear of Disappointment Is Detrimental to Your Life by Jennice Vilhauer, Ph.D. (Psychology Today) •Anticipatory Anxiety: Bleeding Before You Are Cut by Martin Seif Ph.D. ABPP and Sally Winston Psy.D. (Psychology Today) * The Gap and the Gain by Dan Sullivan Challenge for the Week: Identify one thing you’ve been pulling back from because of the “what’s the point?” mindset. Take one messy, imperfect action toward it in the next 24 hours. You are strong enough to handle whatever happens next! Connect with the Show: •Subscribe to the podcast so you never miss a pep talk! •Leave a 5-star review if this episode hit home for you •Share this episode with a friend who needs a push to go ALL IN today If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    29 min

  4. APR 9

    How to Create a Low Ticket Offer that Actually Sells

    Send us Fan Mail In this episode, we break down exactly how to figure out what to sell as a low-ticket offer... and more importantly, how to use it strategically to scale your business.  We discuss: why treating low-ticket products as your primary income stream is a traphow the most successful creators use them as “Offer Magnets” to attract qualified leads for their high-ticket servicesthe four core elements of a winning low-ticket producta step-by-step framework for identifying your audience’s “bleeding neck” problemshow to transition buyers into your premium ecosystem or your core offering If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    21 min

  5. APR 3

    The Conditioning Keeping Many Women Broke

    Send us Fan Mail Are you undercharging in your business? Feeling like your boundaries are leaky? Over-giving to the point of resentment? Physically uncomfortable at the idea of prioritizing your own needs and wealth over the comfort and pleasure of others? It is not "just imposter syndrome".  In this episode of The Mothered Business, I dig into the intersection of pricing psychology, maternal conditioning, and the traits keeping many women broke.  What You’ll Learn in This Episode: •The Anatomy of the “Good Mother” Complex: How societal conditioning tells women to be selfless, and how this directly translates into chronic undercharging and poor boundaries in business •The Trap in Pricing: Why the thing that makes you a great service provider  can sabotage your pricing strategy if you negotiate against yourself •Why You Need to Stop Mothering Your Clients: The psychological danger of treating clients like children who need nurturing, rather than adults who need your professional expertise •Redefining Profit as a Maternal Duty: Dismantling the myth that wanting massive profits is selfish, and reframing wealth building as a tool to buy back your time and protect your family If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    19 min

  6. MAR 24

    The 10-Minute Business Brain: How to Focus Fast When Your Life Is Chaos

    Send us Fan Mail In this episode of The Mothered Business, I break down the neuroscience behind why moms struggle to switch into business mode and walk you through a real, 4-step protocol you can use in 10 minutes or less, anywhere.  This is the focus episode for moms who are done with fluffy advice and need something that actually works in real life when they are transitioning between roles of parent and business owner.  IN THIS EPISODE Why your brain physically resists switching into work mode (it's not your fault, here's the science)What "task-switching tax" is and why it's silently draining your productivity every single dayWhy the mental load never fully closes and what that actually means for your focusWhy traditional mindset advice doesn't work for moms and what to do insteadThe 4-step 10-Minute Business Brain Protocol I've been leaning on that's actually working REALLY well If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    16 min

  7. MAR 17

    Coaching Industry Shifts and What's Working Well Right Now

    Send us Fan Mail The coaching industry is going through one of its biggest shifts in years and most coaches are feeling it but don't know how to respond to these shifts.  In this episode of The Mothered Business, I break down exactly what's changing, why the old playbook is failing, and what  coaches who are serious about growth need to do differently right now. Whether your business is stalling, scaling, or somewhere in between this episode will help you stop second-guessing yourself and start making smarter moves. IN THIS EPISODE: Why the coaching industry feels oversaturated right now and what the data actually saysThe #1 reason coaches are losing clients they used to convert easilyHow buyer behaviour has changed post-pandemic and what today's client actually needs before they say yesThe positioning mistake most  coaches are making (and how to fix it without a full rebrand)What's replacing the old high-ticket discovery call model and how to adapt your offerWhy your niche might be working against you in 2026The one thing growing coaches are doing differently right nowIf you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    25 min

  8. MAR 12

    Why Your Business Feels Harder than Everyone Else's

    Send us Fan Mail In this episode, we unpack one of the most isolating experiences of entrepreneurship: the belief that your business is uniquely difficult. In this episode I discuss: • Why social media creates a “highlight reel economy” for entrepreneurship • The powerful effect of survivorship bias in founder culture • Why founders are prone to upward comparison and chronic inadequacy • The curse of knowledge and why expertise can make business feel harder • Why founders experience difficulty more intensely than observers • The difference between a business that is hard and a business that is wrong If you would like to learn more about The Mothered Business Mastermind, click here.  Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here.  Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.com Click here to book your call anytime!  If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.   Disclaimer:  This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach. Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy. This podcast does not constitute medical, legal, financial, or...

    21 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

The Mothered Business podcast is for coaches, therapists, and other entrepreneurs looking to make money online doing what they love, while honouring motherhood. If you're a busy mom (or aspiring mama) who blends business with motherhood, this podcast is for you!

Information

  • Creator
    Robyn Gooding
  • Years Active
    2021 - 2026
  • Episodes
    218
  • Rating
    Clean
  • Copyright
    © 2026 The Mothered Business
  • Show Website
    The Mothered Business

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