Werk Mija Podcast

Xochitl Carmona

The Werk Mija Podcast is a space for Latinas driven to create the life they deserve. Hosted by Xochitl Carmona, founder of Werk Mija—an apparel and accessories brand celebrating Latina culture through empowering and relatable designs—this podcast amplifies Latina voices, highlighting their entrepreneurial and professional journeys. Tune in for inspiring conversations with Latina leaders and an inside look at Xochitl’s own experiences navigating the challenges and triumphs of being a business owner.

  1. 05/09/2025

    Ep. 73: Vendor Markets- Are They Worth It? Let's Talk, The Good, The Bad & The Red Flags

    I saw this post on an Instagram reel with the video text saying, “Why I won’t be doing markets as a small business in 2025.” Yes, all their reasons are valid, but I mostly disagree! As a product-based business owner myself who has been doing vendor markets since the Spring of 2021, if you were to ask me if vendor markets are worth it, I would say YES….and no and here’s why! I have participated in pop-ups and markets, small and festival style large. I have had my fair share of disappointing markets and even some that I did not expect to be as good as they were. When you're starting off, a lot of it will be trial and error to see what works best for your business. In this episode, here are some things I want to discuss regarding vendor markets that product-based businesses should keep in mind when trying to identify the most beneficial event for their business: Are you the problem or the vendor market? What are your market goals? Are you aligning your business with the right market’s audience? ROI: How to determine if a market is even worth participating in? How to identify vendor market red flags. How to use your resources to further determine if this is a good event for you to participate in? If you are a product-based business ready to give up on vendor markets or wondering if markets are right for your business, tune in as I share my thoughts & insights based on my experience! Follow Werk Mija: Instagram: https://www.instagram.com/werkmija/  TikTok: @werkmija Facebook: https://www.facebook.com/werkmija Website: https://www.werkmija.com Buy Me Cafecito (CLICK HERE): Allow me to continue creating content for our comunidad. Your contribution will allow The Werk Mija Podcast to invest in equipment for production and allow us to hire support to help us continue creating content and a safe space in media for Latinas.

    1h 9m
  2. 04/24/2025

    Ep. 72: Dramática Entrance Into Motherhood- My Birth Story That Led To A NICU Stay

    On today's episode I wanted to formally introduce The Mamis Club series of the podcast. The Mami's Club is for all madres—whether you're an entrepreneur, building a career, or a stay-at-home mom—let’s talk about navigating the beautiful chaos of motherhood. I want this to be a safe space for real conversations about the struggles, wins, and everyday realities of trying to balance it all. Culturally and beyond, so much about motherhood goes unspoken—but here, I want to be able to share our journeys, support one another, and remind every madre out there: you are not alone. I thought, let me kick it off this series with my own experience so far. I gave birth to my son on July 30th, 2024. That was the day I was inaugurated into The Mami's Club. It was also one of the scariest, dramatic and most chaotic days of life, but it also brought me the most important person in my life. I wanted to share my journey for anyone who can relate and to feel like they're not alone in their experience. I think that's what I appreciate about my generation of mothers and younger, is that we are talking about our pregnancy journeys, birthing experiences and even challenges as mother's.  I didn't know that my fairly laid back and smooth sailing pregnancy would lead to a HELLP syndrome diagnosis, emergency c-section and a NICU stay, but that is all a part of my story now. Trigger warning for any Mami's who have experienced anything similar or just had a very different experience than they imagined. Talking about my journey helps, so I feel like sharing this very vulnerable time in my life is helping me heal.  Follow Werk Mija: Instagram: https://www.instagram.com/werkmija/  TikTok: @werkmija Facebook: https://www.facebook.com/werkmija Website: https://www.werkmija.com Join The Club & Order The Mami's Club Apparel & Accessories: https://werkmija.com/collections/the-mamis-club-collection Buy Me Cafecito (CLICK HERE): Allow me to continue creating content for our comunidad. Your contribution will allow The Werk Mija Podcast to invest in equipment for production and allow us to hire support to help us continue creating content and a safe space in media for Latinas.

    51 min
  3. 04/24/2025

    Ep. 71: The Podcast Hiatus & Introducing The Mami's Club Series

    I decided to welcome myself back to the podcast from a very long break since last summer, when I was pregnant and dove into motherhood two months earlier than expected. The Mami life has been crazy and even crazier trying to navigate motherhood and entrepreneurship. However, slowly, but surely, I am figuring it out.  Since I love to share my personal entrepreneurship journey on the podcast, I thought I would share how I am doing things differently now as a mom. As well as, I want to talk with other moms on the podcast who are also entrepreneurs, navigating their careers or stay-at-home moms now and hear how they are doing it. As women, our life can take a drastic change once you become a mother, so I wanted to introduce The Mami's Club series on the podcast. Where we can talk about navigating the beautiful chaos that is motherhood. Join me in the next episode as I kick it off with my journey into motherhood! If you wanted to dive deeper into some of the topics I mentioned or had even more questions in general, head over to @werkmija on instagram to comment on this episode post!  Follow Werk Mija: Instagram: https://www.instagram.com/werkmija/  TikTok: @werkmija Facebook: https://www.facebook.com/werkmija Website: https://www.werkmija.com Join The Club & Order The Mami's Club Apparel & Accessories: https://werkmija.com/collections/the-mamis-club-collection Buy Me Cafecito (CLICK HERE): Allow me to continue creating content for our comunidad. Your contribution will allow The Werk Mija Podcast to invest in equipment for production and allow us to hire support to help us continue creating content and a safe space in media for Latinas.

    7 min

Ratings & Reviews

5
out of 5
10 Ratings

About

The Werk Mija Podcast is a space for Latinas driven to create the life they deserve. Hosted by Xochitl Carmona, founder of Werk Mija—an apparel and accessories brand celebrating Latina culture through empowering and relatable designs—this podcast amplifies Latina voices, highlighting their entrepreneurial and professional journeys. Tune in for inspiring conversations with Latina leaders and an inside look at Xochitl’s own experiences navigating the challenges and triumphs of being a business owner.

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