IN GEAR: Conversations with Marketing + Technology Leaders

MessageGears
  • 5.0 (3)
  • Marketing

IN GEAR is a podcast about marketing, marketing technology, and really anything else that comes up in conversation. Produced by MessageGears and hosted by Will Devlin, IN GEAR features fun and interesting conversations with marketers and technology leaders.

  1. 03/14/2022

    The Critical Role of Marketing Operations w/ Heap's Scott Grove

    Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful.

    33 min

  2. 02/26/2022

    What It Takes To Make It In Email Marketing w/ SmileDirectClub's Scott Cohen

    On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's unique experience working for unique eCommerce brands, and what it takes to make it in digital marketing today.

    33 min

  3. 02/16/2022

    Creating Personalized Content by Understanding Consumer Behaviors w/ Persado's Alex Olesen

    Persado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after someone becomes a customer to maximize benefits for both parties.

    24 min
  4. Unlocking Insights and Driving Action from Data w/ Affinio's Tim Burke

    01/13/2022

    Unlocking Insights and Driving Action from Data w/ Affinio's Tim Burke

    Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.

    31 min

  5. 08/23/2021

    Chris Marriott and a couple of MessageGals

    The MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today!

    26 min

  6. 07/21/2021

    Understanding Customer Data Platforms with David Raab from The CDP Institute

    Customer data platforms (CDPs) are among the most buzzworthy topics among marketing technology users and enthusiasts in recent years. Lots of companies have already invested in a CDP, and many that haven’t are looking to do so in the near future. Still, there’s confusion in the marketplace about what problems CDPs alleviate and what the real definition of a customer data platform should be. That’s part of what martech guru David Raab, founder and CEO of The CDP Institute, set out to clarify. In this episode of IN GEAR, India Waters and co-host Danielle Profita Briner chat with David to break down: What exactly is a CDP, and what problems does it solve for marketers?How CDPs and other marketing tools will evolve as online commerce stays at the forefront of how business is doneWhether duplicative capabilities from other tools (data warehouses, multichannel marketing tools, campaign management solutions) pose a real threat to standalone CDPs

    20 min

  7. 06/14/2021

    What to Know About Apple’s Mail Privacy Protection (MPP) Announcement from WWDC

    Last week at their annual Worldwide Developers Conference (WWDC) event, Apple announced a set of new privacy features for the upcoming iOS 15. Perhaps the most controversial (at least according to Marketing Twitter) is called Mail Privacy Protection. Apple asserts that MPP is designed to prevent “third parties” from accessing tracking data in email, primarily through tracking pixels placed in the message code. Apple says the new feature will “prevent senders from knowing when [users] open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.” We grabbed MessageGears’ Director of Deliverability Brad Gurley to break down what exactly this means for marketers and for deliverability monitoring in the future. We also welcome new co-host Luke Ambrosetti, making his IN GEAR debut!

    22 min

  8. 06/02/2021

    Using AI to Help Marketers Say it Better — with Parry Malm, CEO of Phrasee

    Marketers strive to deliver the right message to the right person and the right time. Over the years, technology has been able to help them reach the right person at the right time, but in 2015, Parry Malm saw that there was still a major gap in being able to help marketers get the right message. Soon after, Phrasee was born.  On this episode of IN GEAR, India and Nick (on his final IN GEAR appearance) speak with Parry about how Phrasee helps businesses generate fluent, human-sounding language at scale. They also dive in a bit on how to build a company that people want to work for and how Phrasee’s culture got them through some anxious times in 2020.

    43 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

IN GEAR is a podcast about marketing, marketing technology, and really anything else that comes up in conversation. Produced by MessageGears and hosted by Will Devlin, IN GEAR features fun and interesting conversations with marketers and technology leaders.

Information

  • Creator
    MessageGears
  • Years Active
    2021 - 2022
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2025 MessageGears