The Refractive Mavericks Podcast

Michael King & Troy Cole
  • 5.0 (1)
  • MARKETING

Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.

Episodes

  1. 05/03/2021

    When No-Shows Go 👇, Revenue Goes 👆

    This one falls under the umbrella of “ways you can stack surgery volume without throwing boatloads of extra cash at advertising.” Specifically, today Michael and Troy are talking about half a dozen strategies you can start using right now to reduce your no-shows. When someone no-shows an appointment, you can’t just put that appointment slot back on the shelf and use it again later. It’s gone. And so is any revenue that may have come from that engagement. So even if you don’t have a BIG no-show problem… you still want to reduce no-shows as much as you can.  Every little bit helps. Watch (or listen) to discover: - The ideal timeframe for booking consults to keep no-shows from spiking - The “Action-Oriented Ending” you should be using on every booked call to make sure people keep their appointments (95% of phone teams miss this completely, even if they do everything else right) - Patient Homework - WHY you should assign it, WHAT exactly it entails, and HOW it helps to reduce no-shows and increase close rate - Capitalize on Convenience - Focus on these 3 different “convenience points” to reduce friction and create a better patient experience - And plenty more… Find out more and sign up for a free case study at RefractiveMavericks.com

    20 min

  2. 02/20/2021

    03 - Solving the 1 Virtual Consult “Road Block” All Practices Face

    Want to book more refractive surgeries? Get in touch. Find out more at RefractiveMavericks.com. Book a Strategy Session Here.

    11 min

  3. 02/20/2021

    02 - Follow Chipotle’s lead to add another 30-40 eyes next month

    Want to book more refractive surgeries? Get in touch. Find out more at RefractiveMavericks.com. Book a Strategy Session Here.

    9 min

  4. 02/20/2021

    01 - Growth Mindset, Fishing Poles, Sporting Goods, Conversions

    Want to book more refractive surgeries? Get in touch. Find out more at RefractiveMavericks.com. Book a Strategy Session Here.

    16 min

  5. 02/20/2021

    00 - Pre-start (this message was that important)

    Want to book more refractive surgeries? Get in touch. Find out more at RefractiveMavericks.comBook a Strategy Session Here.

    13 min

Trailer

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Two refractive marketing pros talk all things advertising, marketing and sales in this show focused on getting you more surgery patients.

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