Small But Mighty Agency: How to Grow Your Agency

Audrey Joy Kwan | Growth Strategist for Agencies
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If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.  I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.  I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.  My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.  All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.  Let's go! 

  1. 1D AGO

    The Hidden Cost of Trying to Keep Up

    A lot of small business owners are feeling the pressure to keep up right now. AI is changing how we work. New tools and platforms keep showing up. Buyers are behaving differently, and the market feels harder to read than it used to. And I get it. When things feel uncertain, it’s very easy to start adding more. But for small but mighty business owners, more is not always what creates momentum. Sometimes it just makes the business heavier. In this episode, I sit down with Lydia Lee, business strategist and work reinvention coach, for a conversation about what it really means to grow in this season. This is not a tidy framework conversation. It’s more of a real talk about the pressure small business owners are carrying, what is changing in the market, and why some of the most important growth moves right now might actually be quieter ones. We talk about simplifying, getting clearer on what you actually need, and building a business around your real season of life instead of someone else’s version of success. We also get into why relationships matter more than ever. AI can give you ideas, outlines, and tactics, but it cannot replace trust. In this episode, we cover: why experienced small business owners are feeling overwhelmed right nowhow AI is creating both urgency and distractionwhy adding more is not always the best response to uncertaintywhat it means to define growth based on the season you are actually inThis conversation is for you if you have been feeling the pressure to do more, but some part of you knows the answer might be to pause, simplify, and ask a more honest question: What do I actually need right now? Show Notes: Website: screwthecubicle.com ​ YouTube: youtube.com/screwthecubicle LinkedIn: linkedin.com/in/lydiallee Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep153 Podcast Edits by Lindsay Curtis

    39 min

  2. MAY 6

    The Agency That Can Grow Without You

    A lot of agency owners think about selling one day. But selling is not something you prepare for at the last minute. And here's what most people miss: the things that make an agency attractive to a buyer are the same things that make it stronger, more stable, and more enjoyable to run right now.  Whether an exit is on your radar or not, this conversation is worth your time. In this episode, I sit down with Steve Guberman, M&A advisor for agency leaders, to get into what owners are building well, what they're avoiding, and what it really takes to run a business you could sell if you wanted to. Here's what we cover: The difference between building a team and building a team that can run without youWhat "panic selling" looks like and why so many owners end up thereWhy the goal isn't to sell. It's to have the option.You don't build a great agency to sell it. You build it well, and selling becomes an option.  Show Notes: -Website: agencyoutsight.com -Get the Operators Audit Worksheet: agencyoutsight.com/resources -LinkedIn: linkedin.com/in/agencycoach -Podcast: agencyoutsight.com/podcast Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep152 Podcast Edits by Lindsay Curtis

    30 min

  3. APR 22

    The Exit Path Most Agency Owners Overlook

    Most agency owners think exit means one thing: finding a buyer. This episode offers a different perspective. I sat down with Daniel Pillai, CEO of Langton PR, to talk about a path into ownership that did not come through a traditional sale, but through trust, mentorship, and a gradual transition shaped over time. It’s a conversation about leadership, succession, and the often unseen inner work of stepping into a role you’re not sure you’re ready for. Together, we explore what agency owners may be missing when they overlook internal succession, how potential can show up before someone fully believes in themselves, and why leading well is one of the most important parts of building an agency that lasts. In this episode, you’ll hear about: why exiting an agency doesn’t always have to mean selling to an outside buyerhow account management and relationship leadership can become a foundation for ownershipwhat true mentorship and stewardship can look like inside an agencywhy internal succession is not just an exit strategy, but a reflection of how well you leadIf you’ve ever thought about legacy, leadership, succession, or what it really means to build an agency that can outlast you, this conversation will give you a lot to think about. Show Notes: -Website: langtonpr.com -Instagram: @daniel.pillai -TikTok: @queendeehbic Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep151 Podcast Edits by Lindsay Curtis

    36 min

  4. APR 8

    Why Clients Leave Agencies They Like

    Some agencies do solid work and still lose clients. And in a market like this, I think that raises a more important question than most people are asking: What actually makes a client want to stay? Because client retention is not just about doing good work. It is not just about being responsive, likable, or easy to work with either. There is a deeper layer to strong client relationships. A kind of value that makes a client feel steadier with you in the room, more confident in your perspective, and more likely to see you as someone who helps them think, not just someone who helps them deliver. This episode explores what that kind of relationship really requires now. I get into why client relationships feel different in this market, why strategic advisory matters more than ever, and what actually helps agencies become harder to replace when budgets tighten, pressure rises, and trust carries more weight. If you want to become harder to replace in the eyes of your clients, this episode will help you see where that value really comes from. RSVP to the next Mixer: https://agencytogether.com/mixer-event Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep150

    13 min

  5. MAR 25

    Why Most Multicultural Marketing Misses the Mark

    What does it actually take to market to diverse audiences with depth, respect, and relevance? In this episode of the Small But Mighty Agency Podcast, I sit down with Marissa Nance, founder of Native Tongue Communications, to talk about what too many agencies still get wrong when trying to reach diverse audiences. Marissa shares why broad multicultural marketing often falls short and why she prefers the term micro cultural marketing instead. We explore what it means to understand people beyond surface-level demographics and why empathy, research, and cultural nuance matter more than ever. We also talk about the pressure agencies are facing right now as DEAI becomes more politicized, AI reshapes the marketing landscape, and brands risk losing the human insight that makes their work resonate. In this conversation, we unpack: Why “micro cultural” is a more useful lens than “multicultural”Why culture goes deeper than race, ethnicity, or genderHow empathy leads to stronger marketingWhere AI can support the work and where human judgment still mattersWhat agencies can do to market with more intention and integrityIf you want to create marketing that resonates more deeply and reflects a better understanding of the people you serve, this episode is worth a listen. Show Notes: -Website: nativetonguecommunications.com -Instagram: marissa.nance -LinkedIn: linkedin.com/in/marissanance Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep149

    30 min

  6. MAR 11

    If AI Can Write, What Are Agencies Really Selling?

    Is AI quietly making your agency more replaceable? Or is it revealing where your real value actually lives? Right now, content can be generated in seconds. Blog posts. Emails. Website copy. Entire strategies drafted with a prompt. Which raises an uncomfortable question for agency owners: If the machine can produce the words… what are clients really paying us for? In this episode of the Small But Mighty Agency Podcast, we pull back the curtain on what AI actually looks like inside a working content agency serving technical clients. My guest, Victoria Cowan, founder of Wordplay Creative, built her business on thoughtful, human-centered storytelling. When AI hit the marketing world she felt what many writers felt: fear. Not hype. Not instant adoption. Fear. Instead of ignoring it or blindly embracing it she integrated it intentionally. In this conversation, we unpack what’s really happening behind the scenes: Where AI genuinely speeds up workflow and where it creates more workWhy most AI-generated content sounds the sameThe growing importance of editorial discernmentHow tone of voice is becoming a serious competitive advantageWhat agencies need to consider around transparency and IPWhy strategic thought partnership is becoming more valuable than executionAs more agencies use the same tools, sameness becomes the default.  If you’re navigating how to use AI without becoming commoditized, this episode will help you think more clearly about where your real leverage lives. Let’s dive in. Show Notes: -Website: https://www.wordplaycreative.ca/ -LinkedIn: https://www.linkedin.com/in/victoriajunecowan/ Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep148 Podcast Edits by Lindsay Curtis

    33 min

  7. FEB 25

    How to Know You're Outgrowing Your Old Operating Patterns

    Your agency is working. But the way you’re making decisions may no longer match where you actually want to go. From the outside, everything looks steady but inside, something feels heavier than it should. That heaviness often shows up when the business keeps operating in a way that made sense in the past, even though your perspective has started to shift.  You see your work differently now, and the way the agency runs hasn’t fully caught up. Maybe you’re clearer about the clients who energize you. Clearer about the work that strengthens the business instead of just sustaining it. Clearer about what feels aligned and what quietly drains you. But clarity doesn’t automatically reshape a business. There’s often a stretch where your thinking evolves, but the business is still running on old patterns. Most owners move through this alone, feeling the friction but not yet knowing what to adjust. This episode continues the Small But Mighty series by exploring that in-between space—the gap between insight and intentional redesign.  Inside, we explore:  Why your agency can feel heavy even when it’s successfulThe hidden gap between knowing what you want and running the business that wayHow old decision patterns keep you operating from an earlier version of your agencyWhat actually shifts when you start choosing work that aligns with the direction you want to growIf your agency looks successful but feels heavier to lead than it once did, this episode will help you understand the source of that heaviness and what’s actually ready to shift. Want More Context? This episode is part of a series exploring what happens when your agency grows but the way you build it needs to evolve. Part 1 (Podcast): Two $1M Agencies. Very Different Realities Part 2 (Blog): Why the Agency Growth Model Worked And Why It Doesn’t Now Part 3 (Podcast): Some Agencies Make Growth Feel Easier. Here’s Why Part 4 (Blog): You Outgrew Your Business Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep147 Podcast Edits by Lindsay Curtis

    11 min

  8. FEB 11

    Some Agencies Make Growth Feel Easier. Here’s Why.

    There’s a subtle difference you start to notice after enough time in this industry. Some agencies grow with more ease.  Decisions get clearer instead of noisier. Momentum builds without everything getting heavier at the same time.  Not because they’ve found a shortcut, and not because they’re avoiding the realities of today’s market. They’re operating in the same conditions as everyone else. And yet, growth behaves differently for them. This episode is about understanding why. Not by looking for new tactics or better execution, but by naming the underlying forces that change how growth compounds over time.  When you step back, a different picture of growth starts to emerge. Not growth defined by doing more or adding more, but growth that feels more exciting and easier to sustain because it’s grounded in decisions that reinforce each other instead of competing for energy and attention. In this episode, we explore: Why positioning that reduces buyer effort changes how momentum builds long before a sales conversation beginsHow trust, built through a clear point of view, shortens decision cycles and helps people feel confident choosing youWhy fit becomes a compounding force when the work you take on actively makes your agency better over timeHow these forces work together to support growth that feels focused, intentional, and worth carrying forwardThis conversation isn’t about changing how you work or adopting a new model overnight. It’s about understanding what makes growth feel smarter in a market that’s noisier, more uncertain, and more demanding than it used to be. ________ For those following the Small But Mighty series, this is Part 3.  Part 1 [Two $1M Agencies. Very Different Realities] is a podcast episode exploring the lived tension many agency owners are feeling right now.  Part 2 [Why the Agency Growth Model Worked – and Why It Doesn’t Now] is a blog post unpacking why the traditional growth model isn’t working anymore. Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.  Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep146 Podcast Edits by Lindsay Curtis

    14 min
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About

If you want to grow an agency to seven figures and beyond without working more hours in your business, tune in.  I know your time is valuable, so I keep it practical and help you work smarter, not harder, in every episode.  I'm your host, Audrey Joy Kwan. I know what it takes to build an agency—including supporting an agency owner in selling and exiting, and consulting for 200-person agencies—because I've done it.  My team and I have coached and consulted with over 150 agency owners and have been behind the scenes of multiple seven-figure agencies.  All this to say, join us on the Small But Mighty Agency podcast to grow an agency with real-world experience and practical tips that help you to work less and earn more while leading with integrity.  Let's go! 

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