Dear Citrus Diaries

Lauren Hodgen

Each episode, I'll sit down with inspiring founders + creatives who are making waves in the CPG food and beverage world. From innovative entrepreneurs to trailblazing executives to game changing creatives, we delve into their stories and who they are outside of their title. Get ready to be inspired, empowered, and equipped with the insights you need to succeed in the kitchen and your career. @citrusdiaries.studio | citrusdiaries.com | hello@citrusdiaries.com

  1. 1D AGO

    Max Luthy of Plink!

    Max is the co-founder and CEO of Plink! and based out of Burlington, VT where he lives with his wife and three kids. Before co-founding Plink!, Max spent a decade at global trend firm TrendWatching, where he helped companies like Google, PepsiCo, Disney, and Target innovate for the future. As Director of Trends & Insights, he led a global team across three continents and co-authored the book Trend-Driven Innovation (Wiley). He's also started a record label and a VR company. Plink! is reimagining hydration with fizzy, flavorful tablets made by two dads who wanted something better for their families and the planet. Designed for everyday wellbeing, Plink! delivers just-right electrolytes with only 1g of sugar, no artificial ingredients, and zero plastic waste. The brand’s joyful approach to hydration has earned recognition — including BevNET’s New Beverage Showdown win — and distribution in 1,100 CVS stores, GNC, Bristol Farms and more. IG drinkplink | drinkplink.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    31 min
  2. MAR 24

    Dr. Erin Stokes, ND of Wishgarden Herbs

    Dr. Erin Stokes, ND believes that transformation begins when we reconnect with the healing power of nature. As a Naturopathic Doctor for 20+ years, Erin has dedicated her career to translating complex health concepts into actionable insights that empower people on their healing journey. Dr. Erin Stokes earned her Naturopathic Medicine degree from Bastyr University in 2001, and worked with individuals in her private practice, Lotus Naturopathic Clinic for over a decade. At WishGarden Herbs, we believe in the profound power of plants and herbs to maintain healthy lives. Our mission is to help empower people to own their health by formulating fast-acting legendary herbal tinctures for everyday life. Our herbal remedies are crafted for those real-life moments when you need a simple swift kick of nature to rebalance and revitalize. Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    33 min
  3. MAR 17

    Alyse Borkan of Rocco Fridge

    Alyse Borkan has been one of the brains behind building some of the fastest-growing startups in recent years including Billie, Casper, and SoulCycle, and now Rocco. Rocco was founded in New York by startup vets Alyse Borkan and Sam Naparstek after realizing just how outdated the home appliance space really was, especially when it came to fridges. At the same time, drinks were getting more interesting at home: think canned cocktails, non-alcoholic aperitivos, and sparkling everything. So they launched The Super Smart Fridge just more than a year ago, and basically created a whole new category: a design-forward, tech-powered drinks fridge made for hosting. IG roccofridge | roccofridge.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    35 min
  4. MAR 10

    Hannah Habes of Matchaful

    When Hannah was first introduced to matcha by a friend who had spent time in Japan, it was love at first sip. The energy she felt was unlike anything she’d experienced before: alert, yet calm. As she did more research, she found that most matcha companies at the time offered little-to-no visibility into their matcha’s origin. This matcha was often blended at a distributor using leaves from various farms, making it near-impossible to identify the original source. Matchaful is a female-founded purveyor of sustainable botanical nutrition that nourishes mind, body and spirit. Inspired by ancient Japanese principles, Matchaful’s intentional and creative menu seeks to nourish, restore and delight. We exist to ground you in the moment and empower you with every sip and bite. IG chiefmatchaofficer , matchaful | matchaful.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    33 min
  5. MAR 3

    Arshdeep Toor of Stesh Butter

    Intro: Ed Schultz, President and CEO of Hawaiian Host Group Ed Schultz has been President of Hawaiian Host Group since 2018 and became President and CEO in 2020. For more than 50 years, Mauna Loa Macadamia Nuts has been serving up macadamia-powered paradise by the handful to consumers across the U.S., Canada and beyond. Founded in Kea’au on Hawai’i Island and now headquartered in Honolulu, Mauna Loa is the nation’s leading macadamia nut brand. IG maunaloamacnut | hawaiianhost.com/pages/maunaloa Arshdeep Toor transitioned from a career in investment banking to creating a better-for-you pistachio butter brand. Stesh Butter is committed to transforming the nut butter category and making pistachio butter better. They are on a mission to offer a perfect blend of nutrition and flavor - a healthy and delicious pistachio butter that you can indulge freely by the spoonful and feel good about! Their pistachio butter is vegan, dairy-free, gluten-free, and palm/seed oil-free; it’s made of all-natural ingredients and packed with 6g of protein in each serving. IG getstesh | steshbutter.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    48 min
  6. FEB 24

    Teddy Kim of Last Call

    Teddy Kim is a writer and founder based in Los Angeles. He is the co-founder of Last Call, an alcohol wellness startup inspired by products in Korea and Japan. He writes an entertainment column for Emily Sundberg’s Feed Me newsletter, focusing on the intersection of entertainment and technology, and also writes his own newsletter, first Derivative. Last Call is an alcohol wellness startup founded in Los Angeles, offering a dietary supplement to aid recovery after drinking. Inspired by Korean wellness practices, its product features dihydromyricetin (DHM), a natural extract from the Japanese raisin tree, alongside theanine, prickly pear, milk thistle, and B vitamins to boost alcohol metabolism, reduce hangover symptoms, and support liver health. IG try_lastcall | trylastcall.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    42 min
  7. FEB 17

    Francesca Salac, Head of Brand Marketing North America of Minor Figures

    Intro: Theo Terris, CEO of Uncle Arnies Uncle Arnie’s is a California-born beverage company redefining the way people enjoy THC. Launched in 2020 with a mission to make cannabis approachable, affordable, and undeniably fun, Uncle Arnie’s has quickly become one of the best-selling cannabis beverage brands in the U.S. IG unclearnies | unclearnies.com Francesca Salac, Head of Brand Marketing North America of Minor Figures Minor Figures is a global brand developing best-in-class plant-based beverages designed to take you on a taste trip. Founded by coffee-loving friends and baristas for a better planet, Minor Figures is creating a future worth saving — crafting tomorrow’s beverage innovations with the biggest impact and smallest environmental footprint. IG minorfigures | us.minorfigures.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    46 min
  8. FEB 10

    Mark & Megan Overbay of Big Spoon Roasters

    Big Spoon Roasters was founded by husband-and-wife team Mark and Megan Overbay. The duo shared a love for nut butter: Mark, having spent time as a Peace Corps Volunteer in Zimbabwe, originally learned how to hand-make his favorite food, peanut butter, while living abroad, and Megan's experience as an endurance athlete led her to craft her own nutrient-dense nut butter bars that both tasted good and fueled her training. Big Spoon Roasters is a small-batch food company handcrafting innovative, wholesome nut butters and bars with thoughtfully sourced ingredients in Hillsborough, North Carolina. Operating since 2011, Big Spoon Roasters is proudly independently owned and operated. IG bigspoonroasters | bigspoonroasters.com Find Me: IG + TikTok citrusdiaries.studio citrusdiaries.com | hello@citrusdiaries.com Create your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#madeonzencastr

    39 min
5
out of 5
11 Ratings

About

Each episode, I'll sit down with inspiring founders + creatives who are making waves in the CPG food and beverage world. From innovative entrepreneurs to trailblazing executives to game changing creatives, we delve into their stories and who they are outside of their title. Get ready to be inspired, empowered, and equipped with the insights you need to succeed in the kitchen and your career. @citrusdiaries.studio | citrusdiaries.com | hello@citrusdiaries.com