Ministry At Scale

Chad Williams - Five Q
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The Ministry at Scale Podcast brings you the latest trends, interviews with experts and practical tips to help your ministry multiply it's impact. Brought to you by Five Q a digital agency with a kingdom impact. If you want to know how to grow your ministry in the digital space this podcast is for you.

  1. 06/02/2025

    #93 - Blending AI with AU: Pathway to Victory’s Secret Formula for Engaging Hispanics

    Featuring Kendell Stellfox, Executive Director of Partnerships with Kerux Group Recorded live at the Digital Ministry Conference 2025. In this insightful session from the 2025 Digital Ministry Conference, Kendell Stellfox—Executive Director of Partnerships at The Kerux Group—challenges ministry leaders to stop and consider not just what content they produce, but who it's for and how it’s received. As demographic shifts redefine our cultural landscape, Kendell unpacks the critical need to contextualize ministry content in a way that meaningfully connects with emerging audiences—especially the growing Latino population in the U.S. Rather than simply translating English sermons or content into Spanish and calling it outreach, Kendell presents a compelling case for heart-level connection—grounded in empathy, strategy, and cultural understanding. He shares the journey of Pathway to Victory as a model: a ministry that thoughtfully reimagined its messaging for the Latino audience and experienced exponential reach and impact. For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights: Why demographic shifts demand new strategies for engagementThe pitfalls of relying solely on AI for content creationHow to contextualize your message to resonate with multicultural audiencesA real-world success story of Pathway to Victory's Latino outreach Tune in to hear how your ministry can multiply its kingdom impact by blending the speed and scale of AI with a deep understanding of audience culture—and walk away with a framework for reaching the next generation with relevance and compassion. Resources Mentioned in the Episode: Learn more about Pathway to VictoryLearn more about The Kerux GroupText “Kerux Group” to 777007 to receive slides and explore partnership opportunities Connect with Kendell Stellfox: LinkedIn: Kendell Stellfox

    15 min

  2. 05/30/2025

    #92 - 5 Ways to Repurpose Your Content with AI

    Featuring Kenny Jahng, Founder of AI for Church Leaders Recorded live at the Digital Ministry Conference 2025. In this practical and fast-paced session from the 2025 Digital Ministry Conference, Kenny Jahng—AI educator and founder of AI for Church Leaders—demystifies artificial intelligence for ministry teams by showing how it can help multiply content without multiplying effort. With real-world examples and contagious energy, Kenny shares five proven ways ministries can repurpose existing content using today's AI tools—making what you already have go further and work harder across platforms. Using his MIX framework (Modular, Interactive, Cross-Channel), Kenny challenges content creators to think beyond one-time posts and start building scalable systems. You’ll discover how AI can take sermons, webinars, and PDFs and turn them into podcasts, social media carousels, email courses, and more—with minimal time and budget. For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights: How to use Google NotebookLM to create podcast-style conversations from static contentWays to turn long-form video into snackable clips using tools like SermonShotsHow to generate AI-powered email courses from just a slide deckStrategies for transforming key quotes into visual content—at scale, using Canva and CSVsWhy now is the time to train your own “AI doppelgänger” for personalizing ministry content Tune in to this episode for a whirlwind tour through today’s most practical AI tools and leave with a renewed vision of how to extend your message without overextending your team. If you're overwhelmed by AI, this session will replace that fear with inspiration and give you a concrete starting point. Resources Mentioned in the Episode: Google NotebookLM – Create podcast-like conversations from documentsSermonShots – AI video tool for generating sermon clipsCanva Bulk Create – Automate social graphics with CSVsAiForChurchLeaders.com – Kenny’s training site and workshop hub Connect with Kenny Jahng: LinkedIn: Kenny Jahng

    25 min

  3. 05/29/2025

    #91 - Using AI Chat for Ministry

    Featuring Chase Cappo, Director of Enterprise AI Division, and Brianne Shaw, Senior Product Marketing Manager, with Gloo AI  Recorded live at the Digital Ministry Conference 2025. In this inspiring and practical session from the 2025 Digital Ministry Conference, Brianne Shaw and Chase Cappo from Gloo AI unpack the remarkable ways ministries are already using conversational AI to deepen engagement, spark gospel conversations, and meet people in their moment of need. Framed around three key questions—Is AI good or bad? What can it do? And how can my ministry use it?—this session moves quickly from theory to testimony. You’ll hear powerful praise reports from ministries like Hope with God, KCBI, Answers in Genesis, and One Community Church—each showing how AI chat tools are driving real kingdom impact. From tens of thousands of gospel-centered interactions to smarter resource recommendations and emotionally attuned fundraising strategies, this isn’t a conversation about the future—it’s happening now. For digital marketers, pastors, and ministry leaders, this session is packed with valuable insights: Why AI chat is more effective than search bars at starting deep, gospel-centered conversationsHow ministries are using AI to surface real-time needs like anxiety, spiritual doubt, and assurance of salvation—and respond with timely resourcesCreative applications like student outreach through QR codes and real-time sermon video integrationsHow AI chat reveals hidden data trends to shape content, donor appeals, and resource creation Don’t miss this podcast if you’re exploring how AI fits into your ministry. You’ll walk away with fresh vision, tested strategies, and encouragement to step into innovation with integrity—anchored in Scripture, human flourishing, and the Great Commission. Resources Mentioned: Hope with God AI AssistantKCBI Radio – Listener-Supported Christian StationAnswers in Genesis AI AssistantOne Community ChurchGloo AI Ministry Tools Connect with Gloo AI Speakers: LinkedIn: Brianne ShawLinkedIn: Chase Cappo

    16 min

  4. 05/28/2025

    #90 - How to get a 360 View of Your Audience

    Featuring Josh Kashorek, Five Q  Recorded live at the Digital Ministry Conference 2025. In this insightful session from the 2025 Digital Ministry Conference, Josh Kashorek—Director of Marketing at Five Q—invites ministry marketers into the world of unified data strategy. Using the analogy of a puzzle, Josh challenges ministries to think beyond their CRMs and instead explore how disconnected data across platforms is limiting their ability to truly understand audience behavior. With humor, clarity, and deep experience in performance marketing, Josh shares how many ministries are sitting on a goldmine of underutilized insights. Drawing from a case study analyzing over 225 million data points across 3,000 tables, he uncovers surprising behavioral trends—such as how those who download multiple lead magnets are exponentially more likely to give, purchase, and engage in discipleship activities. For ministry marketers, this session offers rich takeaways: Why your CRM is just one piece of the audience puzzleHow to identify highly engaged users—and why that matters for retention and givingThe importance of asking the right strategic questions before building your data infrastructurePractical steps to break down data silos and start seeing your audience more clearly If your ministry team is wrestling with fragmented data, unclear user journeys, or missed opportunities for deeper engagement, this podcast is for you. Josh doesn’t just highlight the challenges—he offers a roadmap forward. Whether you're just beginning to think about audience insights or you're ready to build predictive models, you'll walk away with practical steps to unify your data and multiply your impact. Resources Mentioned in The Episode:Five QMinistry Impact PlatformContent Marketing Institute 2024 Benchmarks Connect With Josh Kashorek: LinkedIn: Josh Kashorek

    21 min

  5. 05/27/2025

    #89 - Biblical Framework for Understanding and Using Artificial Intelligence

    Featuring John Dyer, Dallas Theological Seminary Recorded live at the Digital Ministry Conference 2025. In a thought-provoking keynote from the 2025 Digital Ministry Conference, John Dyer—programmer, theologian, and Vice President at Dallas Theological Seminary—explores the complex intersection of faith, humanity, and artificial intelligence. Far from another tech how-to session, this talk lays a deeply biblical foundation for how Christian leaders can approach AI not with fear or naïveté, but with wisdom, humility, and theological clarity. Dyer walks ministry leaders through a full biblical framework—from creation to redemption—to challenge the common myth that technology is morally neutral. Instead, he argues, every tool we use shapes not only what we do, but who we become. Whether you’re building marketing automations, experimenting with generative AI, or just trying to keep pace with rapid innovation, Dyer invites you to pause and ask: What kind of people and communities are we forming through this technology? For digital marketers, pastors, and ministry technologists, this session is packed with valuable insights: Why technology is not neutral—and what that means for ministry teams using AIHow the image of God shapes our understanding of creativity, responsibility, and ethical boundariesInstances where using AI enhances your mission—and when it might hinder spiritual depth or formationHow to lead your ministry into digital innovation without losing its soul Tune in to this podcast for a theologically rich perspective on artificial intelligence, and walk away with a deeper conviction: our tools may be powerful, but it is God who transforms hearts. Let’s steward innovation with care, clarity, and a vision rooted in the gospel. Resources Mentioned in the Episode: BestCommentaries.com – Dyer's commentary review tool used by over half a million pastors annuallyY’all Version Bible – A translation project reflecting second-person plural in ScriptureWorship.AI (Archive) – Early generative AI project from 2017Center for AI Safety – Resources on existential and ethical risks of AIPraxis Labs Redemptive Tech Framework – A gospel-centered framework for technology developmentGloo.AI – Ministry tech support organization with AI use guidance Connect with John Dyer: LinkedIn: John DyerWebsite: j.hn

    44 min

  6. 05/14/2025

    #88 - Using Data to Tell Your Story

    Featuring Daniel Jenkins, President, and Kristin Sukraw, Chief Storytelling Officer at StoryFind Films Recorded live at the Digital Ministry Conference 2025. In this engaging session from the 2025 Digital Ministry Conference, Daniel and Kristin explore the intersection of storytelling and data, offering powerful insights into how ministry leaders can use data to amplify the impact of their stories. Drawing from real-world experiences, including a heartwarming story of a young girl receiving a Braille Bible, they show how intertwining compelling data with storytelling can drive engagement, inspire action, and bring about measurable change. Integrating data into storytelling not only strengthens the narrative, but also makes it more memorable and impactful. Daniel emphasized the importance of surprising and relevant data, which captivates the audience's attention and builds trust. By utilizing Aristotle's Rhetorical Triangle—ethos, pathos, and logos—they demonstrated how data adds credibility and logic to emotional appeals, creating a more persuasive call to action. For digital marketers in ministry, this session is packed with valuable takeaways: How to incorporate data seamlessly into your storytelling for maximum impactThe importance of data mapping for more effective communicationWhy data needs to be surprising and memorable to drive actionPractical steps for using data to inspire change in your audience Tune in to this podcast to learn how to craft stories that resonate deeply with your audience and motivate them to engage with your ministry. Whether you’re looking to enhance your donor appeal or inspire volunteerism, you’ll walk away with actionable insights on using data to strengthen your ministry's storytelling efforts. Resources Mentioned in the Session: Connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-jenkins-a3a75090/Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristin-sukraw/StoryFind Website: https://storyfind.com/Kristin Sukraw Website: https://www.kristinsukraw.com/Lutheran Braille Workers: http://lbwloveworks.org/Learn more about Five Q Digital Marketing: https://www.fiveq.comFoundations of Storytelling – Free Training Session: https://storyfind.com/dmc2025

    39 min

  7. 05/05/2025

    #87 - From Text to Voice: How Truth for Life is Using Voice Cloning

    Featuring Sarah Sharp and Mike Costlow, Truth for Life Recorded live at the Digital Ministry Conference 2025. When Truth For Life wanted to turn Alistair Begg’s two-year devotional series into an audio experience, they faced a challenge: time constraints made it impossible for Alistair to voice hundreds of entries himself. In this Digital Ministry Conference session, Mike and Sarah share how Truth For Life tackled this problem by responsibly and creatively adopting voice-cloning technology. Rather than starting with a tech trend, they began with a ministry need—and brought in Theotech founder Chris Lim to help build a custom voice model of Alistair. You’ll hear how they navigated data collection, audio model training, and ethical considerations like consent, transparency, and ownership. You’ll also learn how they chose to run the model on-premises (saving costs and boosting control), built editor-friendly workflows, and thoughtfully introduced the AI-generated voice to their audience. Key Highlights for Ministry Marketers: AI Grounded in Ministry Need: This wasn’t tech for tech’s sake—it was solving a real bottleneck in delivering Alistair Begg’s devotional content.Ethics and Transparency: From securing Alistair’s consent to publicly disclosing that the content is AI-generated, Truth For Life modeled best practices.On-premise vs Cloud: Cost-effective and scalable, their on-prem deployment avoided per-word pricing models.Quality Control: Audio engineers used AI-assisted editing to fine-tune the voice output, ensuring the tone, cadence, and inflection matched listener expectations.User Feedback & Reach: Since launch, the devotional audio has been streamed over 960,000 times in 190+ countries—including Antarctica. Explore the power of responsible AI adoption in ministry and hear how Truth For Life brought the voice of Alistair Begg to hundreds of thousands—without compromising quality or trust. Resources Mentioned in the Episode Truth For Life – Official ministry site Truth For Life Podcast on Apple tfl.org/dmc — Listen to sample audio from the voice model Theotech Chris Lim on LinkedIn

    16 min

  8. 05/02/2025

    #86 - Using Data to Drive Your Social Media Strategy

    Featuring Chris Martin, Director of Content, Moody Global Media Recorded live at the Digital Ministry Conference 2025. In this compelling session from the 2025 Digital Ministry Conference, Chris Martin—veteran digital strategist and content leader at Moody Global Media—pulls back the curtain on how ministry teams can use data not just to drive vanity metrics, but to deepen real connections with their audiences. With transparency and humor, Chris recounts lessons from the infamous "pivot to video" era and how platforms like Facebook once inflated metrics by up to 900%. He uses this cautionary tale to highlight a central truth: not all data tells the truth, and not all metrics matter. Instead, ministries must learn to focus on engagement and meaningful interactions—then use that insight to draw people into deeper channels of connection, like email and direct relationships. For digital marketers and communications teams in ministry, this session is a goldmine of takeaways: Why your email open rate may matter more than your follower countHow to interpret social metrics as communication—not just performancePractical steps to shepherd your audience away from algorithmic platformsHow to avoid the trap of pleasing stakeholders instead of serving your audience Tune in to this podcast to rethink your strategy and walk away with a clearer roadmap for using data to inform content—and ultimately lead your audience into deeper ministry engagement. Resources Mentioned in the EpisodeChris Martin on LinkedInTerms of Service newsletter by Chris MartinMoody Bible InstituteChris’s Book: "Terms of Service: The Real Cost of Social Media"

    26 min
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About

The Ministry at Scale Podcast brings you the latest trends, interviews with experts and practical tips to help your ministry multiply it's impact. Brought to you by Five Q a digital agency with a kingdom impact. If you want to know how to grow your ministry in the digital space this podcast is for you.

Information

  • Creator
    Chad Williams - Five Q
  • Years Active
    2021 - 2025
  • Episodes
    90
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Chad Williams - Five Q
  • Show Website
    Ministry At Scale