Market Like It's Hot

Rebel Marketing

Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!

  1. Sep 25

    Stephanie Matthews on Storytelling, Jazz, and Building a Mission People Join | MLIH Ep. 45

    The answer isn't louder marketing or bigger budgets. It's better storytelling, stronger community, and experiences that connect people to your mission in a meaningful way. That's the case Stephanie Matthews makes in this episode. Stephanie is the Executive Director of A Tribe for Jazz, a nonprofit redefining what arts education can look like. After more than 20 years as an award-winning photographer and creative director, she moved into nonprofit leadership, where she's using visual storytelling, cross-sector partnerships, and programs like Jazz Lab to connect jazz, STEM, and creativity for the next generation. In this episode, we get into how her background in visual storytelling changed the way she thinks about marketing a mission, what nonprofits often miss when telling their own story, and how to market something people might not immediately understand. We also talk about what makes one nonprofit's brand memorable while another fades into the background, how to inspire people emotionally without it feeling like a constant ask, and what jazz's principles of improvisation and listening teach us about leadership and marketing. Plus, the one storytelling principle that's held true across documentaries, campaigns, live performances, and nonprofit work, and where a nonprofit with almost no visibility should focus their time over the next year. Connect with Stephanie Matthews: https://www.linkedin.com/in/stephaniemmatthews/ Learn more about A Tribe for Jazz: https://www.atribeforjazz.org/ Need help with your marketing? Visit us at https://thecultofrebel.com/ Subscribe for more conversations on marketing, branding, and business.

  2. Jul 14

    Random Acts of Marketing Are Costing You

    Random acts of marketing might keep you busy, but that doesn’t mean they’re moving your organization forward. In this episode of Market Like It’s Hot, Yasmine and Izzy break down the difference between marketing activity and an actual marketing strategy. Posting more, sending more emails, and creating more content won’t deliver better results if there’s no clear goal, consistent direction, or plan behind it. We’re talking about: 🔥 Why “just post more” is not a marketing strategy 🔥 The problem with promoting an event at the last minute 🔥 Why pretty content doesn’t always perform 🔥 How constantly changing direction wastes time and money 🔥 The importance of testing, tracking, and learning from your results 🔥 How clear guidelines help you say no to random marketing requests 🔥 Why someone needs to truly own your organization’s marketing 🔥 How social media, SEO, and your website work together to build trust If your marketing feels like a collection of disconnected tasks, this episode will help you take a step back, create a real strategy, and stop wasting resources on things that aren’t working. Want to take a closer look at your own marketing? Download our complimentary marketing worksheet at myrebelmarketing.com/checklist. Subscribe for more honest marketing conversations, practical strategies, and absolutely no marketing nonsense. #MarketingStrategy #ContentMarketing #SocialMediaMarketing #SmallBusinessMarketing #NonprofitMarketing #MarketLikeItsHot

  3. Jun 16

    How Interactive Event Marketing Helps Small Businesses Stand Out with Asia Smith

    Experiential marketing is changing the way small businesses attract customers, build relationships, and stand out from the competition. In this episode of Market Like It's Hot, Yasmine Robles sits down with Asia Smith, founder and CEO of H&H Luxury Events, to explore why memorable customer experiences have become one of the most effective marketing strategies available today. As the entrepreneur behind Columbus' only GlamBot, luxury photo booth experiences, and the innovative Signature Sketch experience, Asia shares how she's bringing big-city event technology to Columbus while helping businesses create moments people can't stop talking about. Whether you're planning a networking event, fundraiser, conference, customer appreciation event, or product launch, this conversation is packed with practical marketing ideas that can help you create more engagement and a stronger return on your event investment. In this episode, you'll learn: Why experiential marketing creates stronger brand awareness than traditional advertisingHow interactive event technology can increase customer engagementWays to capture leads and build your email list during eventsHow networking and strategic partnerships helped grow H&H Luxury EventsWhy innovation and market research are essential for staying aheadHow businesses can create memorable event experiences without an unlimited budgetThe importance of nurturing relationships long before someone becomes a customer About Asia SmithAsia Smith is the founder and CEO of H&H Luxury Events, a Columbus-based company transforming ordinary events into unforgettable experiences. Through luxury photo booths, Ohio's only GlamBot, and the Signature Sketch experience, she's helping businesses and organizations create interactive moments that increase engagement, strengthen brands, and leave lasting impressions. Connect with Asia 🌐 https://hhluxuryevents.com 📱 Follow @hhluxuryevents on Instagram and social media to see the latest event experiences and innovations. Free Marketing ResourceWant to know if your marketing is actually working? Download Rebel Marketing's FREE Marketing Checklist and discover the biggest opportunities to improve your website, social media, SEO, email marketing, and more. 👉 https://www.myrebelmarketing.com/checklist If you enjoyed this episode, subscribe to Market Like It's Hot, leave a review, and share it with another business owner looking for smarter ways to grow their brand. Keep it spicy. Never settle for boring.

  4. Jun 2

    Why Promotional Products Still Matter in a Digital World with Art Bouzounis of Artina

    What makes someone actually remember a brand? In this episode of Market Like It’s Hot, Yasmine Robles and Izzy Dadosky sit down with Artina Promotional Products Vice President of Marketing Art Bouzounis to talk about the surprising staying power of promotional products in a world dominated by digital marketing. From branded tumblers and event giveaways to employee recognition and activation stations, Art shares why tangible marketing still creates stronger emotional connections, deeper brand loyalty, and longer-lasting impressions than many businesses realize. The conversation dives into: Why promotional products are more than “free swag”The psychology behind tangible marketingHow branded merchandise impacts employee culture and retentionWhat makes a giveaway memorable instead of forgettableWhy trust and relationships still drive long-term business growthHow family businesses survive and evolve across generationsThe future of promotional marketing, AI, and customer experience Art also shares insights from helping brands create meaningful touchpoints for nearly 35 years through one of Columbus’ long-standing family-owned businesses. If your organization is investing heavily in digital marketing but overlooking physical brand experiences, this episode will change how you think about marketing strategy. Learn more about Artina Promotional Products Explore more episodes and free marketing resources from Rebel Marketing

  5. May 19

    Your Business Isn’t Stuck, Your Systems Are | How to Scale Without Chaos with Devin Lee

    You can have great marketing. You can have demand. You can even have leads coming in. But if your backend is a mess… your business will hit a ceiling. Fast. In this episode of Market Like It’s Hot, we sit down with Devin Lee, systems strategist and self-proclaimed “systems magician,” to break down the real reason so many businesses struggle to scale. Spoiler: it’s not your marketing. It’s what happens after someone says yes. What We Cover: The biggest signs your systems are holding your business backWhy “scrappy” stops working (and when it’s time to level up)How poor systems quietly destroy your client experienceWhere businesses create friction without realizing itThe easiest systems to implement first (without overwhelm)How to automate without sounding like a robotWhy onboarding is make-or-break for trust and retentionThe real connection between marketing, operations, and growth Real Talk Moment: “Growth without systems is just stress with better branding.” Who This Episode Is For: Service-based business owners ready to scaleFounders stuck at capacity with no room to growAgencies and consultants juggling too many clientsAnyone whose backend feels… chaotic Key Takeaway: Systems are not about being corporate or rigid. They’re what give you the freedom to grow without everything falling apart. Resources & Links: Connect with Devin: https://www.devinlee.com/ Inbox Zero Hero: https://www.devinlee.com/mini-systems#inboxzerohero If your marketing is working but your business still feels messy… that’s your sign. Grab your free marketing worksheet 👉 myrebelmarketing.com/checklist and figure out what’s actually working vs. what’s quietly breaking your growth. Join the Conversation: What’s one process in your business that feels chaotic right now? Tell us on LinkedIn, we want the real answers. Final Reminder: Stay strategic. Stay efficient. And stop trying to scale chaos.

About

Market Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!