Fuse - The PR, Marketing and Communications Podcast

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Fuse - The PR, Marketing and Communications Podcast

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

  1. Successful Mischief: A PR Conversation with Mitch Kaye

    3 DAYS AGO

    Successful Mischief: A PR Conversation with Mitch Kaye

    In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies. From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder. In This Episode, We Explore: Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 14m
  2. Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

    JAN 8

    Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

    In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube:  @farzanabaduel6232  LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 12m
  3. Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

    12/03/2024

    Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

    In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 6m
  4. From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

    11/19/2024

    From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

    In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities. Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape. Connect with Ishtar Schneider: LinkedIn: Ishtar Schneider Twitter: @ishtar413 Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    48 min
  5. Public Engagement and the Future of PR with Professor Lee Edwards

    11/04/2024

    Public Engagement and the Future of PR with Professor Lee Edwards

    In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore: Lee’s journey from technology PR to becoming a professor of strategic communications at LSE How her industry experience informs her academic research and teaching The socio-cultural perspective on PR and its impact on power dynamics The role of public relations in media policy and enhancing public engagement How AI is reshaping the PR industry and the ethical considerations surrounding it Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 12m
  6. Tech PR and Innovation with Richard Fogg

    09/24/2024

    Tech PR and Innovation with Richard Fogg

    In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands. Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector. In This Episode, We Explore: Richard’s journey from intern to CEO of CCGroup Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape The role of data and behavioural science in shaping marketing and sales strategies. How Richard and his team are leveraging AI to stay ahead in the industry Connect with Richard: LinkedIn: Richard Fogg Website: CCGroup Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    59 min
  7. ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe

    09/10/2024

    ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe

    In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies. Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact. In This Episode, We Explore: Mark’s journey from a background in acting, music, and politics to founding Third City. The ethos of Third City and its unique support for creative side hustles. Achieving B Corp status and what it means for Third City as a leader in ESG. The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications. Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech. Connect with Mark: LinkedIn: Mark Lowe Twitter: @ThirdCityPR Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel For questions and inquiries, please contact: Executive Producer:David Olajidedavid@curzonpr.com Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

    1h 4m
  8. The Power of Purpose-Driven Leadership with Julietta Dexterr

    08/13/2024

    The Power of Purpose-Driven Leadership with Julietta Dexterr

    In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.  Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market.  In This Episode, We Delve Into: The origin story of TCS, starting a communications agency at 26. Julietta’s passion for supporting women in business through organisations like Smart Works Charity Julietta’s book “Good Company: How to Build a Business Without Losing Your Values” Julietta’s latest ventures with ScienceMagic and her advisory roles The evolution of the PR and communications industry over the past two decades,  Future trends shaping brand communications. Connect with Julietta: LinkedIn - Julietta Dexter Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

    1h 12m
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'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals - PRCA. Hosted by Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together leaders from public relations, politics, business, academia and media to spark new ideas and ignite innovation. #PRCAfuse

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